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the business of breakthroughs™ - Parc

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finite paths infinite possibilities<br />

Our clients come to us<br />

with diverse challenges and<br />

big ambitions. We listen<br />

carefully to understand<br />

your unique requirements<br />

and determine <strong>the</strong> best<br />

way to work toge<strong>the</strong>r.<br />

For each engagement, we<br />

form a custom, multidisciplinary<br />

team that provides<br />

exactly what is needed<br />

to reach your goals.<br />

Regardless <strong>of</strong> what your<br />

engagement looks like, you’ll<br />

carry <strong>the</strong> benefits <strong>of</strong> working<br />

with PARC far into your<br />

company’s future.<br />

Creating concepts<br />

from <strong>the</strong> ground up<br />

Co-developing to<br />

move your<br />

<strong>business</strong> forward<br />

You need to expand your options, or take<br />

your company in a new direction. Or perhaps<br />

you have a hunch about a technology<br />

trend or shift looming over <strong>the</strong> horizon. We<br />

can help you discover opportunities and<br />

imagine, design, test, and develop products<br />

and services that have market- or industrychanging<br />

impact.<br />

You have a nascent product you want to take<br />

fur<strong>the</strong>r. Or perhaps you’re missing a key piece<br />

<strong>of</strong> <strong>the</strong> puzzle and lack <strong>the</strong> resources to create<br />

it. We can work with your internal R&D team<br />

to develop technology platforms and prototypes<br />

customized to your specific application.<br />

Toge<strong>the</strong>r, we’ll achieve milestones and form<br />

a valuable partnership.<br />

Dai Nippon Printing Co., Ltd. (DNP)<br />

Publishing company DNP knew it needed to expand its traditional print<br />

<strong>business</strong> to <strong>the</strong> digital market, but wasn’t sure how to proceed.<br />

PARC helped <strong>the</strong>m identify <strong>the</strong> most promising new concepts, created<br />

and tested prototypes based on consumer desires, and delivered a<br />

technology platform DNP could build upon. The result? A mobile activity<br />

recommendation system that attracts local and demographically<br />

targeted advertising.<br />

Sun Microsystems®<br />

Sun (now owned by Oracle®) wanted to maintain a competitive<br />

advantage in <strong>the</strong> high-speed, high-end server market. They had identified<br />

a game-changing opportunity to relieve bottlenecks in <strong>the</strong>se systems,<br />

but were missing a critical component. Sun engaged PARC,<br />

which had <strong>the</strong> key technology, to co-develop <strong>the</strong> solution with<br />

each o<strong>the</strong>r’s technical teams.<br />

The process<br />

Based on<br />

our experience<br />

partnering<br />

with clients<br />

Discovery.<br />

Toge<strong>the</strong>r, we conduct <strong>business</strong><br />

and technical needs analyses.<br />

Definition.<br />

We deliver a proposed<br />

framework and statement <strong>of</strong><br />

work for <strong>the</strong> engagement.<br />

Then, we work with you to<br />

establish terms and create<br />

a formal agreement.<br />

Delivery.<br />

We execute on <strong>the</strong> statement<br />

<strong>of</strong> work. We regularly review<br />

progress, conduct follow-ups,<br />

and remain in close contact.<br />

We also license IP and transfer<br />

know-how as required.<br />

Gaining know-how<br />

and licensing IP<br />

Accelerating new<br />

ventures<br />

You need to create a secure, firm foundation<br />

to protect <strong>business</strong> value. PARC has expertise<br />

in all areas <strong>of</strong> intellectual property (IP)<br />

portfolio creation and protection. We license<br />

IP as well as transfer know-how, allowing<br />

you to build your in-house expertise.<br />

New ventures present incredible potential<br />

and risk. We partner with entrepreneurs to<br />

create competitive advantage and significantly<br />

reduce time to market. Startups at PARC<br />

can take advantage <strong>of</strong> our technologies, IP,<br />

and people, as well as access our facilities<br />

and extended network.<br />

Powerset®<br />

Powerset’s founders wanted to create a search engine that would<br />

help people access <strong>the</strong> exact information <strong>the</strong>y needed and interact more<br />

naturally with computers. After investigating multiple options, Powerset<br />

found that PARC’s natural language technology platform, which PARC had<br />

been investing in for years, was <strong>the</strong> best match. Acquired by Micros<strong>of</strong>t®<br />

in 2008, Powerset licensed PARC IP and our scientists’ expertise.<br />

SolFocus®<br />

The entrepreneurs at SolFocus wanted to develop a cost-efficient<br />

and scalable solar electricity technology. PARC helped <strong>the</strong> team develop<br />

<strong>the</strong> technology and second-generation design, and incubated<br />

<strong>the</strong> company at our facilities. Within just 18 months, <strong>the</strong> company had<br />

expanded significantly, closed multiple highly valued funding<br />

rounds, and deployed its product in Europe.

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