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corporate responsibility report - Virgin Trains

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It’s the <strong>Virgin</strong> Way to focus on our people, product and partners and we intend to continue to<br />

deliver the best in the Railway.<br />

driven by people<br />

We will promote ‘Changing the Business for Good’ which emphasises sustainable development,<br />

and is driven by our people and customers. People are the centre of change and the heart of<br />

our vision for the future.<br />

Through this approach, we are providing a platform for change that will be embedded in the<br />

culture of the business. We will continue to deliver face to face communication and provide<br />

opportunities for involvement, empowerment and engagement.<br />

In the workplace<br />

We pride ourselves on our people, and with good reason. <strong>Virgin</strong> <strong>Trains</strong> employees are not<br />

only who the customers see and have a relationship with, but they are the face and the<br />

ambassadors for the company.<br />

Engaging our people in how <strong>Virgin</strong> <strong>Trains</strong> changes and develops is a core part of our<br />

philosophy. We believe in an open and honest environment, and we positively encourage the<br />

views and opinions of all our people.<br />

We want to give all our people the tools to have more empowerment within the company, to<br />

engage them in making it even better. We want to not only play the game but change it for<br />

good! We encourage our people to engage in workshops to understand the importance of how<br />

our business impacts on society and the planet and how their behaviours make an impact.<br />

We believe innovation and improvement will be driven by these changes, through a culture<br />

where everyone can innovate, making <strong>Virgin</strong> <strong>Trains</strong> better, thus benefitting everyone.<br />

Benefiting the community<br />

Railways join communities. We give people the means to see their friends and families,<br />

to visit places, do business, go shopping. We want to offer this to all.<br />

<strong>Virgin</strong> <strong>Trains</strong> has led the industry in offering easily accessible, value-for-money tickets.<br />

We were the first to offer internet bookings, and have since developed our website to make<br />

purchasing even easier. We make our Advance fares available as soon as we have train times<br />

confirmed to us by Network Rail, usually around 12 weeks in advance.<br />

Benefiting the economy<br />

We passionately believe that rail transportation has a very positive impact on the UK<br />

economy. We provide reliable and frequent services to key commercial centres such as London,<br />

Manchester, Birmingham, Glasgow, Liverpool, and Edinburgh as well as many regional towns<br />

and cities such as Wolverhampton, Stoke, Preston, Carlisle, and Holyhead.<br />

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