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In the pipeline - Pirtek

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Quarter 4 2009<br />

<strong>In</strong> <strong>the</strong> <strong>pipeline</strong><br />

<strong>Pirtek</strong><br />

Record<br />

Breaker<br />

The fastest emergency hose replacement service <strong>the</strong>re is


Green Shoots<br />

of Recovery<br />

It would be naive to suggest that <strong>the</strong><br />

past 12 months have been anything but<br />

tough for UK industry as a whole. The<br />

banking collapse, <strong>the</strong> resulting credit<br />

crunch, and an almost universal loss of<br />

consumer confidence created an<br />

economic perfect storm that wrought<br />

havoc across <strong>the</strong> world’s financial<br />

markets.<br />

But in much <strong>the</strong> same way that <strong>the</strong><br />

media helped talk us into recession,<br />

<strong>the</strong>re are sure signs that <strong>the</strong>y’re now<br />

doing <strong>the</strong>ir best to talk us back out<br />

again. Recent press reports suggest<br />

that China, France and Germany are now<br />

officially back in <strong>the</strong> black. And while<br />

statisticians bicker over financial<br />

semantics, it appears that we in <strong>the</strong> UK<br />

are just a few calculator strokes away<br />

from joining <strong>the</strong>m.<br />

Thankfully, <strong>the</strong> <strong>Pirtek</strong> business is one<br />

that, while not recession-proof, is<br />

equally vital almost regardless of<br />

economic cycles. <strong>In</strong> periods of<br />

downturn and recession, an increasing<br />

number of companies use us to cut <strong>the</strong>ir<br />

costs, outsourcing many of <strong>the</strong>ir repair<br />

and maintenance functions to a<br />

company <strong>the</strong>y know <strong>the</strong>y can trust. And<br />

when confidence returns and<br />

businesses start to invest again, <strong>the</strong>y<br />

look to us to take care of <strong>the</strong>ir new<br />

capital equipment.<br />

Similarly upbeat are <strong>the</strong> prospects for<br />

<strong>the</strong> <strong>Pirtek</strong>-sponsored VXRacing team’s<br />

bid for British Touring Car<br />

Championship glory. The team has<br />

suffered more than its fair share of bad<br />

luck in recent races but <strong>the</strong> latest round<br />

at Rockingham saw Andrew Jordan<br />

clinch a well-deserved podium finish in<br />

<strong>the</strong> final race of <strong>the</strong> day, while ano<strong>the</strong>r<br />

superlative display of competitive<br />

driving saw Fabrizio Giovanardi keep<br />

alive his hopes of retaining his<br />

championship title.<br />

Although, if he’d been driving <strong>the</strong><br />

record-breaking, steam-powered and<br />

<strong>Pirtek</strong>-supported car featured on<br />

Page 7, <strong>the</strong> BTCC season would be well<br />

and truly over already!<br />

Best regards<br />

Kelvin Roberts<br />

Chairman, <strong>Pirtek</strong> Europe<br />

Contents<br />

Datatag 3<br />

Centre News 4<br />

Total Hose Management 6<br />

Record Breaker 7<br />

Happy Birthday Oldbury 8<br />

Redditch Relaunched 9<br />

Mutually Assured Expansion 10<br />

Competition 11<br />

To <strong>the</strong> Wire 12<br />

Published by <strong>Pirtek</strong> (UK) Limited<br />

35 Acton Park Estate,<br />

The Vale, Acton,<br />

London W3 7QE<br />

Tel 020 8749 8444 Fax 020 8749 8333<br />

E-mail info@pirtek.co.uk<br />

According to a recent study within <strong>the</strong> consumer market, twice as many people would prefer to<br />

buy from a franchise business than from a non-franchised business. However, it’s not always<br />

easy to identify which companies actually are part of a franchise network.<br />

Which is why <strong>Pirtek</strong> is actively supporting <strong>the</strong> Proud to Franchise initiative from <strong>the</strong> British<br />

Franchise Association. “<strong>Pirtek</strong> has operated on a franchise basis since <strong>the</strong> company was<br />

launched in <strong>the</strong> UK almost 21 years ago. And we firmly believe that franchising has been key<br />

to our ongoing success,” explains business development director Alistair Wiggins. “Each of<br />

our Centres operates independently, a fact that encourages an exceptionally high level of<br />

customer service. But <strong>the</strong>y’re also backed by <strong>the</strong> bulk-buying power of a major national and<br />

international company, so <strong>the</strong>y can offer customers a unique combination of customer care<br />

and exceptional value.”<br />

Anyone wishing to learn more about <strong>the</strong> <strong>Pirtek</strong> franchise opportunity can visit:<br />

www.pirtek.co.uk/franchise-opportunities.aspx. Fur<strong>the</strong>r details of <strong>the</strong> Proud to<br />

