THE OFFICIAL WATCH BUYER'S GUIDE - Elite Traveler

ELITE RECOMMENDS 

exclusive report shoWcasing the top neW Watches of the Year 

the official watch 

buyer’s guide 

In the world of luxury watches, all roads lead to 

Switzerland. Each spring the most creative, accom- 

plished and innovative timepiece designers convene 

in watchmaking’s motherland to reveal their great- 

est creations. Elite Traveler separates the best from 

all the rest, and presents the essential guide to the 

top timepieces for you to acquire this fall. 

Winter 2009/2010

the watch world’s latest and greatest 

UpdaTEd By JEnnIfEr SEmBlEr, aSSocIaTE EdITor 

Whether you consider yourself a watch collector, trendsetter or simply a stylish individual who is never fully dressed 

without a statement-maker adorning you wrist, designers introduced an abundance of new timepieces worthy of your 

attention. 

our exhaustive annual guide to the best new watches of the year provides a brand-by-brand overview of individual 

winners. But taken together, the profiles show the key design trends of the season too. 

complicated complications 

from jumping hours to patented moon phases to split-second 

chronographs, some of the most elaborate complications to date were 

on display this year, truly showcasing the technical prowess of today’s 

master watchmakers. 

in-house innovations 

a trend toward becoming fully-integrated manufactures resulted in 

many brands unveiling new in-house movements, most groundbreaking 

achievements that took years of research and development. and equally 

cutting-edge are the models that house the newest calibers. 

updated icons 

Who says you can’t improve a classic? not the brands who undertook the 

task of redesigning some of their iconic models. While the original will 

always hold a special place in the collection, so is there space for a fresh 

update. 

sports enthusiasts 

The perfect accoutrement to any type of adventure, timepieces designed 

to withstand the elements—whether shock or submersion—were 

introduced in ample supply. 

whitewashed 

as go-with-everything as black and brown, a crop of white watches 

appeared this year, making them the new go-to neutral. 

movements on display 

often a watch’s intricacies are hidden away, invisible to the wearer’s eye, 

but this year numerous watchmakers chose to reveal the heart of the 

timepiece, and hence their horological mastery, beneath a skeletonized 

dial. 

doses of diamonds 

diamonds, whether dressing up the cases, dials, buckles, straps or, 

in some cases, the entire watch, added luxe appeal to a number of 

timepieces. 

and if your preference is to steer clear of trends altogether, this may 

also be your watch-buying moment. limited edition and one-of-a-kind 

designs have never shown more brightly.

a. lange & söhne 

German-born adolph ferdinand lange’s love of watchmaking carried on through his family to his two sons: richard and Emil, who both took over 

the company upon their father’s death, making a. lange & Söhne a trademark in 1868. The company was almost in ruins after World War II, but 

lange’s great-grandson Walter restored the family watchmaking heritage after Germany reunited in 1990, and just four years later he presented 

the first lange watches of the new era. 

ColleCtion HigHligHt 

The lange Zeitwerk, a new 42mm manual-wind watch, features a precisely jumping hour and minute indication, framed by a German-silver time 

bridge that unfolds across the entire width of the dial. It extends down to encircle the subsidiary seconds dial as well, uniting all three levels of 

time measurement in a harmonious setting. The watch’s movement must generate a significant amount of energy to simultaneously advance 

all three numeral discs once every hour, made possible by a newly-developed barrel with an extra strong mainspring. a variety of case and dial 

options are available, and completing the elegant look is a hand-stitched crocodile strap and a signature lange prong buckle (from $54,500 for 

18K gold). 

corporate contact: philippe Bonay, (212) 891-2356; philippe.bonay@richemont.com; www.alange-soehne.com

alpina 

alpina was founded in 1883 and officially registered as a trademark in 1901. Soon thereafter the company zeroed in on four characteristics that 

would define its watches going forward: anti-magnetism, water-resistance, an anti-shock system and stainless steel cases. Today it reads as the 

perfect recipe for sport watches. new owners took over in 2002, and alpina continues to make proprietary movements and the sport watches it 

rose to fame developing, now for both men and women. 


The latest in the Extreme series, the 48mm Extreme Tourbillon regulator manufacture, features the brand new, in-house automatic manufac- 

ture Tourbillon regulator movement, which took three years to research and develop, and contains such unique features as a silicium escape- 

ment wheel and a silicium lever. In keeping with its sporty nature, the case is made of titanium, a departure from the classic stainless steel, with 

a black ceramic bezel and a matte black dial that holds double-digit indices ($45,500). 

corporate contact: Janelle couts, 877-619-2824; janelle@usa.alpina-watches.com; www.alpina-watches.com

arnold & son 

John arnold founded his watchmaking workshop in the Strand in london in 1764 and joined the longitude act competition—to find a reliable 

method for calculating longitude at sea in order to stop heavy maritime losses, and his inventions won the award. Britain’s legendary explorers, 

from captain James cook to Sir Ernest Shackleton to the entire royal navy, trusted arnold & Son’s chronometers to aid them on their journeys. 

Today, arnold’s masterpieces retain their indispensable status among the traveling elite. 


Inspired by the moon and capable of keeping track of its many phases with a realistic patented moon phase system on the dial, the True moon 

aventurine is a highly original timepiece. The 18K pink gold case is inlaid with over three carats of diamonds and the rare aventurine dial reflects 

the night sky, with the moon phase indicator present at the 6 o’clock ($37,800). 

corporate contact: norm Kushner, (212) 688-4500; rabluxllc@aol.com; www.arnoldandson.com

asprey 

london’s legendary purveyor of beautiful items for a refined life since 1781—from leather-bound books to ornate candelabras to fine jewelry and 

timepieces—enters a new chapter of watchmaking excellence this year. 


Tourbillon no. 8 is asprey’s complicated 18K white gold timepiece. made in a limited edition of 10 pieces, this watch includes a rare 30-second 

tourbillon, which performs its revolution at twice the speed of most tourbillons. The watch also features a seven-day power reserve and an 

open back that reveals the pure, understated movement inside. The signature purple alligator strap subtly references the regal color of the 

asprey brand ($140,000). 

corporate contact: Kim Simons, (212) 201-7351; kim.simons@asprey.com; www.asprey.com

audemars piguet 

Two passionate watchmakers—Jules-louis audemars and Edward-auguste piguet—united in 1875, and their devotion to making complicated 

timepieces formed the backbone of the prestigious audemars piguet firm. The company maintains affiliations with the precision-oriented worlds 

of golf and yachting, and produces 26,000 watches per year at its three facilities in Switzerland. 


The newest in the royal oak offshore collection, the royal oak offshore montauk Highway, is dedicated to the 100 miles of road that stretches 

from new york city to the eastern-most point of long Island. limited to 300 numbered pieces, the watch celebrates the blue skies of summer 

with aqua numbers, seconds hand, counter pointers and tachymeter scale all set against a cream méga Tapisserie guilloche-patterned dial 

($20,500). 

corporate contact: Veruska molitor at audemars piguet in new york, (888) 214-6858; veruska.molitor@audemarspiguet.com; 

www.audemarspiguet.com

ackes & strauss london 

With its origins traceable to 1789, london-based Backes & Strauss is the oldest diamond trader in the world. When it entered the watchmaking 

arena several years ago, it had more credibility than nearly any other company to adorn its timepieces with magnificent diamonds. Its highly 

complicated watches are made in collaboration with the franck muller Group, and they fall into three main collections named for landmark locations 

in london: the Berkeley, the piccadilly and the regent. 


limited to five stunning pieces, this new addition in the regent collection, the royal regent, contains 201 hand-cut, hand-set oval diamonds 

weighing in at almost 67 carats. The timepiece—with blue mother-of-pearl dial, accented with 12 oval sapphires and 65 oval diamonds on the 

dial, 18K white gold case and bespoke bracelet adorned with 107 diamonds—takes months to craft and retails for over $1.2 million. 

corporate contact: lena yigikurt, (212) 463-8898 ext. 287; info@backesandstraussusa.com; www.backesandstrauss.com

Backes & strauss 

The Piccadilly case shape is based on John Nash’s great circular junction, which has served as the epicenter of London since its debut in 1819. 

Originally known as Regent Circus South, Piccadilly Circus was conceived as one of the two links joining the three parts of Nash’s sweeping Regent 

Street (Oxford Circus being the other). The concept of connecting new and old lies at the heart of the Piccadilly Collection. 


The 18K rose gold Piccadilly case in this edition seems to emanate light, thanks to the 144 ideal-cut diamonds (5.8 carats) that decorate it. Adding to 

the sheen are a silver dial with silver hand-polished Roman numerals and indexes, rose gold colored hands, and an ideal-cut diamond in the crown. 

The automatic timepiece, with a power reserve of 38 hours, has cotes de Geneve decoration on its movement. $52,400. 

VARiAtionS 

The Piccadilly is also available in white gold. 

Corporate Contact: Lena Yigitkurt, (212) 463-8898 ext. 287; info@backesandstraussusa.com; www.backesandstrauss.com


Backes & Strauss’ Regent 1609 AD Limited Edition makes a unique impression when it is presented in a new variation. 


The Regent 1609 AD Limited Edition has complications—a grande date at the 12 o’clock position and a moon phase mechanism at 6 o’clock—but 

its beautiful design makes it a standout timepiece. In this 18K rose gold version, a shower of ideal-cut white diamonds decorates the top of the oval 

case. The warm gold color is accentuated by a tan alligator strap. $54,800. 

VARiAtionS 

Crafted in 18K white or rose gold, the model is limited to 219 pieces in each of two sizes (47mm high and 52mm high), with a variety of diamond 

settings available. 



The angular Berkeley collection takes a dark and sporty turn for 2009 in the form of a limited edition timepiece. 


The Black Knight gives the Berkeley collection a robust stance. The 40mm automatic timepiece features a black steel PVD case, a black dial and 

hand-polished rose gold Arabic numerals. Hours, minutes and seconds are displayed upon the black backdrop, and an ideal-cut diamond decorates 

the crown. The watch’s black rubber or black alligator strap is secured in place by an Ardillon buckle in steel with black PVD. $9,500. 

VARiAtionS 

The Black Knight is also available in 43 mm. Only 125 pieces will be made in each size. 



The Regent case design draws on the architecture of John Nash, who was commissioned by the Prince Regent in 1811 to develop a huge swathe of 

London, then known as Marylebone Park. The classical proportions of Nash’s work—Regent Street, Regent’s Park, St. James’s Park—can be seen 

in the sweeping curves and bold symmetry of the Regent Collection. 


The 18K white gold case of this automatic Regent edition dazzles with 132 ideal-cut diamonds (2.2 carats total). Hours, minutes and central seconds 

reveal themselves on a silver dial with silver hand-polished Roman numerals and indexes, and superwhite Luminova hands. Finishing details 

include an ideal-cut diamond in the crown, and an 18K white gold folding clasp securing an alligator strap. $25,200. 

VARiAtionS 

The timepiece is also available in a version with 46 ideal-cut diamonds (3.5 carats total) for $38,100. 



Backes & Strauss’ Berkeley line is inspired by one of the most charming of London’s great squares. Originally laid out in the 18th century by 

Palladian master and landscape architect William Kent, Berkeley Square today is a graceful garden in the heart of elegant, bustling Mayfair. 


The 18K white gold case of this edition of The Berkely is set with 48 ideal-cut, natural diamonds (about 2.9 carats total) to give the watch an 

unparalleled brilliance. The crown is also set with an ideal-cut diamond, while the folding white gold buckle follows the shape of the case. Hours, 

minutes and central seconds are displayed on a black dial featuring silver hand-polished Arabic numerals and indexes. A classic, alligator strap 

completes the look. $30,000. 

VARiAtionS 

The Berkeley is also available in rose gold, and other dial variations are offered. 


adollet 

from 1655 until the middle of the 20th century, the Badollet family consisted of generation after generation of watchmakers. In 2006, owners who 

share a passion for luxury, expertise and perpetuation of the traditions of watchmaking, revived the Badollet brand for the creation of extremely 

customized instruments that also bestow owners with an unprecedented level of ongoing service. 


Inspired by asian bamboo scaffolding, Badollet’s Bamboo Skeleton Tourbillon, with its intricate skeletonization of the bridge through engraving 

and sculpture work is a testament to the company’s master craftsmen. The rectangular, 43.2mm by 40.2mm case holds the ultra-lightweight 

movement, seen through the translucent dial and through the sapphire crystal case back. The newest version of the timepiece is available with 

an 18K red gold case on a crocodile leather strap, but as with all Badollet pieces, it can be personalized according to the purchaser’s wishes 

($248,000). 

corporate contact: frédéric Grosclaude, 41-22-338-30-22; fgrosclaude@badollet.com; www.badollet.com

arthelay 

This parisian brand took flight in the 1930s when alexis Barthelay, a connoisseur of gems and jewelry, created pieces for the famous jewelry 

boutiques of place Vendôme. In the 1960s alexis’ son roland took the design aesthetic in a new, modern direction, focusing on watches with 

easy-to-wear shapes. Then in 1994, roland’s own son alexis, took over leadership. He joined his company with the franck muller Group in 2005. 

Throughout its existence, the brand has been focused on female clients—and creating timepieces purposely for the feminine wrist. 


Barthelay’s pave de paris is a classy and feminine timepiece that exudes parisian elegance. The 18K pink gold, 40mm square case features a 

two-row diamond pave bezel that frames the clean, white mother-of-pearl dial and a blue spinel stone graces the crown. a black crocodile strap 

that matches the black of the roman numerals completes the look. The watch is also available with a case size of 25mm, 30mm or 36mm, and 

in white gold or stainless steel. The pink gold version retails for $32,400. 

corporate contact: Irena Vereshchagina, (212) 463-8898 ext. 285; irena@franckmullerusa.com; www.barthelay.com

aume & mercier 

over the course of its 179 years, Swiss brand Baume & mercier has pursued avant garde designs to house its timekeeping innovations. The result 

is a collection of watches that work well for all occasions—formal, casual, business and sporting alike. 


The company’s classic line of Hampton watches, launched in 1994, received a makeover this year with the introduction of the Hampton magnum 

XXl. The sporty design includes a rectangular 37.4mm by 48mm pVd steel and 18K red gold case, black alligator strap, and a chronograph and 

date function at 3 o’clock ($7,990). 

corporate contact: marketing and communications manager michael Irilli, (212) 909-4347; michael.irilli@richemont.com; 

www.baume-et-mercier.com

edat & co. geneve 

Bedat was formed in Switzerland in 1996 by watch designer christian Bedat and his mother Simone. Their collections of watches—each sim- 

ply named for numbers on the dial—had instant crossover appeal between timepiece aficionados and the fashion flock. an art deco aesthetic 

defines each collection’s design. The company is now a part of Gucci Group and the founders are no longer involved, but the two original watch 

models (ref. 304 and 314) remain its best sellers. 


Since its launch 12 years ago, no. 3 has been a top seller for Bedat, and this year the iconic model received an update. The elongated tonneau- 

shaped case in 18K rose gold features an art deco dial, waisted at 6 and 12 o’clock to add elegant curves and ensure a perfect fit on the wrist. 

adorned with 125 white diamonds on the bezel and finished off with a rolled-edge, hand-stitched pearly pink lizard leather strap, this update will 

surely keep Bedat’s no. 3 a bestseller ($10,600). 

corporate contact: ammar murad at Tourneau in new york, (212) 758-7300; amurad@tourneau.com; www.bedat.com

ell & ross usa 

professionals who work in extreme conditions—think pilots, divers, astronauts and bomb disposal experts—demand timepieces capable of 

functioning perfectly in their inhospitable settings. In the early 1990s, a team of designers and aircraft control specialists launched a Swiss 

watchmaking company to serve this demanding client base. all watches in Bell & ross’ line must meet four design principles: readability, based 

on the counters of cockpit instrument panels; performance, according to the specific needs of professionals; precision, achieved in the Swissmade 

mechanical movements; and water-resistance. 


a bit of a departure from their cockpit-inspired watches, the new Br01-92 airborne references a historical military symbol, the skull and cross- 

bones, and is an homage to military paratroopers, particularly the U.S. airborne divisions. The most unique watch in the Br01 collection, the 

46mm airborne comes with a choice of a rubber, leather or synthetic fabric strap, and the black dial has photoluminescent hands and skull for 

easy night readability ($5,000). 

corporate contact: U.S. president Stacy orloff, (888) 307-7887; sorloff@bellrossusa.com; www.bellross.com

ertolucci 

Bertolucci’s corporate origins are steeped in romance, and its collection today keeps that emotional spirit alive. remo Bertolucci, an Italian from 

Tuscany, was vacationing in the Italian seaside resort of forte dei marmi when he met and fell in love with a beautiful Swiss woman. He married 

her and moved his world to Switzerland, where his wife’s family was accomplished in the watchmaking business. remo launched his own col- 

lection of watches with the beauty of Italy’s mediterranean shores as his design inspiration. The current lines in the collection follow the four c’s 

of Bertolucci: creativity, curves, comfort and construction. 


Embodying the brand’s four c’s is the new animation mosaico, part of the Serena Garbo lady collection. The feminine yet playful watch features 

a unique and fashionable dial with a colorful mosaic pattern set on a white-silvered opalin and enhanced with eight square princess-cut rubies. 

The 36.5mm stainless steel case has a bezel set with 180 full-cut diamonds, totaling over two carats ($12,300). 

corporate contact: Vaea opland, (305) 665-6916; vopland@bertolucci-watches.com; www.bertolucci-watches.com

lancpain 

By 1735, Jehan-Jacques Blancpain had turned the first floor of his Villeret, Switzerland, house into a watchmaking workshop, and by the early 

1800s the firm was manufacturing its own movements and growth continued through the industrial age. The quartz revolution in the early 1970s 

took Blancpain out of business, but in 1983, the brand was resurrected (by Jean-claude Biver and Jacques piguet) with a promise to make only 

non-quartz watches from new tradition-bound workshops in Switzerland’s Vallee de Joux. It is now a division of the Swatch Group. 


Blancpain’s l-evolution moon phase 8 Hours, part of a completely new line of timepieces—the l-evolution collection—showcases one of two new 

innovative movements: the calibre 66r9 with a complete calendar and moon phase display. another milestone for the manufacture, the calibre 

has an eight-day power reserve and original protective system that allows the date, day, month and moon phases to be adjusted at any time 

without harming the movement. The sportily-designed timepiece is available with a steel or red gold case ($22,100 for steel, $37,400 for gold). 

corporate contact: Brand manager marc Junod, (201) 271-4757; marc.junod@swatchgroup.com; www.blancpain.com

lu bernhard lederer universe 

BlU, an abbreviation of Bernhard lederer Universe named for its founder, established its production near neuchatel, Switzerland a decade ago. 

BlU watches are recognized at initial glance for replacing a timepiece’s conventional hands with discs turning on dials that bear no numbers, 

or small dials revolving within a larger rotating dial, or ultimately a movement that turns on three levels with three different rotating speeds, 

eliminating all necessity for dials, hands or numbers altogether. lederer and his ten-person team of watchmakers avoid complications for complication’s 

sake based on principle, resulting in innovative timepieces that are sleek and easy to read. 


The intriguing open planet watch, this year offered with a meteorite dial, perfectly melds sophisticated design with innovative engineering. The 

dial is bare save for an opening that reveals the complex cycloid curve of the timekeeping wheel train beneath. The entire dial turns once every 

12 hours to indicate the hour while the minute hand indicates the minutes in a more traditional manner. The 44mm timepiece is available in white 

gold or stainless steel and with a black alligator strap ($18,000 for stainless steel). 

corporate contact: marketing manager Ewa lederer, 41-0-32-843-6900; info@blu.ch; www.blu.ch

oucheron 

parisian jeweler Boucheron marked its 150th anniversary last year with an astonishing collection of jewelry and timepieces that highlighted its 

history of creating works of art for the world’s wealthiest clients. The house, founded in 1858 and the first to open a boutique on paris’ place 

Vendôme, can trace its watchmaking expertise back more than 140 years. 


This year Boucheron introduced the second installment of their animal-based novelties—Bestiaire Seconde folle collection. The mechanical 

watches with automatic winding are housed in 42mm by 48mm, 18K white-gold cases adorned with three of Boucheron’s favorite animals—the 

chameleon, frog and owl. Two styles of each are available and all have an element that literally twirls in time, the tiny disk that acts as the seconds 

hand offset at the 7 o’clock on each watch—disguised as the eye of the frog, the eye of the owl and the insect the chameleon continually 

tries to capture with its outstretched tongue. available in both pavéd and basic versions (from $46,000). 

corporate contact: U.S. Brand director dale William Brown, (415) 362-6020; dale.brown@us.boucheron.com; www.boucheron.com

ovet 

four generations of the Bovet family managed this famed watch brand until the late 1800s after its founding in Switzerland in 1822. The early 

Bovets became known for their highly-decorated movements and pocketwatch details. Today, owner and president pascal raffy has verticalized 

production by acquiring various manufacturing facilities, grouped under the name dImIEr 1738. In less than eight years of ownership, he has 

taken production from two complications to a collection of more than 20 complicated movements. 


limited to 100 pieces, the Saguaro Tourbillon marks the introduction of the tourbillon complication to the Sportster collection. The 18K red gold 

case is available in two sizes—45mm and 51mm—with a contrasting titanium pVd case band that allows the piece to be engraved. The intricate, 

hand-chiseled, art deco engraving on the dial, which requires a special skill-set and more than ten hours to complete, reveals the movement 

through the sapphire crystal glass. The tourbillon, located at the 3 o’clock, is the same that is featured in most tourbillon models of the fleurier 

collection, but contains a special côtes de Genève-decorated plate, viewable from the dial side (from $145,000). 

corporate contact: duane Thomas and Bernardo Schpilberg, (786) 923-5900; www.bovet.com

oZeman 

Bozeman is one of just a handful of U.S.-based luxury watch producers today, and with its officially certified Swiss chronometer stamps, there 

is no doubt that its watches run on the engines of the best Swiss-made movements. The Bozeman, montana-based company was founded just 

four years ago by christopher Wardle, a watch aficionado who took on the mission of creating an american watch company based on classic 

designs with timeless style. 


