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Post Hoc Tourist Segmentation with Conjoint and Cluster ... - Pasos

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Sérgio Dominique Ferreira Lopes, Antonio Rial Boubeta <strong>and</strong> Jesús Varela Mallou 501<br />

Wittink, D.R. & Cattin, P.<br />

1989 “Commercial use of <strong>Conjoint</strong> Analysis:<br />

An Update”, Journal of Marketing, 53:<br />

91-96.<br />

Wittink, D.R., Vriens, M. & Burhenne, W.<br />

1994 “Commercial use of <strong>Conjoint</strong> Analysis<br />

in Europe: Results <strong>and</strong> critical reflections”,<br />

International Journal of Research<br />

in Marketing, 11: 41-52.<br />

Recibido: 11/02/2009<br />

Aceptado: 15/09/2009<br />

Sometido a evaluación por pares anónimos<br />

PASOS. Revista de Turismo y Patrimonio Cultural, 7(3). 2009 ISSN 1695-7121

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