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THE NEW PETERBILT MODEL 579<br />

Building the Model 579<br />

The new <strong>Peterbilt</strong> Model 579 blends elements<br />

of both traditional and modern styling with<br />

best-in-class performance features.<br />

Grounded in quality, innovation and reliability, engineers then raised the bar<br />

Their goals were always clear<br />

and actually, quite simple.<br />

They were to base their<br />

efforts on the very charcteristics<br />

that made a <strong>Peterbilt</strong> what it was —<br />

traits such as quality, innovation and reliability<br />

— and make the new <strong>Peterbilt</strong><br />

Model 579 best in class, in every performance<br />

category that mattered.<br />

But if achieving that goal was as simple<br />

as stating it, the new <strong>Peterbilt</strong> Model<br />

579 would not nearly be the remarkable<br />

truck that it is.<br />

The genesis for the Model 579<br />

occurred more than a decade ago, when<br />

<strong>Peterbilt</strong> introduced its first innovative<br />

“The market was there for the<br />

new cab. What we had to do<br />

was make it a <strong>Peterbilt</strong>.”<br />

aerodynamic tractor, an on-highway revolution<br />

that has since evolved into the<br />

Model 587.<br />

The innovative <strong>Peterbilt</strong> aero continues<br />

to appeal to on-highway drivers<br />

seeking class, performance and spaciousness,<br />

especially those with team<br />

driver operations. The cab is among the<br />

widest on the road, wider than the rest<br />

of the <strong>Peterbilt</strong> lineup of vocational and<br />

regional haul models.<br />

And while the company continues to<br />

achieve unprecedented Class 8 market<br />

share with its lineup, fleet owners and<br />

drivers alike told <strong>Peterbilt</strong> that there was<br />

room for an even higher level of customization<br />

— and it was right in the middle<br />

of the existing cab sizes.<br />

“Our product lineup certainly offered<br />

flexibility, but we recognized an opportunity<br />

to provide an even better fit for many<br />

applications,” says <strong>Peterbilt</strong> General<br />

Manager Bill Kozek. “The market was<br />

there for the new cab.<br />

“What we had to do was make it<br />

a <strong>Peterbilt</strong>.”<br />

That’s no small challenge. Making it<br />

that much more challenging was the<br />

goal of making the Model 579 best-inclass<br />

in the six product performance criteria<br />

customers told them mattered<br />

most: aerodynamics, weight savings,<br />

driver environment, visibility, sound<br />

quality and ride quality.<br />

“We learned, in talking to<br />

fleet owners, drivers and our<br />

dealers, that what mattered most<br />

to them was performance,” says<br />

Kozek. “Certainly, traditional<br />

<strong>Peterbilt</strong> styling remained important<br />

to our customers, but performance<br />

is what they talked about<br />

first. The market today is made up of<br />

very sophisticated customers.<br />

“So we directed our engineers and<br />

design team that while the market has<br />

styling expectations from <strong>Peterbilt</strong>,<br />

any creation of style must be justified<br />

by purpose.”<br />

The following stories demonstrate<br />

some of the specific challenges <strong>Peterbilt</strong><br />

engineers faced in achieving best-in-class<br />

standards for the Model 579. The process<br />

started with identifying industry benchmarks,<br />

and then exceeding them. In each<br />

instance, <strong>Peterbilt</strong> partnered with the<br />

most innovative automotive suppliers on<br />

the planet to create solutions never<br />

before seen in the Class 8 market.<br />

Some were particularly challenging.<br />

For example, the acts of making a cab<br />

both wider and lighter would appear to<br />

be mutually exclusive.<br />

But in the end, the <strong>Peterbilt</strong> Model<br />

579 can be defined in three simple words:<br />

Best in Class.<br />

“That’s what drove our design<br />

team these last few years,” says<br />

<strong>Peterbilt</strong> Senior Assistant Chief<br />

Engineer Kevin Baney. “We kept asking<br />

ourselves, ‘Are we on track to<br />

hit this target, to meet our<br />

best- in-class goals?<br />

“If not, how do<br />

we get there?” FC<br />

6 l FIRST CLASS<br />

FIRST CLASS l 7

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