Franchise campaign can be found at www.proudtofranchise.com


<strong>In</strong> <strong>the</strong> <strong>pipeline</strong> 3<br />

Jovic and<br />

<strong>Pirtek</strong><br />

Tackle <strong>the</strong><br />

Thieves<br />

Faced with an escalating<br />

rate of plant <strong>the</strong>ft, <strong>Pirtek</strong><br />

might not be <strong>the</strong> first name<br />

you think of to provide a<br />

deterrent. But for<br />

Basildon-based equipment<br />

hirer Jovic Plant, a call to<br />

its local <strong>Pirtek</strong> Centre was<br />

to provide a timely solution<br />

to a costly problem.<br />

Formed in 1980, Jovic Plant offers<br />

a comprehensive range of plant<br />

equipment with over 80 excavators<br />

ranging from 800 kg micro<br />

machines to 14 tonne models, all<br />

available on a self-drive or<br />

operated basis. The company’s<br />

fleet also includes site dumpers<br />

with capacities from 1.0 to 10<br />

tonnes, telescopic handlers, rough<br />

terrain forklifts, compaction<br />

equipment and traffic lights and<br />

lighting towers.<br />

Jovic Plant’s first exposure to <strong>the</strong><br />

benefits of <strong>the</strong> CESAR system,<br />

including Datatag technologies,<br />

came when one its clients, a<br />

contractor working on <strong>the</strong><br />

prestigious London 2012 Olympics<br />

site, insisted that his hire<br />

equipment was fitted with a <strong>the</strong>ft<br />

prevention system. Director Peter<br />

Goudie reports that Jovic Plant<br />

responded by placing a call to<br />

<strong>Pirtek</strong> Basildon with an order to<br />

CESAR register its entire machine<br />

fleet. “Plant <strong>the</strong>ft has always been<br />

a big problem for us, but our<br />

customer really prompted us into<br />

action,” Goudie says. “Thankfully,<br />

<strong>Pirtek</strong> Basildon had an ideal<br />

solution. We like <strong>the</strong> fact that<br />

CESAR acts as a visual deterrent as<br />

well as an effective means of<br />

recovery. As soon as a potential<br />

thief spots <strong>the</strong> warning signs, he<br />

knows <strong>the</strong> machine can be tracked<br />

and <strong>the</strong> culprit will always be<br />

prosecuted by CESAR.”<br />

For a busy plant hire company,<br />

speed of installation was also a key<br />

concern, according to Goudie. “The<br />

great thing about CESAR is that it<br />

can be installed in a matter of<br />

minutes,” he says. “With one phone<br />

MSST Jon Bell,<br />

based at<br />

Basildon, busy<br />

fitting ano<strong>the</strong>r<br />

new Jovic<br />

machine with<br />

<strong>the</strong> CESAER<br />

system<br />

call, we can get a <strong>Pirtek</strong> Mobile<br />

Sales and Service Technician in<br />

during a lunch break and have two<br />

machines tagged before <strong>the</strong><br />

operators go back to work.”<br />

Peter Goudie says that he’ll<br />

probably never know just how<br />

successful <strong>the</strong> CESAR system has<br />

been “in <strong>the</strong> field” because it’s<br />

impossible to know just how many<br />

thieves have been deterred from<br />

stealing Jovic’s tagged equipment.<br />

But, he says, his company is now<br />

enjoying an unexpected side<br />

benefit of <strong>the</strong> CESAR system –<br />

reduced insurance premiums. “The<br />

system pays for itself in <strong>the</strong> first<br />

year simply because <strong>the</strong> insurance<br />

is lowered, so every subsequent<br />

premium is a bonus,” he concludes.<br />

“And thanks to <strong>the</strong> accurate<br />

records produced by <strong>Pirtek</strong><br />

Basildon and held by CESAR, <strong>the</strong><br />

police are much more aware of what<br />

to look for should we ever<br />

lose a machine.”<br />

Quarter 4 2009


Return<br />

Ticket for<br />

MSST<br />

Reach for<br />

<strong>the</strong> Skies<br />

<strong>Pirtek</strong> Coventry’s senior Mobile Sales<br />

and Service Technician (MSST)<br />

Bernard Slack must surely be<br />

suffering from déjà vu at <strong>the</strong> moment.<br />

Having started his working life on <strong>the</strong><br />

railways, he now spends a significant<br />

part of his working week at <strong>the</strong> Rugby<br />

depot of Colas Rail where he helps<br />

maintain <strong>the</strong> hydraulic systems of <strong>the</strong><br />

company’s overhead wire maintenance<br />

vehicles and tampers<br />

Such is <strong>the</strong> trust that Colas Rail has<br />

put in Bernard over <strong>the</strong> past five years,<br />

Bernard has been entrusted to inspect<br />

a machine on one of <strong>the</strong>ir three, six or<br />

12 month maintenance programmes<br />

and told to inspect, repair or replace<br />

any defective hydraulic hoses,<br />

couplings or fixtures he finds after<br />

consultation with <strong>the</strong> maintenance<br />

team leader and <strong>the</strong>n identifies each<br />

pipe he has changed so it can be<br />

entered onto a data base.<br />

“Originally we had our own team<br />

handling hydraulic hose replacements<br />

and we only tried <strong>Pirtek</strong> as an exercise.<br />

But we quickly realised that <strong>the</strong>y could<br />

replace <strong>the</strong> hoses more efficiently<br />

than our own workshop, freeing up our<br />

own workforce to do more dedicated<br />

and specialised repair work,” says<br />

Colas Rail’s Rugby maintenance<br />

manager Adrian Watson. “We have<br />

since analysed <strong>Pirtek</strong>’s repairs and<br />

were staggered to find our leak rate<br />

had fallen by 70 percent.”<br />

Adrian is full of praise for <strong>Pirtek</strong><br />

Coventry in general and for Bernard<br />

Slack in particular. “We have<br />

complete faith in <strong>Pirtek</strong>. We book<br />

<strong>the</strong>m in for our scheduled maintenance<br />

work but <strong>the</strong>y also run a parallel<br />

preventative maintenance programme<br />

to ensure that any hoses that show<br />

signs of wear are replaced before <strong>the</strong>y<br />

fail in <strong>the</strong> field,” he concludes. “<strong>In</strong><br />

addition to our regular work, we know<br />

we can phone <strong>Pirtek</strong> up and say we<br />

have a problem to be sorted but <strong>the</strong><br />

machine has to go out in a hour, and<br />

know <strong>the</strong>y will respond instantly to<br />

help. I have nothing but praise for<br />

Bernard Slack. He’s a top man.”<br />

(Above)<br />

Bernard and<br />

<strong>the</strong> myriad<br />

of hoses to<br />

be checked<br />

There can be few industry sectors more exacting<br />

than <strong>the</strong> aerospace business. So <strong>the</strong> fact that<br />

<strong>Pirtek</strong> Cambridge has been working alongside<br />

nearby Marshall Aerospace for almost a decade<br />

speaks volumes for <strong>the</strong> quality of <strong>the</strong>ir work and<br />

<strong>the</strong>ir attention to detail.<br />

The ongoing success of this partnership owes<br />

much to <strong>the</strong> knowledge and experience of Mobile<br />

Sales and Service Technician (MSST) Ade Daines,<br />

and engineer for 30 years and provider of<br />

hydraulic services to Marshall Aerospace for <strong>the</strong><br />

past 10 years.<br />

Working alongside Marshalls’ test engineer Dan<br />

Sizer, Daines recently completed <strong>the</strong> total<br />

refitting of <strong>the</strong> hydraulic system for a 10 metre<br />

tall landing gear testing rig that involved over 140<br />

flexi-hoses and which was completed inside 4 days.<br />

He is currently installing a three-pipe hydraulic oil<br />

supply to a wing testing rig at <strong>the</strong> Marshall facility.<br />

“<strong>Pirtek</strong> Cambridge supplies <strong>the</strong> majority of our<br />

hydraulic needs on site,” Dan Sizer says. “Ade<br />

knows our operation inside-out and seems to<br />

thrive on <strong>the</strong> challenge of fitting <strong>the</strong> test rigs.”<br />

