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eringaprojectin<strong>the</strong>Svalbardareaof<br />

Norway, where a satellite reception station<br />

stands. (Editor’s note: The cover<br />

story of our Spring 2007 issue was a<br />

report from Svalbard.)<br />

<strong>Planet</strong> <strong>Action</strong> is also paying attentiontoprojectsthatrelateglobal<br />

warmingtoahumanheal<strong>the</strong>lement.<br />

Forexample,weareaccompanyinga<br />

projectinSenegalthatismonitoring<br />

environment and early warning systems<br />

about vector-borne diseases such<br />

asDengueFeverorRiftValleyFever.<br />

Asano<strong>the</strong>rexample,asmallNGO<br />

came to us to get support to study <strong>the</strong><br />

changesinvegetationinMadagascar,<br />

dueto<strong>the</strong>appearanceofinvasiveplants<br />

that may relate to climate change. (See<br />

on page 31.) All <strong>the</strong>se are reference<br />

projects, which we are working<br />

withnowinordertoseehowbestwe<br />

cansupport<strong>the</strong>m,whatkindofdata<br />

<strong>the</strong>y need, and how we can provide<br />

<strong>the</strong>m with useful scientific support. For<br />

this scientific support, we have engaged<br />

talkswith<strong>the</strong>USGSandFrance’sIRD<br />

(Institut de Recherche pour le Développement).<br />

In order for <strong>Planet</strong> <strong>Action</strong><br />

to scale up, we plan to launch an<br />

international call for projects in 2008,<br />

according to criteria and qualification<br />

processes that we will have fine-tuned<br />

during this early phase.<br />

YOO Howwillyouselect<strong>the</strong>seprojects?<br />

BUCHWALTER I don’t think it is<br />

appropriatetospeakofaselection<br />

process.Theintentionhereistosetup<br />

averyopensupportprotocolwithclear<br />

andsimplequalificationcriteria.Asyou<br />

would easily understand, in this matter<br />

<strong>the</strong> more projects <strong>the</strong> better. This being<br />

said,wehavelimitedmeansand,as<br />

astart,weplantosupport<strong>the</strong>mona<br />

first-come, first-served basis. This is<br />

ano<strong>the</strong>r reason why partnerships and<br />

extra funding are needed to expand<br />

progressively <strong>the</strong> scope of projects as<br />

much as possible and gain momentum.<br />

YOO What would <strong>the</strong>se qualification<br />

criteria be?<br />

BUCHWALTER Well, to qualify for<br />

support from <strong>Planet</strong> <strong>Action</strong>, <strong>the</strong> projects<br />

will have to address one of <strong>the</strong> following<br />

five fields: water resources and hydrology,<br />

ice and snow cover, drought and<br />

desertification, human issues and coping<br />

strategies,oragricultureandforestry.<br />

Theprojectteamsareexpectedtobe<br />

international and to have at least one<br />

representative from <strong>the</strong> country where <strong>the</strong><br />

project takes place. The projects should<br />

have a scientific dimension, of course, but<br />

should encompass a proposal or recommendationforaction,inordertocope<br />

with <strong>the</strong> human impact of <strong>the</strong>ir findings.<br />

We would like <strong>the</strong> projects to have supportfromauniversityoraresearchlabto<br />

ensure <strong>the</strong>ir scientific validity.<br />

Therewillnotbesubsidiaryrelationshipsin<strong>Planet</strong><strong>Action</strong>,meaningthatif<br />

<strong>the</strong>reisalreadyasupportprogramfor<br />

which<strong>the</strong>projectqualifiesthatwould<br />

provideasimilarsupportto<strong>the</strong>project<br />

as <strong>the</strong> <strong>Planet</strong> <strong>Action</strong> one, <strong>the</strong>n our<br />

support would not replace <strong>the</strong> original<br />

supportprogram.Thesecriteriawillbe<br />

finalized toge<strong>the</strong>r with our partners.<br />

YOO Whyareyoudoingthis?<br />

BUCHWALTER AsImentionedbefore,<br />

thisisamatterofcorporateresponsibilityforus.Somuchsothat,toge<strong>the</strong>rwith<br />

launching <strong>the</strong> <strong>Planet</strong> <strong>Action</strong> initiative,<br />

we are in <strong>the</strong> process of initializing a<br />

“Carbon Plan” within Spot Image to<br />

evaluateandcompensateourcarbon<br />

imprint.And<strong>the</strong>reareacoupleofo<strong>the</strong>r<br />

reasons.Weseehereanopportunity<br />

to add value to our archives, which are<br />

quite under-used, given <strong>the</strong>ir huge potential.<br />

Fur<strong>the</strong>rmore, <strong>Planet</strong> <strong>Action</strong> is a way<br />

forustoreinforceourexistingpartnerships.<br />

I’m thinking here of our Direct<br />

Receiving Stations (DRS) network,<br />

which spreads all over <strong>the</strong> world. Should<br />

<strong>the</strong>y wish to, <strong>the</strong> DRS can be at <strong>the</strong> forefront<br />

of local initiatives to help assess<br />

<strong>the</strong> climate change impact in <strong>the</strong>ir region<br />

and to stimulate coping and adapting<br />

strategies within <strong>the</strong> population.<br />

Lastbutnotleast,we’dbehappyto<br />

see<strong>Planet</strong><strong>Action</strong>asawaytostartand<br />

grow new partnerships, within and<br />

beyond our industry, because we think<br />

thatourbusiness,aswellasclimate<br />

change, is at a turning point and that<br />

extended partnerships will be part of<br />

<strong>the</strong>solutions.Itmayverywellbethat<br />

<strong>Planet</strong> <strong>Action</strong> teaches us new ways of<br />

doingbusiness,bringsinanewbusinessculturetoSpotImageandreaches<br />

outtonewconstituencies.<br />

YOO Wherewill<strong>the</strong>fundingcome<br />

from?<br />

BUCHWALTER Firstfrom<strong>the</strong>various<strong>Planet</strong><strong>Action</strong>partnersthatwill<br />

contribute ei<strong>the</strong>r in cash or in kind to<br />

fund<strong>the</strong>Internetplatform,<strong>the</strong>communication<br />

and education actions, and<br />

coordination.Next,<strong>the</strong>intentionisto<br />

setupafoundation,possiblyin2008,<br />

whichwillbecome<strong>the</strong>propervehicle<br />

toreceivemoresignificantfunding<br />

from corporations, organizations and<br />

o<strong>the</strong>r foundations, and to extend support<br />

to o<strong>the</strong>r related projects.<br />

6<br />

IMAGING NOTES SUMMER 2007 // WWW.IMAGINGNOTES.COM

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