There are three band options for the cutthroat: the company’s unique saddle leather straps in black or tan; a black silicone strap embossed 

with the “Broken B” logo; and a brushed and polished stainless steel bracelet. additionally, Bozeman is partnering with legendary fishing guide 

Jack dennis, the crescent H ranch and the rl Winston rod company of montana to create the ultimate package of luxuries for the avid angler. 

a cutthroat GmT, two days of guided fishing on the Snake river, three days lodging at the ranch and a fly rod are available for around $12,500, 

and all proceeds benefit the campaign for the Snake Headwaters—an effort to gain permanent legal protection for 400 miles of the Snake river 

and its tributaries 

corporate contact: cEo christopher Wardle, (406) 585-0062; cwardle@bozemanwatch.com; www.bozemanwatch.com

eguet 

With more than 230 years of mechanical watchmaking to its name, Breguet possesses one of the longest and most prestigious timelines in the 

business. 


Housing Breguet’s latest alarm movement, the marine royale 5847 alarm watch is water-resistant to 300m and sports the trademark wave pat- 

tern of the marine collection. The sporty watch features an alarm setting crown and on/off pushpiece, encased in rubber-coated gold for easier 

handling, a unidirectional bezel with a 20-minute sector, hands and minute markers coated in white superluminova, and hour and alarm markers 

in luminous blue for easier readability in even the murkiest of waters. It is available with a white gold case with 18K white gold dial with black 

rhodium finish, or with an 18K pink gold case and dial ($42,000). 

corporate contact: Trisha fortuna at Breguet in Beverly Hills, (310) 860-9911; trisha.fortuna@swatchgroup.com; www.breguet.com

eitling 

In 1884 watchmaker leon Breitling opened his workshop in Switzerland’s Jura mountains, and he specialized from his first days in creating chro- 

nographs and precision counters for customers working in sports, sciences and industry. Since 1979, the pilot, watchmaker and microelectronic 

specialist Ernest Schneider, has owned and operated the company and throughout its history Breitling watches have earned the business of 

professional pilots around the world, including national air forces, commercial pilots, astronauts and famous fliers like John Travolta. 


The introduction of the chronomat B01 watch has ushered Breitling into the esteemed circle of brands who manufacture their own movement. 

The caliber B01 movement is a 100% in-house, self-winding chronograph with an over 70-hour power reserve and an instant date-change cal- 

endar. The first model to house the new mechanism combines sleek design with exceptional function. Water-resistant to 500m, the 43.5mm case 

is designed to withstand extreme use and sports a unidirectional bezel with engraved numerals, and oversized hands and hour-markers with 

luminescent accents to enhance readability. The new elongated case is offered in four versions: steel, two-tone, steel and gold, and 18K white or 

rose gold. To further customize this groundbreaking timepiece, there are 16 different dial variations, a choice of hour-marker or roman numeral 

indicators, and either a metal bracelet, or rubber or leather strap (from $6,500). 

corporate contact: marketing director lisa roman, (203) 762-1180 ext. 347; lisa.roman@breitlingusa.com; www.breitling.com

emont 

This British watch brand (introduced in July of 2007) is the brainchild of two brothers, nick and Giles English, who created a line of timepieces 

inspired by their time restoring vintage aircrafts. Hand-assembled by watchmakers at their atelier in Switzerland, the watches maintain their 

Britishness by being designed, tested and having their cases finished in the UK. 


The brothers’ newest creation, the Supermarine 500, was designed using the brand’s unique Trip-Tick three-piece case construction to give the 

timepiece water resistance to 500m. The classic curved profile of the 42mm stainless steel case, a Bremont signature, houses the automatic 

movement, which has an extensively-tested anti-shock movement mount to help protect it and an anti-magentic faraday case to protect from 

any magnetization effects. The watch was named as a tribute to the iconic British aircraft manufacture responsible for the Supermarine S6B 

Schneider Trophy Seaplane and the Supermarine Spitfire ($5,400). 

corporate contact: director Giles English, 44-845-0940-690; info@bremont.com; www.bremont.com

m 

paris-based Bernard richards opted several years ago to create his own luxury watchmaking facility in france, rather than the hallowed watchlands 

of Switzerland, when he opened Brm or Bernard richards manufacture. now, just a few miles outside of the city, Bernard richards carries on the 

watchmaking traditions that have been passed to him from family members. richards and his team supply specialized services for other watch 

companies, and they also build about 2,500 Brm pieces per year. richards takes care in selecting the best metals (he uses long bars of titanium 

rather than the standard 18mm thick ramming titanium, for example); his parts are never made by pending but by removal of material only (the 

benefit is their molecular structure is perfectly preserved); lugs are screwed onto cases to permit the pairing of different materials and colors; and 

all the major operations—fitting, assembling, setting and polishing—are performed by hand. and one look at a Brm watch reveals richards’ passion 

for motorsports. The watches are strong and sporty, with interesting hits of color (perhaps on the rotor, or the hands). Some cases even bear the 

checkerboard pattern of auto racing’s flag. naturally, professional drivers are great customers of Brm today. 


With the launch of the Tr1-Tourbillon, Brm claims the mantel of offering the only french-made tourbillon. This 48mm titanium watch adheres to 

the style codes of Brm, including a skeletonized dial and sport design elements. The automatic movement is suspended on triangle bridges made 

from carbon fiber, and shock absorbers with a cone-shaped spring make the delicate piece even more durable. other modern materials the watch 

incorporates are ceramic (rotor bearings), aluminum (rotors), tantalum (rotor weights) and stainless steel (lugs). for the sake of comfort, the steel 

crown sits at the 2 o’clock position. The piece comes on an alligator strap and is water-resistant to 100 meters ($136,150 with red, yellow or orange 

hands). 

corporate contact: frederic Gasser, (214) 231-0144; fgasser@brm-manufacture.com; www.brm-manufacture.com

uccelati 

The milan-based Buccellati family opened their jewelry and silversmith business in 1750, and through the 19th century Buccellati boutiques 

opened throughout Italy and the United States. By the 20th century, royals and even the royal See were clients of Buccellati, and mario Buccellati 

become known as the “prince of Goldsmiths” for creating exquisite patterns and engravings in gold and silver pieces. Today his sons Gianmaria 

and andrea oversee the prestigious business, which has boutiques in such glamorous locations around the globe as aspen, london, moscow, 

Tokyo, Venice and on paris‘ place Vendôme. This remains a family company, and Gianmaria’s daughter, maria cristina, oversees the watch division. 


like its ornate jewels, Buccellati’s watches bear precious stones, patterns and engravings. The anthochron collection is named for the Greek words 

for “flower” and “time,” and its four feminine models represent the most delicate of time-telling blossoms. The hand-made Bellis, dahlia, Zinia and 

camelia all display a small mother of pearl dial (measuring just 10mm) surrounded by precious petals of plain gold or delicately set with dazzling 

gem stones. crocodile leather and satin straps are available in an endless variety of colors. This camelia model, in yellow and white gold on a red 

crocodile strap, is our favorite for its presentation of the famous Buccellati engraving technique. The anthochron watches are available in white, yel- 

low and rose gold, or combinations of different golds (from $12,000 without stones, to over $35,000 with diamonds or sapphires). 

corporate contact: marketing manager nadine chandy, (212) 308-2900; nadine.chandy@buccellati.it; www.buccellati.com

vlgari 

Since its first store opened in rome in 1884, Bvlgari has created jewelry that captures the essence of “la dolce Vita,” by referencing classical 

Greek and roman architecture as well as contemporary shapes in its precious creations. In the 1920s, watches joined the collection and today, 

Bvlgari’s timepiece division is based in neuchatel, Switzerland, and its staff of over 500 produce and assemble its luxury timepieces—which are 

recognized for bold, contemporary design and contrasting colors and textures. 


Unveiled as part of Bulgari’s new Sotirio BVlGarI collection, which is a tribute to the 125th anniversary of Bvlgari and its founder, the Sotirio 

Bvlgari date rétrograde is a milestone for the company. In this model, a 42mm, 18K rose gold case holds the 150-degree retrograde module, 

which was developed and produced by Bvlgari, with the retrograde date function at the 6 o’clock. It is available in a total of four versions, all in 

either 18K rose gold or stainless steel ($17,400). 

corporate contact: Kamal abassi at Bvlgari in new york, (212) 315-9000; kamal.abassi@bulgari.com; www.bulgari.com

Carl F. BuCherer 

In 1888, Carl Friedrich Bucherer opened his store in Lucerne, Switzerland and business grew so fast that his sons—Germany-based watchmakers 

Carl Eduard and Ernst—returned to Lucerne to join the family business. In 1919, Carl Friedrich Bucherer presented his first watch collection 

to bear the name C. Bucherer, and his jeweler’s skills were evident in these first timepieces. In 1933, after the death of Carl Friedrich, his sons 

took over the business, and in 2001 the founder’s name became the formal brand for the company, Carl F. Bucherer. 


A striking new addition to the Patravi collection, the Patravi T-24 Ladies watch is a modern classic with a touch of elegance. A bezel set with 12 

bars comprising 48 diamonds frames the ergonomic, tonneau-shaped case, and serves to indicate the hours and minutes. The 36mm by 39mm 

case is available in steel or pink gold with a variety of bracelet options, and a choice of a white dial with reflective indeces or a white mother-ofpearl 

dial with nine diamonds (from $7,200 with diamonds.) 

Corporate Contact: President and CEO-North America Ron Stoll, (800) 395-4306; info@cfbnorthamerica.com; www.carl-f-bucherer.com


AlAcriA DivA Gothic 

Referencing the medieval while maintaining a modern feel, the Alacria Gothic collection is a unique addition to the Carl F. Bucherer family of 

timepieces. Signifying feminine elegance and confidence, this model fuses classic Gothic architecture and contemporary luxury with a stylish 

hourglass profile and vibrant eye-catching colors. 

collEctioN hiGhliGht: 

The exclusive Alacria Diva Gothic is limited to 25 pieces. Each sparkles with precious stones, all set by hand. Surrounding the 18K white gold 

dial are 26 rounded rectangles filled with 74 shimmering diamonds. On the bezel are 54 rubies of the finest quality, partnered with rows of round 

diamonds to create a sleek yet shapely design that highlights the individuality of this piece. 

Adding a touch of royalty is the black galuchat leather strap with white gold buckle adorned with 13 round diamonds. Altogether, Carl F. Bucherer 

has employed a total of 211 rubies and 169 diamonds to complete this dazzlingly feminine piece.


MANEro PErPEtuAl 

The latest addition to the Carl F. Bucherer product family, the Manero line comprises both beauty and brains, combining complicated mechanics 

with functionality. But what makes the Manero Perpetual a timeless piece is its ability to encompass a wide variety of features while still retaining 

an ultra-luxurious look. 

collEctioN hiGhliGht: 

While all of the timepieces in the Manero collection follow a similar aesthetic, the Manero Perpetual is all about practical combinations. The 

watch asserts its individuality through a 64-diamond case matched with a sleek brown alligator band. Shimmering diamonds contrast brilliantly 

with the rose gold arrow hands and the 40mm 18K rose gold case. 

Certified by the COSC, the Manero Perpetual displays the month, day of week, date, leap year and exact indication of the moon’s position, all 

found on the watch’s sapphire crystal water-resistant face, with an impressive 42-hour power reserve.


PAtrAvi chroNoDAtE ANNuAl 

The Patravi ChronoDate Annual has all the trappings of a classic timepiece. From its 18K rose gold case, to its hand-sewn brown Louisiana 

alligator strap, the timelessness of this watch is undeniable. 

The ChronoDate Annual excels in adding a modern touch to its traditional foundations. The clear layout of the watch dial with big date display, 

annual calendar, chronograph and chronometer exudes an air of sporty elegance. 

With a CFB 1957.1 movement, 42-hour power reserve and 49 jewels in total, Carl F. Bucherer excels in crafting enduring timepieces with the 

most forward-looking designs.


PAtrAvi chroNoGrADE 

A world first for Carl F. Bucherer, this masterpiece includes an abundance of ultra-modern features never before combined in one timepiece. 

Available with a black, brown or blue calf leather strap or stainless steel bracelet, the Patravi collection’s ChronoGrade showcases horological 

perfection by blending traditional watchmaking with the latest in technology. Special features include an oversized date display, chronograph, 

annual calendar, chronograph with flyback function, power reserve indicator, as well as a retrograde hour indicator—a previously-unseen fusion 

of functions. This exclusive timepiece is finished with a sapphire crystal back and 51 jewels, making this one of Carl F. Bucherer’s most practical 

yet sophisticated pieces to date.


PAtrAvi t-chroNoGrADE 

A more formal version of the Patravi ChronoGrade, the T-ChronoGrade displays Carl F. Bucherer’s dedication to uncompromising quality and 

beautiful design. 

The timepiece boasts six functions set in a tonneau-shaped case, including chronograph, retrograde hours indicator, flyback, date display, 

annual calendar and a power reserve indicator. Generous in size, the stainless steel case is 43 by 46mm with sapphire crystal and 51 jewels. The 

T-ChronoGrade offers a bold option for those looking to assert their individuality. Choose from a black or brown calf leather strap with black or 

rhodium face, or stainless steel strap with black or rhodium face.


PAtrAvi t-GrAPh 

One of the few tonneau-shaped timepieces within the Patravi collection, the T-Graph reflects a passion for style and technology. 

The raised shape and double-sided coated scratch-proof exterior, set within a striking 18K rose gold body, makes a brilliant foil to the brown 

Louisiana alligator strap. With 47 jewels, the T-Graph displays the chronograph, date and power reserve in a simple yet elegant manner. The 

power reserve is shown using a curved high/low disc display set at 6 o’clock, which moves in a clockwise direction when the watch is wound up. 

Variations include choice of black or brown calf leather strap or rose gold bracelet.


PAtrAvi trAvEltEc GMt 

Presented at the BASELWORLD 2005 trade fair, the Patravi TravelTec GMT remains one of Carl F. Bucherer’s most detailed accomplishments. 

Known for its sophisticated functions and extreme functionality, this timepiece boasts the exclusive CFB 1901 calibre, three time zones and 

a single push-button mechanism. Giving all other time-zone watches a run for their money, the TravelTec GMT is automatic and includes 39 

jewels, chronograph, a third time zone and date indication—all inside a 46.6mm stainless steel case that contrasts brilliantly with a deep black 

calf leather strap.


PAtrAvi EvotEc DAyDAtE AND PAtrAvi EvotEc PowErrEsErvE 

Claimed by Carl F. Bucherer as “watches of the future,” the EvoTec DayDate and the EvoTec Power Reserve reach far beyond the limits of 

traditional watchmaking. 

Debuting as one of the first models equipped with the CFB A1001, the EvoTec DayDate is a specially developed functional module that features 

an astonishing 55-hour power reserve as well as a generously proportioned 44 by 44.5 mm case. 

Following in step with this innovation is the EvoTec PowerReserve, in which Carl F. Bucherer’s high design standards shine through the piece’s 

perfect legibility, striking aesthetics and modern dial. Indicative of the entire Patravi collection is the power reserve indicator, tracing the curve 

beneath an opening in the dial between the 2o’clock and 4o’clock. When the watch is wound up, the hand moves across the brightly colored scale 

between “high” and “low,” revealing clearly the amount of power remaining. 

The only cushion-shaped watches within the Patravi collection, both pieces feature large date indicators as well as a smaller cushion-shaped 

second indicators set on the 6o’clock that nicely echo the watches’ full-bodied shape. Both the DayDate and PowerReserve feature smooth black 

calf-leather straps as well as domed-sapphire crystal with anti-reflective coating on both sides. With sensational dimensions and innovative 

features, these watches offer a unique addition of luxury and technology within the Patravi collection.


PAtrAvi trAvEltEc FourX 

Following in suit with the TravelTec GMT, the TravelTec FourX takes intricate watchmaking to a new level. Leaving nothing to the imagination, 

this piece is fitted with a skeleton dial that openly reveals the gearing of the finely decorated automatic movement. In addition, the refined date 

display provides layers upon layers of functions and details. Milled out of the date rim to stay out of the sight, the numerals come into view 

against a red background in the date window. Unique to this piece is Carl F. Bucherer’s use of four different materials – palladium, titanium, 

ceramic, and rubber, a true engineering feat for the collection.

cartier 

What began in 1847 as a small jewelry workshop run by louis-francois cartier in the heart of paris, blossomed into the french capital’s fine 

jewelry leader that would influence the future of fine jewelry throughout the world. When the aviator alberto Santos-dumont told his friend louis 

cartier in the early 1900s that he had trouble reading the time on his fob watch while flying, cartier set out to create wristwatches and famous 

models for men (and women) followed. 


The iconic Santos watch has been updated with the new, cartier-manufactured 9611 mc calibre. The unique mechanical, manual-wind move- 

ment handcrafted from 138 components is on display through front and back sapphire crystal and showcases the brand’s ambitious leap into 

developing its own calibres. The skeletonized movement, which encompasses all of the space in the 46.5mm by 54.9mm palladium case, was 

designed to include bridges shaped as large roman numerals so as to eliminate the need for a dial and to keep the focus on the mechanism 

alone. (price available upon request). 

corporate contact: Vincent piche, (212) 446-3459; vincent.piche@cartier.com; www.cartier.com

chanel 

fashion designer madamoiselle chanel chose 1932, a year of global economic crisis, to launch paris fashion house chanel’s first fine jewelry 

collection, which focused exclusively on platinum and diamonds. Since then, chanel’s collection of fine jewelry and watches has stayed true to 

the founding designer’s spirit of creativity with a knack for combining contemporary and baroque designs. 


a dark addition to the J12 collection, the J12 noir Intense, features 724 handcrafted, baguette-cut, black ceramic insets, exemplifying the 

house’s exceptional craftsmanship. The 42mm, 18K white gold timepiece also houses a new movement, created in partnership with audemars 

piguet. The automatic chanel-ap3125 fused the ap 3120 movement with ceramic, resulting in a redesigned balance bridge and rotor in gold 

crowned with black ceramic ($25,000). 

corporate contact: John maitino at chanel fine Jewelry in new york, (212) 535-5828; john.maitino@chanelusa.com; www.chanel.com

charriol 

In 1983, philippe charriol, a businessman who achieved international success with such luxury goods leaders as cartier and various fine watch 

labels, followed his passion and established his own jewelry and watch brand in Geneva. from the first collection, he wanted charriol pieces to 

represent his own personal philosophy in life: the art of living the difference. That, paired with his personal affection for both modern and ancient 

art, led him to select a modern variation of the ancient cable as the iconic symbol of charriol’s main collection, known as celtic. 


The colvmbvs collection, which embodies the spirit of enterprise and timeless elegance, received a new introduction this year—the lady Jet Set 

colvmbvs chrono. The steel 34.5mm by 38mm tonneau case features a bezel set with 22 diamonds for a hit of sparkle on the wrist. Eleven more 

diamonds, acting as indicators, grace the white mother-of-pearl dial and an elegant white crocodile strap completes the look ($7,490). 

corporate contact: Tina frank at charriol in la Jolla, cali., (800) 872-0172; pcb@alor.com; www.charriolusa.com

chopard 

louis-Ulysse chopard founded his company in 1860 with the establishment of a watchmaking facility in Sonvilier in the Jura mountains. In 1963, 

Karl Scheufele, active in watch and jewelry production in Germany, took over the company and expanded the brand around the globe. over the 

past four decades, chopard has honed its collections to appeal to both men and women, and fans of both glamorous jewelry and technical time- 

pieces. 


To celebrate ten years of support for Elton John aIdS foundation, chopard has unveiled a new chronograph watch collection, limited to just 25 

pieces and designed in collaboration with Sir Elton John himself. The extravagant diamond-adorned, 42mm case features a bezel ringed with 

black diamonds and a gray-rosé mother-of-pearl dial on a black crocodile leather strap. The timepiece is also available in a variety of diamonds 

and colored stones. a portion of the profits from the sale of this rare beauty will be donated to the fight against aIdS ($122,400). 

corporate contact: catherine Bove at chopard in new york, (212) 223-2304; www.chopard.com

christophe claret 

after studying in Geneva and getting his start as antique watch restorer, christophe claret was asked by rolf Schnyder of Ulysse nardin to de- 

velop 20 exclusive minute repeater movements. That was back in 1987 and the request prompted him to found his own company, along with two 

other watchmakers, of which he took over sole ownership in 1989. Though his name may not be as well-known to the public at large, he’s behind 

some of the watch world’s most innovative complications—including the minute repeater, orbital tourbillon and the roller-display perpetual 

calendar—and remains, to this day, one of the most progressive manufactures. 


