MEDIA PLANNER - Pharmaceutical Technology

MEDIA PLANNER
Pharmaceutical Technology Europe has a brand and reputation like no other, delivering
exclusive peer-reviewed and feature content to the most desirable audience in Europe.
www.pharmtech.com

MEDIA PACK
AUDIENCE: CIRCULATION
& READERSHIP 2012
Pharmaceutical Technology Europe has the largest qualified audience
in Europe with 18,000* monthly subscribers; a figure that is qualified
biannually by the BPA.
WHO ARE THE BPA?
BPA Worldwide is the global industry resource for
verified audience data. BPA delivers media audits of
unsurpassed rigour, objectivity, accuracy, transparency
and timeliness. BPA audits provide solid assurance
for advertisers with rich, in-depth information about
a magazine’s individual subscribers. All 18,000*
subscribers meet strict qualification criteria that
ensure direct delivery of your advertising message to
your target audience.
PTE’s subscribers meet
strict qualification criteria
which ensures your marketing
is being delivered direct to
your target audience*
Please refer to your copy of the BPA audit to
understand how our audience is represented in
Europe by location, business function and
market sector.
WHY IS CIRCULATION DATA IMPORTANT?
To advertise successfully you must have a quality
audience that you can rely upon. Without factual
data about your target audience, how do you expect
to reach the correct decision makers and influencers?
In publishing, there is only one way to provide these
facts: a third-party publication audit.
The BPA has been auditing worldwide magazines since
1931 and currently audits over 2,600 products in B2B,
consumer, newspapers, websites, email and databases in
over 30 countries. If a magazine is unable to provide a
publication audit from the last 12 months, be cautious —
its audience data may be inaccurate or misleading.
NEW FOR 2012! AUDITED ELECTRONIC
MEDIA PRODUCTS
From June 2011, our electronic products have been
audited; the BPA Brand Report now includes a third party
validation of our online statistics, including our website
and e-newsletters.
KEY AUDIENCE FACTS
• The largest independent circulation in Europe: 18,000*
qualified subscribers receive PTE magazine monthly.
• PTE magazine has an average pass-on rate of 2.6
readers per issue resulting in a projected monthly
readership of 46,800 readers.**
• 100% requested audience guarantees that PTE recipients
want to receive the magazine. Leverage these statistics
and put your brand in front of your customer’s eyes.
* PTE BPA Worldwide brand report June 2011. ** PTE readership survey, May 2010.
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MEDIA PACK
EUROPE’S MOST DESIRABLE INDUSTRY AUDIENCE
Pharmaceutical Technology Europe serves professionals
working in pharmaceuticals, biopharmaceuticals,
nutraceuticals, ingredients, raw materials, outsourcing,
contact services, drug delivery, medical devices and more.
Northern Europe*
1,729
The publication is read by scientists, engineers and
managers engaged in:***
• Analytical Technology
• APIs
• Excipients
• Clean Rooms and Contamination Control
• Contract Manufacturing/Services
• Drug Delivery
• Formulation Development
• Process Development
• Packaging (Primary and Secondary)
• Regulatory Compliance, QA/QC, Validation
• Security/Anti-Counterfeiting
• Supply Chain Management
UK*
3,247
Western Europe*
11,595
Central & Eastern Europe*
1,120
Southern Europe*
309
COMPETITIVE OVERVIEW
Publications Publisher Audited Last Audit Total Audited Unaudited Magazine Source
by European Circ European Circ Frequency
Pharmaceutical Technology Advanstar BPA June 2011 18,000* 0 12 issues June 2011 BPA
Europe Communications annually
European Pharmaceutical Rapid News N/A N/A N/A 18,104 ∆ 8 issues website
Manufacturer Communications annually
European Pharmaceutical Russell ABC Dec 2010 11,994 0 6 issues Dec 2010 ABC
Review Publishing Ltd annually
European Pharmaceutical Samedan Ltd N/A N/A N/A 10,000+ • 4 issues website
Contractor
annually
IPT: Innovations in Samedan Ltd N/A N/A N/A 10,000+ • 4 issues website
Pharmaceutical Technology
annually
Manufacturing Chemist HPCi Media Ltd N/A N/A N/A N/A 11 issues SRDS**
annually
Pharma Via Media UK Ltd N/A N/A N/A 20,000 • 6 issue website
annually
PMPS: Pharmaceutical Samedan Ltd N/A N/A N/A 10,000+ • 4 issues website
Manufacturing and
annually
Packing Sourcer
*PTE BPA Worldwide brand report June 2011. ∆Subscribers •Readers **No figure given on media kit or website
***Publishers own data
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MEDIA PACK
EDITORIAL & PRINT ADVERTISING
OVERVIEW 2012
The mission of the Pharmaceutical Technology Europe
editorial team is to report on the key developments
in: processing and manufacturing; quality assurance
and control; regulations and compliance; aseptic
techniques; drug delivery; APIs, excipients and
formulation; analytical technology; packaging; and
contract services/manufacturing.
