Communication Strategy Outline - Engineering and Technology ...

Media Support
• Place op-ed pieces in regional papers featuring impact on local community, alumni and companies. Byline
will be a business leader, perhaps with a co-byline of a campus president, faculty member, etc.
• Meet with editorial boards seeking editorial coverage consistent with above requesting endorsement of
specific aspect of ETIC strategy.
• Issue press releases
o Each new ETIC hire (jointly with university) high lighting unique expertise and relationship to
ETIC strategy.
o Each endorsement achieved from other organization, pointing out relationship of ETIC strategy to
strategy of endorsing organization and benefits that will result for Oregon.
• Develop one major article: e.g. “Industry bands with University to produce outstanding results for Oregon”,
get placed in several Oregon publications and at least one national trade publication.
• “Pitch” stories to high tech writers at state dailies.
Support Materials Needed
• All materials to emphasize past accomplishments and future vision
• For distribution:
o ETIC Brief (1 page)
o Info packet including plan summary (For legislatures, press, etc.)
o Summary and links in Legislator Notebook section of OUS website
o Special page on ETIC web site
• For use by advocates:
o Talking Points
o Modular Slide Set
o FAQ -- Frequently Asked Questions and Answers
o Detailed proposals and background materials on ETIC website
ETIC Government Affairs Communication Strategy Page 2