To celebrate the company’s 20th anniversary, christophe claret unveiled his first Grand complication timepiece, the dualTow. carrying on in 

his tradition of progressive mechanisms, the watch features a tourbillon and a single-pusher planetary-gear chronograph function with a gong 

that signals the start, stop and reset functions—a caliber for which a patent has been filed. Inherently exclusive in nature, the watch is limited to 

only 68 pieces and is completely customizable—from the choice of case material, to the color of the hands and tourbillon bridge, to the type of 

strap—for a watch that is a true collector’s item ($509,889 for gold and $462,906 for platinum). 

corporate contact: alexis Sarkissian, (724) 263-2286; alexis@totallyworthit.com; www.dualtow.ch

chronographe suisse cie 

chronographe Suisse, a Swiss brand with Italian style, entered the watchmaking business at the start of the 20th century, and established itself 

with mechanical watches with easy-to-read dials, large case dimensions and precise timekeeping. The arrival of quartz watches in the 1980s 

drove this mechanical watch brand to close its doors, but a quarter of a century later, chronographe Suisse cie came back under the direction 

of philippe Sayada. and its aesthetics are true to its original designs. 


a new version of the mangusta is the hallmark of the latest timepieces. The mangusta Suppermeccanica in rose gold boasts a bold case that 

measures 51.4 mm and includes a crown protector and patented big chronograph pushers. The timepiece features a rotating internal bezel, 

roman numeral hour indicators and is water-resistant to 200 meters. Straps are available in alligator, rubber and fabric. The mangusta Suppermeccanica 

is also available in steel, two-tone, titanium, pVd blackened steel and in a left-hand model (from $9,200). 

corporate contact: Emilie Souffir, 41-32-967-9585; info@chronographesuisse.ch; www.chronographesuisse.ch

chronoswiss 

The chronoswiss brand is a true product of passion. founder Gerd-rüdiger lang was a car racing fan who became the official timekeeper for 

formula 1 races in the 1970s. He got his start after attending watchmaking school in 1956, becoming a master watchmaker in the early 1960s. 

By 1983 he was making mechanical watches in his own factory in munich under the chronoswiss name. Since 1987, most core lines of the chro- 

noswiss collection have displayed four main elements: a knurled bezel, an onion-shaped crown, screwed-on strap lugs and a sapphire glass 

back. 


making good on his promise that chronoswiss would be manufacturing its own movement within two years, Gerd-rüdiger lang introduced the 

new Sauterelle, the first model with an in-house manufactured calibre—“made in Germany”—thus bringing the brand closer to becoming a true 

manufacture. The Sauterelle is available as a classic three-hand watch, with a black or white dial, or with a regulator dial that harks back to the 

brand’s origins. The 44mm case comes in either 18K red gold or stainless steel on a black leather strap ($17,900). 

corporate contact: Hartmut Kraft, (609) 375-2146; kraft@chronoswiss-na.com; www.chronoswiss.com

cimier 

founded in 1924 by watchmaker r. lapanouse, the company lapanouse Sa produced Swiss watches under the brand name cimier, offering 

so-called “roskopf” watches with affordable movements. appealing to a larger audience led to great success for the company for decades, but 

discord among the family over future strategy led to its provisional production shut-down in 1985. However since 2003, the long-standing tradition 

of the brand has been carried forward by cEo martin Baertsch and his team with experience in different Swiss watch manufactures. 


launched this year as part of the cimier collection dedicated to sports legends, the Seven Seas arctica watch, limited to just 200 pieces, honors 

olympic Gold medalist in Snowboard Boardercross at the 2006 Torino Games, Tanja frieden. a collaboration between the olympian and watch 

brand, the 37mm watch, powered by a Swiss quartz movement, sports her signature on the case back and snowflake details on the dial, second 

hand and white silk strap. The stainless steel case, which holds the chronograph function, has a blue mother-of-pearl and gray dial with a date 

display, and the bezel features a second time zone indication and 12 black zirconias ($1,530). 

corporate contact: Bob Siragusa, (310) 424-5042; bob@winwithwatches.com; www.cimier.com

clerc 

Since the company’s founding in paris in 1874, four generations of clerc watchmakers have manned the helm. and each has continued a quest 

for true innovation. In its earliest years, clerc specialized in both jewelry and watchmaking, focusing on small limited editions and one-of-a-kind 

pieces. Until the 1970s, rolex, Vacheron constantin and Jaeger-lecoultre made key aspects of clerc watches. But for the last four decades the 

brand has pursued its own models. Since 1998, Gerald clerc has steered the Geneva-based clerc watch designs, and his models stay true to the 

philosophy of contemporary modernism: creations must represent a break with what already exists. 


clerc odyssey lady is a dazzling addition to the odyssey line, which is inspired by the visions of space and exploration held in the late 1960s. Key 

design components include the materials used (ceramics, carbon, titanium, rubber), the reinforcing elements on the case side, a complex case 

back and the sliding system that protects the pusher, crown and bezel. Gerald clerc has always refused to believe that women are not interested 

in mechanical watches—clerc even launched a 100% self-winding ladies’ collection upon the advent of quartz—so this year he unveiled a high 

jewelry model of odyssey for women that contains the exclusive self-winding, manufacture-made clerc c200 double-barrel caliber with a fiveday 

power reserve. This 37mm version, in ceramic and 18K gold with diamonds, reveals its inner workings through a skeleton dial. It is shown 

on a black python strap ($29,800). 

corporate contact: pK Time Group managing director Ken Grazi, (212) 397-1662; kengrazi@pktime.com; www.clercwatches.com

concord 

from the day of its founding in Biel, Switzerland in 1908, the american watch-buyer has been the customer that concord’s designers envisioned 

when designing its luxurious watches. and soon enough, americans of the most prestigious rank were opting for concord. Gedalio Grinberg 

acquired concord in 1970 and today it is a part of mGI luxury Group. recently concord embarked on a new direction, retiring its previous lines 

and the new look of concord is sophisticated, avant-garde, powerful and athletic, with complex case constructions the new hallmark. 


concord’s latest, the c1 QuantumGravity, pushes the boundaries of mechanical watchmaking with an aerial bi-axial tourbillon, a vertical power 

reserve and a “suspension cable” bridge standing upright in the case. The case was purposely left “empty,” emphasizing the link between time 

and space. Though an imposing size at 48.5mm by 22mm, it’s aluminum and titanium construction makes it deceivingly lightweight ($480,000). 

corporate contact: ammar murad at Tourneau in new york, (212) 758-7300; amurad@tourneau.com; www.concord.ch

corum 

In 1955, the watchmaker Gaston ries and his timepiece designer nephew rene Bannwart took their private label watchmaking business in a 

new direction by transforming it into their own Swiss timepiece manufacture, corum. from the launch of the first collection a year later, corum 

was blazing a trendsetting trail. In 2000 a new family took over the company, under the leadership of Severin Wunderman. after his passing, the 

company streamlined its collection to focus on five watch designs, and in all cases, the new direction of corum is to specialize in bold designs, 

excellent movements, and consistent care of details and finishes. 


corum’s first romvlvs model appeared in 1966, and it instantly made waves in the watch world by displaying hour numerals on its bezel instead of 

the dial. The White romvlvs large date’s satin-brushed, bi-color stainless steel case, which measures 42mm, is topped by a polished 18K red gold 

bezel that is engraved with 12 roman numeral hour markers. The case back is engraved with the corum logo, the name romVlVS and a crown of 

laurels worn by the caesars of ancient rome. This timepiece contains a new movement for the line, which is self-winding and features a large date 

complication (displayed on the white vertical guilloche dial from the 6 to the 12 o’clock marks), and small seconds displayed at 6 o’clock. The watch 

is water-resistant to 5 aTm, has a 42-hour power reserve, and is available on a white cayman or on a bicolor bracelet with integrated 18K red gold 

and stainless steel links ($8,500 in white or black, $12,500 in the bi-color bracelet). 

corporate contact: director of communications lisa delane, (949) 788-6200; ldelane@corumusa.com; www.corum.ch

CORUM 

Corum’s first in-house movement, the Golden Bridge, introduced in 1980 has become one of the pillars of the brand. Now, Corum has introduced a 

new interpretation of this legendary model.a. 


For the first time, the famous hand-wound movement, CO 113, is positioned horizontally in the case and delicately engraved to reveal the gear trains 

in motion. The generously-sized 41mm by 34mm Golden Bridge Lady, available with an 18K red or white gold case, features over 2.5 carats of shimmering 

diamonds framing the innovative movement. The timepiece’s mainplate and bridges are crafted in 18K white gold and topped by two black 

openworked hour and minute hands. Due to its complexity and delicate gem-setting, only a few Golden Bridge Lady timepieces are to be produced 

each year. From $35,000 for 18K white gold. 

Corporate Contact: Director of PR Lisa Delane, (949) 788-6200; ldelane@corumusa.com; www.corum.ch

CORUM 

Corum’s second in-house movement, the CO 007, housed in the new Ti-Bridge, announces the arrival of a new collection of innovative timepieces. 


The Ti-Bridge, the first model to feature the new linear caliber, is a timepiece that marries technical excellence with a modern aesthetic. Taking its 

inspiration from the company’s famed Golden Bridge caliber, the contemporarily-designed piece’s bridges and watch plates are cut from militarygrade 

titanium, and the movement is held in place by two imposing titanium crossbars. The tonneau-shaped case, measuring 42.5mm by 41.5mm, 

has a sapphire window in the caseback that offers a glimpse of the intricate movement within. The Ti-Bridge will be issued in a limited production 

of only 750 in 2009, making for a truly exclusive timepiece. $12,900. 


CORUM 

Corum’s emblematic Admiral’s Cup has embodied the sportier side of Corum since 1960. Named after the prestigious international sailing regatta, 

the collection has been updated with a new take on this classic icon. 


With a mix of materials, Corum’s Admiral’s Cup Challenge 44 Black & Gold reinterprets the bi-color trend. The signature 12-sided case, housing a 

mechanical self-winding chronograph movement, features a red gold bezel enhanced by red gold counter appliques, faceted minute chevrons and 

hands accented with a white luminescent substance. The 44mm watch is available with a black or gray PVD-treated dial and chronograph pushers, 

which makes for an exceptionally hard coating. To enhance the sporty nature, the watch is finished with a vulcanized rubber strap. It is available in 

a limited edition of 188 pieces for the black PVD version and 128 for the gray PVD version. $10,000. 


CORUM 

Easily identifiable by the 12-sided case, Corum’s Admiral’s Cup remains an iconic design for the brand and one of its four staple collections. With the 

Admiral’s Cup GMT 44, Corum presents a chic, urban addition to this legendary line. 


The Admiral’s Cup GMT 44, with a mechanical self-winding movement and 42-hour power reserve, heralds the advent of a new design direction 

featuring softer angles, a thinner case and redesigned lines. The 44mm satin-brushed and polished case is available in red gold, red gold/steel 

and an all-steel version, and sports a second time zone complication for a watch that’s everyday-wearable. The timepiece comes with a choice of a 

leather strap or a bracelet in the same metal as the case, and less than 1,000 of the timepieces, including its variations, will be produced in 2009. 

$25,500 for 18K red gold. 


CORUM 

An addition to the 48 collection, the Admiral’s Cup Chronograph 48 highlights the adventurous nature of the line while still retaining the brand’s 

technical watchmaking excellence. 


The first and brand new COSC-certified chronograph in the 48 collection, the Admiral’s Cup Chronograph 48, will appeal to the intrepid nature of any 

watch aficionado. The 12-sided case houses the automatic chronograph with a 48-hour power reserve, specially developed by Corum. In keeping 

with the collection’s original design and maritime theme, the timepiece features colored nautical pennants, an 18K gold bezel and hands coated 

with white Superluminova for increased readability. This exclusive edition, finished off with a black crocodile strap, is limited to 125 pieces. From 

$23,900. 


cuervo y sobrinos 

cuervo y Sobrinos’ Swiss-based production facility has crafted the highest caliber luxury timepieces for this family brand since its founding in 

1882. This firm’s timepieces also bore a uniquely latin style and sophistication from its earliest days, thanks to their cuban-inspired designs. 

Sketches of some of the brand’s refined designs that were never produced were discovered in the company’s old Havana boutique, and serve as 

design inspiration for today’s new models. and also appropriate for cuba, the lines in the collection are named for Havana’s most famous cuts 

of cigars: Espléndidos, prominente, Torpedo and robusto. (and the box that each cuervo y Sobrinos timepiece is presented in is an actual cigar 

humidor). 


The iconic Espléndidos line received a new addition dedicated to the company’s legendary founder, ramón cuervo, in the form of its new model— 

Espléndidos don ramón. To pay tribute to don ramón, his name appears on the back crystal along with the words “la casa,” which is what the 

family called their workshop. It is available in a limited series of 80 pieces in the stainless steel version with an argenté guilloché dial and 28 

pieces in the 18K rose gold version with an indigo blue guilloché dial ($15,000). 

corporate contact: Vice president of marketing Vivian Bernstein, (561) 330-0088 ext. 104; vivian@cysusa.com; www.cuervoysobrinos.com

cvstos 

With a comprehensive collection and extreme complications, one would think this watch brand had been honing its expertise for decades. But 

cvstos is a mere five years old, making its timepieces even more impressive. cvstos creations perfectly combine sound technical knowledge with 

imaginative designs. 


challenge Tourbillon yachting club, a limited edition of 25 pieces, combines the style and spirit of the luxury yachting world with the complica- 

tion of a flying tourbillon. Housed in the challenge line’s 54mm-tall, platinum tonneau-shaped case, Tourbillon yachting club is powered by a 

manual-winding cVS2600cy caliber with 60 hours of power reserve. The movement is easily visible thanks to a transparent sapphire crystal dial 

and open back, plus four porthole-shaped apertures along the case’s sides. The “3 x 20” seconds indicator is placed on the upper bridge of the 

tourbillon cage (a deep lagoon blue inspired by the nautical world), and the movement’s reinforced bridge has the appearance of inlaid teak. The 

watch is water-resistant to 100 meters and comes on a white strap ($156,500). 

corporate contact: Greg Salcioglu, (212) 463-7045 ext. 243; greg@franckmullerusa.com; www.cvstosusa.com

CVSTOS 

The design of Cvstos’ timepieces is very closely aligned with performance. So it comes as no surprise that the brand would introduce a series of 

watches dedicated to performance measurement: the Challenge Chronographs. These pieces are available in three case shapes—round, square 

and tonneau—and all are equipped with a phenomenally precise rotor developed by Cvstos Technology that combines the extreme density of tungsten 

with the specific modulus of elasticity of titanium grade 5. 


The Challenge-R Chrono represents the most classic of chronograph case designs: 44-mm round. Its strong dial incorporates a subtle and elegant 

date at the 4 o’clock position that resides on a pierced disc that gently slides over a white spot applied directly to the bottom plate. The two-counter 

chronograph functions have Roman indicators, while the power reserve and small seconds are expressed in italic numbers. Extremely light grade 

5 titanium is used to make the pushers and screw-down crown as well. $20,400. 

VARiAtionS 

This timepiece is available in steel or 5N red gold, with a polished and satin-finished case. Diamond settings are also available. The Challenge-R 

50 ups the case size to 50 mm. 

Corporate Contact: Greg Salcioglu, (212) 463-7045 ext. 243; info@cvstosusa.com; www.cvstosusa.com

CVSTOS 

Where other watch brands may revisit achievements of the past, Cvstos is dedicated to designing for the future. It’s a concept closely aligned with 

travel, and that makes the new Twin-Time two-time-zone line a natural for the “Time Keeper.” 


The Challenge-R Twin-Time presents its second time zone at the 6 o’clock position, and balances its place on the dial with an instantaneous large 

date function. The date is unusual in that it reveals its numerals via two pierced disks that meet together underneath an aperture located at the 12 

o’clock position. All functions can be easily adjusted via the grade 5 titanium screw-down crown. Sapphire crystal is used on the dial and the case 

back, and the watch has a power reserve of 42 hours. $24,300 

VARiAtionS 

In addition to the 44-mm round case, the Twin-Time is available in a tonneau-shaped case. The timepiece is made in steel or 5N red gold that 

is polished and satin-finished. Owners can choose between bracelets of the same metal as the case, and straps of black alligator or black or 

white rubber. 


CVSTOS 

The tonneau case shape is most closely identified with the Cvstos collection, and now it holds the brand’s technically-advanced chronograph 

movement. 


The Challenge GT, presented in 5N red gold, gives the extremely precise chronograph, date and small seconds functions an indisputably masculine 

housing. Within the 59mm by 45mm case is a movement that seems to be animated with vibrant decoration. Thanks to luminescent coating 

on the hands and indexes, the dial is extremely easy to read. A black or white rubber strap fitted with a folding clasp completes the strong stylings. 

$35,700 

VARiAtionS 

In addition to 5N red gold, the watch is available in steel. It can also be set with diamonds. 


CVSTOS 

An avant-garde spirit permeates the Cvstos collection, and it is most visible in the original HM-S. This example of haute horology pushes boundaries 

in watch-making. 


A bi-directional automatic winding system without reverser serves as a considerable time-saving device when it comes to rebuilding the power 

reserve in the HM-S (its power reserve is 60 hours). That power supply runs signature functions, including an exclusive “3 X 20 Seconds” indicator 

at 9 o’clock and a transparent calendar disc. A magical aspect to this watch is its movement, which is suspended between the transparent sapphire 

crystal dial and the open back. $13,900 

VARiAtionS 

The HM-S is available in steel, grade 2 titanium or red gold, on either a bracelet in the same metal as the case, or a black rubber strap. The 

timepiece is produced in both the round Challenge–R50 case and the tonneau-shaped Challenge case. 


CVSTOS 

Sharp edges denote strength and form Cvstos’ Evosquare case’s distinguishing features. 


The essential chronograph functions look perfectly at home in the Evosquare Chrono. The 59-mm-by-49mm polished and satin-finished case, featuring 

an open sapphire crystal case back, contains an automatic movement that powers date, time, and two chronograph dials. The 42-hour power 

reserve timepiece also contains Cvstos’ exclusive tungsten 88 and titanium technology alloy rotor. It is presented on a bracelet in the same metal as 

the case, or a strap of black alligator, or black or white rubber. $19,100. 

VARiAtionS 

The Evosquare Chrono is made in steel or 5N red gold. 


d’aguet 

complicated geometric motifs, often inspired by great works of architecture around the world, are the basis for the gorgeous engravings on 

d’aguet’s unique timepieces. Each timepiece is part of a numbered, limited edition, ensuring exclusivity. 


The Imperial notre dame model captures the beauty of the most famous rose window in paris. The dial of this 42mm rose gold watch reflects the 

intricacy of the lattice design of the cathedral’s stained glass window, and even has a warm glow, as if sunlight was streaming through its panes. 

The 238 diamonds that adorn its case add to the luminous effect. The watch’s automatic movement is on display through a transparent case back. 

This timepiece is limited to 99 pieces, and it comes with an alligator strap ($48,000). 

corporate contact: alphonse d. mbambi-ngoma, 41-22-731-5149; info@daguetgeneve.com; www.daguetgeneve.com

daniel roth 

daniel roth the watchmaker practiced his craft for many years before his namesake company came into being. The son of a watchmaker himself, 

daniel roth worked in the ateliers of such prestigious Swiss brands as audemars piguet and Breguet, and then struck out on his own to develop 

complicated watches that are classic, yet innovative. In 2000 the Bulgari group purchased the company, but roth’s aesthetics continue to shape 

the way this impressive collection grows. 


The new Endurer, the company’s first stainless steel watch in eight years, marks a different direction for the 20-year-old brand with a new 

sporty design aesthetic. Taking its inspiration from a Japanese Kendo mask, worn by those who practice this modern martial arts discipline, the 

Endurer is a strong, masculine timepiece that, though different from previous collections, still maintains the recognizable design of the double 

ellipse case. The watch also houses a rare function, the chrono sprint complication, which is a chronograph capable of measuring long periods 

of time, a rare but useful watch mechanism ($14,300). 

corporate contact: anne-lise Weistroff, 41-22-719-1776; anne-lise.weistroff@danielroth.com; www.danielroth.com

david yurman 

david yurman grew up seeing his craftsman father create, he hob-nobbed with Beat artists and writers in the 1960s, and apprenticed under 

the famed sculptor and colleague of modigliani and picasso, Jacques lipchitz. Soon, david yurman revealed his own artistic voice by way of a 

namesake jewelry company. and the wild popularity that his signature cable bracelet achieved in the mid-1980s indicated that many women were 

right in tune with his take on jewelry as a luxury that is unintimidating. yurman’s collection, built largely on sterling silver, is now comprehensive 

to include precious metals, bridal collections, pearl pieces, cocktail rings that prop up rare gem stones and more recently, timepieces for men 

and women. 


part of the classic collection, david yurman’s new classic moon phase watch features a new complication for the brand. The 43.5mm stainless 

steel watch houses the ETa-based Swiss automatic movement while the exhibition case back reveals the custom skeleton rotor within. The func- 

tions displayed on the double-layer guilloché dial include a day and month window, date hand and a moon phase. The watch is also available in 

18K white gold with an assortment of matte alligator straps to choose from ($5,800 in stainless steel). 

corporate contact: laurie adorno at david yurman in new york, (212) 752-4255; www.davidyurman.com

de bethune 

Still a young brand in the world of Swiss watches, seven-year-old de Bethune already has an impressive array of patents and innovative watch 

designs to its name. founders david Zanetta and denis flageollet created the company to treat watchmaking as a modern art form. The duo’s 

strategy at de Bethune: to simplify the design of watch components and cases through the use of new technology and materials to create a 

modern timepiece. 


