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Vipp - more than a bin

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<strong>Vipp</strong> – a family company<br />

Holger Nielsen passes away in 1992, aged 78. A man with conservative<br />

views, he would never have imagined one of his daughters taking over<br />

<strong>Vipp</strong>. However, Jette Egelund, the couple’s youngest daughter, cannot<br />

bear to see her father’s life’s work disappear, so she decides to take<br />

over the company. At the time, <strong>Vipp</strong> <strong>bin</strong>s are exclusively sold to the<br />

professional market, but Jette Egelund has a dream. She grew up with<br />

the pedal <strong>bin</strong> in her childhood home and wants others to enjoy the <strong>bin</strong> in<br />

their private homes too.<br />

The production has multiplied since 1992, and <strong>Vipp</strong> is now sold across<br />

the world. Jette is no longer the only person steering <strong>Vipp</strong> towards new<br />

heights. Her two children, Sofie and Kasper, have joined the company as<br />

co-owners. <strong>Vipp</strong> is now a family business in second and third generation.

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