This understanding of <strong>the</strong> specific needs of <strong>the</strong><br />

aerospace industry has also resulted in Daines<br />

being on permanent call to <strong>the</strong> United States Air<br />

Force bases at Mildenhall and<br />

Lakenheath where he services<br />

everything from on site plant,<br />

forklifts, plane tugs and bomb<br />

loading gear.<br />

“It’s a pleasure working with<br />

Ade and with <strong>Pirtek</strong>,” Dan Sizer<br />

concludes. “They know and<br />

understand our business and<br />

provide an extremely reliable<br />

and professional service.”<br />

www.pirtek-europe.com


<strong>In</strong> <strong>the</strong> <strong>pipeline</strong><br />

5<br />

Festival MEWP<br />

Rescue<br />

Hot Stuff<br />

With festival goers already on site,<br />

<strong>the</strong> stage crew were putting <strong>the</strong><br />

finishing touches to <strong>the</strong> sound<br />

system and stage lighting for <strong>the</strong><br />

9th Global Ga<strong>the</strong>ring Music<br />

Festival when a mobile elevating<br />

work platform (MEWP) being used<br />

to hoist <strong>the</strong> lighting into place<br />

experienced a total hydraulic<br />

system failure. The loss of this<br />

vital piece of equipment not only<br />

put <strong>the</strong> punctual completion of <strong>the</strong><br />

sound stage in jeopardy; it also<br />

stranded <strong>the</strong> engineer more than<br />

10 metres in <strong>the</strong> air.<br />

Realising <strong>the</strong>y had a serious H&S<br />

issue as well as a potential delay to<br />

<strong>the</strong> Festival, MEWP supplier Angel<br />

Rental sent out an urgent call to<br />

<strong>Pirtek</strong> Redditch who dispatched<br />

Mobile Sales and Service<br />

Technician (MSST) Pete Blackwell<br />

to <strong>the</strong> rescue. Blackwell said<br />

obviously his first task was to get<br />

<strong>the</strong> operator safely to <strong>the</strong> ground<br />

using <strong>the</strong> emergency valve release<br />

handle. The MSST <strong>the</strong>n spent <strong>the</strong><br />

next two hours replacing <strong>the</strong> boom<br />

and mast hoses to give <strong>the</strong><br />

engineer a realistic chance of<br />

completing <strong>the</strong> work in time.<br />

Although he completed <strong>the</strong> repair<br />

with plenty of time to spare, <strong>the</strong>re<br />

was a final twist to <strong>the</strong> hose<br />

replacement, as Pete Blackwell<br />

Redditch MSST Pete Blackwell who<br />

rescued not only <strong>the</strong> Global<br />

Ga<strong>the</strong>ring Music Festival but <strong>the</strong><br />

sound engineer as well<br />

explains. “We had a very happy<br />

customer at <strong>the</strong> end of <strong>the</strong> job, but<br />

<strong>the</strong> experience must have<br />

unnerved <strong>the</strong> sound engineer as he<br />

refused to get back in <strong>the</strong> MEWP<br />

until I’d personally tested it at full<br />

working height,” he concludes. “Of<br />

course it worked perfectly, and <strong>the</strong><br />

festival preparations were<br />

completed on time. It was nice<br />

that <strong>Pirtek</strong> could be a part of it.”<br />

When <strong>Pirtek</strong> Watford had a call from<br />

a regular customer who said <strong>the</strong>y<br />

needed some replacement hoses for<br />

a mobile crushing plant, <strong>the</strong>y were<br />

soon on <strong>the</strong> case. However, as Centre Manager Gary<br />

Samroo soon discovered, <strong>the</strong> problem was just a bit<br />

more severe than he expected.<br />

“When our Mobile Sales and Service Technician (MSST)<br />

Rob Portsmouth arrived on <strong>the</strong> scene, he was told <strong>the</strong>re<br />

had been an electrical fire on <strong>the</strong> crusher. This meant<br />

he would have to replace 20 hydraulic hoses and a giant<br />

air hose,” Samroo says. “Just to make <strong>the</strong> job more<br />

complicated, he had to work around an electrician who<br />

was frantically trying to get <strong>the</strong> machine operational<br />

again. And just to test his skills still fur<strong>the</strong>r, he was<br />

given just a working week to sort out <strong>the</strong> hoses.”<br />

Samroo reports that <strong>Pirtek</strong> Watford customer and<br />

leading aggregates supplier Lafarge had been using <strong>the</strong><br />

crusher at a processing site in Radlett where it was<br />

producing about 400 tonnes of material an hour.<br />

“Our MSST spent <strong>the</strong> initial visit carefully removing all<br />

<strong>the</strong> old fire-damaged hydraulic hoses and returning<br />

<strong>the</strong>m to <strong>the</strong> Centre. We <strong>the</strong>n identified every element<br />

and spent <strong>the</strong> next day manufacturing new hoses. On<br />

<strong>the</strong> third day he returned to <strong>the</strong> site and fitted<br />

