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rado star prize call for projects - Paris Design Week

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PARIS DESIGN WEEK<br />

now ! le off exhibition<br />

Press release – April 2013<br />

now ! le off<br />

Les Docks, Cité de la Mode et du <strong>Design</strong><br />

34 Quai d’Austerlitz - 75013 <strong>Paris</strong><br />

From 9 to 15 September 2013<br />

LAUNCH OF THE<br />

NOW ! LE OFF – RADO STAR PRIZE<br />

CALL FOR PROJECTS<br />

RADO, an official partner of PARIS DESIGN WEEK, will present the RADO STAR PRIZE, an<br />

international design award to recognise emerging creativity, at now ! le Off 2013.<br />

During the third PARIS DESIGN WEEK (9 to 15 September 2013), RADO, an official<br />

partner of the event, is launching the RADO STAR PRIZE international design award. A<br />

"now ! le Off – RADO STAR PRIZE" <strong>call</strong> <strong>for</strong> <strong>projects</strong> is currently being issued to select<br />

the talents to be exhibited at now ! le Off, which will be automati<strong>call</strong>y entered <strong>for</strong> the<br />

RADO STAR PRIZE.<br />

The RADO STAR PRIZE will recognise the best design <strong>projects</strong>. <strong>Design</strong>ers wishing to<br />

apply to be exhibited at now! le Off must submit works or studies, completed<br />

<strong>projects</strong>, prototypes, models or existing mass production prototypes which have not<br />

yet gone into production.<br />

The RADO STAR PRIZE includes two awards to be presented at a major <strong>prize</strong>-giving<br />

ceremony on 12 September: the Judges' Award, which includes a <strong>prize</strong> of €5000 and<br />

inclusion in the 2013 <strong>Design</strong> Tour exhibition (Lilles, Nantes, Lyons, Montpellier,<br />

Marseilles) and the Public Award, which includes an iconic RADO watch.<br />

The Public Award will be presented to an applicant from among 10 finalist <strong>projects</strong><br />

short-listed by the judges. The public’s votes will be collected directly on the<br />

www.<strong>rado</strong><strong>star</strong><strong>prize</strong>.fr website between mid-July and the opening of now ! le Off. The<br />

selection will also be featured on the PARIS DESIGN WEEK website.


Applications should be submitted:<br />

- Online: www.parisdesignweek.fr<br />

- By post to: SAFI, Call <strong>for</strong> <strong>projects</strong> - now ! le Off<br />

4 Passage Roux, 75850 <strong>Paris</strong> Cedex 17, France.<br />

The deadline <strong>for</strong> applications is 30 June 2013.<br />

About RADO.<br />

The Rado brand is well known <strong>for</strong> its innovative design and high-tech scratch-proof<br />

materials. Its design concepts are inspired by the intrinsic nature of the materials used.<br />

For RADO, <strong>for</strong>m is intimately linked to more immaterial values and the brand is<br />

constantly searching <strong>for</strong> exceptional new ideas. This philosophy of constant selfimprovement<br />

and creating tangible interpretations of the imagination has been<br />

rewarded with numerous international design <strong>prize</strong>s.<br />

The RADO STAR PRIZE international design award offers a real professional<br />

springboard <strong>for</strong> designers by promoting their work to key players in design and the<br />

media.<br />

About PARIS DESIGN WEEK.<br />

PARIS DESIGN WEEK is a general public and trade event coordinated and organised by SAFI.<br />

Launched in September 2011, the event brings together <strong>Paris</strong>’s creative <strong>for</strong>ces and key<br />

players. Timed to take place just ahead of the busiest sales season and at the same time as<br />

other major events such as the MAISON&OBJET trade shows and the Journées du Patrimoine,<br />

PARIS DESIGN WEEK benefits from the influx of <strong>for</strong>eign professionals to demonstrate the<br />

dynamism of <strong>Paris</strong>, which is at this time more than ever the Capitale de la Création. With a<br />

winning balance between celebration, cultural content and sales opportunities, PARIS<br />

DESIGN WEEK takes a multidisciplinary approach to creativity and trends across the whole<br />

city and beyond. Furniture, interior design, fashion, gastronomy, art and art of living – under<br />

the umbrella of design, the myriad paths of creativity come together in the very venues in<br />

which they are conceived. Showrooms, concept stores, designer workshops, galleries, cultural<br />

institutions, hotels and restaurants all play their part to offer a decompartmentalized,<br />

accessible and wide-ranging vision of design, <strong>for</strong>ging links between all creative disciplines.


PRESS CONTACTS:<br />

RADO press department<br />

Anne Marcon<br />

+ 33 1 53 81 22 27<br />

anne.marcon@swatchgroup.com<br />

now ! le Off – PARIS DESIGN WEEK press department<br />

French & International Press:<br />

Trade /Decoration /<strong>Design</strong> /Art press<br />

MLA connection RP.<br />

+33 (0) 1 53 24 99 19.<br />

mariejoserousset@mlapresse.fr<br />

www.mlapresse.fr<br />

14 SEPTEMBRE.<br />

+ 33 (0)1 55 28 38 28.<br />

stephaniemorlat@14septembre.fr<br />

michaelgardie@14septembre.fr<br />

www.14septembre.fr<br />

14 SEPTEMBRE ONLINE<br />

+ 33 (0) 1 55 28 38 28<br />

manonorcel@14septembre.fr<br />

Consumer, general and financial press<br />

Bureau de presse Pascale Venot<br />

ilefur@pascalevenot.com<br />

T.: +33 (0)1 53 53 44 61

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