By providing technically-focused, peer-reviewed
content, opinion pieces, trends, analysis and news,
the Pharmaceutical Technology Europe portfolio
facilitates the daily decision-making and best practice
implementation of our readers.
PRINT
We have experience of working with both traditional
and unique advertising styles when it comes to print
marketing campaigns. Your account manager’s aim is
to develop a creative solution that meets the unique
demands of your marketing plan. For an understanding
of the editorial topics covered in 2012, please refer to
the editorial calendar. To discuss options in more detail
please contact your account manager.
ADVERTISEMENT PERFORMANCE STUDY
The Readex research study is intended to evaluate
the effectiveness of your advertisement using both
quantitative and qualitative feedback obtained from
a random selection of the Pharmaceutical Technology
Europe audience. The Advertisement Performance
Study provides real feedback from our readers and a
statistical evaluation of your advertisements in terms
of perception, attention grabbing ability, believability,
information value and actions taken.
In February and November 2012, we will provide an
Advertisement Performance Study report, free of
charge, to all full-page advertisers.
96%of readers stated that
they found advertisements essential, very
useful or useful in PTE**
**PTE readership study, May 2010
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MEDIA PACK
DIGITAL MEDIA OPPORTUNITIES 2012
Website – www.PharmTech.com
Key advertising benefits: global platform, brand
promotion, targeted audience and timely exposure.
The PharmTech.com website features easy-to-use
navigation, a powerful search engine and evergrowing
exclusive content. Fresh content provided
by industry experts and PharmTech’s global team of
editors, as well as easy access to our comprehensive
archives make PharmTech.com an essential,
bookmarked resource. Our white paper e-Library,
rich multimedia content, industry-leader interviews,
insightful blogs, and dynamic events calendar put
the latest information and trends at the fingertips
of our users.
Pharmaceutical Technology Europe
weekly newsletter
Key advertising benefits: brand promotion,
targeted audience, timely exposure and direct
delivery.
The Pharmaceutical Technology Europe weekly
newsletter reaches an average of 24,678*
professionals, working in the pharmaceutical and
biopharmaceutical industry and delivers high open
rates by providing exclusive industry and corporate
news, regulatory affairs, blogs, feature articles, and
sponsored product/event profiles.
83%
of readers enjoy reading PTE Digital
because it is a useful information source**
E-Alert advertising opportunities include traditional
banners, editorial product/event profiles and web
surveys for market research. For more information
about this product, its design and layout, please
view the separate newsletter section in this media
kit or speak with your account manager.
Whitepaper e-Library
Key advertising benefits: lead generation, global
platform and brand promotion.