everything back on <strong>the</strong> repaired crusher,” Samroo<br />

concludes. “The team at Lafarge was really happy with<br />

our work and were suitably impressed that we had<br />

taken just three days to complete <strong>the</strong> job, two days<br />

inside schedule. But we had to impress <strong>the</strong>m.<br />

The crusher is an integral part of <strong>the</strong>ir processing<br />

operation and this is a customer who is<br />

really hot on time keeping.”<br />

Quarter 4 2009


Total Hose Management<br />

As businesses seek to reduce operating costs<br />

by outsourcing non-core activities, <strong>Pirtek</strong>’s<br />

Total Hose Management solution is becoming<br />

UK industry’s preferred service option,<br />

according to <strong>the</strong> company’s Alistair Wiggins.<br />

Companies have long recognised <strong>the</strong><br />

benefits of concentrating on <strong>the</strong>ir<br />

main business activities whilst using<br />

specialist suppliers to take over non<br />

core services. A good example of this<br />

is <strong>the</strong> supply of hoses for industry.<br />

Should a hose failure shut <strong>the</strong><br />

production line in a chemical plant,<br />

<strong>the</strong> downtime costs and lost<br />

production can run into thousands of<br />

pounds.<br />

More and more companies are taking<br />

advantage of <strong>the</strong> <strong>Pirtek</strong> Total Hose<br />

Management programme for<br />

outsourcing <strong>the</strong>ir wide range of hoses<br />

and assemblies. Some of <strong>the</strong> key<br />

benefits are<br />

• Reduction in stockholding and<br />

improve cashflow<br />

• Pro active hose maintenance<br />

programme<br />

• Better use of human resources<br />

The <strong>Pirtek</strong> Outsourcing Program<br />

enables participating companies to<br />

make significant reductions in<br />

inventory and <strong>the</strong>ir administration<br />

costs, <strong>the</strong>refore benefiting <strong>the</strong> cash<br />

flow. Customers can reduce <strong>the</strong>ir<br />

stock holdings by sourcing <strong>the</strong>ir<br />

entire fluid power, industrial and<br />

specialist hoses, fittings and<br />

accessories from <strong>the</strong>ir <strong>Pirtek</strong> centre<br />

and have <strong>the</strong>m supplied ‘on-site’<br />

Companies will also see<br />

improvements in <strong>the</strong>ir cashflow<br />

because <strong>the</strong>y will only be paying for<br />

hoses when <strong>the</strong>y are needed and not<br />

when <strong>the</strong>y are put into stock. <strong>In</strong><br />

addition with <strong>Pirtek</strong>’s broad product<br />

mix allows companies to source from<br />

one supplier instead of several, which<br />

reduces administration costs. There<br />

is also a centralised billing function<br />

for multi-branch operators.<br />

A significant change in plant<br />

productivity and efficiency can be<br />

generated through effective<br />

maintenance. <strong>Pirtek</strong> has pioneered<br />

innovative products and services that<br />

present opportunities for<br />

preventative maintenance of hoses<br />

and assemblies for <strong>the</strong> first time:<br />

Tagging System<br />

Worn hoses often do not show<br />

external damage which makes prefailure<br />

changeout difficult. Hoses<br />

that reach <strong>the</strong> end of <strong>the</strong>ir productive<br />

lives simply blow-out causing<br />

unwanted downtime and often,<br />

environmentally damaging spills.<br />

The unique <strong>Pirtek</strong> tagging system<br />

facilitates pro-active hose<br />

maintenance and is <strong>the</strong> first national<br />

identification system employed<br />

within <strong>the</strong> hydraulic hose industry.<br />

Brightly coloured tags, applied when<br />

<strong>Pirtek</strong> hoses are assembled,<br />

record <strong>the</strong> hose age,<br />

components used and <strong>the</strong><br />

contact number of <strong>the</strong> original<br />

<strong>Pirtek</strong> centre. Therefore,<br />

when a hose is installed, its<br />

productive life can often be<br />

assessed and scheduled for<br />

replacement before failure<br />

occurs.<br />

The <strong>Pirtek</strong> Hoseclean<br />

System<br />

<strong>In</strong>- line contamination is a major<br />

contributing cause of reduced<br />

efficiency and even machinery<br />

failure.<br />

A new generation of hose cleaning<br />

technology has been developed by<br />

<strong>Pirtek</strong> to ensure protection against<br />

contamination and help prevent<br />

costly breakdowns and downtime.<br />

Mobile Service Units<br />

Each <strong>Pirtek</strong> Centre is equipped to<br />

provide rapid response site service<br />

to each of its customers in <strong>the</strong> field.<br />

Mobile units are workshops with<br />

equipment and stocks to cater for<br />

<strong>the</strong> breakdown demands of <strong>the</strong><br />

customer. The Mobile Units operate<br />

24 hours a day 7 days a week.<br />

Where customer volumes are<br />