Though the dial of the new dB26 is clean and uncluttered, the case conceals the company’s complex new complication, the dB2005, a new per- 

petual calendar movement developed and manufactured in-house. The 44.4mm case is available in rose gold or gray palladium gold and houses 

the hand-wound mechanical movement with a perpetual calendar indication at 9 o’clock, and moon phase and leap year indications at 3 o’clock 

($133,375). 

corporate contact: north american agent david Witkover, (212) 729-7152; america@debethune.ch; www.debethune.ch

de grisogono 

founder and president fawaz Gruosi grew up surrounded by the beauty of florence, Italy, and at the young age of 18 focused on finding his call- 

ing in one of the region’s most famous fields of art and design—jewelry. In 1993, Gruosi created his own brand, and de Grisogono was founded 

in Geneva as a specialist in fine jewelry and art. In 2000 Gruosi created his first watch for de Grisogono, Instrumento Uno, and now the brand 

boasts 17 distinct watch collections. 


Updated to improve the original’s readability and functionality, the Instrumento Grande open date has an open dial that reveals two extra large 

date discs, which overlap to display the date in a transfer aperture at 6 o’clock. as with the original, the watch sports an extra large case at 

48.30mm by 41.11mm and though available only in pink gold, the timepiece comes with a choice of four dial styles ($28,600). 

corporate contact: Vice president Giovanni mattera, (212) 439-4220; giovanni@degrisogono.com; www.degrisogono.com

delacour 

founder and designer pierre Koukjian based his delacour Genève watch brand in watchmaking’s traditional capital city. But Koukjian, a native 

of lebanon who has lived in the world’s most colorful capitals, is not trapped by traditions. He is a self-taught artist and creative force who finds 

inspiration for his watch and jewelry designs the world over. Koukjian worked for many of the industry’s top watch makers for years, and just six 

years ago struck out on his own to launch delacour. 


delacour’s soft square “Saqra” case, which measures 49mm by 50mm, houses a world premiere for the brand and the industry, the Saqra Triplex 

Iridium Tourbillon. Iridium, a metal that is both hard and brittle and often found in meteorites, is the corrosion-resistant element at the heart of this 

complicated tourbillon. Specifically, iridium plates shield the titanium watch case to protect the movement’s triple time zone tourbillon complication. 

Its use is a first in watchmaking. The hand-wound timepiece reveals its elegant floating tourbillon at the 6 o’clock position, and has visible 

screw heads, yellow hour indicators, power reserve and a black gaucho rubber strap ($170,000). 

corporate contact: Esteban Salmon, 41-22-731-7280; estebansalmon1@yahoo.fr; www.delacour.ch

delaneau 

Since its founding in Bienne, Switzerland in 1880, delaneau has conjured and crafted some of the most intricate and imaginative jewelry watches 

for its own brand and other luxury watch manufacturers as well. now based in Geneva, the company continues to let artistry reign and works 

with the region’s finest stone setters, engravers, finishers, goldsmiths, watchmakers, jewelry designers plus its own enamel artists to create 

intricately beautiful timepieces. Today, delaneau’s collection is designed exclusively for women, producing a mere couple hundred pieces per 

year, and most are limited productions or customized, one-of-a-kind orders. 


The house’s new magnolia series is a captivating confluence of nature-inspired beauty and intricate technique including engraving, enameling, 

gem-setting and marquetry. The revelation of time, powered by the brand’s 1608 jumping hour and minute mechanical movement, is only second 

to the meticulously-designed dial with leafy branches and blossoms on full display. The timepieces are available in the round amazone case or 

the boxy dôme case, and fully jeweled, fully enameled or a combination of both (from $107,605). 

corporate contact: Emilie rouchette, 41-22-318-8040; erouchette@delaneauwatch.com; www.delaneauwatch.com

DeLaneau 


Combining an avant-garde aesthetic and design, the new Psychedelic Circle watch is a feminine jewelry pièce unique that plays with the patterns 

and colors of the setting. The case is set with 36 ruby baguettes (3.63 carats) and 374 round diamonds (30.95 carats), while the circle dial 

is set with 233 diamonds (20.32 carats) and onyx. Inspired by cloth from the Art Deco period, the watch, with an 1150 FP movement, sports a new 

Delaneau bi-color nubuck strap that adds a feminine touch. The watch can also be designed with a combination of precious and semi-precious 

stone settings such as with diamonds, rubies, emeralds, tourmaline, blue and pink sapphires, jade or turquoise (about $88,675). 

Contact: Emilie Rouchette, 41-22-318-80-40; erouchette@delaneauwatch.com; www.delaneauwatch.com

DeLaneau 


The house’s new Blueberry timepiece in a round Amazone case shows the incredible art of setting that marks the uniqueness of Delaneau’s one-of-akind 

pieces. The white gold case is set with 97 diamond baguettes (10.47 carats) and 132 round diamonds (24.81 carats) while the new blueberry décor 

combines diamonds and blue sapphires with an onyx dial. However, the main particularity of this watch is the Delaneau 1608 calibre that displays the 

time in a digital format. It represents a groundbreaking horological achievement as this is the first timepiece that not only combines jumping hour with 

jumping minutes but also positions the two readouts side by side, which makes life easier for women (about $264,580). 


DeLaneau 


Magic and sparkling, the Invisible Delaneau watch is a unique jewelry timepiece. The rectangular dôme case is set with 181 diamond baguettes 

and 310 round diamonds for a total of 17.51 carats that are DIF (Diamond Internally Flawless). This incredible watch includes the ingenuity of the 

Delaneau calibre 1608, which displays the time in a digital format. It is a true horological creation assembled in a jewelry case that highlights 

the art of setting (about $327,450). 


DeLaneau 


Like all Delaneau’s feminine creations, the Magnolia watches embody a confluence of specialized talents by a number of gifted artisans. This 

one-of-a-kind timepiece has a white gold case set with around 640 diamonds, but the standout feature is the enameled decoration. It is a very 

special art that lies in the technique of mixing a palette from ground glass colored with various oxides, which the enameller applies like paint to 

compose the design, repeatedly firing the piece in a high-temperature oven to permanently set each luminous hue. What also makes it unique 

is the house’s breakthrough 1608 jumping hour and minute mechanical movement (about $109,615). 


DeLaneau 


The Angelheart watch playfully combines hearts and angels, and is offered in two different cases—square or rectangular. The dial features a 

heart that can be opened up, magically transforming the two halves into angel’s wings. This timepiece is in white gold with the case and wings 

set with 800 diamonds. This stunning pièce unique can be finished in just about any way imaginable, and customized to the client’s desire (about 

$99,190). 


dewitt 

Jerome de Witt, a descendant of napoleon, philanthropist and avid watch collector, began sketching his own watches in 2003. Shortly thereafter, 

he hired Jean-marc Bengler from patek philippe to serve as his head watchmaker, and within just six years his collection has attained two world 

firsts in watchmaking, the innovation prize at the Grand prix de Genève, and several patents. deWitt watches are all assembled by elite watch- 

makers in the most traditional Swiss savoir-faire. a preference for blending traditional movements with modern materials—such as rubber, 

titanium, palladium and silicium—has shown itself in all of deWitt’s creations. 


Watchmaking excellence is at its best in dewitt’s newly-unveiled répétition minutes Tourbillon GmT antipode. a multi-complication timepiece, 

it includes functions like a tourbillion, GmT and a minute repeater. It’s a lot of complications to fit on one dial, which is why the company opted 

to use two, which when delinked from the bracelet, pivot from one side to the other with the minute repeater easily activated from either side 

($549,273). 

corporate contact: philip dussell at cellini Jewelers in new york, (212) 751-9824; www.dewitt.ch

dimodolo 

after designing watches for more than three decades for the most revered watch brands in Switzerland, and building his own namesake fine jewelry 

collection for the last nine years, di modolo founder and designer dino modolo added his own line of fine timepieces to his creative world. an instant 

hit with his devoted clients who adore the precise geometry of his jewels, the Tempia timepieces are adorned with many of mr. modolo’s signature 

design features. These 18K gold watches curve languidly along the wrist with long dials of Tahitian mother of pearl or lacquer finished in delicate 

flinque detail. White diamonds of the highest quality on the dials, cases and even the gold bracelets add to the precious nature of these creations. 


The full diamond version of Tempia embodies all of the qualities its designer considered when he first created a jewelry collection under the same 

name: wholeness, harmony and perfection. The 18K white gold watch is powered by a Swiss quartz movement and bears such beautiful details 

as an engraved mother-of-pearl dial with a delicate, flinque finish, applied roman numerals, a spherical sapphire crystal and 7.4 carats of white 

diamonds on the dial, case and bracelet ($52,500). 

corporate contact: director caly ozir, (212) 826-3600; caly@dimodolo.com; www.dimodolo.com

dior 

The designers at the helm of christian dior’s atelier in paris—John Galliano and Victoire de castellane most notably—have applied their mag- 

nificent aesthetics to the company’s timepieces in recent years. de castellane’s d de dior collection for women is nothing less than adored by 

timepiece connoisseurs and taste-makers alike. 


The la d de dior received a mini makeover this year in the form of the la mini d de dior mitza. Inspired by dior’s muse, mitza Bricard who no- 

toriously wore a leopard scarf tied around the wrist, the petite 19mm watch features a leopard pattern on a yellow gold and black lacquered dial 

adorned with diamond-highlighted spots on both the face and bezel. completing the look is a classic black satin strap with a yellow gold buckle 

set with diamonds for a look that is perfectly lady. other variations on the mini are available as well ($12,550 for the mitza). 

corporate contact: denis Velkovich at dior in new york, (212) 931-2950; www.dior.com

dubey & schaldenbrand 

Two visionaries in the world of watchmaking, Georges dubey and rene Schaldenbrand, established their firm in 1946 and immediately intro- 

duced impressive innovations, all the while holding true to an aesthetic of quiet elegance. The owner of the brand today, Jonatan Gil, is an expert 

in vintage watches and thoughtful guardian of the brand’s characteristics and design elements. He continues to ensure that each of the company’s 

movements is individually engraved by a master engraver (making them one-of-a-kind items), and finished as beautifully on the inside 

as the outside. 


adding a triple date—day of the week, day of the month and month—and a moon phase function to the previous Gran’ chrono model resulted in 

the new Gran’ chrono astro. The tonneau-shaped case, housing the new complications, took 16 months to come to fruition and the 18K pink gold 

version is embellished with 432—8.92 carats worth—of diamonds ($65,975). 

corporate contact: Sandrine pretot, 41-32-937-1430; dubeywatch@swissonline.ch; www.dubeywatch.com

ebel 

Ebel’s Beluga has enchanted women for two decades. from the time it launched, the Beluga was only crafted in gold, which made its owners 

immediate members of an exclusive club. In 1998 a steel, as well as a steel with diamonds, version launched to broaden the audience. now, the 

Beluga receives a new update. 


recently introduced, the Beluga mini retains the feminine curves of the original. The 26mm shapely case is framed by two rows of diamonds 

equalling .47 carats, and it is available with a stainless steel or gold bracelet and a few dial options including this delicate pink mother-of-pearl 

with diamond hour markers ($4,990). 

corporate contact: director anabela Barbosa, (201) 267-8101; abarbosa@ebel.com; www.ebel.com

ecw 

European company Watch, a seven-year-old collection born from the union of Italian designer roberto carlotti and master watchmaker franck 

muller, is created for the adventurous man. The timepieces reflect the designer’s avant-garde taste, and are noted for their bold appearance. 


The bold presence and distinct angles of the chronograph f18 Tornado embody the strength of all timepieces in this collection. a limited edition, this 

58mm watch is cast from a block of stainless steel that has been hand-polished to a striking mirror finish. True to its name, a whirlwind of activity 

transpires on the dial. The chronograph functions include an independent jumping seconds hand (counting eighths of a second), minutes counter 

and a center seconds hand with fly-back function. This limited edition is presented on a natural leather strap ($13,300). 

corporate contact: Irena Vereshchagina, (212) 463-8898 ext. 285; irena@franckmullerusa.com; www.europeancompanywatch.com

ellicott 

The distinguished Ellicott brand can trace its watchmaking legacy to 1738 when an English family made history with innovative movements. In 

its newest iteration, Ellicott’s luxurious watches are clearly designed for modern tastes. leaders in watchmaking today, including christophe 

claret, are behind some of the most groundbreaking new movements in the collection while external designs are works of fine jewelry. 


a new addition to the collection this year, Ellicott’s Tourbillon Springfield EcW1 with baguette diamonds is limited to only eight pieces. The auto- 

matic movement, created by Ellicott and christophe claret, contains two rotors, called a “butterfly system,” that can be seen behind triangular 

cutouts in the dial fluttering like diamond-covered butterfly wings ($301,020). 

corporate contact: Simon dahan at les Bijoux in florida, (561) 361-2311; www.ellicott.ch

ernst benZ 

Swiss engineer and inventor Ernst Benz counts aviation and gliding as his personal passions, and those pursuits have made him aware on a 

first-hand basis of the need for accurate and instantly legible instruments while flying. So he developed an aircraft instrument chronograph, 

“Benz micro aircraft chronograph,” based on World War II aviator military models, and it quickly became standard issue in single engine planes, 

military trainers, jets and sail planes. Then pilots asked Benz to create a large format version of his watches, and the resulting automatic “Great 

circle chronoScope chronograph” and “Great circle chronoSport day/date” timepieces met their need by measuring 47mm. yachtsmen and 

drivers discovered the Great circle and similar automatic models that followed. next in line was a scaled down version of the popular sport 

watches, measuring 40mm. The collection grew with the contemporary line based on aircraft design (propeller hands), which is also available 

as a dual-time watch. 


a collaboration between second-generation watchmaker leonid Khankin and fashion designer John Varvatos added the Ernst Benz by John 

Varvatos limited Edition chronoScope, limited to just 250 pieces, to the collection. Billed as a “modern vintage” timepiece, every detail of the 

design was carefully conjured to mesh the brand’s sensibilities with Varvatos’ style. The 47mm stainless steel watch will initially be available in 

two dial variations, vintage black and vintage anthracite, with two more models to follow in early 2010 (from $6,800). 

corporate contact: director of marketing and communications lydia Gauzer, (248) 203-2323; lydia@ernstbenz.com; www.ernstbenz.com

f.p. Journe 

francois-paul Journe represents the watchmaker at the top of his craft. from 1976 to 1984, he worked in his uncle’s antique watch restoration 

workshop in paris; he built his own tourbillon pocket watch in 1982; and by 1985 was ready to open his first workshop, in paris. acclaim for 

Journe’s timepieces grew quickly, and his f.p. Journe collection of highly precise mechanical watches is inspired by the noblest of timekeeping 

traditions, but reveals mr. Journe’s creative genius as well. 


The eighth creation in the octa collection, the octa perpétualle anniversary piece, celebrates the fifth anniversary of the first Boutique f.p. 

Journe in Tokyo. as with all of the timepieces in the octa collection, the challenge was in inserting the new perpetual calendar complication in 

the same 10.6mm thick case. The 40mm, automatic-winding titanium watch, which is limited to a series of 99 pieces, features a retrograde date 

indication, apertures for the day and month, and a leap year indicator ($65,000). 

corporate contact: Brigitte makhzani, 41-22-322-0909; bmakhzani@fpjourne.com; www.fpjourne.com

franc vila 

franc Vila can trace his passion for watches to a moment in childhood when he watched his father’s stopped automatic watch come to life. for 

years, from his home in Spain, he also developed strong interests and even collections of watches, art, design and fountain pens. His career path 

led him to such creative outlets as film production, biochemistry investigation and luxury leather goods design, and finally to the launch of his 

own company in 2004: franc Vila timepieces. 


Built to withstand the ultimate in extreme water sports, franc Vila’s new fV EVoS 8 “cobra” chronograph is the first evolution of the brand’s “Esprit 

Unique”-shaped watch case with an elliptic and circular bezel. The new timepiece, water-resistant to 300m, has special carbon fiber inserts 

to protect the watch and a case fashioned from dieHard Extreme Steel, red gold or titanium. powered by an automatic mechanical movement, 

this limited edition of 88 pieces, features a chronograph function and a big date with a double-window calendar ($58,000). 

corporate contact: director of communications lisa delane, (949) 788-6200; ldelane@corumusa.com; www.francvila.com

franck muller 

franck muller discovered his calling at a very early age. as a child he developed an interest for all mechanical devices, and started to disas- 

semble and reassemble all the machines in the house to study their “hearts.” His first collection, as a teen, consisted of antique astrological 

instruments found at flea markets. add mechanics and time, and his future in watchmaking was the summation. right after his schooling in 

watchmaking, when most graduates join prestigious watch brands to learn the ropes, muller boldly opened his own atelier. The first collection 

bearing his name, consisting entirely of complicated wristwatches, debuted in 1983. from that point on, franck muller Geneve has introduced a 

world premiere once a year. 


conceived to fit a woman’s sensibilities—and wrist—the new Infinity collection features sensual curves and a graphic, yet refined aesthetic. The 

case is available with either the brand’s signature cintrée curvex or a new oval shape, the Ellipse. The roman or arabic numerals are carefully 

hand-painted on a diamond-paved surface, and the 18K white gold case, fully-set with diamonds, is available in five sizes. a blackened pVdtreated 

case set with black diamonds is also available (from $32,300). 

corporate contact: Bianca Kurusyan, (212) 463-8898 ext. 280; info@franckmullerusa.com; www.franckmullerusa.com

FRANCK MULLER 

The Master of Complications maintains his commitment to mechanical watches where other designers may not. Even in the magnificent Jewelry 

Collection, mechanical movements power the most dazzling timepieces. 


The Cintree Curvex case is much more than a traditional tonneau shape. Its design is based on the discovery of a single spherical point at which 

three axes of the watch’s curves meet. As a result, the case curves at the 3, 6, 9, and 12 o’clock points to create a perfectly balanced, three-dimensional 

object. The manufacturing procedure is exclusive to Franck Muller, who goes even further to shape the watch’s back, dial, hands and glass, 

too. Accenting all of these graceful curves are VVS white diamonds around the case, and a diamond-studded bracelet featuring links that repeat the 

unique curves of the Cintree Curvex. $44,000 

variations 

The Jewelry Collection is available in eight sizes of Cintree Curvex cases, and produced in 18K white gold, yellow gold, rose gold or platinum 950. 

Corporate Contact: Bianca Kurusyan, (212) 463-8898 ext. 280; info@franckmullerusa.com; www.franckmullerusa.com

FRANCK MULLER 

Purity of line and the architectural principles of art deco define the rigorous case shape of the Master Square collection. 


In the “Relief” Master Square, two rows of brilliant-cut diamonds shine brightly from the solid 18K rose gold case, which measures 29.4 mm by 36.5 

mm. The same attention to refined elegance is given to the dial of this ladies watch. The sun-stamped white lacquered dial is adorned with Roman 

numerals and a center circle of diamonds. A hand-sewn alligator strap completes the piece. $22,900 

variations 

Master Square watches are available in 18K white, yellow and rose gold, and in various sizes, with and without diamonds. 


FRANCK MULLER 

Modern-day travelers, and their necessity to dress for occasions both elegant and casual, find the Casablanca line of watches from Franck Muller 

will accompany them anywhere in style. 


The Cintree Curvex case forms the base of the classically refined Casablanca. The self-winding movement, which includes a platinum rotor, has 

a power reserve of 40 hours. It drives hours, minutes and a date function at the 6 o’clock position on the dial. The simplicity of the functions, the 

luminous numerals and hands, and a choice of straps in hand-sewn leather or rubber, make this timepiece extremely comfortable and easy to read. 

$8,400 

variations 

Casablanca is available in a choice of four colors with a steel case. Dial variations are salmon, black, white and gray matte. 


FRANCK MULLER 

In the 16th century, the Conquistadors sailed in search of El Dorado, the fabled country of gold. With the Cortez line, Franck Muller pays homage to 

one of the most famous: Hernando Cortez. The resulting design is also intended for today’s bold men and women of strong convictions who possess 

the will to win. 


The latest Cortez models reside in a square-shaped case featuring a double godron, and though they are generously-sized watches, their profiles 

are slim. This automatic timepiece, the 10000 Centre Second, features a sunburst dial with luminous numbers, and a hand-stitched crocodile or 

hand-stitched black or white rubber strap. $9,500 

variations 

Cortez watches are available in steel, 18K solid yellow, rose or white gold, and jewelry versions with diamonds on the case, dial or both. The 

model is available as a two-counter chronograph too. Dials can be made in white, black, blue, burgundy, green, gray, bronze, sable, pastel blue, 

pastel green and pastel pink. 


FRANCK MULLER 

Created in 2008 by Franck Muller, the Mariner line is modeled on the Casablanca Chronograph collection. These watches stand out for their eyecatching 

marine symbols, including blue rose and compass emblems on the black or white dials. This deep sea color, which also decorates the 

skeleton numerals and hands, evokes the feeling of all things marine. 


