Basic Tasks involved in a Website SEO Audit
Only a well maintained website can shine in search engines and gain desired traffic. Do you feel that the performance your website is not at its best? Proceed for a Website SEO audit immediately. Read the presentation and find more on website audit.
Only a well maintained website can shine in search engines and gain desired traffic. Do you feel that the performance your website is not at its best? Proceed for a Website SEO audit immediately. Read the presentation and find more on website audit.
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As search eng<strong>in</strong>e’s practices,<br />
algorithms and procedures<br />
change from time to time, it is<br />
important for website owners to<br />
conduct regular assessment and<br />
optimize their websites to get a<br />
good place <strong>in</strong> search eng<strong>in</strong>e<br />
results.<br />
Have a look at a few basic tasks<br />
that are to be performed <strong>in</strong> an<br />
<strong>SEO</strong> website audit
ON PAGE AUDIT<br />
Assess<strong>in</strong>g the on-page performance and mak<strong>in</strong>g the<br />
necessary changes is the first and foremost step for<br />
improv<strong>in</strong>g a website’s <strong>SEO</strong>.<br />
On-Page audit carries analysis to determ<strong>in</strong>e whether<br />
the website has …<br />
• Title tags with relevant keywords<br />
• Quality Meta description tag<br />
• Pages conta<strong>in</strong><strong>in</strong>g quality and unique<br />
contents optimized with natural keywords<br />
• Images optimized with best <strong>SEO</strong> practices<br />
• Internal page l<strong>in</strong>ks
Determ<strong>in</strong>ation of visibility <strong>in</strong><br />
Search Eng<strong>in</strong>es<br />
Pages <strong>in</strong> websites need to be checked for visibility <strong>in</strong><br />
search eng<strong>in</strong>es. The process for check<strong>in</strong>g the page<br />
visibility might <strong>in</strong>volve<br />
• Check<strong>in</strong>g the robots.txt file<br />
• Review<strong>in</strong>g Redirects<br />
• Check<strong>in</strong>g <strong>in</strong>ternal l<strong>in</strong>ks po<strong>in</strong>t<strong>in</strong>g<br />
to 404.<br />
• Check<strong>in</strong>g for penalties<br />
• Check<strong>in</strong>g for hacked content, if<br />
any.
BACKLINK AUDIT<br />
As the number of quality l<strong>in</strong>k po<strong>in</strong>t<strong>in</strong>g to a site boosts<br />
the site’s performance <strong>in</strong> search results, it is important<br />
to check the quality of the l<strong>in</strong>k profile. The backl<strong>in</strong>k<br />
audit process <strong>in</strong>cludes<br />
• Evaluation of the back l<strong>in</strong>ks<br />
• F<strong>in</strong>d<strong>in</strong>g whether the backl<strong>in</strong>ks are<br />
com<strong>in</strong>g from a quality site<br />
• Judg<strong>in</strong>g whether the l<strong>in</strong>ks are<br />
com<strong>in</strong>g from a relevant website.
CHECKING PAGE SPEED<br />
Page Speed plays are very vital role <strong>in</strong> improv<strong>in</strong>g a<br />
website’s <strong>SEO</strong> and to obta<strong>in</strong> conversion rates. Page<br />
speed can possibly be improved by<br />
• Compress<strong>in</strong>g images<br />
• Remov<strong>in</strong>g unnecessary java<br />
script from pages<br />
• Us<strong>in</strong>g a page speed service
Do you feel that the performanceof your<br />
website is below par?<br />
Place an order at SubmitINme for a complete website<br />
audit.<br />
Visit : www.submit<strong>in</strong>me.com<br />
Address:<br />
WhiteLake<br />
Adv.Dharmaraj Complex,<br />
Court Road,Tamil Nadu,<br />
India-629001
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