Pharmaceutical Technology’s Whitepaper e-Library hosts
papers and technical application notes submitted by the
industry’s leading solution providers. Our audience has a
growing need for technical information about new and
existing products, applications and techniques, so the
e-Library has become a popular and well-used resource. A
lead-generation tool provides all whitepaper campaigns
with a method of producing qualified sales leads. For
more information, see PharmTech.com/whitepapers.
*Publisher’s own data **PTE Readership study, May 2010
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MEDIA PACK
Webcast
Key advertising benefits: lead generation, global
platform, brand promotion, content association,
demonstrates innovation and audience engagement.
A Pharmaceutical Technology webcast is a moderated,
online panel discussion produced as a live or pre-recorded
event with various options for on-demand playback.
The innovative interface displays slides, audio, streaming
video and an array of interactive features, including real
time polling, chat and live Q&A to deliver an interactive
experience to prospective customers.
Our editorial staff work with you to create a panel
discussion/presentation that will attract the most relevant
audience while demonstrating your expertise in a chosen
field. Beyond the benefits of associating your company
with thought leadership, innovation and high quality
content, our webcasts feature a powerful lead generation
tool allowing you to retrieve qualified leads from a
real time reporting platform that includes contact data,
demographics and other bespoke information from your
webcast registrants.
All Pharmaceutical Technology webcasts are supported by
a proactive, targeted and integrated marketing campaign
to leverage the extensive reach of Advanstar’s Life Science
brands to provide the best possible audience for future
sales and marketing efforts. Webcast: audio with slides +
unrestricted audience = €15,000.
There are two podcast opportunities available:
1) Sponsorship – Pharmaceutical Technology offers
a variety of podcasts with keen insight on current
news, products, applications and important trends.
Our editorial team will work with you to produce
a podcast that will attract the greatest possible
audience whilst demonstrating your connection or
expertise within a given field.
2) Promotional – Interview style podcast with a
member of the Pharmaceutical Technology team.
You create the questions and answers to support
your marketing campaign.
All podcasts are supported with an integrated
marketing campaign that can incorporate web
(PharmTech.com/podcasts), social media (Twitter &
LinkedIn), newsletters and direct e-mail marketing.
€3,000 (includes 2x podcasts).
Podcasts
Key advertising benefits: global platform, brand
promotion, demonstrates innovation, targeted
audience and engaging approach.
A Pharmaceutical Technology Podcast is a digital
recording formatted like a radio interview. They
are accessible directly from the browser and do not
require any special software for user access.
Pharmaceutical Technology Europe –
Digital Magazine
PTE Digital delivers broad coverage on the latest
trends, challenges and innovations in a different
sector of the pharmaceutical industry each month to
an average of 32,000* subscribers. Based on in-depth
interviews with industry experts and market analysis,
PTE Digital provides invaluable insight in an engaging
and easy-to-use format.
*Publisher’s own data
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MEDIA PACK
WEEKLY NEWSLETTER 2012
PTE’s newsletter reaches an average of
24,678* professional every week, delivering
exclusive industry and corporate news,
surveys, blogs, feature articles, and
sponsored product and event profiles.
OPPORTUNITIES FOR
ADVERTISERS
Leaderboard – 728 x 90 pixels: The main
advertising position. Strong location and
large banner provide high impact branding
in your chosen issue(s). €1,075 weekly rate.
Headline Banner – 468 x 60 pixels: Resting
within the main body of the eNewsletter,
choose from a head or foot location to
maximise your marketing message.
€800 weekly rate.
Skyscraper Banner – 120 x 600 pixels:
Running parallel with the main industry
and corporate news the Skyscraper banner
aligns your brand with the most heavily
read part of the newsletter; ideal for
product or brand marketing.
€875 weekly rate.
Product/Event Profile:
Comprising a company/event logo, product
image and 250 words. €625 weekly rate.
*Publisher’s own data (average taken Jan-June 2011)
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MEDIA PACK
WEBSITE – PHARMTECH.COM 2012
PharmTech.com features easy-to-use navigation, a powerful search engine and industry-leading, exclusive content.