The Mariner displays hours and minutes, plus a seconds subdial at the 9 o’clock position and the date at 6 o’clock. The chronograph function is 

featured with central seconds, and its 30-minutes counter resides at the 3 o’clock position. Robust pushers and a screw-down crown add to the 

strength of this watch’s design, which features a Cintree Curvex case. And it is complemented perfectly by a sporty rubber strap or a more elegant 

hand-sewn alligator strap. $28,300 

variations 

Mariner, the Chronograph, is available in three Cintree Curvex case sizes, and produced in steel, gold, platinum and black PVD. 


frédérique constant 

peter Stas and aletta Stas-Bax founded their company in 1988, combining the names of their great-grandfathers —frédérique Schreiner and 

constant Stas—to make frédérique constant. Together, they presented the first frédérique constant collection in 1992, with a focus on classi- 

cal and traditional design. The brand’s slogan is “live your passion,” and its philosophy is to create valuable luxury timepieces at prices that a 

broad audience of watch-lovers can meet. 


The introduction of the maxime manufacture automatic opened a new chapter in the brand’s history of in-house developed movements. Hous- 

ing the new fc-700 caliber with date and 42-hour power reserve, the maxime manufacture automatic features a new case design as well that 

combines straight lines with rounded surfaces, and a combination of matte and polished case parts. finishing the look is a silvered, guilloche 

dial with either roman numerals or numbered indices, and an alligator strap ($2,550). 

corporate contact: Janelle couts, (877) 619-2824; www.frederique-constant.com

georg Jensen 

founded in denmark in 1904 initially as a silversmith of exclusive hollowware and jewelry, Georg Jensen’s artisans now create beautiful objects 

to wear, use and display out of gold and precious stones as well. a pure and elegant Scandinavian design style is omnipresent in all of the brand’s 

collections, from watches and jewelry to cutlery and items for the home. more than 40 years ago, Georg Jensen launched a timepiece collection, 

and when innovative designer Henning Koppel added his watch design to the line in 1978 it became world famous. 


The Koppel automatic 24 Hour watch with power reserve indicator displays both a second time zone and the power reserve in a stark, elegant way. 

limited to 500 pieces, the anniversary watch features Henning Koppel’s signature engraved on the case back. Encased in steel with a white or black 

dial, or in 18K gold with a white dial, the Koppel will always represent the clarity of excellent danish design ($11,000). 

corporate contact: director francesca madeo, (212) 867-1221; fmadeo@georgjensenusa.com; www.georgjensen.com

gerald genta 

Jumping hours, retrograde minutes and a design aesthetic that is nothing less than avant garde—these are the unmistakable characteristics of 

the Gerald Genta collection of complicated watches. 


Taking its inspiration from the snowy peaks and glaciers of mount Kilimanjaro, Genta’s new Gefica Kilimanjaro, with a white dial and white al- 

ligator strap, is a striking timepiece that evokes the mystery of the mountain. The bronze case, a material unique to watchmaking, holds the 

self-winding movement with a favored combination of functions including jumping hours and retrograde minutes and date. This special edition 

watch is limited to just 100 pieces ($17,400). 

corporate contact: anne-lise Weistroff, 41-22-719-1776; anne-lise.weistroff@geraldgenta.com; www.geraldgenta.com

girard-perregaux 

In 1791 Girard-perregaux was officially born, when 19-year-old Jean-francois Bautte introduced his first timepiece. His manufacture in Geneva 

specialized in ultra-thin pocket watches and welcomed such discriminating clients as Victoria, the future Queen of England, Vittorio Emanuele, 

King of Italy, and other members of Europe’s courts. The name Girard-perregaux first appeared on the watches in 1856, after watchmaker 

constant Girard and marie perregaux married. In 1889, Girard’s tourbillon with three gold bridges won international prestige, and it remains 

an iconic design that is referenced in new introductions to this day. In 1992, the Italian entrepreneur, architect and former racing driver, luigi 

macaluso, took over the company’s reins. 


adding to the already glamorous cat’s Eye collection, the cat’s Eye Haute Joaillerie timepiece is an exceptional combination of technical excel- 

lence and intricate design. Set entirely with baguette diamonds, 394 in total equalling 52 carats, the white gold timepiece, which takes more than 

1,200 hours of work, displays the brilliance of master craftsmen. The watch’s mechanical movement with automatic winding and a speciallyequipped 

gold rotor set with 145 diamonds can be seen through the transparent case back ($1,130,000). 

corporate contact: Vice president dimitri aubert, (201) 218-0026; daubert@tradema-usa.com; www.girard-perregaux.com

glashütte original 

ferdinand adolph lange, master watchmaker to the Saxon court, founded the first watch manufac- 

tory in Glashütte, Germany in 1845 at a time when the local economy was in desperate need of a 

new industry. His bold initiative attracted some of the finest watchmakers of the time, and Glashütte 

original produced world premiere complications and noteworthy designs, and that commitment 

to mechanical watchmaking at the highest level has remained pure. 


only a timepiece whose precision is rigorously tested by an authorized institute can claim the distinction of being a chronometer. Glashütte original’s 

Senator chronometer underwent such testing and is the brand’s first timepiece with an official confirmation in the form of a certificate. The manual 

winding caliber 58-01, which powers the Senator chronometer, was re-designed to make the precise synchronization of the minute and seconds hands 

possible, while the design of the watch is reminiscent of a classic pocket chronometer with a silver dial that holds the subsidiary seconds and power 

reserve displays. The 42mm case is available in either rose gold or white gold with a black louisiana alligator skin strap ($26,900). 

corporate contact: Steven cohen, (201) 271-4630; steven.cohen@swatchgroup.com; www.glashuette-original.com

graham-london 

George Graham, who lived in london from 1673 to 1751, was a watch innovator for his era, and became known as the father of the chronograph. 

Graham-london today is a contemporary Swiss-made watch brand that never loses sight of the mechanical feats and accomplishments that 

defined its beginnings. 


The evolution of the brand’s technical mastery and innovative design yields the new chronofighter oversize Gold GmT Big date. The timepiece 

has the automatic Bi-compax 42-hour power reserve chronograph, an easy-to-read GmT device, a big date at 12 o’clock and an eye-catching 

“left-hand drive” reset lever and button. The 47mm case is available in red gold, or a red gold and stainless steel version on a sporty rubber strap 

(price upon request). 

corporate contact: norm Kushner, (212) 688-4500; rabluxllc@aol.com; www.graham-london.com

greubel forsey 

This extraordinary Swiss brand is the product of one french and one English watchmaker. robert Greubel and Stephen forsey seek to invent new 

mechanisms and improve the technical performance of mechanical timepieces. The duo launched their first invention in 2004, and waiting lists 

for their creations have grown ever since. 


a testament to their innovative approach to watchmaking, Greubel and forsey’s Invention piece 3 (a tribute to the brand’s third invention, the 

Tourbillon 24 Secondes Incliné) is a spectacular example of the brand’s commitment to developing new micromechanical inventions that improve 

chronometric performance. The 43.5mm case in white gold, red gold or platinum (limited to 11 pieces of each) holds an original single tourbillon 

cage inclined at 25 degrees that performs a rapid 24-second rotation to ensure the watch’s efficiency and performance. The back of the timepiece 

also bears a special message from robert Greubel and Stephen forsey whose meaning can only be deciphered when observed through a 

magnifying glass ($430,000). 

corporate contact: dominique Gerente, (310) 205-5555; dominique@greubelforsey.com; www.greubelforsey.com

gucci 

Italian fashion house Gucci is famed for displaying its iconic motifs—nail heads, bamboo and the horsebit to name a few—in its luxurious fashion, 

jewelry and accessories. The new line of watches for women now embodies the most striking elements of those motifs. 


a new take on the famed Gucci symbol, the marina chain watch, created by in-house designer frida Giannini, features the iconic anchor chain 

sign, a motif originally inspired by the yachting world of the 1960s. The case is available in two sizes, small (26mm by 35mm) or large (33mm by 

43.2mm), and in a choice of three materials: steel, 18K yellow gold or a combination of the two. a black lacquered or white mother-of-pearl dial, 

which can be adorned with diamonds, adds to the elegance of this sophisticated timepiece ($795 to $21,500). 

corporate contact: michael daly at Gucci in new york, (212) 826-2600; www.gucci.com

guy ellia 

a career in the creation of precious items has led Guy Ellia into the highest echelons of haute horlogerie. In 1999, his evolution continued and 

Ellia established the Guy Ellia brand of fine watches. By incorporating movements produced by parmigiani and piguet, he aimed for precision 

and excellence from the first collection. year after year, with the help of christophe claret, the great Swiss master watchmaker, Guy Ellia creates 

a series of complicated watches. 


Guy Ellia transforms the traditions of time-telling in his Time Space Quantieme perpetuel. The 47mm watch leaves no room for error in recording 

the time and date, year after year, including leap years and moon phases. With four correctors on the manual-winding watch—at the 2 o’clock, 4 

o’clock, 8 o’clock and 10 o’clock positions—the wearer has control to correct the month, moon phase, day and date displays (price upon request). 

corporate contact: manager Hoda roche, 33-1-5330-2525; hoda@guyellia.com; www.guyellia.com

h. moser 

H. moser can trace the heritage of its brand to the early 1800s, but it has risen to new life in just the last few years. The classic timepieces of 

today incorporate movements that have been designed in-house and represent the company’s innovative achievements, such as a new perpetual 

calendar technique, a double pull crown and a double hairspring escapement that eliminates inaccuracies caused by gravity. 


The Henry double Hairspring, a large tonneau-shaped timepiece, is now available in an entirely rose gold case with a jet black dial—a beautiful 

and sophisticated color combination—called the Henry rosso. featuring a unique innovation in the oscillation system—the double hairspring, 

which counteracts gravitational error—the brand’s horological mastery is clearly seen ($18,900). 

corporate contact: donald fitzHenry, (561) 330-0088; don.fitzhenry@h-moser.com; www.h-moser.com

harry winston 

In 2004, Harry Winston developed the project Z series, a collection of limited edition timepieces featuring Zalium, an ultra-light alloy more 

commonly used in aerospace technology. previously unknown in haute horology, Zalium (zirconium and allium lily) is an extremely durable 

and lightweight material that is exclusive to Harry Winston timepieces. Bridging heritage and modernity, with a subtle blend of high-tech, 

sporty style, the project Z series continues to reflect Harry Winston’s commitment to developing highly innovative timepiece designs. 


The fifth watch in the series, Z5, is housed per tradition in the Zalium case, which measures 45 mm. But its functions take the series into new 

territory for Harry Winston. Key is a new double time zone, with the first time zone displayed off-center at the 2 o’clock position and the second 

time zone at nine o’clock on the dial. a jumping display, in french, contains names of 24 worldwide cities corresponding to each of the 24 time 

zones. They share the anthracite dial with an automatic tourbillon at the 6o’clock location. a choice of leather or rubber strap features an embossed, 

three-blade Shuriken—a concealable ninja throwing weapon—which is the emblem of project Z watches ($126,700). 

corporate contact: director meredith Keller, (212) 245-2000; mkeller@harrywinston.com; www.harrywinston.com

harry winston 

From an early age, Harry Winston was incurably enamored with the brilliance and beauty of diamonds, and he was innately aware of what distinguished 

a good diamond from a great one. Winston often kept these treasures in his pockets, so he could roll the diamonds between his fingers 

for good luck, inspiration and pure happiness. This year, his namesake company introduces a new timepiece collection for women—Talk to Me, 

Harry Winston—which captures the passion and optimistic energy of diamonds, and Harry Winston himself. 


Sculptural and elegant, the sophisticated oval-shaped case of Talk to Me, Harry Winston is slightly contoured to comfortably fit a woman’s wrist. 

Set with rays of 290 dazzling Winston diamonds, the 40mm by 33mm white gold case captures a modern look of scintillating sophistication. 

And as tribute to the founder’s love of diamonds in hand, the case also features a unique wheel engraved with “Talk to Me, Harry Winston” and 

detailed with 24 diamonds. A mother of pearl dial, pearl gray satin strap, and white gold buckle set with 29 diamonds enhance the glamour of 

this feminine watch. Starting at $34,600. 

variations 

Dial options will include one with the numeral “5” for Harry Winston’s boutique on New York’s Fifth Avenue; a variety of diamond treatments on 

the dial; and a “snowfall” version that evokes the first frost in the city. 

Corporate Contact: Vice President Jon Omer, (212) 245-2000; jomer@harrywinston.com; www.harrywinston.com

harry winston 

Harry Winston introduces Histoire de Tourbillon, a unique new collection of rare timepieces dedicated to the complex craftsmanship of one of the 

most exclusive horological complications. Featuring five distinct timepiece designs, the series will explore the function of the tourbillon while 

celebrating fine watch-making. Each unique design will be a limited edition of 20 pieces. 


The first in the series, Histoire de Tourbillon 1, presents a modern interpretation of the tourbillon. Its 48mm case is constructed of white gold 

and Zalium, and secured to the wrist by a classic, black alligator strap. The manual-winding timepiece features two 25-degree inclined singleaxis 

tourbillons with 36-second rotations, which work together to neutralize any effects of gravity. Sculptural elements further emphasize the 

perfectly regulated and rapid movement of the tourbillons, resulting in the illusion that the two tourbillons are moving towards the sapphire 

crystal glass. The bas-relief bridge further enhances the hypnotic art. Hours and minutes are displayed on the front rotating disk, while the back 

features an additional display of hours, minutes and seconds. $681,800. 


harry winston 

In 2001, Harry Winston launched The Opus Series—a creative collaboration with the industry’s most revered independent watchmakers. Each Opus 

represents a groundbreaking timepiece that neither partner could have imagined alone. 


The names behind this year’s Opus 9 are watchmaker Jean-Marc Wiederrecht and designer Eric Giroud. Their limited edition (100 pieces) stays 

true to the Harry Winston Timepiece DNA—a combination of technical innovation with the highest-quality diamonds. The result is a new, abstract 

expression of time that is linear, and captured in diamonds. Instead of using traditional watch hands on a cyclical dial, this watch displays time 

via two parallel diamond chains, one indicating hours and the other minutes. Each chain is adorned with 33 baguette-cut diamonds plus vivid 

mandarin garnets at strategic positions to serve as indexes. Meticulously calibrated, each stone is perfectly set into the links to ensure movement 

while maintaining their brilliance. The brass chains are designed to maximize mobility while minimizing friction, and are minimal enough 

to make the stones appear to float and form lines of light along the dial. The automatic movement incorporates a rack and pinion mechanism to 

create lateral drive. Encased in white gold and transparent sapphire crystal, the brilliant chains remain visible at all angles. $175,400. 


harry winston 

Haute joaillerie designs are synonymous with Harry Winston, and its series of women’s timepieces--Jewels that Tell Time--combine the house’s exceptional 

jewelry-making techniques with its fine watch-making expertise to dazzling effect. Distinctly different in design, each jewelry timepiece is crafted 

with only the finest diamonds and reflects a particular facet of Harry Winston’s enduring aesthetic. 


The pinnacle of this year’s Jewels that Tell Time is Tango, an extraordinary “toi et moi” diamond cuff timepiece of remarkable scale and dimensionality. 

Featuring brilliant, pear and marquise shaped diamonds that are united by bands of calibrated baguettes, it totals 606 individual 

diamonds that amount to 66 carats, including a six-carat pear-shaped diamond. The one-of-a-kind platinum timepiece is a design masterpiece. 

$1 million. 

variations 

Additional introductions in the Jewels that Tell Time collection this year include Lattice, featuring diamonds of various shapes set at slightly 

different angles ($146,100); the brilliant and fluid Signature 5 ($214,300); Red Carpet with prong-set diamonds ($375,000); and Pear Cluster 

Diamond Watch, which is a sculptural timepiece on a sateen strap ($282,500). 


harry winston 

Inspired by the energy and architecture of New York City, Harry Winston introduces a dynamic new timepiece for women-Harry Winston Avenue 

Traffic. 


Redefined with elegant lines and geometric shapes, the timepiece reflects a modern interpretation of the iconic Harry Winston Avenue Collection. 

The case recalls the structure and angles of the cityscape and features delicate yet defined asymmetrical lines. Set with 58 dazzling 

diamonds in graduated sizes, the slightly tapered shape captures the illusion of gazing down Fifth Avenue at night, when street lights sparkle 

along the sidewalks. A beautiful mother of pearl dial with brilliant diamond center resembles the twinkling lights of the city’s skyscrapers, while 

a chic satin strap enhances the sophisticated, feminine feel. Price available on request. 


hd3 

Three highly artistic watchmakers, Jorg Hysek, Valérie Ursenbacher and fabrice Gonet, formed the company Hd3 in 2004 with a mission to de- 

sign watches without any sense of restriction on their creativity. personal passion and individual style is evident in every timepiece that emerges 

from this blossoming brand. 


after each designing their own watch, the three members of the Hd3 team collaborated to create the new Three minds timepiece, which features 

an automatic movement with an oscillating rotor developed especially by the brand. The watch’s unique display tells time in a surprising way— 

through the use of three rotating discs representing the hours, minutes and seconds. The Black magic edition in black titanium comes with a 

choice of numerals in yellow, orange, blue or green, and is limited to 33 pieces in each color ($59,000). 

corporate contact: anton rubianto, (310) 205-5555; anton@hd3usa.com; www.hd3complication.com

hermès 

Hermès of paris is one of the luxury world’s iconic brands, the undisputed leader in crafting leather accessories, plus refined fashion for men 

and women, fragrance, jewelry and household items. Since acquiring a 25% stake in the Vaucher manufacture fleurier in Switzerland in 2006, 

Hermès has earned its place among creators of complicated luxury timepieces. 


drawing on the brand’s original source of inspiration, the equestrian world, the new arceau alezan chronograph combines aesthetic elegance 

with technical expertise. The ivory dial displays the new “alezan” (or chestnut) color in the sloping numerals and hour markers, and the company’s 

signature orange shade is used in the large central seconds hand. The 43mm steel case is secured to the wrist with the same azelan-hued 

calfskin leather strap ($4,325). 

corporate contact: maureen Baltazar at Hermès in new york, (212) 751-3181; www.hermes.com

hublot 

Hublot set new trends in the design of luxury timepieces when in 1980 its founder carlo crocco was the first to pair 18K gold watch cases with 

the most humble of strap materials—rubber. Today, the brand is under the leadership of Jean-claude Biver, who has guided audemars piguet, 

omega and Blancpain over the course of his career in fine timepieces. His design philosophy is based on fusion, and the newest Hublot timepieces 

see the union of surprising materials to stunning effect. 


The mag Bang Wally is an exciting new addition to the Hublot line featuring a totally new material—hublonium, a custom-made alloy of aluminum 

and magnesium chosen for its high density and light weight. The mag Bang Wally holds another distinction for the brand as well: It’s the first 

model to house the HUB 4001 self-winding titanium chronograph movement, the first in-house movement by Hublot. This limited edition of 500 

pieces retails for $26,900. 

corporate contact: mike margolis, (800) 536-0636; mmargolis@hublot.com; www.hublot.com

hysek 

a new brand among elite watches, Hysek launched its collection with the Kilada model and it symbolizes the company’s commitment to complex 

complications and high-tech design. When it created its own manufacture in 2007, Hysek solidified its place among innovators of timepieces. 


originally launched in 1997, the Kilada collection has been a staple and an expression of the brand’s identity. This year, the line was reinterpreted 

by renewing the timepiece’s case profile. The 41mm by 51mm Kilada annual calendar’s case features sleek curved lines in a mix of 18K rose gold 

with black rubber joints. The piece contains an annual calendar function, month and seconds counters, and a big date window at the 12 o’clock 

(price available upon request). 

corporate contact: Sales director frederique Bleyzac, 41-21-803-0102; directionventes@hysek.com; www.hysek.com

icelink 

multiple dials on each watch, surrounded by or containing dazzling white or black diamonds, define the exciting collection of Icelink watches. 

They are perfect for the glamorous jet-setter who tracks the party scene in multiple time zones. 


