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Press Release<br />

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Immediate publish<strong>in</strong>g<br />

<strong>CII</strong> <strong>AVANTHA</strong> <strong>Centre</strong> <strong>for</strong> <strong>SME</strong> <strong>Competitiveness</strong> <strong>in</strong> Indo German<br />

partnership<br />

Maximizes bus<strong>in</strong>ess opportunities - 96 new bus<strong>in</strong>ess contacts, 11 new<br />

jo<strong>in</strong>t ventures <strong>in</strong>itiated<br />

Benefits more than 80 <strong>SME</strong>s<br />

Programme extended to healthcare sector<br />

Three successful batches, fourth programme underway<br />

<strong>CII</strong> <strong>AVANTHA</strong> <strong>Centre</strong> with GIZ to cont<strong>in</strong>ue support alumni<br />

Indo German Manager Tra<strong>in</strong><strong>in</strong>g Programme, <strong>in</strong> association with GIZ, Germany, is <strong>CII</strong>-<br />

<strong>AVANTHA</strong> <strong>Centre</strong>’s highly successful <strong>SME</strong> engagement enabl<strong>in</strong>g participants to ga<strong>in</strong><br />

hands-on tra<strong>in</strong><strong>in</strong>g <strong>in</strong> Germany. A pioneer<strong>in</strong>g cross-cultural bus<strong>in</strong>ess tra<strong>in</strong><strong>in</strong>g <strong>in</strong>itiative,<br />

the programme offers <strong>SME</strong>’s access to some of the world’ best companies and exposure<br />

on ways to do bus<strong>in</strong>ess with Germany. The programme has maximized bus<strong>in</strong>ess<br />

opportunities <strong>for</strong> more than 80 <strong>SME</strong> participants, with the active alumni <strong>in</strong>teraction and<br />

GIZ’s support.<br />

GIZ, the German agency responsible <strong>for</strong> <strong>SME</strong> tra<strong>in</strong><strong>in</strong>g programmes <strong>in</strong> Germany, held its<br />

first Alumni Conference <strong>in</strong> New Delhi <strong>in</strong> August 2012, with its partners. <strong>CII</strong> <strong>AVANTHA</strong><br />

<strong>Centre</strong> <strong>for</strong> <strong>SME</strong> competitiveness is a nodal agency facilitat<strong>in</strong>g the Indo German Manager<br />

Tra<strong>in</strong><strong>in</strong>g programme. <strong>CII</strong>-<strong>Avantha</strong> identifies fitt<strong>in</strong>g <strong>SME</strong>s <strong>for</strong> tra<strong>in</strong><strong>in</strong>g <strong>in</strong> Germany. Three<br />

successful batches have attended the programme and the fourth programme is<br />

underway.<br />

Gautam Thapar, Chairman, <strong>CII</strong>-<strong>AVANTHA</strong> <strong>Centre</strong> <strong>for</strong> <strong>Competitiveness</strong> <strong>for</strong> <strong>SME</strong>s and<br />

Chairman & CEO, <strong>AVANTHA</strong> <strong>Group</strong> said, “The Alumni <strong>in</strong>teraction helps leverage the<br />

network <strong>for</strong>med <strong>for</strong> value addition, shar<strong>in</strong>g, learn<strong>in</strong>g and explor<strong>in</strong>g opportunities and<br />

avenues <strong>for</strong> their bus<strong>in</strong>ess and professional growth. The <strong>CII</strong> <strong>AVANTHA</strong> <strong>Centre</strong> will<br />

cont<strong>in</strong>ue to support the Alumni along with GIZ.”<br />

3 rd edition of Indo German Manager Tra<strong>in</strong><strong>in</strong>g Programme, a 22 member delegation of<br />

managers and CEOs from <strong>SME</strong> companies were given a four week tra<strong>in</strong><strong>in</strong>g tour to<br />

