Press Advertising.pdf - Overeaters Anonymous

The ad was originally developed as a movie slide to be shown in local theaters. However, due to cost and
production concerns, the project lasted only 3 months and attention was then focused on placing the ad on
diner placemats. In developing the ad, WSO was contacted and approval was obtained to use the OA logo.
In March 07, a three-month contract was signed to place an OA informational ad on placemats in 5 local
diners. The cost was $300/month for distribution of 83,000 placemats. Over the course of almost two years,
the “ad” has appeared throughout the county. The cost was reduced to $275/month with a commitment of
only one month at a time so that it is possible to skip a month if funds are low or any other reason. This project
has been on-going for the past two years.
Additional Comments (including things of which to be mindful):
WUIG recommends that the “ad” be placed on one of the upper corners of the placemat or along one of the
edges so that when a plate is placed on the mat, the ad can still be seen.
Results:
WUIG has gotten positive results from the project with several people having come into OA as a result of
seeing the ad. Financial support for project has been positive with several groups passing around a second
“basket” for PI donations. The Intergroup continues to support this project.