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THE NEW PETERBILT MODEL 579<br />
Building the Model 579<br />
The new <strong>Peterbilt</strong> Model 579 blends elements<br />
of both traditional and modern styling with<br />
best-in-class performance features.<br />
Grounded in quality, innovation and reliability, engineers then raised the bar<br />
Their goals were always clear<br />
and actually, quite simple.<br />
They were to base their<br />
efforts on the very charcteristics<br />
that made a <strong>Peterbilt</strong> what it was —<br />
traits such as quality, innovation and reliability<br />
— and make the new <strong>Peterbilt</strong><br />
Model 579 best in class, in every performance<br />
category that mattered.<br />
But if achieving that goal was as simple<br />
as stating it, the new <strong>Peterbilt</strong> Model<br />
579 would not nearly be the remarkable<br />
truck that it is.<br />
The genesis for the Model 579<br />
occurred more than a decade ago, when<br />
<strong>Peterbilt</strong> introduced its first innovative<br />
“The market was there for the<br />
new cab. What we had to do<br />
was make it a <strong>Peterbilt</strong>.”<br />
aerodynamic tractor, an on-highway revolution<br />
that has since evolved into the<br />
Model 587.<br />
The innovative <strong>Peterbilt</strong> aero continues<br />
to appeal to on-highway drivers<br />
seeking class, performance and spaciousness,<br />
especially those with team<br />
driver operations. The cab is among the<br />
widest on the road, wider than the rest<br />
of the <strong>Peterbilt</strong> lineup of vocational and<br />
regional haul models.<br />
And while the company continues to<br />
achieve unprecedented Class 8 market<br />
share with its lineup, fleet owners and<br />
drivers alike told <strong>Peterbilt</strong> that there was<br />
room for an even higher level of customization<br />
— and it was right in the middle<br />
of the existing cab sizes.<br />
“Our product lineup certainly offered<br />
flexibility, but we recognized an opportunity<br />
to provide an even better fit for many<br />
applications,” says <strong>Peterbilt</strong> General<br />
Manager Bill Kozek. “The market was<br />
there for the new cab.<br />
“What we had to do was make it<br />
a <strong>Peterbilt</strong>.”<br />
That’s no small challenge. Making it<br />
that much more challenging was the<br />
goal of making the Model 579 best-inclass<br />
in the six product performance criteria<br />
customers told them mattered<br />
most: aerodynamics, weight savings,<br />
driver environment, visibility, sound<br />
quality and ride quality.<br />
“We learned, in talking to<br />
fleet owners, drivers and our<br />
dealers, that what mattered most<br />
to them was performance,” says<br />
Kozek. “Certainly, traditional<br />
<strong>Peterbilt</strong> styling remained important<br />
to our customers, but performance<br />
is what they talked about<br />
first. The market today is made up of<br />
very sophisticated customers.<br />
“So we directed our engineers and<br />
design team that while the market has<br />
styling expectations from <strong>Peterbilt</strong>,<br />
any creation of style must be justified<br />
by purpose.”<br />
The following stories demonstrate<br />
some of the specific challenges <strong>Peterbilt</strong><br />
engineers faced in achieving best-in-class<br />
standards for the Model 579. The process<br />
started with identifying industry benchmarks,<br />
and then exceeding them. In each<br />
instance, <strong>Peterbilt</strong> partnered with the<br />
most innovative automotive suppliers on<br />
the planet to create solutions never<br />
before seen in the Class 8 market.<br />
Some were particularly challenging.<br />
For example, the acts of making a cab<br />
both wider and lighter would appear to<br />
be mutually exclusive.<br />
But in the end, the <strong>Peterbilt</strong> Model<br />
579 can be defined in three simple words:<br />
Best in Class.<br />
“That’s what drove our design<br />
team these last few years,” says<br />
<strong>Peterbilt</strong> Senior Assistant Chief<br />
Engineer Kevin Baney. “We kept asking<br />
ourselves, ‘Are we on track to<br />
hit this target, to meet our<br />
best- in-class goals?<br />
“If not, how do<br />
we get there?” FC<br />
6 l FIRST CLASS<br />
FIRST CLASS l 7