Germany last year. This enabled 96 new bus<strong>in</strong>ess contacts and <strong>in</strong>itiated 11 new jo<strong>in</strong>t<br />

ventures.<br />

The 4 th edition of Indo German Manager Tra<strong>in</strong><strong>in</strong>g Programme is underway. After a<br />

rigorous selection process, 23 participants have made the grade <strong>for</strong> this year’s<br />

programme. Participants have already undergone the Indian leg of tra<strong>in</strong><strong>in</strong>g at <strong>CII</strong><br />

Gurgaon, and will visit Germany <strong>in</strong> September-October 2012.<br />

<strong>CII</strong> – <strong>AVANTHA</strong> <strong>Centre</strong> <strong>for</strong> <strong>Competitiveness</strong> <strong>for</strong> <strong>SME</strong>s<br />

Sector 31-A, Chandigarh 160 030, India<br />

Tel: 91-172-2607228, 2605868, 5080784 l Fax: 91-172-2606259, 2614974 l Email: ciicfc@cii.<strong>in</strong> l Website: www.ciicfc.org


The Indian leg of the Indo German Manager tra<strong>in</strong><strong>in</strong>g enables orientation <strong>for</strong> optimiz<strong>in</strong>g<br />

bus<strong>in</strong>ess benefits dur<strong>in</strong>g the visit to Germany. The focus is on ways to generate bus<strong>in</strong>ess<br />

contacts and to translate them <strong>in</strong>to profitable ventures.<br />

Extended to Healthcare Sector<br />

Follow<strong>in</strong>g the success of the programme, BMWI (German Federal M<strong>in</strong>istry of Economics<br />

and Technology) has now extended the programme to specific sectors as well.<br />

Accord<strong>in</strong>gly, the Healthcare Sector has been chosen <strong>for</strong> the year 2012, and selected<br />

participants from Indian Healthcare sector will visit Germany <strong>for</strong> the programme dur<strong>in</strong>g<br />

November and December 2012. The team will be part of an International <strong>Group</strong><br />

attend<strong>in</strong>g the programme. Other countries participat<strong>in</strong>g <strong>in</strong> the International group<br />

<strong>in</strong>clude Russia, Vietnam.<br />

Alumni Speak: Speak<strong>in</strong>g about his German tra<strong>in</strong><strong>in</strong>g experience, , Rajat Bajaj, Partner,<br />

Jamuna Udyog and a participant from the 2011 batch said, “a M<strong>in</strong>i MBA <strong>for</strong> bus<strong>in</strong>ess<br />

skills, factory visits and <strong>Group</strong> meet<strong>in</strong>gs at various <strong>for</strong>ums helped <strong>in</strong> widen<strong>in</strong>g my<br />

horizon. German culture and people knowledge will help <strong>in</strong>crease my bus<strong>in</strong>ess with<br />

Germany and Europe”. Other past participants also acknowledged that the programme<br />

has been effective <strong>in</strong> augment<strong>in</strong>g their bus<strong>in</strong>ess and <strong>in</strong> develop<strong>in</strong>g a deep <strong>in</strong>sight <strong>in</strong>to<br />

<strong>in</strong>dustry best practices, as well as <strong>in</strong> <strong>for</strong>m<strong>in</strong>g a useful network.<br />

Background: In 2008, a jo<strong>in</strong>t declaration held between India’s M<strong>in</strong>istry of Commerce<br />

and Industry and Federal Republic of Germany to foster economic co-operation through<br />

a bilateral tra<strong>in</strong><strong>in</strong>g programme <strong>for</strong> Indian Executives and Managers. Confederation of<br />

Indian Industry (<strong>CII</strong>) was identified as one of the nodal agency to facilitate the process<br />

by identify<strong>in</strong>g suitable participants from <strong>in</strong>dustry to undergo advanced tra<strong>in</strong><strong>in</strong>g<br />

programme <strong>in</strong> Germany. Deutsche Gesellschaft für Internationale Zusammenarbeit<br />

