LINPAC PACKAGING'S FRESH THINKING - Packaging Europe

In addition to their tray solutions, LINPAC Packaging’s range of lidding films help to
extend shelf-life, helping both retailers and consumers reduce food waste and spoilage.
The launch of the LINtop® Star range, a trio of premium films for the protein industry,
signalled a ‘new generation’ of high barrier shrink lidding films to be manufactured by
the company. The range has a thinner gauge and excellent oxygen barrier to extend shelf
life. Outstanding optics, controlled shrink and superior anti-fog properties, give high
quality product presentation and protection to appeal to retailers.
Erwan Cadoret, Product Manager Barrier Films, commented : “Our Fresh Thinking
strategy is about ensuring that we are developing products which our customers demand,
offering them a wider choice of packaging solutions for different applications. The launch
of these films marks a step forward in the manufacture and supply of a new generation of
thin high barrier lidding films in line with current market trends.”
Another key issue for the LINPAC Packaging innovation team is packaging waste and
the carbon footprint of products.
Two new trays, both for meat, fish and poultry, have been launched to address
these concerns.
Rfresh® MB trays contain up to 95 per cent food grade post-consumer recyclate, giving
customers a wider choice of environmentally sound packaging options which do not
compromise on tray performance.
In September, at Germany’s FachPack, the company unveiled Rfresh® Elite, a groundbreaking,
super lightweight mono-material tray. The novel tray uses a sealant on the
tray flange to create a secure seal with the lidding film, removing the industry standard
laminated PE base film and creating an rPET tray which is 100 per cent recyclable at
the end of its service life. Developed in conjunction with LINPAC Packaging L.I.F.E®
lightweighting programme, it means the weight of Rfresh Elite trays is reduced by more
than 10 per cent.
The unique sealing system, which has been in development for two years, has consistently
outperformed competitors during trials in seal line performance in terms of packs
per minute, strength to weight ratio and performance (leakers).
Adam Barnett, Vice President Sales, said: “The new Rfresh trays demonstrate how
Fresh Thinking is at the heart of our company. We are at the forefront of developing
pioneering solutions and making important inroads in product, material and manufacturing
innovations. These are translating into products which not only improve protective
qualities, increase shelf life and enhance presentation, but also have a much lower carbon
footprint at every stage of their life cycle.”
LINPAC Packaging in 2013
Following on from the success of their Fresh! European Seminars in 2011 and a range
of customer workshops held around the UK during 2012, LINPAC Packaging will be
holding a further series of Fresh! Seminars during 2013 across Europe.
Key industry speakers will comment on global trends and the impact they are having
on the food and packaging sectors and representatives will give an insight into new
processes and technology innovation developments at LINPAC Packaging.
The events, details of which will be confirmed nearer the time, will be open to food
packers and retailers across Europe along with other interested parties.
Joanna Stephenson, Vice President Marketing and Innovation at LINPAC Packaging,
said: “We are keen to share our thoughts and those of renowned industry speakers,
to support our customer base in driving efficiency, safety and innovation to benefit the
entire packaging value chain.
“The popularity of our previous Fresh! European Seminars and workshops tells
us that there is a demand for such events which offer the opportunity to share knowledge
and experiences.”
To further demonstrate its commitment to Fresh Thinking customer care, the
company is also launching its LINcare customer service initiative in 2013.
Adam Barnett, Vice President Sales, said a new focus was being placed on the
programme as part of LINPAC’s Fresh Thinking approach to building a successful and
sustainable business.
“Our Fresh Thinking strategy aims to ensure that the company develops products and
services which our customers and consumers demand while delivering the best customer
experience possible and LINcare is a key element of that philosophy,” said Mr Barnett.
LINPAC Packaging’s service team will help to identify customers’ packaging requirements
and deliver a tailored solution, along with the engineering teams that are on hand
to visit customer sites to ensure machinery is running efficiently and economically.
LINcare also forms part of a new employee training programme to ensure the
company is delivering the best quality service.
For further media information please contact Joanne Mead, joanne@greencomms.com or
Ian Green, Ian@greencomms.com at GREEN Communications. Tel: +44 1924 363222
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