The recognizable 6 Timezone watch is now endowed with a world first—a rectangular mechanical movement with a three-step construction that 

powers six functioning zones, five displaying various time zones and the sixth displaying seconds. The main crown at 3 o’clock adjusts the hours 

in all time zones based on the setting at home time, while the additional crowns are used to adjust the difference in each time zone versus home 

time. Interestingly, the only zone with a minute hand is at the 3 o’clock, while the others have a day/night indicator. available in 18K white or rose 

gold, with diamonds or without, and a black crocodile or alligator strap, the timepiece retails for $78,000 in rose or white gold. 

corporate contact: alexis Sarkissian, (212) 828-7749; alexis@totallyworthit.com; www.icelinkwatch.com

ikepod 

The form of every Ikepod watch veers away from the traditional two-dimensional shape to assume an organic, sculptural look. distinctions 

between the front and back are blurred, and the case and band join together as a single, uninterrupted whole. The designer marc newson signs 

and numbers every Ikepod creation. 


named after andrei Tarkovsky’s film, Ikepod’s new Solaris line is all about duality—with two reversible faces and two movements. The two- 

timezone watch is powered by two separate quartz movements and has a streamlined, elegant design. although most Ikepod watches are unisex 

in nature, the Solaris will likely appeal to a female audience due to its slightly scaled down white ceramic case and a more feminine yellow gold 

flexible mesh bracelet ($18,000) 

corporate contact: alexandre david, (212) 421-7440; alexandre@ikepod.com; www.ikepod.com

iwc 

This prestigious Swiss watch company was actually founded by an american, the Boston-born watchmaker florentine ariosto Jones, in 1868. 

now its classical, masculine lines occupy pride of place in collections of fine timepiece connoisseurs, and are catching the eyes of style savvy 

women too. 


marking the beginning of a collaboration between IWc and the charles darwin foundation, with its presence in the Galapagos Islands, the 

aquatimer chronograph Edition Galapagos Islands makes a statement not only about the company’s technical achievements, but also about 

its commitment to environmental initiatives. The 44mm matte black stainless steel case is entirely coated with vulcanized rubber, and sports 

a black dial with white indicators and a black rubber strap. This piece features an engraved giant tortoise on the back signifying this important 

partnership ($6,500). 

corporate contact: lisa pilkington, (800) 432-9930; www.iwc.com

Jacob & co. 

founder Jacob arabo created his high jewelry and timepiece business in new york 25 years ago after years spent working in the city’s diamond 

district. Initially his creations were for private clients only—especially leaders in the entertainment world. Then in 2002, with the launch of his 

first five Time Zone collection, his watches attracted a wide following among men and women who loved the technology and vibrant colors arabo 

used. 


an addition to the Epic collection, and an epic piece in and of itself, the limited Edition Twenty four Time Zone Epic Tourbillon combines Jacob & 

co.’s love of diamonds with watchmaking expertise. The hefty 47mm 18K rose gold case features a bezel with over five carats of special baguettecut 

black diamonds and the black pVd dial has four round subdials, with the tourbillon clearly visible at the 6 o’clock. This edition, limited to 36 

pieces, retails for $300,000. 

corporate contact: director denise Scala, (212) 719-5887; denise@jacobandco.com; www.jacobandco.com

Jaeger-lecoultre 

founded in 1833 by self-taught watchmaker, antoine lecoultre, Jaeger-lecoultre has added much to the watch world in its 176 years as a 

manufacture. among its world firsts and legendary models are the reverso, the duoplan, the master control, the memovox polaris, the Gy- 

rotourbillon I and the atmos. founder antoine lecoultre’s original workshop in Switzerland has evolved into what will debut in 2010 as a new 

9,000-square-foot manufacture. 


debuted as one of two new timepieces in the master Grand Tradition collection, the master Grande Tradition à répétition minutes combines new 

innovations with traditional watchmaking. The timepiece features the first minute repeater for the manufacture with a two-week power reserve 

and a regulator display. The 44mm, 18K yellow gold model, limited to just 100 pieces, also features a new silicon escapement, the result of research 

by Jaeger-lecoulture laboratories to enhance the timepiece’s performance ($217,000). 

corporate contact: Stephanie moulard at Jaeger-lecoultre in Beverly Hills, (310) 734-0525; www.jaeger-lecoultre.com

Jaermann & Stübi 

Jaermann & Stübi have their headquarters in Zurich, Switzerland, where their exclusive golf watches are developed and produced in the company’s atelier. 

The watchmaker specializes in premium timepieces with additional functions for golfers and collaborates with St Andrews Links, the “Home of Golf”‑as 

their official supplier and timekeeper‑and Seve Ballesteros, among others. The company was founded by Urs Jaermann & Pascal Stübi, who operate their 

brand worldwide. 


To mark the occasion of the 150th celebration of The Open Championship, which was played on the The Old Course in 2010, Jaermann & Stübi designed 

an exclusive special model in a limited edition of 18 timepieces. Each of the 18 golf watches is dedicated to one of the 18 holes of The Old Course and is 

inscribed with the statistics of the relevant hole on the inside hinged cover on the back of the watch. The case is made of elegant platinum. Like all golf 

watches made by Jaermann & Stübi, this one is also equipped with the “Shock‑Guard” patented shock absorber with flexible stem, designed especially for 

the sport. The model is equipped with an automatic movement as well as a course timer for golf games, which can also be used as a second time zone. 

For each piece, a cast‑iron plaque (similar to those mounted on The Old Course) provides such information as the name and number of the hole and its 

distance ($43,700). 

Corporate Contact: Urs Jaermann at Jaermann & Stübi, 41‑44‑213‑14‑50; urs.jaermann@jaermann‑stuebi.com; www.jaermann‑stuebi.com



Legendary golfer Seve Ballesteros and Jaermann & Stübi have created a second exclusive highlight based on the company’s latest golf watch: A watch 

whose case is forged from the golf clubs with which Ballesteros won his last golf tournament, the Spanish Open, in 1995. The 2 to 9 irons that he played with, 

as well as the pitching wedge and sand wedge, have been transformed into 50 watch cases for the “Seve Ballesteros II” limited series. The sophisticated, 

multi‑phase process was developed in collaboration with the best metallurgic specialists. Each watch case of the limited series can be traced to one of the 

irons with which he played, making this unique watch even more special. The “Seve Ballesteros II” model is equipped with an automatic movement as well 

as course timer and GMT functions. A patented shock absorber with a flexible adjustment shaft cushions the impacts during a golf game and protects the 

movement ($17,250). 




As the maker of the first mechanical watch that counts the strokes during the game, adds up the total score and compares it with the handicap, Jaermann 

& Stübi are celebrating the invention of stroke play with the limited edition “St Andrews Links Stroke Play 1759”. Only 72 of these fine timepieces have 

been made in elegant British racing green, which distinguishes them from other St Andrews Links models. Part of the sale revenues will be used for the 

care and maintenance of the 600‑year old St Andrews Links golf course. The “St Andrews Links Stroke Play 1759” features the patented JS02 golf counter 

complication, the A10 automatic movement and a shock absorber. The case is made of high‑quality stainless steel and is waterproof up to 100 meters. 

The glass back is engraved with the St Andrews Links coat of arms, and each watch is individually numbered. The Louisiana alligator leather strap has 

a continuously adjustable folding buckle and is lined with moisture‑absorbent material. Stroke play is first mentioned in records dating from 1759 in St 

Andrews, the Home of Golf, as the world’s first golf tournament of this type was held there. Prior to that, golf around the world was a match play game, a 

manner of play which remained dominant in the 18th and 19th centuries as well. ($ 8,750). 


Jaquet droZ 

founder pierre Jaquet droz was one of the early geniuses of watchmaking, mastering such mesmerizing creations as musical watches, extreme 

complications and highly decorated timepieces. His son carried on his expertise, and Jaquet droz watches were coveted by members of the 

courts of Europe, russia and china. The symbol “8,” not only representing the number but also infinity and eternity, was Jaquet droz’s idea of 

perfect balance. It has always formed the basis for dial configurations in the collection, and most limited editions are based upon the number. 


Inspired by a beautiful starry night, Jaquet droz’s new date astrale is a stunning timepiece of mechanical mastery and contemporary design. The 

18K white gold diamond-set case, with a total of 244 stones, is complemented by the single diamond indicating the date that travels along the 

dial like a shooting star. date astrale is available in two versions, one with a black mother-of-pearl dial and a black alligator leather strap, and 

one with a white mother-of-pearl dial with a white alligator leather strap ($37,000). 

corporate contact: U.S. Brand manager michael nelson, (201) 271-1400; michael.nelson@swatchgroup.com; www.jaquet-droz.com

Jean dunand 

This fairly new firm (founded in 2003) is not named for a master watchmaker, but rather for a Swiss artist from the turn of the last century, 

who excelled in creating art deco masterpieces. The art deco style is evident in all of the company’s thoroughly modern timepieces today. Jean 

dunand’s founders, Thierry oulevay and christophe claret, debuted their first timepiece, the Grande complication, in 2005 and it remains the 

heart and soul of this small production brand. 


The multi-complication Shabaka timepiece stands as a watchmaking achievement for Jean dunand pièce Uniques. Including a minute-repeater 

on cathedral gongs; an instantaneous perpetual calendar that displays days, months, phases of the moon and leap-year cycle on cylinders with 

instantaneous jump; and an ingenious state-of-wind indicator on the back of the watch, its complexity is only matched by its unique art decoinspired 

design. available with an 18K white or red gold case ($515,000). 

corporate contact: philip Horowitz, (818) 519-9189; www.jeandunand.com

Jean-mairet & gillman 

The Jean-mairet family arrived in Switzerland’s watchmaking epicenter, neuchatel, in the early 16th century, and over the next centuries family 

members became watchmakers and inventors of other mechanical objects. The other name in this brand stems from the couple robert Gillman 

and caroline Bovet—of the famous Bovet of fleurier family. In 1999, cesar Jean-mairet celebrated the prominent names of his family tree when 

he created Jean-mairet & Gillman timepieces. and it comes as no surprise that this classic collection remains a family operation. 


The 41mm Hora mundi 3, part of the “around the World” collection, displays the world time via applied city names in rhodium around the watch’s 

lacquered dial. The automatic timepiece, with a 42-hour power reserve, also has a complication that is a key asset for any global traveler—an 

alarm. Hora mundi 3 is available in pink and white gold, and its bezel can be set with diamonds or colored stones ($33,200 for pink gold and 

$35,250 for white gold). 

corporate contact: cesar Jean-mairet, 41-22-703-4020; info@jean-mairetgillman.com; www.jean-mairetgillman.com

Jeanrichard 

legend has it that 15-year-old daniel Jeanrichard, the apprentice of a blacksmith who lived in Switzerland in the 1600s, laid eyes on his first 

timepiece—a broken watch brought back from England by a horse dealer—and he proceeded to not only repair it, but to make a copy. one year 

later, he created his very own watch, the first ever manufactured in the region. Today, the company that bears his name keeps alive the watchmaker’s 

passion for mastering his craft. 


The culmination of five years of fine-tuning has resulted in the new paramount Tourbillon linear power reserve timepiece by Jeanrichard. com- 

bining the concept of linearity with the idea of reinterpreting time, the brand devised a timepiece that unites the 72-hour linear power reserve 

(which was introduced in 2005) with the manufacture’s tourbillon located at the 6 o’clock, all inserted in a 36mm by 36mm 18K white gold case 

($133,915). 

corporate contact: Scott meller at feldmar Watch in los angeles, (310) 274-8016; scott@feldmarwatch.com; www.jeanrichard.com

leviev 

named after lev leviev, a living legend in the diamond industry, the company leviev was launched in london in 2006 and has already gained wide 

acclaim for its remarkable diamond jewelry collections and comprehensive collection of Swiss watches. The first watch was launched in 2007 

under the supervision of president Thierry chaunu, and models for both men and women are beautiful, gem-adorned creations. 


The 43mm platinum double Eagle Tourbillon contains a movement crafted by master watchmaker christophe claret that is unique to leviev. It 

has a power reserve of 110 hours, and is adorned with the famous leviev diamonds. Each watch is numbered and additional personalized engraving 

is available (price available upon request). 

corporate contact: president and coo Thierry chaunu, (212) 763-5300; thierry@leviev.com; www.leviev.com

linde werdelin 

linde Werdelin reinvented the concept of a luxury timepiece for use in sports by creating its Biformeter watch with corresponding land and Sea 

instruments in 2006. The digital attachments to the wristwatch make them essential tools in extreme conditions that have included summiting 

mt. Everest, skiing extreme terrain and deep sea diving. 


launched this year, the Spidolite collection introduces a new skeletonized titanium case and a 1970s automatic movement, modified by watchmaker 

Svend anderson. The launch of this line signals the beginning of the brand’s collaboration with independent watchmakers. To properly 

display the modified mechanism, parts of the dial were removed and the watch features a sapphire crystal case back. The case, though generous 

in size at 46mm by 49mm, is lighter than expected making it the perfect choice for sports enthusiasts ($8,230 to $11,970). 

corporate contact: alexis Sarkissian, (724) 263-2286; alexis@totallyworthit.com; www.lindewerdelin.com

louis vuitton 

paris-based accessories legend—and now a style leader in ready-to-wear fashion collections for men and women—louis Vuitton is synonymous 

with excellence in craftsmanship and quality. In its first classic dress watch, louis Vuitton builds upon the Swiss watch collection it launched in 

2002. 


The new Tambour mysterieuse, an extremely complicated timepiece, was entirely created, developed and assembled in louis Vuitton’s watch- 

making workshop in Switzerland. Every one of the 115 components that make up the watch’s movement is handmade, and they combine to create 

a truly mysterious effect. The watch’s hands hover above a system of transparent sapphire discs, which reveal no trace of the inner workings of 

the timepiece. an eight day plus eight hour power reserve, a rotor that can be inlaid with the owner’s initials, and an unlimited number of ways 

to customize the timepiece with precious stones and metals make this watch the ultimate in exclusivity. The 42.5mm case is available in yellow 

gold, red gold, white gold or platinum, and is priced around $280,000. 

corporate contact: Specialist Guillermo calvo, (212) 872-2000; www.louisvuitton.com

maîtres du temps 

In 2005, Steven Holtzman founded maître du Temps with the aim of bringing master watchmakers together to create extraordinary timepieces. 

Three years later, three of the greatest watchmakers of today—christophe claret, roger dubuis and peter Speake-marin—collaborated to cre- 

ate an unprecedented collection for the brand in Geneva. and they channeled all of their efforts into a single watch, the chapter one. This year, 

dubuis and Speake-marin teamed with daniel roth and that partnership resulted in the chapter Two. 


The collaboration of three master watchmakers produced the chapter Two, a high-precision and technically innovative timepiece. The watch’s 

instantaneous big date triple calendar holds the distinction of being the most legible as well as the first unabbreviated triple calendar mechanical 

wristwatch ever. The shapely 18K red gold, tonneau case has a total of six sapphire crystals—three on the front and three on the back—to provide 

a clear view of the indications and movement within ($66,000). 

corporate contact: philip Horowitz, (818) 519-9189; www.maitresdutemps.com

mauboussin 

In 1827 monsieur rocher opened his jewelry store in paris. Soon, it was taken over by his associate, Jean-Baptiste noury, and the precious 

creations with an emphasis on great stones became known as items from the House of noury. In 1922, noury’s successor took over and the firm 

was renamed again for him: mauboussin. In the decades to follow, mauboussin located to place Vendôme, and its jewels won the affections of 

such prestigious clients as marlene dietrich. Its first watches debuted in the 1980s, and last year the brand opened its first U.S. boutique, on 

new york city’s madison avenue. 


The mauboussin watch collection is based upon four models: the delit, the delirante, the delicieuse and the life for Ever collection. The delicieuse 

chronograph, a feminine sporty watch, is encased in polished stainless steel. Its quartz movement is Swiss made and hands are rhodium-plated 

with superluminova centers. In this full pavé edition, 308 brilliant-cut white diamonds shimmer upon the dial, bezel and case (from $1,750 to 

$90,850). 

corporate contact: megan Hardwick, (212) 822-8167; megan@smapr.com; www.mauboussin.com

maurice lacroix 

What began in 1961 as a timepiece assembler for private label customers has become a global fine timepiece brand with a global presence 

today. maurice lacroix gained its independence in 2001, and in 2006 created its first manufacture movement, ensuring its position among haute 

horlogerie’s grandest brands. last year, maurice lacroix introduced a world first: memoire 1 is the first mechanical movement with memory. 


part of the masterpiece collection and featuring a movement designed and developed in-house, the le chronographe Squelette showcases the 

brand’s watchmaking expertise and modern design aesthetic. The openwork skeleton design of the 45mm steel timepiece keenly displays this 

new manual-wind movement with a 60-minute chronograph counter at 3 o’clock, protected by sapphire crystal on both sides. limited to 250 

pieces, the watch retails for $20,000. 

corporate contact: managing director Thomas Steiner, (800) 794-7736; thomas.steiner@mauricelacroix.com; www.mauricelacroix.com

mb&f 

maximilian Büsser and friends (mB&f) represents a new concept in the creation of boundary-breaking timepieces. a community of independent 

craftsmen, artists, designers and watchmakers—who all count themselves friends of founder maximilian Büsser—contribute their expertise to 

create highly complicated timepieces that defy the boundaries of traditional design. Büsser, previously head of Harry Winston Timepieces, has 

essentially created a concept laboratory that produces extremely limited editions that collectors covet. 


designed to openly display the three-dimensional horological engine, with the rotor and regulating system on top, the Hm3 is a timepiece in a 

class of its own. The uniquely designed watch, fashioned after the Thunderbird 2 spaceship, features two cones, one with hour and day/night 

indicator displays and the other with minutes. The timepiece is available in two versions—the ‘Sidewinder’ with cones perpendicular to the arm 

and the ‘Starcruiser’ with cones parallel to the arm—with a choice of a red gold or white gold case with titanium ($74,000). 

corporate contact: president mB&f north america Stephen Hallock, (888) 884-0838; sh@mbandf.com; www.mbandf.com

milus 

milus was created in 1919, and re-launched in 2002 with a focus on creating timepieces for clients with a taste for individuality. “Highly personal” 

isn’t just milus’ tag line, it’s how these timepieces were meant to be worn. already wearing the complicated creations are internationally acclaimed 

artists who set the highest demands on expressing themselves—Barbara Becker, Inna malikova, Jane monheit and dmitry malikov. 


This year the Zetios chronograph collection was expanded to include a Joaillerie version, a graceful yet sporty addition to the line. The 45mm 

case, housing the mechanical chronograph movement with automatic winding, features a white mother-of-pearl dial with clear chronograph 

counters at the 3, 6 and 9 o’clock. The case is available in 18K red gold or stainless steel with a bezel set with 62 white, brilliant-cut diamonds 

($21,500). 

corporate contact: president and cEo of milus USa, Inc. doron Basha, (310) 424-5701; info@milususa.com; www.milus.com

milus 

With the TIRION TriRetrograde Seconds Skeleton, Milus honors the passage of time—highlighting that every second counts—with a dynamic and 

sportive timepiece. 


The TIRION TriRetrograde Seconds Skeleton combines intricate craftsmanship with an interesting interplay of hands. The focus of the dial is formed 

by the round inner skeleton area, which houses the retrograde seconds function with three seconds hands, divided into 20 seconds each, in the 

shape of an oscillating rotor. The 45mm case holds the triRetrograde complication, made possible by a Swiss mechanical movement that winds 

automatically, which is openly displayed in both the front through the center opening and the sapphire crystal window in the case back. 

VARiAtionS 

Available in titanium or a bi-color version of titanium and 18K red gold. The titanium version is available with a black leather, carbon-look strap 

for $13,500. The bi-color version, on a black alligator leather strap with rubber coating, is $16,900. 

Corporate Contact: Doron Basha, President and CEO of Milus USA, Inc., (310) 424-5701; info@milususa.com; www.milus.com

milus 

In the year 1919, Paul William Junod, an experienced watchmaker, well-trained in the tradition of his craft, dreamed of creating a solid yet elegant 

watch that would appeal to everyone. And now 90 years later, Milus continues the dream of its founder. 


The TIRION TriRetrograde Seconds Skeleton combines intricate craftsmanship with an interesting interplay of hands. The focus of the dial is formed 

by the round inner skeleton area, which houses the retrograde seconds function with three seconds hands, divided into 20 seconds each, in the 

shape of an oscillating rotor. The 45mm case holds the triRetrograde complication, made possible by a Swiss mechanical movement that winds 

automatically, which is openly displayed in both the front through the center opening and the sapphire crystal window in the case back. 

VARiAtionS 

Available in titanium or a bi-color version of titanium and 18K red gold. The titanium version is available with a black leather, carbon-look strap 

for $13,500. The bi-color version, on a black alligator leather strap with rubber coating, is $16,900. 


milus 

The MEREA line for women derives its name from the star Mira, whose brightness varies regularly, and the collection playfully reflects this changeable 

nature. 


Following the success of the MEREA TriRetrograde Seconds Skeleton last year, Milus has introduced the Joaillerie version of this beautiful watch 

with sparkling brilliant-cut diamonds. The retrograde seconds function is housed in a contoured, 18K red gold case. The three-layer dial has a 

movement base with a circular graining decoration, an iridescent mother-of-pearl overlay and a third layer inset with precious white diamonds. 

To add even more glamour, diamonds also grace the bezel, the bracelet attachments and the crown totaling 1.31 carats. An elegant white alligator 

strap secures the watch to the wrist. $34,900. 


milus 

The successful HERIOS TriRetrograde Seconds Skeleton line derives its name from the constellation Hercules—symbolizing courage, stamina and 

strength—and the collection embodies these characteristics in a striking way. 


The HERIOS line has been updated with a refreshing white version of this sophisticated watch. The 41.7mm by 42mm, 18K red gold case, inlaid 

with 88 brilliant-cut diamonds, houses the intricate function. A retrograde seconds function—divided into three sectors of 20 seconds each—works 

clockwise in a ‘flying relay,’ starting at six o’clock, to give the impression of a graceful dancing movement. A white alligator leather strap completes 

the elegant look of the watch. $27,500. 

VARiAtionS 

It is available with an 18K white gold case and a bezel inlaid with 88 brilliant-cut diamonds, or with an 18K white gold or red gold case inlaid 

overall with brilliant-cut diamonds. 


milus 

Combining watchmaking elements with sensual design, Milus has created an intricate addition to the cufflinks collection. 


The “Kamasutra Butterfly” cufflinks combine the idea of movement with an element of playfulness, both important facets of the company. The 18K 

pink gold cufflinks, with a man and woman in the Kamasutra Butterfly position on a navy background, simulate a mechanical watch movement by 

using a 360-degree rotatable oscillating weight. To further enhance the craftsmanship of the cufflinks, skillful enamelling techniques were used: 

cloisonné to decorate the moving rotor and champlevé to apply the butterfly. $24,800. 


montblanc 

montblanc has been known for generations as a maker of sophisticated, high quality writing instruments. In the past few years, the product 

range has been expanded to include exquisite writing accessories, luxury leather goods and belts, jewelry, eyewear and watches. The snowcapped 

peak of mont Blanc, symbolized by a soft pointed star, adorns the beautiful creations of this brand, which is designing timepieces of 

increasing sophistication and complication. 