In addition, easy access to our comprehensive White Paper e-Library, online buyers guide, multimedia and
content archives, industry leader interviews, daily blogs and events provide our users with their daily information
needs. Fresh content is supplied by industry experts and Pharmaceutical Technology’s global team of editors and
journalists, making PharmTech.com the most comprehensive and essential site for manufacturing and scientific
professionals in the pharmaceutical manufacturing industry.
Leaderboard: 728 x 90 pixels, 40kb – Gif,
Animated Gif, JPG or Flash - €1,800 per month
BOX: 300 x 250 pixels, 40kb – Gif, Animated
Gif, JPG or Flash - €1,800 per month
Rectangle: 300 x 100 pixels, 40kb – Gif,
Animated Gif, JPG or Flash - €1,300 per month
Banner campaigns benefit from
a number of key positions on the
website. Here are the available
positions:
• Homepage + Run of the whole website.
• Homepage only.
• Categories – Manufacturing |
Outsourcing | Formulation | Ingredients |
Analytics | Drug Delivery |
Standards & Regulation | IT | Packaging.
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EDITORIAL CALENDAR 2012 JANUARY
COVER STORY
Solid Dosage
• Lean manufacturing
• Continuous
manufacturing
• Powder in capsule
• Solvent reduction
• Novel formulations
Drug Delivery;
Injectables
• Prefilled syringes
• Targeted
therapeutics
• Nanomedicines
Separation &
Filtration
• Single use systems
• Downstream
processing capacity
• Chiral separation
Lyophilisation
• Optimisation
• Biologics
• PAT & design space
• Scale up
– DECEMBER
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Tabletting and
Granulation
• Wet/dry granulation
• Particle sizing
• Single pot
processing
• Continuous coating
Equipment &
Processing
• Continuous
Processing
• Powder handling
• Lab scale
development
Controlled Release &
Delivery
• Polymeric systems
• Hydrogels
• Solid dose injection
Solubilisation
Strategies
• Superdisintegrants
• Proteins & peptides
• Prediction & analytics
• Super saturation
• Nano suspensions
APIs
• Highly potent
• Optimizing synthesis
• Poorly soluble
• Generics
Contract Services
• Regulation and
inspections
• Long-distance
relationships
• Biomanufacturing
Extractables and
Leachables
• Closure systems
• Polymer products
• Acceptance criteria
Anti-counterfeiting
• Track & trace
• Serialisation
• Regulatory update
• Supply chain
SPECIAL TECHNICAL FEATURE
Drug Delivery
Disposables
PACKAGING FORUM
Latest packaging
industry trends
Latest packaging
industry trends
Latest packaging
industry trends
Latest packaging
industry trends
Latest packaging
industry trends
Latest packaging
industry trends
PHARMA INGREDIENTS REPORT
Advances in Small-
Molecule Synthesis.
+ Formulation
Development Focus
Clinical Trial
Materials
Global API and Fine
Chemicals Outlook
and DCAT Roundup
+ Formulation
Development Focus
Excipients
Chemocatalysis
and Biocatalysis
in API Synthesis
+ Formulation
Development Focus
Peptide & Protein
Manufacturing
High-potency
Manufacturing
API Scale-up and
Manufacturing
Asymmetric
Synthesis and
Chiral Chemistry
+ Formulation
Development Focus
Solid State
Chemistry:
Polymorphism and
Crystallization
Biologics
Manufacturing
+ Formulation
Development Focus
Year in Review: New
Molecular Entities
REGULAR COLUMNS
PHARM TECH EDITORS COLUMN
A Look Ahead:
Biopharmaceuticals
• Regulatory
• Manufacturing
• TBC
PRODUCTS
Pumps & Valves
Informex
1/4 Page Product
Profile (full page
advertisers only)
Disposables Advisor Disposables Advisor Disposables Advisor Disposables Advisor
Process Analytical
Technology and
Quality by Design
• Regulatory
• Manufacturing
• TBC
Packaging &
Labelling
Pharmapack
Ipack-IMA
Readex Study
Advert Evaluation
Formulation
Strategies for Poorly
Soluble Drugs
INDUSTRY/ REGULATORY (Agent in Place / Industry Insider etc)
BONUS DISTRIBUTION
VALUE-ADDED MARKETING
ADVERTISING DEADLINE*
• Regulatory
• Manufacturing
• TBC
Filtration Analytical Equipment Process Monitoring Mixers, Dryers &
Coating Machines
Interphex
E-News Profile
Manufacturing
and Equipment
Purchasing and
Innovation Trends
• Regulatory
• Manufacturing
• TBC
Analytica
Interphex
E-News Profile
+ Printed Product
Release
Parenteral Drug
Manufacturing
• Regulatory
• Manufacturing
• TBC
Chemspec ACHEMA CPhI / ICSE / P-MEC CPhI / ICSE / P-MEC.
