Risk Communication/Media Relations

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Message Mapping • One of the most effective tools communicators with the media use is “message mapping.” • Message maps organize key points using proven communication theories and templates.
What is a Message Map? • A roadmap for displaying detailed, organized responses to anticipated questions or concerns. • An aid for staying “on message” to get key points to the public. • Useful visual aid that provides at a glance the organization’s messages for high concerns or controversial issues.
Page 2 and 3: Risk Communications for HazMat Mana
Page 8 and 9: What would be your worst nightmare?
Page 10 and 11: A train derailment ?
Page 12 and 13: A half-eaten jar of Peter Pan peanu
Page 14 and 15: Are you prepared to at least answer
Page 16 and 17: Old Style Communication Plan • Fi
Page 18 and 19: Public Information vs. Risk Communi
Page 20 and 21: Risk Communication Gurus Vincent Co
Page 22 and 23: Controversial Theories of Dr. Peter
Page 24 and 25: News Void “A news void is an incu
Page 28 and 29: Template Theories for Message Mappi
Page 30 and 31: C/C/O Template (Churchill) • Comp
Page 32 and 33: IDK Template • IDK Theory = “I
Page 34 and 35: Overcoming Mental Noise • Clear (
Page 36 and 37: Message Map Stakeholder: Private Ph
Page 38 and 39: Perils of a Town Hall Meeting • V
Page 40 and 41: Beware of the Background
Page 42 and 43: Suggested Reference Material •

Risk Communication/Media Relations

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