In celebration of its minerva movement maker’s 150th jubilee year, montblanc introduced the special edition Villeret 1858 line of timepieces in 

2007, which represent the company’s highest level of specialized craftsmanship and finishing. In the new Grand Tourbillon Heures mystérieuses, 

limited to only eight pieces each in either white or rose gold, and just one piece in platinum, the tourbillon takes center stage, occupying an 

enormous part of the dial. placed at 12 o’clock, the tourbillon functions in a case of its own, detached from the movement, making it as prominent 

as the time display below ($252,700). 

corporate contact: U.S. Sales, (800) 995-4810; www.montblanc.com

movado 

Since its founding in 1881, movado has been a leader in watch design innovation, earning over 100 patents and more than 200 international 

awards over its history. Translated from the language Esperanto for “always in motion,” movado has been a leader in movements. However, it is 

best known for its museum Watch dial, which has become nothing less than an icon of modernist design. 


Building on its signature minimalist design aesthetic, the brand’s new movado master moves the iconic museum dial in a new direction. The 

solid stainless steel case, 44mm for men and 34mm for women, with black sapphire bezel frames the asymmetric matte black or white dial with 

custom luminescent hands. an off-center inner circle, expanding on the original’s circle-within-a-circle motif, has a detailed dot-grid pattern 

that matches the grooved rubber strap. It is also available with a diamond-set bezel for women ($2,995) 

corporate contact: michelle Wellington, (702) 414-3799; www.movado.com

omega 

omega was founded in 1848 and has taken its reputation as a pioneer literally. The brand’s timepieces are leaders in sports timing, precision 

technology and design, and have been worn by astronauts and deep sea divers on missions to explore new frontiers. With partnership agreements 

in pursuits such as golf, bob-sledding, yachting, athletics and swimming, omega’s timepieces are constantly put to the performance 

test. Since 1932 omega has been the official timekeeper of the olympic games, and since 1995 the character James Bond has worn omega’s 

Seamaster model. 


The classic Seamaster watch, a staple of the omega brand since its launch in 1970, received an innovative update this year. The Seamaster plo- 

prof 1200m, newly-equipped with the co-axial calibre 8500, is, as its name implies, water-resistant to an impressive 1,200 meters. one of the 

most seaworthy divers’ watches ever made, its features include a bi-directional rotating bezel, a bezel-release security pusher, an automatic 

helium escape valve and an oversized orange aluminum minute hand coated in white superluminova for optimum readability. The 55mm by 

48mm stainless steel case is available with a matching metal bracelet or rubber strap ($9,000). 

corporate contact: charles laevens at omEGa in new york, (212) 207-3333; www.omegawatches.com

panerai 

In the 1930s, officine panerai was the official supplier of sophisticated, highly precise devices to the Italian navy, and these formed the seed of 

what would become a collection of watches designed for use in extreme and highly risky conditions. as of 1993, these bold timepieces were also 

made available to the public in limited editions. panerai joined the forerunner to the richemont Group in 1997, and its production of big watches 

took off. 


The new p.9000 calibre, one of three new in-house movements by panerai, is an automatic winding movement with a 72-hour power reserve 

and technical design akin to the brand’s existing four movements. The luminor 1950 Submersible, a new model developed to house the p.9000 

movement, is a 47mm titanium professional underwater timepiece. Taking its design inspiration from the details of historic dials, its features 

include a large bezel with stud and relief markers, and a dial with wide baton hands ($9,600). 

corporate contact: chad Warrick at panerai in Beverly Hills, (310) 228-1515; beverlyhills@panerai.com; www.panerai.com

parmigiani 

michel parmigiani mastered the crafts of restoring horological art objects and creating timepieces for some of haute horlogerie’s most highly 

regarded brands, before launching his own collection of fine timepieces in 1996. Just two years later, he introduced calibre 110, the first me- 

chanical hand-wound shaped movement with an eight-day power reserve, which was developed and crafted entirely by parmigiani fleurier. now, 

with a line of women’s watches, sports watches and additional original calibers, parmigiani produces about 4,000 timepieces per year. 


continuing in the partnership between parmigiani fleurier and high-end yacht builder pershing, the brand introduced a new chronograph col- 

lection this year—the pershing Zero-Zero-Two chronograph, which has a smaller 42mm case. The highly feminine version, still in keeping with 

the maritime theme, has a blue mother-of-pearl dial, a small stylized octopus on the end of the chronograph hand and a starfish that rotates 

to mark the seconds. The timepiece is finished with 55 baguette-cut diamonds and 17 baguette-cut sapphires on the bezel and a white Hermès 

Epsom calfskin strap with blue stitching ($77,600). 

corporate contact: martha lazaro, (305) 260-7770; martha@parmigianiusa.com; www.parmigiani.ch

patek philippe 

In 1839 two polish immigrants, a salesman antoine norbert de patek and a watchmaker françois czapek, joined forces to found patek, czapek 

& cie in Switzerland. In 1844, patek met the french watchmaker adrien philippe in paris where the latter presented his pioneering stem winding 

and setting by the crown system. a year later, when czapek decided to leave the company, its name changed to patek & cie. finally, in 1851 when 

philippe joined the company officially, it was rebaptized “patek philippe & cie.” The brand began its modern era in 1932, when the company was 

purchased by brothers charles and Jean Stern. Since then, patek philippe has remained a family owned firm led today by the Stern family’s third 

and fourth generations: philippe Stern is president and Thierry Stern, his son, is vice president. 


following the success of its men’s nautilus collection, the brand released a corresponding nautilus ladies’ collection this year available exclu- 

sively in 18K white or rose gold. The redesigned case, in a smaller 32mm size, features the same porthole mechanism that fastens the bezel to 

the case band as the original nautilus, but has gracefully curving, instead of straight, hinges. available with or without diamonds on the bezel, 

the watch retails for $26,800 (without diamonds) or $33,700 (with diamonds). 

corporate contact: Katie reed, (212) 218-1240; katie@patekusa.com; www.patek.com

perrelet 

abraham-louis perrelet lived in the Swiss Jura mountains during the 1700s, when winters were long and farmers sought refuge in their homes 

and kept busy by practicing new trades. like his father, abraham-louis made tools, but quickly exclusively for watchmaking. from there it was a 

natural leap into watchmaking, and abraham-louis excelled at horological innovations, and was sought out for his expertise. What makes per- 

relet a legend in this industry is his invention, in 1777, of the first automatic timepiece that used an oscillating weight (rotor) to wind itself just by 

the movements made by the wearer, like walking. 


The open-worked rotor spins around the entire dial to mesmerizing effect in perrelet’s new Turbine collection, which transformed the p-181 

automatic double rotor movement into a turbine with 12 titanium blades. The 44mm case is available in titanium or dlc-treated titanium on a 

black rubber bracelet with folding clasp ($6,600). 

corporate contact: north america managing director michael Goldstein, (954) 575-7980; michael@perreletusa.com; www.perrelet.com

piaget 

founded in 1874 in Switzerland’s Jura mountains, piaget has always aimed for the stars when creating fine timepieces and jewelry. Its collec- 

tions are wide ranging but always represent the highest degree of luxury and quality. What this company, a division of richemont, does better 

than so many other manufacturers is continually innovate in the rarefied world of haute horlogerie, while also crafting incomparable gems and 

jewels that represent pure beauty. It’s a delicate balancing act that piaget masters season after season, for men and women. 


In celebration of the 30th anniversary of piaget’s polo line, the brand has launched four new timepieces, two chronograph versions and two 

automatic versions, all equipped with piaget’s own movements. constructed in titanium, a first for the brand, the 45mm timepieces are water- 

resistant to 100 meters. along with its chronograph and flyback functions, the piaget polo fortyfive chronograph features small seconds at 6 

o’clock, a date display at 12 o’clock and a second 24-hour time zone at 9 o’clock on a choice of a silver or black dial ($17,900). 

corporate contact: lae Xavier at piaget in new york, (212) 246-5283; www.piaget.com

pierre kunZ 

a watchmaker for more than 20 years, pierre Kunz crafted complications for some of the industry’s leading brands in Switzerland. He also oper- 

ated his own business restoring antique clocks, and constructed his own grand complications from start to finish—a master’s achievement. His 

namesake brand debuted when franck muller offered him the chance to create his own models within his group of collections. now, within the 

facilities of “Watchland” overlooking the shores of lake Geneva and mont Blanc, Kunz devises new and exciting complications that become truly 

artistic timepieces. 


Inspired by the direct voyage from the earth to the moon, the pierre Kunz Second Time Zone watch features a play on graphic trends and a new 

design aesthetic including groundbreaking apertures and patterns. The fluted Empire-style case holds a sun-brushed dial that features a grande 

date at 6 o’clock, a cleverly positioned sector at 11 o’clock that sets the solar or lunar mode, and a retrograde time-zone. The Second Time Zone is 

available in two case sizes, 41mm or 44mm, and with a case of 18K white gold, 18K red gold or platinum ($26,500). 

corporate contact: Greg Salcioglu, (212)989-3852 ext. 243; info@pierrekunzusa.com; www.pierrekunz.com

pierre kunz 

Writer Jules Verne’s masterpiece, “From the Earth to the Moon,” captures the delight of making the first steps towards an improbable achievement. 

The tale and its theme also serve as inspiration for Pierre Kunz’s own masterpiece, which is rich in complication and motion. 


After creating a new approach to reading time, Pierre Kunz has launched an absolutely original, transparent design. Tahiti Moon, housed in a fluted 

Empire-style 41-mm case, is based on the principle of retrograde minutes and hours. Its see-through dial is embellished with a decoration that 

imitates delicate engraving at the level of the hands. The oval shape of the lunar section is an integral part of the dial that accentuates its curves. In 

balance, a metal and black Tahitian mother-of-pearl astral design displays scintillating stars at the top of the dial. The automatic timepiece reveals 

hours, retrograde minutes and moon phases, with a power reserve of 42 hours. It is presented on a hand-stitched alligator skin strap with matching 

overstitching. $16,000. 

VARiAtionS 

Tahiti Moon is available with a case of 18K white gold, 5N red gold, steel or platinum. The classic version comes with a dial comprised of white 

gold or red gold cartouche and blued hands, while a sports version has a black cartouche dial with red, orange, blue or yellow numerals and 

steel hands to match. 

Corporate Contact: Greg Salcioglu, (212) 989-3852 ext. 243; info@pierrekunzusa.com; www.pierrekunz.com

pierre kunz 

Pierre Kunz’s Chronograph line is enhanced with a new addition that unites new watch-making technologies with a breathtaking aesthetic. 


In the new Sport Chronograph, retrograde hours and minutes are indicated on two transparent sectors, which provide a glimpse into the movement’s 

bridges and escapement wheels. The hands travel over the arc of a circle, and they are propelled by a rack and pinion system. Hour and minute 

pointers take a pyramidal shape, and indicate day and night by being black in the morning and luminova white in the evening. The chronograph’s 

pushers reflect an ergonomic design that complements the texalium-printed rubber strap. $34,200 

VARiAtionS 

The 44-mm case is available in classic steel or tinted steel. The watch’s dial can be made in texalium, anthracite gray, silver, red, or transparent 

Plexiglass through which the beauty of the mechanism can be admired. 


pierre kunz 

Pierre Kunz’s Infinity Looping has set the stage for a whole new chapter of watch-making. Compared to the black and red edition, this sporty style— 

ablaze with yellow details—carries another look entirely. 


Like the original, this Insanity features a single hand indicating the hours and minutes around the dial, at a pace that will make heads turn. The 

tone-on-tone galvanic black dial sports yellow appliqués. Its 44-mm fluted Empire-style case features sapphire glass and a crown protector. The 

hand-stitched alligator strap accents the dial’s bright hand. Water resistant to 100 meters, this watch has a power reserve of 42 hours. $13,200. 

VARiAtionS 

The case is available in classic steel or Blaktop steel, with accents of red or green. 


pierre kunz 

Watchmaker Pierre Kunz decided to create a present for the precious women in men’s lives. With love as inspiration, the motif of a heart was revealed, 

and it is a strong symbol at the center of the Cupidon collection. “Love repeats its throbbing in time with the rhythm of our feelings, much as 

the heart of a clock etches out the rhythm of time,” the watchmaker says. 


Cupidon has a heart gracefully positioned at the center of the dial, and a triple retrograde seconds seems to breath life into it. Each seconds arc 

represents love, passion or desire. 

VARiAtionS 

Four dial variations include enamel in red, blue, pastel blue, green, pastel green, or pink stainless steel; mother of pearl white, blue, green, pink 

or 18K; skeleton dial through the heart; or diamond or ruby 18K. $43,800. 


pierre kunz 

The art deco style defines many aspects of Pierre Kunz’s designs, and the watchmaker recently dedicated an entire series of timepieces to the 

aesthetic. 


In the Exclusive Series Tourbillon, Pierre Kunz’s famous square tourbillon movement is housed in a most unusual square, fluted Empire-style case. 

An opening in the dial reveals the tourbillon cage and square balance—which was acclaimed as a world first in 2005. The dial itself is also enchanting 

thanks to its sun-brushed surface that creates a metallic effect around the tourbillon at 6 o’clock. The applied hour numerals have been styled 

to recall clocks of the art deco era, while the hands are calibrated on the principles of the time period’s architecture. Turn the timepiece over to see 

the fine craftsmanship within the skeleton bridge and its art deco engravings. The watch has a power reserve of 70 hours, and comes on a matching 

hand-stitched crocodile strap. $112,400 

VARiAtionS 

The 41-mm case is available in 18K white gold, 5N red gold or platinum, and the watch’s hands may be blued, silvered or 5N red gold gilded. 


alph lauren 

The uniting of two leading companies in the global luxury market, polo ralph lauren and richemont, resulted in the formation of the ralph 

lauren Watch and Jewelry company, based in Geneva. The new brand’s first timepieces debuted this year at SIHH, consisting of three collections 

that exemplify the luxury and quality for which both brands are so well known. 


a quintessential brand symbol is the basis for the new ralph lauren Stirrup collection, which has a unique and easily recognizable case shape 

inspired by heritage equestrian style. for the ultimate in luxury, the timepiece comes in a limited edition platinum chronograph model, of which 

there are only 67 pieces, with a white enamel dial and an 18K white gold crown inset with a black onyx. The watch is also available in 18K white 

or rose gold, with optional pave diamond embellishments, on a calf or alligator strap in classic brown or black, or in a variety of bright colors 

($12,000 to $68,500). 

corporate contact: Jim miller at ralph lauren in new york, (212) 606-2100; www.ralphlauren.com

ichard mille 

richard mille’s passion for watchmaking is only challenged by his passion for formula 1 racing. and the sport’s influence on his timepieces, 

which debuted in 2000, is unmistakable. from the launch of his first timepiece, the rm-001-1 tourbillon, of which only 17 pieces were created, 

mille has adhered to a creative philosophy that places greatest value on no-frills design, accurate construction, and use of new materials like 

metallic and non-metallic alloys, ceramics, carbon nanofiber and silicium to achieve absolute reliability. 


a successful partnership between richard mille and formula 1 driver felipe massa spawned the introduction of a new limited edition model 

this year—the rm004-V2 felipe massa, limited to 40 pieces. The manually-wound watch with split-second chronograph bears the colors of the 

Brazilian flag on its inner bezel, a red crown and a carbon nanofiber baseplate, which was first used in the rm006 tourbillon model in 2004. The 

48mm by 39.7mm watch is available in red gold (25 pieces), white gold (10 pieces) and titanium (5 pieces) and retail starting around $220,000. 

corporate contact: Barbara Simonian at Westime in Beverly Hills, (310) 271-0000; www.richardmille.com

odolphe 

more than 25 years ago, rodolphe started designing timepieces for some of Switzerland’s greatest watch brands. finally, the designer shares his 

personal vision of watch design in his namesake collection of timepieces. He dedicated more than seven years to the refinement of the classic tonneau 

shape to create the 53-mm case that represents his Instinct range of watches. a bezel and wide visible crowns are hallmarks of all the models 

in this series. 


The latest addition to the Instinct line, the Instinct 5053 chronograph Two Time Zone, contains a movement innovation. The double time zone display 

consists of one main time zone with chronograph on the right plus hour, minute, small second, 60” counter and 30’ counter, a day/night indication 

and date aperture; while beside it sits a smaller second time zone with its own day/night indication. The watch’s red gold case has a sapphire crystal 

case back to reveal its automatic movement ($31,400). 

corporate contact: Irena Vereshchagina, (212) 463-8898 ext. 285; irena@franckmullerusa.com; www.rodolphewatch.com

oger dubuis 

a passionate collector of fine watches, carlos dias dedicated himself entirely to creating luxurious timepieces in 1993 and founded his own com- 

pany in 1995. It was four years later that the brand name roger dubuis first appeared on his timepieces, since dias wanted to wait until he had a 

full-fledged manufacture for the creation of a prestigious brand. Today, roger dubuis is under new leadership and a member of the richemont 

group of luxury companies. and though its timepieces for men and women cross boundaries to cater to many tastes and styles, they each bear 

the brand’s signature elements: innovative design, playing into current trends, exclusivity (all highly complicated watches in precious metal are 

limited to editions of 28 pieces), the poinçon de Geneve symbol and high-end technical know-how. 


The name Excalibur instantly brings legends of strength and heroism to mind, and those characteristics were exactly what the watch designers 

of roger dubuis intended to summon when they created the company’s tenth collection and gave it that moniker. a generous diameter of 39mm 

or 42mm, a band secured by triple lugs, a refined crown guard and fluted bezel are iconic features of the Excalibur case. one of the bestselling 

Excalibur models, the double Tourbillon, was given a sculptural update in the form of the Skeleton double Tourbillon. The black manual-winding 

mechanical skeleton movement, visible inside the 18K white gold case, was reworked preserving only a few simple lines ($246,000). 

corporate contact: Jeff politis, (888) 732-2847; us@rogerdubuis.com; www.rogerdubuis.com

olex 

more than 4,000 watchmakers in 100 countries make rolex what it is today—simply the leading luxury watch brand. a rolex often marks a con- 

sumer’s first foray into the world of fine timepieces, yet it is also the make of the models that can garner the highest bids from collectors and 

connoisseurs at international watch auctions. 


The brand’s trademark oyster perpetual datejust rolesor collection, created 60 years ago, added the datejust II rolesor to its roster this year. 

Subtly redesigned with a 41mm case, a first time offering in that size, the watch is available in a choice of yellow or white rolesor—rolex’s sig- 

nature combination of stainless steel with yellow or white gold. as with the entire collection, the datejust II is a self-winding, officially-certified 

Swiss chronometer and is waterproof to 100 meters (from $7,525). 

corporate contact: carla Uzel, (212) 758-7700 ext. 318; cuzel@rusa.com; www.rolex.com

omain Jerome 

romain Jerome’s cEo yvan arpa went on a quest to secure material so precious, so exclusive, that it could never be re-created. What he acquired 

was a piece of history, specifically, a piece of hull from the wreckage of the ocean liner, Titanic. arpa had the material smelted with steel, and it 

is now an integral part of romain Jerome’s collection that pays tribute to the great ocean liner. an official certificate of authenticity guarantees 

the origin of materials from the Titanic, which grace the cases and dials of these remarkable and complicated timepieces. 


The new Tourbillon Steampunk’s 50mm case, constructed using parts of the Titanic, features the collection’s signature rust bezel—inspired by 

the hull and boiler room of the doomed ocean liner—and comes in steel, ceramic or 18K pink gold. The only indicator of time on the dial-free 

watch is the roman numeral 12 that hovers above the rJ 2 mechanical automatic tourbillon movement. only nine pieces are available in each 

color, making this timepiece as collectible as parts of the ship themselves (from $149,132). 

corporate contact: paul Sheddon, (813) 926-3367; www.romainjerome.com

salvatore ferragamo 

Salvatore ferragamo, the legendary Italian fashion designer who dressed Hollywood royalty in the golden years of the silver screen, now has a 

line of timepieces within his namesake collection that are as fashionable as his iconic footwear. all pay tribute to the distinctly Italian tradition 

of craftsmanship, luxury and creativity. 


Salvatore, the first gentlemen’s watch available from the house, now has a feminine counterpart—the Salvatore lady. The round, 31mm stainless 

steel case is embellished with 136 brilliant-cut diamonds on the bezel and 30 more diamonds grace the mother-of-pearl dial. a blue genuine 

alligator strap, stamped with the brand’s original logo from the thirties, completes the elegant look ($4,950). 

corporate contact: Gilda deBartoli at Salvatore ferragamo in new york, (212) 759-3822; nyfifthavenue@us.ferragamo.com; 

www.ferragamo.com

sarcar 

carlo Sarzano, a representative of the most prestigious watch companies who achieved his dream when he founded his own Sarcar watch company 

in 1948, never strayed from his philosophy of “knowing how to be large enough to be strong, yet small enough to be free.” Today, Sarcar 

is strong in design and craftsmanship, and one glimpse at its creations indicates it remains small enough to foster artistic freedom in watch 

design. 