significant <strong>Pirtek</strong> may “dedicate”<br />

one or more mobile units to <strong>the</strong><br />

specific plant.<br />

Human Resources<br />

The <strong>Pirtek</strong> Outsourcing Programme<br />

allows companies to release<br />

essential personnel for o<strong>the</strong>r<br />

duties.<br />

<strong>Pirtek</strong> is committed<br />

to its training<br />

programme and holds<br />

<strong>the</strong> INVESTOR IN<br />

PEOPLE award. All<br />

technicians employed<br />

by <strong>Pirtek</strong> Centres are<br />

City and Guild trained<br />

and <strong>the</strong>ir role often<br />

expands beyond hose<br />

making to involve<br />

system plumbing,<br />

tube bending and<br />

installation work.<br />

www.pirtek-europe.com


<strong>In</strong> <strong>the</strong> <strong>pipeline</strong> 7<br />

<strong>Pirtek</strong> Helps Break Oldest<br />

Land Speed Record<br />

handle beautifully. The team has<br />

worked extremely hard over <strong>the</strong><br />

last 10 years and overcome<br />

numerous problems. It is a<br />

privilege to be involved with such a<br />

talented crew, what we have<br />

achieved today is a true testament<br />

to British engineering, good<br />

teamwork and perseverance,” said<br />

Charles Burnett III.<br />

On Tuesday 25 August, Charles<br />

Burnett III smashed <strong>the</strong> land speed<br />

record for a steam powered car –<br />

which has stood for more than 100<br />

years – achieving an average speed<br />

of 139.843 mph on two runs over a<br />

measured mile at <strong>the</strong> Edwards Air<br />

Force Base in California. And it<br />

was <strong>Pirtek</strong> hoses and assemblies<br />

that propelled <strong>the</strong> three tonne car<br />

into <strong>the</strong> record books.<br />

Burnett piloted <strong>the</strong> car for both<br />

runs reaching a peak speed of<br />

136.103 mph on <strong>the</strong> first run and<br />

151.085 mph on <strong>the</strong> second. The<br />

new international record, which is<br />

subject to official confirmation by<br />

<strong>the</strong> FIA, breaks <strong>the</strong> previous<br />

official FIA record of 127mph set<br />

in 1906 by American, Fred<br />

Marriott, driving a Stanley steamer<br />

at Daytona Beach. The sleek 7.6<br />

metre long British Steam Car is<br />

made from a mixture of<br />

lightweight carbon-fibre<br />

composite and aluminium wrapped<br />

around a steel space frame<br />

chassis. It is fitted with 12 boilers<br />

containing nearly two miles of<br />

tubing. Demineralised water is<br />

pumped into <strong>the</strong> boilers at up to 50<br />

litres a minute and <strong>the</strong> burners<br />

produce three megawatts of heat.<br />

Steam is superheated to 400<br />

degrees Celsius which is injected<br />

into <strong>the</strong> turbine at more than twice<br />

<strong>the</strong> speed of sound.<br />

“Almost every major component on<br />

<strong>the</strong> steam power side including <strong>the</strong><br />

bulk liquid LPG supply in and gas<br />

out, water cooling, condensate and<br />

HP Air was connected to or<br />

controlled by items supplied by<br />

<strong>Pirtek</strong> Southampton. The braking<br />

system, air control and air jacking<br />

was also supplied by <strong>Pirtek</strong> says<br />

<strong>Pirtek</strong> Southampton’s Nigel Day.<br />

“All auxiliary power packs were<br />

also completed with <strong>Pirtek</strong><br />

products throughout, as were <strong>the</strong><br />

hydraulic trailers and launch unit.<br />

<strong>Pirtek</strong> Southampton also provided<br />

technical expertise and advice on<br />

component choice during <strong>the</strong><br />

development and build phases.”<br />

"It was absolutely fantastic I<br />

enjoyed every moment of it. We<br />

reached nearly 140 mph on <strong>the</strong><br />

first run before I applied <strong>the</strong><br />

parachute. All systems worked<br />

perfectly, it was a really good run.<br />

The second run went even better<br />

and we clocked a speed in excess<br />

of 150 mph. The car really did<br />

Quarter 4 2009


Two Decades of Change<br />

<strong>Pirtek</strong> Oldbury is among a number of Hose Centres to be<br />

celebrating <strong>the</strong>ir 20th anniversary this year. And like many of<br />

<strong>the</strong>ir peers, <strong>the</strong> team at Oldbury has witnessed some<br />

staggering changes in <strong>the</strong> past two decades.<br />

The year is 1989. Margaret Thatcher<br />

still reigns supreme as UK prime<br />

minister. More than 100,000 students<br />

have taken to <strong>the</strong> streets in China for<br />

what will forever be known as <strong>the</strong><br />

Tiananmen Square protests. And<br />

Michael Jackson is top of <strong>the</strong> charts with<br />

“Smooth Criminal”. Meanwhile in<br />

Oldbury in <strong>the</strong> Black Country, a fledgling<br />

company, <strong>the</strong> second <strong>Pirtek</strong> franchise in<br />

<strong>the</strong> UK, is about to open its doors for <strong>the</strong><br />

