B.Sc. Costume Design and Fashion - Periyar University
B.Sc. Costume Design and Fashion - Periyar University
B.Sc. Costume Design and Fashion - Periyar University
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PERIYAR UNVERSITY<br />
MODEL QUESTION PAPER<br />
12UCDM01 FASHION MARKETING AND MERCHANDISING<br />
Course : III B.<strong>Sc</strong>., CDF<br />
Time 3 hrs<br />
SEC – A<br />
Answer all Questions<br />
1. What is merch<strong>and</strong>ising.<br />
2. Explain product cycle.<br />
3. Define distribution.<br />
4. Define Quality.<br />
5. List out the Promotional Activities.<br />
6. write about AQM<br />
7. What is cost?<br />
8. Explain retailing.<br />
9. What is export.<br />
10. Explain domestic market.<br />
SEC –B<br />
Answer all Questions<br />
11. a) Explain about role of merch<strong>and</strong>iser. (or)<br />
b) Write about product development.<br />
12. a) Write short notes about channels of distribution. (or)<br />
b) Explain about quality requirements in distribution.<br />
13. a) Explain about Apparel products. (or)<br />
b) Write about style Development.<br />
14. a) Explain the scope of retailing.<br />
b) Write about types of retailing.<br />
15. a) Explain about basic costing (or)<br />
b) Write about GATT.<br />
Total Marks-75<br />
10 x 2 = 20 Marks<br />
5 X 5 = 25 Marks<br />
Semester: V<br />
SEC – C<br />
Answer any three out of Five Questions<br />
3x10 =30 Marks<br />
16. Write briefly about domestic <strong>and</strong> International Marketing.<br />
17. Explain in detailed about garment construction, selection of fabric <strong>and</strong> quality<br />
Problems.<br />
18. Discuss in detailed about Buyers <strong>and</strong> sellers Meet.<br />
19. Write briefly about Retail Management in detailed.<br />
20. Describe in detailed about geotextiles briefly in marketing.
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