Two years of research and development finally came to fruition in Sarcar’s new Twister watch, which features a floating one-carat diamond on 

the dial—a hallmark of the brand. Highly decorative, the Twister’s 18K white gold bezel is adorned with brilliant-cut diamonds and a dial pavéd 

with diamonds and precious stones, including emeralds, rubies and sapphires representing the four elements of life—earth, fire, water and air 

(represented by diamonds). The watch retails for $290,000. 

corporate contact: pascal Savoy, (954) 600-9492; psavoy@crossbowinternational.com; www.sarcar.ch

speake-marin 

British-born peter Speake-marin, who studied the art and craft of watchmaking in the UK and Switzerland, in 2000, opened his own atelier to 

create the watches he always wished had existed. In all instances, the movements are classically designed and solid cases hold precious dials 

made from heavy enamel or gold. for evidence of the longevity of his timepieces, Speake-marin points to the strength of the design and craftsmanship 

of his winding crown and its tube in his timepieces, which he predicts will outlive him. 


after three years of development, Speake-marin unveiled his first in-house movement, the caliber Sm2 with a signature rotor that gives a 

glimpse of the base movement beneath. The graceful marin-1, the first model to hold the new caliber and a variation on his existing work, fea- 

tures an enamel dial-within-a-dial in the 38mm or 42mm titanium case and classic blued-steel hands ($33,830). 

corporate contact: martin pulli, (215) 508-4610; martinpulli@aol.com; www.speake-marin.com

tag heuer 

TaG Heuer’s origins began with the company started in 1860 by Edouard Heuer. It was known simply as Heuer until 1985, when Techniques 

d’avant Garde acquired the brand and the name became TaG Heuer. With complementary product lines for a similar, discriminating audience, 

the two divisions formed a powerhouse in the category of luxury sport watches. now a division of lVmH, TaG Heuer has a celebrity following that 

has included Steve mcQueen (he wore the monaco), Tiger Woods, leonardo dicaprio and maria Sharapova. 


a concept in 2004 is finally coming to actualization in TaG Heuer’s new monaco V4, the world’s first belt-driven watch entering the market at the 

end of 2009. The V4’s revolutionary features include a linear weight that moves up and down between four barrels to reduce the loss of energy, 

a relay of five belt drives that replace standard pinions, and the substitution of some of the synthetic ruby bearings with 11 micro ball-bearings. 

Its cutting-edge design, with the barrels mounted in a V shape, allowed the designers to simultaneously reduce the case depth, improve its ergonomics 

and also enhance its aesthetic appeal. limited to just 150 numbered pieces, the watch retails for $80,000. 

corporate contact: david Zuckerman at TaG Heuer in new york, (212) 925-0462; www.tagheuer.com

TechnoMarine 

Founded by entrepreneur Franck Dubarry in 1997, TechnoMarine reflected the hedonistic tendencies of its birthplace St. Tropez with an array of 

bright and flashy styles that quickly became a favorite of international jet-setters and celebrities. In 1999, TechnoMarine became the first brand 

to put a diamond bezel on a plastic diving chronograph and, later, was the first to introduce colored ceramic watches. Under the guidance of its 

recently completed leadership team, including Chairman Christian Viros, Group CEO Vincent Perriard and CEO of TechnoMarine North America 

Steven E. Cohen, the brand is undergoing a strategic re-focusing and re-energizing. Designs that are at once daring and streamlined, sophisticated 

colors with universal appeal and technical ingenuity will be the hallmarks of the brand. 


The newly launched Cruise Sport watch, part of TechnoMarine’s re-positioning, is an offshoot of the brand’s iconic pillar, the Cruise watch, which 

was the first ever to mix diamonds with plastic. The new Cruise Sport embodies the themes at the heart of the brand—technique and aquatic 

pursuit—in a streamlined and sophisticated design with a clever use of color. The Cruise Sport Chronograph, housed in a stainless steel case 

with black gel cover, is available in a 40 or 45mm case and in a range of color options ($425). 

Corporate Contact: CEO Steven Cohen at TechnoMarine USA, (305) 438-0880; steven.cohen@technomarine.net; www.technomarine.com

tiret 

founded in 2004 by daniel lazar, Tiret watches convey the time in powerful, bold designs that range from the inarguably masculine to dazzlingly 

feminine. Tiret also creates gem versions on a custom basis for clients, who include celebrities like Usher. 


part of the new york Gotham collection, Tiret’s new Gotham automatic chrono houses a specifically manufactured movement in a striking 

square case. But beyond the case shape, the wearer can customize the watch however he chooses. natural rubber, dials in precious materials 

and gemstones, ceramic columns, and 18K white, rose, yellow gold or stainless are all available options (from $7,000 to $365,000). 

corporate contact: Sonya Goldberg, (212) 921-8848; sonya_goldberg@tiretnewyork.com; www.tiretnewyork.com

Ulysse NardiN 

Founded in 1846 and purchased in 1983 by Rolf Schnyder, who stands as president today, the Ulysse Nardin collection is the product of a proud 

tradition of quality and mechanical innovation. Since its founding, the company has earned 18 international gold medals and 4,300 first prizes 

in chronometric excellence. And without a doubt, its specialty is in marine chronometers. In addition, the company continues to develop and 

produce specialized timepieces of the highest technical level—often incorporating patented inventions—in limited editions. 


Ulysse Nardin’s revolutionary new astronomical timepiece, Moonstruck, boasts an entirely in-house developed and manufactured caliber that 

displays one of the most scientifically accurate moon phase indications (precise for more than 100,000 years). By using two rotating discs, the 

Moonstruck simulates the rotation of the moon around the earth, as well as the apparent movement of the sun around the globe, which is displayed 

by another disc that rotates every 24 hours. The 46mm Moonstruck is available in red gold or platinum with a leather strap, limited to 500 

pieces of each ($83,000). 

Corporate Contact: Jodi Moro, (561) 988-8600; usa22@ulysse-nardin.com; www.ulysse-nardin.com

urwerk 

founded by felix Baumgartner and martin frei, one an expert in technical complications and the other an artist, the two found common ground 

in their fascination with the measurement of time. The company’s name translates to “original accomplishment,” with Ur also referencing the 

location in mesopotamia where the Sumerians first developed measurements of time. 


When you take one look at the new avant-garde addition to the emblematic Ur103 collection, the Ur103T, you’ll immediately realize what the 

‘T’ stands for—Tarantula. a four-armed rotating orbital cross, seen clearly beneath the transparent sapphire case front, crawls around the dial 

of the 60mm watch and only reveals the numbers on the hour satellites, which rotate simultaneously, when they are required to tell the time 

($65,000). 

corporate contact: Greg Simonian at Westime in Beverly Hills, (310) 205-5555; www.urwerk.com

vacheron constantin 

Jean-marc Vacheron opened his watchmaking business in the center of Geneva in 1755, and soon thereafter its complications, engine-turned dials 

and repeater watches fueled demand for the timepieces that led to an export business. In 1819, Jacques-Barthélemy, grandson of Jean-marc 

Vacheron together with françois constantin created the company name Vacheron et constantin, and in a letter that constantin sent to Vacheron, 

the company motto first took to the page: “do better if possible and that is always possible.” This richemont-owned brand now creates a broad 

but luxurious collection of timepieces that are adored by men and women, and is a favorite among the world’s diplomatic set. 


a tribute to the brand’s iconic Kallista, which celebrates its 30th anniversary this year, the new Kallania sets a record in the watchmaking world. 

Set with no fewer than 186 emerald-cut diamonds, totaling approximately 170 carats, the Kallania not only has the highest number of carats set 

on a timepiece but also features the thinnest mechanical movement in the world, the 1003 calibre, which was developed and manufactured by 

Vacheron constantin (price available upon request). 

corporate contact: director of marketing & communications Ellen Sorensen, (212) 3030-5030; ellen.sorensen@vacheron-constantin.com; 

www.vacheron-constantin.com

van cleef & arpels 

The maker of high jewelry and timepieces that can be counted on to set hearts aflutter naturally began with a story of love. Estelle arpels married 

alfred Van cleef in 1896, and at the turn of the century members of both families joined together to inaugurate the Van cleef & arpels boutique 

on paris’ place Vendôme. Generations from both sides grew the business, and by the 1930s Van cleef was one of the first prestige jewelry brands 

to cross the atlantic and open a boutique in new york. clients loved the collections’ immaculate gems, invisible “mystery” settings and whimsical 

nature motifs, including snowflakes, flowers and fairies. 


a dazzling complement to the house’s midnight in paris watch, the new Une Journée à paris (a day in paris) timepiece is a journey through iconic 

scenes of one of the world’s most romantic cities. part of the poetic complications, which not only tell time but also transport the wearer to an 

imaginary world, the day in paris timepiece features seven feminine silhouettes and one child superimposed on an onyx disc that are revealed 

strolling from notre dame to avenue montaigne to the Eiffel Tower as the mother-of-pearl dial rotates ($56,000). 

corporate contact: nicholas luchsinger at Van cleef & arpels in new york, (877) 826-3533; www.vancleef-arpels.com

versace 

The Italian fashion house of Versace rose to fame when founding designer Gianni Versace presented his sexy and intricately-crafted red carpet 

creations to the world. Immediately, confident women felt like goddesses in his collections. now, with the late Gianni Versace’s talented sister 

donatella at the design helm, the world of Versace is evolving to meet the demands and lifestyle dictates of today’s successful women, and men 

as well. The new Versace timepiece collection reflects the fashion collection’s use of precious materials, classic design details and the ornate 

craftsmanship that only exists in Europe’s great ateliers. 


The new V-master watch is a sophisticated, contemporary chronograph designed for men who want luxury without flamboyancy. The complexity 

of the movement—containing a triple-action chronograph with a moon phase at 6 o’clock, a 24-hour panel at 9 o’clock and a day/month calendar 

at 12 o’clock—is highlighted by the date indicator that makes its way around the edge of the black and white oval dial. The steel case features a 

steel crown with a Greek fret motif that is accented by a teardrop-shaped protrusion ($4,200.) 

corporate contact: renee cucurullo, (212) 317-0224; reneecucurullo@versaceus.com; www.versace.com

Vertu 

Vertu, the leading manufacturer of handcrafted 

luxury mobile phones established in 1998, unveiled 

its first product in 2002. Following this launch, the 

brand has since introduced three collections—Vertu 

Signature, Vertu Ascent and Vertu Constellation— 

to the market. Each collection, assembled by hand 

at the brand’s English countryside headquarters, 

showcases the company’s commitment to innovation 

and craftsmanship. Using groundbreaking materials, 

techniques and services, Vertu has defined 

itself as the standard-setting luxury mobile phone, 

an essential for the most discerning customers. 

| ColleCtion HigHligHt | To mark its tenth anniversary, 

Vertu launched its new Signature collection, 

the most highly crafted phone ever made. The first 

phone to be constructed by a single artisan, each one 

is made in very limited numbers and signed by its 

creator. Using only the finest quality materials, the 

Signature collection features a scratch-resistant, 

pure crystal sapphire face that takes more than two 

weeks to create in a 2000 degree furnace, and a patented 

keypad containing 4.75 carats of solid ruby 

bearings that slide on the surface to prevent friction 

and wear. All sounds generated by the phone were 

composed exclusively for Vertu by Academy Award 

winning composer Dario Marianelli and performed 

by the London Symphony. 

| VARiAtionS | Vertu Signature is available in stainless 

steel, yellow gold and white gold ranging in 

price from $12,600 to $39,000. 

Corporate Contact: Boutique Manager 

Matthew Brooks, (702) 650-5700; 

wynn-care@vertu.com; 

www.vertu.com

vianney halter 

Since 1998, watch maker Vianney Halter and his team of precision machinists and designers have devised new ways to indicate time from within 

their unpretentious manufacture in Switzerland’s Jura mountains. Science fiction literature, the novels of Jules Verne, antique scientific instruments 

and vintage cars have all influenced Halter’s personal design aesthetic. 


With his new classic Janvier Equation of Time lunar cycle, mr. Halter pays tribute to clockmaker antide Janvier, who excelled at creating time- 

pieces in the 1800s that represented the movements of celestial bodies. limited to 12 pieces produced exclusively in platinum, this 40mm round 

model displays the official time, the equation of time and the moon phase. a yellow gold hand bearing an image of the sun indicates the accurate 

solar time, while a double hand set with white gold and black discs converges to illustrate the phase of the moon ($165,500). 

corporate contact: Vianney Halter, 41-0-24-454-2948; vianney@vianney-halter.com; www.vianney-halter.com

vogard 

Vogard was established for a well-defined niche of watch aficionados: world travelers who have the luxury of planning their own agendas. and 

with its collection of world time watches, Vogard adapts the destinations applied to the watch bezels to the interests of its clients, from business 

executives to private pilots to motor sports fans. additionally, Vogard will create one-of-a-kind personal editions of its timepieces that display an 

owner’s selection of up to 36 time zone destinations. 


The groundbreaking 48mm titanium chronozoner from Vogard possesses the first chronograph to change time zones via the bezel, an innova- 

tion that improves the functionality of the complication by tweaking the arrangement of the winding crown and push pieces to make it more 

ergonomic. not only were the push pieces or ‘finger pedals’ modeled after a sports car’s control pedals, but also the dial design was inspired by 

dashboard instruments. The same method of changing time zones, by simply rotating the engraved bezel so the required city’s time zone is at 12 

o’clock, remains the same as earlier Vogard models (from $12,500). 

corporate contact: Brand manager manuela Jungo, 41-32-931-9000; manuela.jungo@vogard.com; www.vogard.com

volna 

a massively fortified watch used by Soviet submarine officers inspired a new collection of 100% Swiss-made masculine sport marine watches, 

named Volna. Watchmakers looked to the advanced metallurgy, complex security systems and overall technical excellence seen in nuclear submarines 

as sources of design ideas. 


The Typhoon Siberia SHcI (Security Hand chronograph Indicator), a limited edition of last year’s Typhoon watch, is a highly complicated time- 

piece whose construction was a triumph for the brand. crafted out of titanium G5, a particularly difficult material to work with, the 46.5mm 

Typhoon Siberia is an extremely durable, yet lightweight timepiece that’ll stand up to even the most rugged adventures. available in two versions, 

one in polished and satin-finished titanium and one in blackened titanium with double carbon treatment, it is limited to 125 pieces of each (from 

$13,360). 

corporate contact: francois candolfi, 41-22-741-2780; francois.candolfi@volna.ch; www.volna.ch

voutilainen 

finland is where Kari Voutilainen was born and first studied the craft that would win his passions—watchmaking. from there his natural move 

was to Switzerland where he not only completed his graduate studies but was selected by parmigiani to serve in the restoration department spe- 

cializing in extremely rare timepieces. finally, in 2002 Voutilainen established his own business in môtiers, and his hands create all that emerges 

from his workshop. from the technical to the aesthetic, he is totally involved in every detail of the watchmaking process. all of the watches are 

limited editions, and created from precious metals. 


Watchmaker Kari Voutilainen had the stroke of luck to find several observatory movements fabricated by longines many years ago. They inspired 

him to build a very limited series of watches using these remarkable calibers. mr. Voutilainen took each movement apart and also made many new 

parts, then adjusted and tested them before hand-finishing, gilding and frosting the movements to their highest levels. The dial and case design Voutilainen 

crafted for the historical movements includes chronometer 27’s 18K white gold case that measures 44 mm, an engine-turned dial of gold, 

and a regulator display of time, with hours indicated at the 12 o’clock location, small seconds at 6 o’clock and minutes in the center ($70,300). 

corporate contact: Kari Voutilainen, 41-32-861-4832; voutilainen@voutilainen.ch; www.voutilainen.ch

VULCAIN 

Founded in 1858, Vulcain is the founding father of the alarm complication for wristwatches. In the late 1940s, in the heart of Switzerland’s Neuchâtel 

Jura region, the company’s master engineers set out to resolve an unsolved riddle in the craft of watchmaking: How could they miniaturize a striking 

mechanism enough to house it within a wristwatch, while still ensuring that it emit a noise loud enough to be truly functional? Until 1947, when 

Vulcain unveiled the Cricket alarm calibre, no watchmaker had ever succeeded in doing so. The Cricket alarm calibre rapidly gained worldwide 

acclaim, and Vulcain wristwatches soon found themselves on the wrists of the world’s top movers and shakers. Successive American presidents 

donned the timepiece, so much so that it was affectionately dubbed “The Presidents’ Watch.” 


Encapsulating the dynamic spirit of the 1950s, the 50s Presidents’ Watch is a timeless model that pays tribute to the company’s historic Cricket alarm 

movement. Today the timepiece houses Vulcain’s new self-winding movement, the Calibre V-21. Impossibly elegant, its 42mm case is available in 

18K rose gold and steel iterations, and is water-resistant to 164 feet. Its slender case, alternating polished and satin-brushed surfaces and subtly 

designed lugs ensure a perfect fit on every wrist. The dial comes in a choice of anthracite or silvered colors for the rose gold model, and in silvered, 

anthracite or smoky grey for the steel. The Louisiana alligator strap is fitted with a rose gold buckle on the 18K rose gold version or a folding clasp 

with safety pushpiece on the steel model. (From $24,920). 

Corporate Contact: Bernard Fleury, b.fleury@vulcain-watches.ch, www.vulcain-watches.ch

VULCAIN 


Following the success of the company’s Anniversary Heart model, which was recently gifted to President Barack Obama, Vulcain launched an allnew 

edition of their subtly elegant timepiece in 2010. Unlike its predecessor, the watch is driven by a mechanical self-winding movement, the new 

Cricket V-28 alarm calibre. A partially skeletonized dial reveals the spectacular finishing and meticulous craftsmanship of this impressive 221-part 

mechanism. The anthracite-coated oscillating weight is equipped with a ceramic ball-bearing system which allows unidirectional winding. Vulcain’s 

patented Exactomatic system guarantees regular amplitude and enhanced rating precision, while its twin barrels ensure a 42-hour power reserve 

and 20-second chime. In addition, it drives the hours, minutes, central seconds and alarm functions. 

The new Anniversary Heart Automatic features a refined face with four Arabic numerals in place of the previous model’s single numeral, while the 

openworked hands reflect the timepiece’s airy nature. The 42mm case comes in steel or 18K rose gold, with a fluted caseband and sapphire crystal 

case back enhanced with the company’s signature “V”. The Louisiana alligator strap is fitted with a gold pin buckle in the 18K rose gold model or a 

safety folding clasp in the steel version. (From $8,780). 


VULCAIN 


To celebrate the 60th anniversary of the company’s legendary Cricket calibre, Vulcain has created a limited edition model, christened the Aviator 

GMT “The World.” A detailed depiction of the world map graces its beautifully crafted cloisonné enamel dial, designed to mimic the movement of the 

waves. Equipped with the Cricket V-13 alarm movement, it makes an ideal travel companion for globetrotters. 

The stunning timepiece is available in a choice of 18K rose or white gold and is secured by a Louisiana alligator strap with gold pin buckle. Its 

42mm case is also rendered in 18K rose or white gold, and is fitted with a double back acting as a resonance chamber. The advanced version of the 

legendary Cricket calibre is distinguished by its impeccable finishing, including bridges embellished with “Côtes de Genève,” circular-grained or 

polished plates and blued screws. The Aviator GMT “The World” edition will be produced in a series of just 60, with 30 pieces in the rose gold and 30 

in white. Each watch will be individually numbered on both the dial and on the case-back, marking its exclusivity. (From $44,770). 


wyler 

Wyler designs watches for the daring, and therefore puts its creations through harsh testing to ensure they can keep up with their wearers. The 

company has pioneered new anti-shock technologies, and jettisoned them from a height of 300 feet, just to make sure they are sound. performance 

cars, which also need to endure extreme stresses, are a natural source of inspiration to Wyler’s designers and the brand’s unique shockabsorbing 

cases are modeled on the suspension of a car. 


The sleek code-r night racer chronograph, with matte black dial and titanium case, was inspired by the first-ever nighttime motor racing grand 

prix last September in Singapore. designed to instill the notion that time is all that matters to a night racer, the black superluminova on the 

hands and minute track numerals, interestingly enough, is clearly seen against the dark background at night. The unique shock-absorbing case 

is made of a lightweight carbon-fibre resin frame that holds a titanium container with the movement within and has a grooved rubber crown 

reminiscent of a racing tire (price upon request). 

corporate contact: ryan St. George, 41-22-365-6868; ryan.st.george@wylergeneve.com; www.wylergeneve.com

Zenith 

at the age of 22, watchmaker Georges favre-Jacot created what so many watch companies to this day only aspire to—an authentic manufacture. 

at that point, in 1865, favre-Jacot united all the artisan watchmakers he worked with together under one roof, providing them with heat and light, 

allowing them thus to dedicate themselves entirely to the design of their timepieces. now a division of lVmH, Zenith today, under the guidance 

of Jean-frederic dufour, continues to produce a wealth of complicated timepieces for men and women, and many display a subtle star as their 

motif—Zenith’s celestial emblem. 


The masterpiece of the chronomaster 2009 collection, the chronomaster open Grande date moon & Sunphase, contains the new El primero 

4047 calibre, revealed through an aperture in the dial. The automatic chronograph movement features the patented three-disc Grande date at 2 

o’clock, and the moon and sunphase indicator at 6 o’clock. The 45mm timepiece comes on a handmade black crocodile strap and is available in 

18K rose gold with a silver dial or in stainless steel with either a black or silver dial ($30,000). 

corporate contact: ammar murad at Tourneau in new york, (212) 758-7300; www.zenith-watches.com

THE OFFICIAL WATCH BUYER'S GUIDE - Elite Traveler

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