1m89fv1
1m89fv1
1m89fv1
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
The Top 200 Catalogs<br />
business-to-consumer<br />
business-to-business<br />
RANK<br />
1<br />
2<br />
3<br />
4<br />
5<br />
6<br />
7<br />
8<br />
9<br />
10<br />
11<br />
12<br />
13<br />
14<br />
15<br />
16<br />
17<br />
18<br />
19<br />
20<br />
Catalog<br />
Recent 12-mth.<br />
housefile and<br />
month confirmed<br />
Previous 12-mth.<br />
housefile and<br />
month confirmed<br />
Percent<br />
growth<br />
Supergo<br />
123,928 43,327 186 $120 cycling products 21st Century<br />
10/04 1/04 Marketing<br />
Gurney’s Seed & Nursery 525,825 213,961 145 $42 seeds & nursery products RMI Direct<br />
1/05 1/04 Marketing<br />
Road Runner Sports 854,940 353,191 142 $110 fitness gear Millard<br />
10/04 10/03 Group<br />
Outer Banks Outfitters<br />
129,700 53,920 140 $196 boating & fishing gear List<br />
1/05 12/03 Counsellors<br />
Family Resources<br />
104,325 43,940 137 $149 merchandise for American<br />
7/04 1/04 home schoolers Name Services<br />
Brookstone<br />
245,858 111,077 121 $170 gifts & personal products Millard<br />
12/04 1/04 Group<br />
Mauna Loa<br />
19,155 8,681 120 $75 food & flowers D-J Assoc.<br />
7/04 12/03<br />
Cody Mercantile<br />
39,776 19,170 107 $68 general merchandise Millard<br />
12/04 1/04 Group<br />
J & R Music/ 848,884 412,326 105.9 $190 home entertainment & Statlistics<br />
Computer World 12/04 10/03 computer items<br />
Burpee<br />
400,876 195,016 105.6 $40 seeds & nursery products Millard<br />
12/04 8/03 Group<br />
English Country 36,745 18,796 95 $83 gardening merchandise D-J Assoc.<br />
Garden Store 1/05 12/03<br />
Pottery Barn Kids<br />
774,718 422,282 83 $170 children’s furnishings ClientLogic<br />
12/04 1/04<br />
Treasures from a 38,323 21,653 77 $115 gifts & home decor Mokrynski-<br />
Bygone Era 11/04 11/03 direct<br />
Whatever Works<br />
35,590 20,177 76 $62 home products Mokrynski-<br />
12/04 12/03 direct<br />
Mary Maxim<br />
185,000 109,267 69 $35 craft supplies Jordan Direct<br />
12/04 1/04<br />
Team One Newport<br />
19,500 11,600 68 $120 sailing apparel & List<br />
1/05 12/03 accessories Counsellors<br />
Complements<br />
161,263 96,022 67.9 $57 footwear Mokrynski-<br />
12/04 12/03 direct<br />
Stationery House<br />
46,112 27,619 67 $130 business stationery Walter Karl<br />
1/05 1/04<br />
Tender Filet<br />
30,800 18,500 66 $100 food SC List<br />
12/04 12/03 Management<br />
Recreational 202,469 122,159 65.7 $96 outdoor gear Millard<br />
Equipment Inc. (REI) 12/04 10/03 Group<br />
Average<br />
order<br />
value<br />
Products<br />
List<br />
Manager<br />
▼<br />
#1 Supergo<br />
Supergo is a multichannel retailer of<br />
high-tech mountain and road bikes,<br />
parts, apparel, tools, and accessories.<br />
Founded in 1971, the company now<br />
has 10 large-format bike shops in<br />
California, Washington and Arizona in<br />
addition to its thriving Internet and<br />
catalog business.<br />
Carrying both branded and<br />
licensed merchandise, such as adidas,<br />
Oakley, Schwinn and Shimano,<br />
Supergo caters primarily to active,<br />
affluent male cycling enthusiasts 35 to<br />
54 years old.<br />
Acquired by Chapel Hill, N.C.-based<br />
Performance Inc. in 2002, Supergo<br />
has pursued an aggressive strategy in<br />
all areas of prospecting and circulation,<br />
according to company spokesperson<br />
Stuart Westland.<br />
—Matt Griffin<br />
16<br />
catalog success • march 2005
Change language