(GIZ) GmbH ( Formerly InWEnt) was entrusted with the task of conduct<strong>in</strong>g tra<strong>in</strong><strong>in</strong>g<br />

programmes <strong>in</strong> Germany.<br />

At <strong>CII</strong>, the <strong>CII</strong> <strong>AVANTHA</strong> <strong>Centre</strong> <strong>for</strong> <strong>Competitiveness</strong> <strong>for</strong> <strong>SME</strong>s is responsible <strong>for</strong> this<br />

programme. Under the 1 st and 2 nd programme, a total of over 45 senior manager/<strong>SME</strong><br />

owners were sent to Germany. <strong>CII</strong> and GIZ organized the 1st Indo-German Managers<br />

Tra<strong>in</strong><strong>in</strong>g Programme (MP) <strong>in</strong> 2009 and the 2nd Indo German Manager Tra<strong>in</strong><strong>in</strong>g<br />

Programme (MP) <strong>in</strong> 2010.<br />

About <strong>CII</strong> <strong>AVANTHA</strong> <strong>Centre</strong> <strong>for</strong> <strong>Competitiveness</strong> <strong>for</strong> <strong>SME</strong>S: It is a one stop shop <strong>for</strong> <strong>SME</strong><br />

development, and plays the role of a catalyst by organiz<strong>in</strong>g clusters, enabl<strong>in</strong>g <strong>SME</strong>s to<br />

ga<strong>in</strong> not only from knowledge shar<strong>in</strong>g from other cluster companies but also from best<br />

examples of <strong>SME</strong> practices world over. S<strong>in</strong>ce its <strong>in</strong>ception, 221 clusters of <strong>SME</strong>s have<br />

been <strong>for</strong>med by Confederation of Indian Industries and its strategic partners. This has<br />

<strong>CII</strong> – <strong>AVANTHA</strong> <strong>Centre</strong> <strong>for</strong> <strong>Competitiveness</strong> <strong>for</strong> <strong>SME</strong>s<br />

Sector 31-A, Chandigarh 160 030, India<br />

Tel: 91-172-2607228, 2605868, 5080784 l Fax: 91-172-2606259, 2614974 l Email: ciicfc@cii.<strong>in</strong> l Website: www.ciicfc.org


enefited 2321 companies. The <strong>Centre</strong> works exclusively to enhance the<br />

competitiveness of M<strong>SME</strong>s, through <strong>in</strong>terventions <strong>in</strong> areas such as Manufactur<strong>in</strong>g<br />

Excellence, Energy Efficiency, Cost Management, Total Employee Involvement, e-<br />

Learn<strong>in</strong>g, Corrosion Management etc. Our Pro-active International Engagements ensure<br />

that we are <strong>in</strong> tune with the cutt<strong>in</strong>g edge of global <strong>Competitiveness</strong> <strong>in</strong> order to transmit<br />

the same to the Indian <strong>SME</strong>s.<br />

August 28, 2012, Chandigarh<br />

For Further In<strong>for</strong>mation Contact:<br />

Raja Ghoshal<br />

Corporate Communications<br />

<strong>CII</strong> - <strong>AVANTHA</strong> <strong>Centre</strong> <strong>for</strong> <strong>Competitiveness</strong> <strong>for</strong> <strong>SME</strong>s, Chandigarh<br />

Sector 31-A, Chandigarh 160030, India<br />

Mobile: 8146315123<br />

Landl<strong>in</strong>e (O) + 91-172- 5022522, 2607228, 2605868<br />

Fax: 91-172-260 6259, 261 4974<br />

e-mail: raja.ghoshal@cii.<strong>in</strong><br />

<strong>CII</strong> – <strong>AVANTHA</strong> <strong>Centre</strong> <strong>for</strong> <strong>Competitiveness</strong> <strong>for</strong> <strong>SME</strong>s<br />

Sector 31-A, Chandigarh 160 030, India<br />

Tel: 91-172-2607228, 2605868, 5080784 l Fax: 91-172-2606259, 2614974 l Email: ciicfc@cii.<strong>in</strong> l Website: www.ciicfc.org

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