Annual Report | 2011 - Omaha Childrens Museum

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268,954 Annual Attendance The museum had a banner year for attendance with 268,954 people visiting, 25% of those from outside the Omaha Metropolitan Area. This makes Omaha Children’s Museum the second highest attended arts and cultural attraction in the state, second only to Omaha’s Henry Doorly Zoo & Aquarium. The museum has also seen a significant increase in membership, growing from 6,200 to more than 8,000 member families. Omaha Children’s Museum is the second highest attended arts and cultural attraction in the state. 2
Planning for the Future To take a further look at and maximize business operations, the museum engaged industry expert firm Management Resources. The museum has nearly three times the market penetration as comparable children’s museums MARKET PENETRATION In an industry comparison, Management Resources found that Omaha Children’s Museum had significant market penetration of 10.08%. This figure is based on the number of leisure tourists and population within the metropolitan statistical area. Comparable museums averaged 3.61% in market penetration. They included Betty Brinn Children’s Museum in Milwaukee, Children’s Museum of Denver, Children’s Museum of Pittsburgh, DuPage Children’s Museum in Naperville, The Magic House in St. Louis and Minnesota Children’s Museum in Minneapolis. OPERATING EXPENSES Management Resources found that Omaha Children’s Museum’s operating expenses were far below the norm in the industry. While it was essential to cut costs during the economic downturn, Management Resources recommended increasing expenditures to remain sustainable, especially adding to and investing in staff to enhance the visitor experience. Taking the Lead In response to the Management Resources recommendations to add staff that would impact the guest experience new programming lead positions were created. These leads offer expertise and insight into each area, delivering quality educational experiences to the museum’s young guests. Charlie Campbell Science and Technology Center Lead Cheryl Glasford Creative Arts Center Lead Tyler Swain Imagination Playground Lead Nikia Gunn-Abdulai Traveling Exhibits Lead Jo Beerman Food, Fun and Memories With the gift of a trailer from Dr. Pepper Snapple Group and contributions from Sheboygan Hot Dogs and Hy-Vee, the museum was able to launch a small-scale food service operation outside the museum’s front entrance for the summer months. This was well received by visitors and added to the museum’s earned revenue and possibilities for future food service endeavors. Staffers at the museum’s food cart greet museum guests with smiles and new food options. Nikia Gunn-Abdulai, Imagination Playground Lead, in her Preschool Pals program As the museum’s Official Fun Partner, Oriental Trading Company enhanced the guest experience for the museum’s visitors. OTC supported numerous events, programs, exhibits, birthday parties and fund raisers with product that helped children and families learn and make memories. 3
Page 1 and 2: ANNUAL REPORT 2011
Page 3: Letter from the Executive Director
Page 7 and 8: Rainbow Connectors Guild Presidents
Page 9 and 10: 2010 441 One Big Summer Camps were
Page 11 and 12: “First National Bank has a longst
Page 13 and 14: Support from Near and Far Museum se
Page 15 and 16: Volunteers More than 200 volunteers
Page 17 and 18: Board of Directors 2011 Executive C
Page 19 and 20: DONORS | 2011 CORPORATIONS $ 10,000
Page 21 and 22: Individuals (continued) Ellen and D
Page 23 and 24: Jen and Jeff Hickman Cory and Andy

Annual Report | 2011 - Omaha Childrens Museum

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