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integrate special procedures into its main production line in order to<br />
meet customer-specific demands alongside producing a standardised<br />
range of products.<br />
Its plastic packaging is mainly related to bottles, and it can produce<br />
a range of styles from 50ml up to 30,000ml, with thin wall packaging<br />
and plastic caps and closures that are 100 per cent leak-proof. Plastic<br />
twist-off caps and other components are also available, and all <strong>Sarten</strong><br />
<strong>Ambalaj</strong>’s packaging and manufacturing meets the ISO 9001:2008 quality<br />
certification accreditation.<br />
Mr Saribekir added, “Maintaining high quality production is crucial.<br />
Customers expect and deserve the very highest quality metal and plastic<br />
packaging, and in order to keep our reputation for excellence we make<br />
sure we meet and often exceed those expectations. Through regular<br />
investment in our machinery and our staff training, we can guarantee<br />
that each of our plants is operating to the best of its abilities.”<br />
With its headquarters strategically located in Istanbul, <strong>Sarten</strong> <strong>Ambalaj</strong><br />
also has 10 production facilities across Turkey and additional<br />
plants in Russia and Bulgaria. These locations ensure that it can deliver<br />
to customers by a variety of transportation methods, which allows it<br />
to be both cost-effective and follow the just-in-time principle. The company<br />
has a total production area of 120,000m 2 in covered facilities and<br />
a further 270,000m 2 in open area plants.<br />
A dedicated regional player, <strong>Sarten</strong>’s locations highlight its clear focus<br />
on its neighbouring countries. Its main market remains domestic, but<br />
with exports currently standing at 30 per cent, companies in the region<br />
are increasingly important.<br />
Mr Saribekir continued, “Following a high level of investment, we<br />
are expecting our growth in Russia to come into double digits in 2012,<br />
with exports across <strong>Europe</strong> also performing well and contributing to<br />
our impressive financial results. We also expect our domestic market to<br />
continue to grow as there are exciting opportunities in Turkey, especially<br />
for long-established family businesses like our as we have already<br />
proved ourselves.”<br />
While Mr Saribekir appreciates that the global crisis is likely to continue<br />
throughout 2012 and the ongoing situation has caused challenges<br />
for many manufacturers, <strong>Sarten</strong> <strong>Ambalaj</strong> has actually grown by more<br />
| 54 | <strong>Packaging</strong> <strong>Europe</strong>
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