Make a Difference - Ideas for including disabled people in ... - Ofcom

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16 17 Improving accessibility Including disabled people as contributors, viewers and listeners means ensuring that disabled people can take part; this may or may not mean making adjustments. Here are some ideas for making your output more accessible: • Improve and/or increase subtitling and signing for deaf people; • Expand knowledge about various adjustments eg induction loops, minicom/text phone, alternative computer keyboards, etc and how these can help you employ and support more disabled people; • Ensure that access to programme support (eg factsheets, websites etc) does not exclude disabled people by offering a range of formats (eg electronic versions, Braille, audiotape etc); • Where telephone numbers and addresses or details of goods and services are shown on-screen, they should be spoken as well; • Ensure your website is accessible, by checking with www.w3c.org/WAI The results of a BBC commissioned research report on accessible web design and delivery are available to download at www.bbc.co.uk/commissioning/bbci/websites.shtml Also check out the Employers Forum on Disability publication, ‘Customer Action File 4, Accessible Website Design’ Case study: Audio description The Film Council is working with the film industry on a project to improve facilities for disabled cinema goers. The project involves selected cinemas across the UK installing captioning and audio-description equipment. Take It On, ITV BSkyB’s digital satellite customers can choose to hear audio described programmes. The BSkyB website lists these programmes. See www.sky.com/disability for all their access services.
18 19 Funding The Access to Work scheme is designed to provide practical help to overcome the barriers that individual disabled people experience in the workplace. The Government will either pay for or make a substantial grant towards the costs of additional support needed by an employee as a result of their specific disability. Find out more from your local Disability Employment Adviser at www.jobcentreplus.gov.uk More help for programme makers While broadcasters have now grasped the importance of presenting a variety of race and gender on-air and on-screen, disability is often overlooked in the diversity mix. The ITC licenses and regulates all commercial television broadcasts in the UK until December 2003, when the Office of Communications (Ofcom) takes over. See page 23 for more details. Licensees are bound by the ITC Programme Code, which requires broadcasters to consider carefully the inclusion of disabled people in programmes. “There is a danger of offence in the use of humour based on physical, mental or sensory disability, even where no malice is present. Reference to disability should be included only where necessary to the context and patronising expressions replaced by neutral terms. It should be possible for people with disabilities to be included in programmes of all kinds.” ITC Programme Code – January 2002 Surviving Thalidomide ITV Adjusting the Picture – A Producer’s Guide to Disability This guide is for programme makers working in all types of programming who would like to know more about disability. It dispels some myths that might deter producers from actively recruiting people with disabilities for crews, cast or as participants in programmes and audiences. It also gives useful practical guidance about making adjustments. The guide is published jointly by the ITC and BCIDN. Hard copies are available from both the ITC and BCIDN, or can be downloaded from their websites. Mark Nelson Remark!
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Page 3 and 4: 2 3 Introduction One in four people
Page 5 and 6: 6 7 Involving disabled people as co
Page 7 and 8: 10 11 Challenging stereotypes: good
Page 9: 14 15 Case study: productionbase.co
Page 13 and 14: 22 23 Useful Contacts Broadcasting

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