TechnoPharm
AAPS
Printed Product
Release
Biopharmaceutical
Manufacturing
• Regulatory
• Manufacturing
• TBC
½ ACHEMA Exhibitor
Profile
• Regulatory
• Manufacturing
• TBC
IT Solutions / Data
Analysis
Big Pharma’s
Manufacturing
Strategies and
Investment Update
• Regulatory
• Manufacturing
• TBC
Biopharmaceutical
Manufacturing
Analtyical and
Laboratory
Testing for
Biopharmaceuticals
• Regulatory
• Manufacturing
• TBC
Tabletting Machines
E-News Profile E-News Profile ½ Page CPHI/ICSE/P-
Mec Exhibitor Profile
Solid Dosage
Formulation
Development and
Manufacturing
• Regulatory
• Manufacturing
• TBC
Desktop/Laboratory
Equipment
Printed Product
Release
Outsourcing
Early-Stage
Development
• Regulatory
• Manufacturing
• TBC
Anti-Counterfeiting
Readex Advertising
Study
5 Dec 2011 18 Jan 2012 10 Feb 2012 12 March 2012 16 April 2012 17 May 2012 11 June 2012 16 July 2012 16 Aug 2012 10 Sept 2012 18 Oct 2012 12 Nov 2012
EDITORIAL SUBMISSIONS AND DEADLINES**
FEATURED PEER-REVIEW
Every issue of PTE features timely peer-reviewed content that reflects some of the industry’s latest innovations and research. Contact Richard Hodson (rhodson@advanstar.com) for a list of the latest confirmed features that have been validated by our editorial advisory board.
Past subjects have included continuous processing, hot-melt extrusion, extended release drug delivery, green manufacturing, spray drying, lyophilisation, spheronisation, lipid-based formulations, multivariate data analysis, real-time release testing and near-infrared analysis.
PTE actively welcomes submissions of article pitches or abstracts for regulatory, technical and peer reviewed articles throughout the year. Please contact Rich Whitworth (rwhitworth@advanstar.com) to submit or for further information.
If you would like to be considered for inclusion in the technical cover story, please contact us three months prior to the publication date.
• Regulatory
• Outsourcing
• Biopharma
Powder Testing
Technologies
CPhI India / ICSE
India / P-MEC India
Full Page Corporate
Profile
Editorial content can change at the discretion of the Editor. *Advertising deadlines may be subject to change.
