Press release - O2 Ireland
Press release - O2 Ireland
Press release - O2 Ireland
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<strong>O2</strong> launches mobile contactless pilot in Dublin’s<br />
Docklands<br />
Dublin, 26 November 2012 — <strong>O2</strong> has launched a new mobile contactless couponing pilot in the<br />
‘Silicon Docklands’ area of Dublin. ‘<strong>O2</strong> Docklands Deals’ enables customers of any phone network<br />
to redeem special discounts and promotional offers in 50 participating retailers using their iPhone<br />
or Android smartphones<br />
To use the service consumers simply download the <strong>O2</strong> Docklands Deals application from the<br />
iPhone App store or Google Play Store. They can then search through available offers and save the<br />
relevant coupons to their phone, enabling it to act as a virtual mobile wallet. The consumer then<br />
redeems the offer in participating stores by tapping their phone over a specially installed ‘pod’,<br />
connected near to or into the till, which is provided by 2ergo plc, and which uses WiFi connectivity<br />
for the contactless redemption.<br />
Over 50 participating retailers have signed up to use the service. <strong>O2</strong> Dockland Deals also has a<br />
proximity-based local discovery function to help consumers find participating retailers in the<br />
locality with suitable offers and updates on available deals are available on Twitter<br />
@DocklandsDeals.<br />
The new system allows retailers to quickly create new promotions that are locally targeted and<br />
offers fast, accurate and contactless transactions as well as the ability to accurately measure the<br />
performance of a specific promotion or campaign.<br />
Speaking at the announcement Eugene Mitchell, Marketing and Innovation Director at Telefónica<br />
<strong>Ireland</strong>, said: “Docklands Deals is a fantastic example of how <strong>O2</strong> is developing new tools and<br />
services to improve the functionality of mobiles in consumers’ daily lives. It also marks another<br />
step along the journey of making the mobile wallet a reality with mobile loyalty cards and<br />
payments to follow.”<br />
<strong>O2</strong> Docklands Deals follows on from the announcement earlier this month that <strong>O2</strong> has partnered<br />
with Easytrip to launch a new Charge2Mobile toll payment service. The first of its kind, the service<br />
will provide a more convenient channel for paying tolls on the M50 for car drivers who currently<br />
pay by cash. Easytrip’sCharge2Mobile Tolls service allows car drivers who use the M50 and all<br />
other Irish toll plazas to pay their tolls through their pre-pay or bill pay <strong>O2</strong> mobile account. To use<br />
the service, a customer signs up at http://charge2mobile.easytrip.ie or can call 1890 676768.<br />
[Ends]<br />
For more press information please contact:<br />
Damian Connon, Telefónica <strong>Ireland</strong><br />
Tel 087 2281119, damian.connon@o2.com<br />
Telefónica <strong>Ireland</strong><br />
28-29 Sir John<br />
Rogerson’s Quay,<br />
Docklands, Dublin 1<br />
T +353872281119 www.o2.ie<br />
E damian.connon@o2.com
Fionnuala Kavanagh, Q4 Public Relations<br />
Tel 01 4751444 / 087 6527816, fionnuala@q4pr.ie
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