first time. “As one of <strong>the</strong> first <strong>Pirtek</strong><br />

Centres, <strong>the</strong> founders effectively had<br />

<strong>the</strong> choice of where to locate <strong>the</strong>ir new<br />

business,” says Rob Greasley, owner for<br />

<strong>the</strong> past 9 years. “So obviously, <strong>the</strong>y<br />

located it right next to <strong>the</strong> area’s largest<br />

concentration of foundries and<br />

automotive companies that would form<br />

<strong>the</strong> prime customer base throughout<br />

our formative years.”<br />

But in <strong>the</strong> past two decades, it’s not<br />

just <strong>the</strong> politics and music that has<br />

changed. <strong>In</strong>deed, <strong>the</strong> industrial<br />

landscape of <strong>the</strong> Black Country and<br />

surrounding areas today are<br />

barely recognisable from <strong>the</strong> heavy<br />

engineering hotbed of 20 years ago.<br />

“Virtually all of <strong>the</strong> automotive works<br />

have downsized or closed altoge<strong>the</strong>r<br />

and <strong>the</strong>re are just two or three<br />

operational foundries remaining,”<br />

Rob says. “ Thankfully, however, as <strong>the</strong><br />

business landscape in Oldbury has<br />

changed, so has <strong>the</strong> product and<br />

services offered from <strong>the</strong> area’s<br />

premier supplier of Fluid Transfer<br />

Solutions. “When <strong>Pirtek</strong> Oldbury first<br />

started, <strong>the</strong>y were known purely for<br />

hoses and on-site hose replacements<br />

which made up <strong>the</strong> lion’s share of <strong>the</strong><br />

business. The vans were constantly on<br />

<strong>the</strong> road heading for a factory, foundry<br />

or construction site,” Rob says.<br />

“But while <strong>the</strong> vans were busy, our<br />

Trade Counter also became<br />

increasingly busy with customers<br />

calling in to collect a huge variety of<br />

parts <strong>the</strong>y need <strong>the</strong>mselves. Being<br />

located so close to <strong>the</strong> M5 and M6<br />

Left Owner<br />

Rob<br />

Greasley<br />

with Sales<br />

manager<br />

Phil Pace<br />

The three<br />

longest<br />

serving<br />

members of<br />

<strong>Pirtek</strong><br />

Oldbury,<br />

with 43<br />

years of<br />

service<br />

between<br />

<strong>the</strong>m, (left<br />

to right)<br />

Rob<br />

Greasley<br />

with Lisa<br />

Brain,<br />

accounts<br />

manager<br />

and Aidan<br />

Timmins,<br />

supervisor<br />

makes us an ideal stopping off point.”<br />

Rob also says that <strong>Pirtek</strong> Oldbury<br />

has witnessed <strong>the</strong> birth of several new<br />

industries that didn’t even exist in 1989.<br />

“There has always been scrap yards in<br />

this area but with <strong>the</strong> move towards<br />

ever greater levels of recycling and<br />

sustainability, <strong>the</strong>se have become more<br />

complex and more demanding for hoses<br />

and assemblies,” he explains. “And <strong>the</strong><br />

green revolution has also created a<br />

totally new market for recycling items<br />

like construction and demolition rubble.<br />

All of <strong>the</strong>se operations use heavy<br />

mobile equipment, crushers and<br />

screeners and, in turn, all of <strong>the</strong>se use<br />

hydraulic hoses.”<br />

Rob also points out that this<br />

growing environmental awareness<br />

among its customer base has led to<br />

an upturn in demand for some of<br />

<strong>Pirtek</strong>’s less well known products.<br />

“All our customers are now conscious<br />

of <strong>the</strong> environmental impact of <strong>the</strong>ir<br />

businesses,” he continues. “As a<br />

result, we have seen a significant<br />

increase in demand for items such as<br />

our oil spill products.”<br />

More recently, <strong>the</strong> company has<br />

supplied a huge range of products to<br />

a local company as part of a<br />

Government-funded electrical power<br />

generation project in Nigeria of all<br />

places. “We were really excited by<br />

this project, not just because of its<br />

high value but also because we<br />

effectively acted as consultants and<br />

<strong>the</strong>y trusted our input as experts in<br />

our field,” Rob says proudly.<br />

“That’s something we never could<br />

have done 20 years ago.”<br />

www.pirtek-europe.com


<strong>In</strong> <strong>the</strong> <strong>pipeline</strong><br />

9<br />

Redditch Relaunch<br />

Customers old and new ga<strong>the</strong>red at<br />

<strong>Pirtek</strong> Redditch recently for an open<br />

day to mark <strong>the</strong> relaunch of this busy<br />

Hose Centre. The Centre, located at<br />

South Moons Moat <strong>In</strong>dustrial Estate<br />

close to <strong>the</strong> Marubeni-Komatsu head<br />

office, was taken over earlier this year.<br />

And <strong>the</strong> open day was designed to<br />

provide customers with an opportunity<br />

to meet <strong>the</strong> new team.<br />

Visitors were treated to a tour of <strong>the</strong><br />

depot as well as being given <strong>the</strong> chance<br />

to meet Andrew Jordan, <strong>the</strong> fastestrising<br />

star in <strong>the</strong> British Touring Car<br />

Championships and an integral part of<br />

<strong>the</strong> <strong>Pirtek</strong>-sponsored VXRacing team<br />

that is currently vying for <strong>the</strong> BTCC title.<br />

New <strong>Pirtek</strong> Redditch Licensee Andy<br />

Connell has more than 10 years<br />

experience in <strong>the</strong> industry and is<br />

certainly no stranger to Redditch.<br />

“When I started working for <strong>Pirtek</strong> as an<br />

MSST in 1997, Redditch was part of <strong>the</strong><br />

patch I covered,” he recalls. “I know <strong>the</strong><br />

area and many of <strong>the</strong> customers, and I<br />

am delighted to have this opportunity to<br />

bring a fresh approach to <strong>the</strong> Centre.”<br />

Connell is also hopeful that <strong>the</strong> open day<br />

will help quash rumours circulating<br />

earlier this year that suggested that<br />

<strong>Pirtek</strong> Redditch had closed down.<br />

“<strong>Pirtek</strong> Redditch is alive and well. We<br />

have a committed management team<br />

that is determined to make this<br />

franchise a success and provide an<br />

excellent service to <strong>the</strong> businesses in<br />

our area,” he asserts. “We operate 24<br />

hours a day, seven days a week, 365<br />

days a year – we are always on hand to<br />

provide assistance to our customers.”<br />

Left, Morton Connell, Sales Manager<br />

with Andy Jordan, who also tried his<br />

hand at <strong>the</strong> co-ordination game. Below<br />

(l-r) <strong>the</strong> Redditch team, Forklift truck<br />

builder Translift Bendi receiving a<br />

replacement autographed cap from<br />

Lyndsey Connell. Below Paul Perry from<br />

Allelys Heavy Haulage, being reassured<br />

that <strong>the</strong>re was still food, and <strong>the</strong><br />

barbeque was over <strong>the</strong>re. Bottom, <strong>the</strong><br />

two Andys posing for <strong>the</strong> press<br />

A Little Light Reading<br />

The <strong>Pirtek</strong> Fluid Transfer Solution catalogue runs to well over 800 pages,<br />

and contains more than 18,000 individual items. Almost a year in <strong>the</strong><br />

making, it is a publication of which we’re all tremendously proud.<br />

But we’re also aware that, with a look akin to War and Peace and a weight<br />

that is on a par with Simon Cowell’s wallet, it is not always <strong>the</strong> most<br />

convenient way to find <strong>the</strong> <strong>Pirtek</strong> product or service you require,<br />

particularly if you’re on <strong>the</strong> move.<br />

Which is why we’re about to launch a new, condensed version, a mini-me<br />

catalogue that is Kate Moss slim and which boasts a weight to match.<br />

To reserve your own <strong>Pirtek</strong> Fluid Transfer Solutions mini catalogue, please<br />

