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The Top 200 Catalogs<br />
business-to-consumer<br />
business-to-business<br />
RANK<br />
Catalog<br />
Recent 12-mth.<br />
housefile and<br />
month confirmed<br />
Previous 12-mth.<br />
housefile and<br />
month confirmed<br />
Percent<br />
growth<br />
124 Musician’s Friend 764,012 671,529 13.7 $275 music gear Statlistics<br />
12/04 11/03<br />
125<br />
126<br />
J.C. Penney 5,148,119 4,532,079 13.5 $98 general merchandise Millard<br />
(catalog masterfile) 1/05 8/03 Group<br />
Taste of Britain 12,100 10,680 13.2 $50 food & gifts Evergreen<br />
by Post 1/05 12/03 Marketing<br />
127 Abercrombie & Fitch<br />
395,463 349,958 13 $130 apparel Mokrynski-<br />
10/04 11/03 direct<br />
128 Back to Basics Toys 156,483 138,531 12.9 $75 toys Catalyst<br />
10/04 12/03 Direct Mktg.<br />
129 Magellan’s 220,055 195,382 12.63 $95 travel apparel & supplies Names and<br />
12/04 1/04 Addresses<br />
130 Great Events<br />
20,899 18,557 12.62 $200 advertising specialties Direct Media<br />
10/04 1/04<br />
131 Grill Lover’s<br />
58,209 51,712 12.5 $68 grilling accessories D-J Assoc.<br />
10/04 12/03<br />
132 Ducks Unlimited 68,700 61,100 12.4 N/A home furnishings, gifts William Neil<br />
8/04 1/04 & apparel Assoc.<br />
133 Tool Crib 128,690 115,003 11.9 $280 tools Names and<br />
12/04 11/03 Addresses<br />
134 Virginia Born & Bred 35,773 32,017 11.7 $86 Virigina-related products George-Mann<br />
6/04 7/03 Assoc.<br />
135 Frontgate<br />
536,580 481,058 11.5 $200 home furnishings<br />
12/04 1/04<br />
NRL Direct<br />
136 Victoria’s Secret 4,510,600 4,060,600 11 $110 women’s intimate apparel<br />
(direct buyers) 12/04 12/03<br />
ClientLogic<br />
137 Whales & Friends<br />
92,209 83,121 10.93 $60 gifts Direct Media<br />
12/04 12/03<br />
138 Paula Young 406,009 366,043 10.92 $65 wigs Direct Media<br />
Fashion Wigs 12/04 1/04<br />
139 Through the 264,700 238,800 10.85 $100 home decor & apparel SC List<br />
Country Door 12/04 2/04 Management<br />
140 Tower Hobbies<br />
193,549 174,639 10.83 $199 radio-controlled models Names and<br />
9/04 1/04 Addresses<br />
141 Pfaltzgraff 175,427 158,303 10.81 $60 housewares Millard<br />
12/04 1/04 Group<br />
142<br />
Sahalie by 221,709 200,100 10.8 $100 outdoor apparel & gear Millard<br />
Early Winters 12/04 12/03 Group<br />
143 Classic Motorbooks 35,634 32,190<br />
1/05 10/03<br />
10.7 $50 books, videos & collectibles Mokrynskidirect<br />
144 Ordinary Princess 72,763 65,740 10.6 $40 girls’ & teens’ apparel & George-Mann<br />
8/04 8/03 accessories Assoc.<br />
145 Garnet Hill<br />
298,002 269,638 10.519 $170 bedding & apparel Millard<br />
12/04 10/03 Group<br />
146 Bindertek Lawfiles 10,276 9,298 10.518 $155 filing systems & supplies PCS Mailing<br />
9/04 12/03 List<br />
147 Herrington 427,188 386,827 10.43 $126 general merchandise NRL Direct<br />
11/04 12/03<br />
148 Visual Display* 43,500 39,400 10.4 $1,210 storage systems Charles Moore<br />
11/04 8/03 Assoc.<br />
149 Campmor 474,421 429,974 10.337 $80 outdoor equipment & Chilcutt<br />
12/04 12/03 apparel Direct Mktg.<br />
150 Nature & Science<br />
46,701 42,326 10.336 $55 children’s educational toys George-Mann<br />
1/05 8/03 Assoc.<br />
151 HoneyBaked Ham<br />
106,826 96,887 10.26 $125 food Estee Mktg.<br />
10/04 10/03 Group<br />
152<br />
Galeton Gloves & 35,226 31,954 10.24 $125 gloves & safety products MeritDirect<br />
Safety Supplies 8/04 11/03<br />
153 Soft Surroundings 207,821 188,951 9.9 $170 bedding & apparel Mokrynski-<br />
12/04 12/03 direct<br />
*six-month buyers<br />
29<br />
Average<br />
order<br />
value<br />
Products<br />
List<br />
Manager<br />
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