**Receipt of an article or abstract does not guarantee inclusion in a particular issue of the magazine or online.
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PRICING & AD SPECS 2012
PRINT
DIGITAL & WEB
DISPLAY POSITIONS (4 COLOUR) (€) WEBSITE (€)
PTE WEEKLY NEWSLETTER (€)
1x 3x 6x 9x 12x 24x
Full Page 7,500 6,955 6,580 6,430 6,130 5,980
2/3 Page 6,730 6,060 5,720 5,385 5,050 4,700
1/2 Page 5,230 4,710 4,450 4,200 3,925 3,665
1/3 Page 4,100 3,700 3,495 3,300 3,080 2,880
1/4 Page 3,370 3,030 2,865 2,695 2,530 2,360
Homepage per month
Interstitial Pop-up Banner (640 x 480) 4,080
Peel Down 3,100
Leadboard (728 x 90) 1,925
Box (300 x 250) 1,925
Rectangle (300 x 100) 1,100
Sponsored Text 500
1 x 4 x
Leaderboard (728 x 90) 1,075 3,800
Headline Banner (468 x 60) 800 2,800
Skyscraper (160 x 600) 875 3,100
Banner (468 x 60) 700 2,450
Product / Event Profile 625 2,200
PREMIUM DISPLAY POSITIONS* (€) SPECIAL DISPLAY POSITIONS* (€) PROFILES (€)
WHITEPAPER PROGRAM (€) WHITEPAPER MONTHLY NEWSLETTER (€)
Outside Back Cover 1,000
Double Page Spread 12,000
Product Profile (1/6 Page) 800
6 Month Program + Lead Generation 1,200
Featured Whitepaper 800
Inside Front Cover 900
Inside Back Cover 700
Bellyband** 9,500
Tip-on** 9,000
NEW FOR 2012!
12 Month Program + Lead Generation 2,100
Preferred Position 600
CLASSIFIED POSITIONS (€) RECRUITMENT POSITIONS (€) MAGAZINE INSERTS (€)
6 Months 12 Months
Super Maxi Box 5,040 6,720
Maxi Box 4,115 5,430
Mini Box 2,965 3,950
Line Listing 600 800
Additional Lineage 300 400
Full Page 5,245
1/2 Page 3,410
1/4 Page 2,360
< 5000 (Rate per ‘000) 800
> 5000 (Rate per ‘000) 690
Full Circulation (Rate per ‘000) 450
PTE GROUP AD SIZES For all print products. Keep live matter 10 mm from all sides
NON-BLEED BLEED TRIM SIZE
Two page spread 368 x 241 400 x 273 394 x 267
Full page 171 x 241 203 x 273 197 x 267
2/3 page 114 x 241 133 x 273 130 x 267
1/2 Island 114 x 178 133 x 197 130 x 194
1/2 page vertical 86 x 241 105 x 273 102 x 267
NON-BLEED BLEED TRIM SIZE
1/2 page horzontal 171 x 117 203 x 137 197 x 133
1/3 page vertical 54 x 241 73 x 273 70 x 267
1/3 square 114 x 117 133 x 137 130 x 133
1/4 vertical 86 x 117 105 x 137 102 x 133
Rates correct at time of going to press. *Premium and Special Position charges are in addition to the published print rates for Colour Display Advertising. ** Includes production and printing
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Rates correct at time of going to press.

Andrew Davies
Group Publisher Europe
+44 (0) 1244 629 304
adavies@advanstar.com
Richard Hodson
European Sales Manager
+44 (0) 1244 629 324
rhodson@advanstar.com
Claire Rice
Sales Operations Manager
+44 (0) 1244 629 306
crice@advanstar.com
Rich Whitworth
Editor
+44 (0) 1244 629 308
rwhitworth@advanstar.com
Mark Goodrich
Sales Executive
+44 (0) 1244 629 318
mgoodrich@advanstar.com
Ella Yearsley
Marketing Manager
+44 (0) 1244 629 325
eyearsley@advanstar.com
Advanstar Communications (UK) Ltd
Bridgegate Pavilion, Chester Business Park,
Wrexham Road, Chester, CH4 9QH, UK
Tel: +44 (0)1244 629 300 Fax: +44 (0)1244 659 321
Advanstar Communications Ltd
485 Route 1 South, Building F, 1st Floor,
Iselin, NJ 08830, USA
Tel: +1 732 596 0276 Fax: +1 732 596 0005