visit your local <strong>Pirtek</strong> Hose Centre.<br />

Quarter 4 2009


Mutually-Assured Expansion<br />

Born within <strong>the</strong> sound of Bow Bells<br />

in London’s East End by joint<br />

managing directors Tony Martin and<br />

Brian Day, Fiveways Municipal<br />

Vehicle Hire has expanded way<br />

beyond its Cockney roots. With a<br />

fleet of over 200 vehicles including<br />

rear and front-end loaders, refuse<br />

collection vehicles, hook and skip<br />

lifts that are offered for short term<br />

or contract hire on a national base,<br />

<strong>the</strong> company quickly outgrew its<br />

original base and subsequently<br />

moved to a new 0.8 hectare facility<br />

in Basildon that’s still growing.<br />

<strong>In</strong> addition to providing Fiveways<br />

with much-needed additional space,<br />

<strong>the</strong> relocation also brought <strong>the</strong>m<br />

closer to <strong>the</strong>ir preferred hydraulic<br />

hose replacement service provider<br />

from <strong>the</strong> outset, <strong>Pirtek</strong> Basildon.<br />

Fiveways employs five of its own<br />

field service engineers to provide<br />

response and repair times that are<br />

unrivalled in <strong>the</strong> municipal hire<br />

industry, with an average response<br />

for a road breakdown mirroring<br />

<strong>Pirtek</strong>’s “Anytime, Anywhere, ETA<br />

One hour” service promise. This is<br />

backed by a hydraulic hose<br />

replacement service provided by<br />

<strong>Pirtek</strong>’s nationwide network of 90+<br />

dedicated Hose Centres and coordinated<br />

through <strong>Pirtek</strong> Basildon.<br />

“Originally we were just given <strong>the</strong><br />

defective hoses to replace, but as<br />

trust in <strong>Pirtek</strong> has grown, we can<br />

now arrive at <strong>the</strong> depot and be<br />

simply instructed to examine and<br />

replace any defective component,”<br />

says <strong>Pirtek</strong> Basildon Mobile Sales<br />

and Service Technician Jon Bell.<br />

“That could be fouled hoses, worn<br />

PTO components or defective bin<br />

The<br />

Fiveways<br />

MOT bay and<br />

<strong>the</strong> newly<br />

fitted John<br />

Guest<br />

pneumatic<br />

system<br />

lifts and it often means getting into<br />

<strong>the</strong> vehicle – not <strong>the</strong> most hygienic<br />

job we do! As well as <strong>the</strong> regular<br />

service jobs, we do a lot of<br />

preventative maintenance work<br />

including <strong>the</strong> re-routing of hoses to<br />

prevent wear.”<br />

As a long time supplier, <strong>Pirtek</strong><br />

Basildon was recently given <strong>the</strong><br />

chance to pitch for <strong>the</strong> installation<br />

of a new workshop pneumatic air<br />

hose system. <strong>Pirtek</strong> Basildon not<br />

only proposed <strong>the</strong> most flexible<br />

installation but beat <strong>the</strong>ir three<br />

tender rivals on both price and<br />

installation time. Fiveways’ general<br />

manager Barry Abbott is clearly<br />

delighted with <strong>the</strong> new installation.<br />

“The John Guest system <strong>the</strong>y<br />

designed and installed operates at<br />

700 kPa (7 bar), which is perfect for<br />

all our air tools, jacks and <strong>the</strong> MOT<br />

test equipment. It means that all<br />

<strong>the</strong> working air hoses are reduced to<br />

just six metres, eliminating any<br />

potential safety hazards caused by<br />

trailing hoses,” he concludes. “We<br />

have built up a great working<br />

relationship with <strong>Pirtek</strong> Basildon.<br />

They are fast, efficient and totally<br />

reliable. They wouldn’t be working<br />

for Fiveways if <strong>the</strong>y weren’t.”<br />

Left Centre<br />

manager<br />

Colin May,<br />

MSST Jon Bell<br />

and Fiveways<br />

general<br />

manager<br />

Barry Abbott<br />

Right<br />

Jon Bell<br />

about to get<br />

into a<br />

Fiveways<br />

vehicle for<br />

some routine<br />

maintenance<br />

www.pirtek-europe.com


<strong>In</strong> <strong>the</strong> <strong>pipeline</strong><br />

11<br />

CUSTOMER<br />

SERVICES<br />

Feedback<br />

I work for "<strong>the</strong> water company" in Ipswich and today I needed various fittings<br />

quite urgently. I was working on <strong>the</strong> o<strong>the</strong>r side of town and called in to THREE<br />

o<strong>the</strong>r pipe fitting suppliers, two of which were very rude and <strong>the</strong> o<strong>the</strong>r ei<strong>the</strong>r<br />

did not want to know and was no help at all. These companies are all around<br />

<strong>the</strong> Sproughton Road area.<br />

I <strong>the</strong>n made my way to your depot on Wherstead Road (Ipswich) and what a<br />

difference. The young chap that served me, wish I had taken his name but I<br />

think he was <strong>the</strong> youngest person <strong>the</strong>re was absolutely brilliant. He<br />

understood what I was trying to achieve and briefly dissapeared behind <strong>the</strong><br />

maze of racking and produced with a smile exactly what I needed (several<br />

fittings actually). The o<strong>the</strong>r hose and fitting companies could really learn a lot<br />

from this young bloke, customer service 10/10.<br />

I have always had good service from <strong>Pirtek</strong> but this was really good and<br />

helped me through my day.<br />

Please pass on a big thank you.<br />

Thank You Very Much<br />

Pete Abbott<br />

The Kiwis are<br />

Coming<br />

Competition<br />

Congratulations to Mark White of Dresser-Rand,<br />

winner of <strong>the</strong> competition from our last edition<br />

of <strong>In</strong> <strong>the</strong> Pipeline.<br />

Mark correctly deduced that VXRacing team<br />

member and current British Touring Car<br />

Championship title holder Fabrizio Giovanardi,<br />

is indeed Italian. Mark received a full set of<br />

<strong>Pirtek</strong>/VXRacing clothing including a racing<br />

jacket, race shirt and baseball cap from John<br />

Hector of <strong>Pirtek</strong> Peterborough .<br />

This time around, we’re offering one lucky reader<br />

<strong>the</strong> chance to secure a coveted framed VXRacing<br />

race shirt signed by BTCC stars Fabrizio<br />

Giovanardi, Matt Neal and Andrew Jordan,<br />

toge<strong>the</strong>r with a VXRacing baseball cap for <strong>the</strong><br />

first five runners-up to correctly answer <strong>the</strong><br />

following question: On <strong>the</strong> <strong>Pirtek</strong> UK website’s<br />

homepage, <strong>the</strong>re is a photo of Licensee Kieron<br />

Sullivan. But which <strong>Pirtek</strong> Centre does he run?<br />

To enter, please email your answer to<br />

info@pirtek.co.uk. The winners will be drawn<br />

from <strong>the</strong> correct entries received. Closing date is<br />

11.12.09. For fur<strong>the</strong>r information, go to<br />

www.pirtek.co.uk or www.pirtek.ie.<br />

The Gillette Four Nations rugby<br />

league tournament is just a few<br />

weeks away, and <strong>the</strong> world-cup<br />

winning and <strong>Pirtek</strong>-sponsored<br />

Kiwis are coming to town.<br />

Running for almost a month, <strong>the</strong><br />

Four Nations championships will be<br />

covered by both <strong>the</strong> BBC and by<br />

Sky Sports, so <strong>the</strong>re’s no excuse<br />

for not seeing <strong>the</strong> mighty Kiwis,<br />

England, France and Australia in<br />

action.<br />

The event kicks off on 23 October at<br />

<strong>the</strong> Keepmoat Stadium in Doncaster<br />

with an opening match between<br />

England and France. The following<br />

day, <strong>the</strong> Kiwis get <strong>the</strong>ir campaign<br />

underway at The Stoop in<br />

Twickenham against long-time<br />

adversaries, Australia.<br />

Full details of fixtures, teams and<br />

tickets can be found at <strong>the</strong> official<br />

Gillette Four Nations website:<br />

www.gillette4nations.co.uk<br />

Congratulations, John Hector of <strong>Pirtek</strong> Peterborough,<br />

presenting Mark White with his prize<br />

SED<br />

Prizewinner Ian<br />

Canover from<br />

L Lynch (right)<br />

returned to<br />

Rockingham for<br />

<strong>the</strong> BTCC with<br />

his guest Simon<br />

Hodges<br />

Quarter 4 2009


<strong>In</strong> <strong>the</strong> <strong>pipeline</strong><br />

It's going to <strong>the</strong> wire...<br />

It has been a dramatic<br />

second half to <strong>the</strong> 2010<br />

racing season for <strong>the</strong><br />

<strong>Pirtek</strong>-backed cars in <strong>the</strong><br />

HiQ MSA British Touring<br />

Car Championship. Andrew<br />

Jordan swept back to <strong>the</strong><br />

top of <strong>the</strong> pack with a<br />

superb second place at<br />

Rockingham, while Fabrizio<br />

Giovanardi goes into <strong>the</strong><br />

final three races fighting<br />

for <strong>the</strong> overall title.<br />

After a seven-week mid-season<br />

break, <strong>the</strong> action resumed at<br />

Snetterton on 1/2 August for <strong>the</strong><br />

start of a daunting month. Through<br />

August, three race weekends and<br />

nine races kept everyone working flat<br />

out and it was a challenging time for<br />

<strong>the</strong> cars from VX Racing.<br />

"It's been a very hard second half to<br />

<strong>the</strong> season," said Andrew, as all <strong>the</strong><br />

Vauxhalls struggled to match <strong>the</strong><br />

speed of <strong>the</strong> Chevrolets and BMWs.<br />

"Our qualifying pace was very good at<br />

Snetterton, but it all slowed down a<br />

bit after that," he said. A fourth place<br />

in <strong>the</strong> final race at Snetterton was a<br />

decent result, but he was<br />

disappointed to leave Knockhill a<br />

fortnight later with only two seventh<br />

places.<br />

Then, at Silverstone, it was only<br />

Andrew's uncanny car control on a<br />

slippery track that earned him a sixth<br />

place on a weekend when all <strong>the</strong><br />

Vauxhalls lacked straight-line speed.<br />

Giovanardi and Matt Neal had a tough<br />

time, just like Andrew, and in <strong>the</strong> dry<br />

<strong>the</strong>y were not able to challenge for<br />

<strong>the</strong> podium.<br />

"Knockhill and Silverstone were<br />

tough weekends but I've learnt a lot,"<br />

said Andrew. "Fabrizio and Matt have<br />

been struggling as well and it has<br />

been a good learning experience to<br />

see how <strong>the</strong>y react to it. They don’t<br />

let it get <strong>the</strong>m down, because <strong>the</strong>y<br />

know <strong>the</strong>y are good. I've watched how<br />

Fabrizio can drive through a bad car<br />

and still get <strong>the</strong> results. The car is<br />

quite hard on its front tyres and it has<br />

been about tyre management in <strong>the</strong><br />

races."<br />

However, at Rockingham in <strong>the</strong> most<br />

recent races, Andrew was able to<br />

lead <strong>the</strong> race and challenge for his<br />

debut BTCC win before finishing<br />

second in <strong>the</strong> third race of <strong>the</strong> day.<br />

"The car was <strong>the</strong> best it had been all<br />

day in <strong>the</strong> last race," said Andrew.<br />

"When I got past <strong>the</strong> Ford Focus of<br />

Tom Chilton to take <strong>the</strong> lead I built up<br />

a nice gap, but <strong>the</strong>n I saw Stephen<br />

Jelley in <strong>the</strong> BMW get through to<br />

second and I knew it was going to be<br />

hard. He did a good move on me at<br />

Deene. I was having trouble getting<br />

<strong>the</strong> car stopped and he just pushed<br />

me out wide. Then I had to defend<br />

second from Colin Turkington in <strong>the</strong><br />

o<strong>the</strong>r BMW. I'm a bit disappointed<br />

with second place in <strong>the</strong> last race,<br />

because I thought I could have won it.<br />

But it was a good race and it was<br />

great to be back on <strong>the</strong> overall BTCC<br />

podium." Having led for several laps,<br />

it was also great television coverage<br />

for <strong>the</strong> <strong>Pirtek</strong>-backed Vauxhall<br />

Vectra.<br />

While Neal has had a fairly tough time<br />

this season, Giovanardi has used all<br />

his touring car experience to great<br />

effect to keep himself in <strong>the</strong> running<br />

for a second BTCC crown. Now, with<br />

just Brands Hatch (3/4 October) left<br />

to come, <strong>the</strong> Italian ace is just 13<br />

points down on BMW racer Colin<br />

Turkington heading into what could<br />

be his final BTCC weekend – for <strong>the</strong><br />

time being, at least.<br />

Andrew meanwhile, would love to<br />

wrap up his season with a win on <strong>the</strong><br />

daunting Grand Prix circuit at Brands<br />

Hatch, but he also accepts that he<br />

will need to play a supporting role to<br />

Giovanardi's title bid if <strong>the</strong> situation<br />

dictates.<br />

"I'd hoped to have had a couple of<br />

wins by now, and I'd love to get a win<br />

at Brands. But <strong>the</strong> Chevrolets and<br />

BMWs have picked <strong>the</strong>ir pace up a<br />

lot," said Andrew. "We've not had <strong>the</strong><br />

results I wanted, but I've proved that<br />

I can match <strong>the</strong> pace of Fabrizio and<br />

Matt and I've learnt a huge amount of<br />

race craft. From that point of view,<br />

it’s been a good year but I wanted<br />

more in terms of race results. I've<br />

gained a lot of confidence from<br />

knowing that I can run on <strong>the</strong>ir pace."<br />

Already, Andrew is thinking about<br />

next season and is determined to put<br />

this year's experience to good use.<br />

"What I really want to do is build on<br />

<strong>the</strong> experience I've gained this year<br />

and go into 2010 and win races."<br />

UK 0800 38 24 38 ROI 1800 74 78 35<br />

www.pirtek-europe.com

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