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eringaprojectin<strong>the</strong>Svalbardareaof<br />
Norway, where a satellite reception station<br />
stands. (Editor’s note: The cover<br />
story of our Spring 2007 issue was a<br />
report from Svalbard.)<br />
<strong>Planet</strong> <strong>Action</strong> is also paying attentiontoprojectsthatrelateglobal<br />
warmingtoahumanheal<strong>the</strong>lement.<br />
Forexample,weareaccompanyinga<br />
projectinSenegalthatismonitoring<br />
environment and early warning systems<br />
about vector-borne diseases such<br />
asDengueFeverorRiftValleyFever.<br />
Asano<strong>the</strong>rexample,asmallNGO<br />
came to us to get support to study <strong>the</strong><br />
changesinvegetationinMadagascar,<br />
dueto<strong>the</strong>appearanceofinvasiveplants<br />
that may relate to climate change. (See<br />
on page 31.) All <strong>the</strong>se are reference<br />
projects, which we are working<br />
withnowinordertoseehowbestwe<br />
cansupport<strong>the</strong>m,whatkindofdata<br />
<strong>the</strong>y need, and how we can provide<br />
<strong>the</strong>m with useful scientific support. For<br />
this scientific support, we have engaged<br />
talkswith<strong>the</strong>USGSandFrance’sIRD<br />
(Institut de Recherche pour le Développement).<br />
In order for <strong>Planet</strong> <strong>Action</strong><br />
to scale up, we plan to launch an<br />
international call for projects in 2008,<br />
according to criteria and qualification<br />
processes that we will have fine-tuned<br />
during this early phase.<br />
YOO Howwillyouselect<strong>the</strong>seprojects?<br />
BUCHWALTER I don’t think it is<br />
appropriatetospeakofaselection<br />
process.Theintentionhereistosetup<br />
averyopensupportprotocolwithclear<br />
andsimplequalificationcriteria.Asyou<br />
would easily understand, in this matter<br />
<strong>the</strong> more projects <strong>the</strong> better. This being<br />
said,wehavelimitedmeansand,as<br />
astart,weplantosupport<strong>the</strong>mona<br />
first-come, first-served basis. This is<br />
ano<strong>the</strong>r reason why partnerships and<br />
extra funding are needed to expand<br />
progressively <strong>the</strong> scope of projects as<br />
much as possible and gain momentum.<br />
YOO What would <strong>the</strong>se qualification<br />
criteria be?<br />
BUCHWALTER Well, to qualify for<br />
support from <strong>Planet</strong> <strong>Action</strong>, <strong>the</strong> projects<br />
will have to address one of <strong>the</strong> following<br />
five fields: water resources and hydrology,<br />
ice and snow cover, drought and<br />
desertification, human issues and coping<br />
strategies,oragricultureandforestry.<br />
Theprojectteamsareexpectedtobe<br />
international and to have at least one<br />
representative from <strong>the</strong> country where <strong>the</strong><br />
project takes place. The projects should<br />
have a scientific dimension, of course, but<br />
should encompass a proposal or recommendationforaction,inordertocope<br />
with <strong>the</strong> human impact of <strong>the</strong>ir findings.<br />
We would like <strong>the</strong> projects to have supportfromauniversityoraresearchlabto<br />
ensure <strong>the</strong>ir scientific validity.<br />
Therewillnotbesubsidiaryrelationshipsin<strong>Planet</strong><strong>Action</strong>,meaningthatif<br />
<strong>the</strong>reisalreadyasupportprogramfor<br />
which<strong>the</strong>projectqualifiesthatwould<br />
provideasimilarsupportto<strong>the</strong>project<br />
as <strong>the</strong> <strong>Planet</strong> <strong>Action</strong> one, <strong>the</strong>n our<br />
support would not replace <strong>the</strong> original<br />
supportprogram.Thesecriteriawillbe<br />
finalized toge<strong>the</strong>r with our partners.<br />
YOO Whyareyoudoingthis?<br />
BUCHWALTER AsImentionedbefore,<br />
thisisamatterofcorporateresponsibilityforus.Somuchsothat,toge<strong>the</strong>rwith<br />
launching <strong>the</strong> <strong>Planet</strong> <strong>Action</strong> initiative,<br />
we are in <strong>the</strong> process of initializing a<br />
“Carbon Plan” within Spot Image to<br />
evaluateandcompensateourcarbon<br />
imprint.And<strong>the</strong>reareacoupleofo<strong>the</strong>r<br />
reasons.Weseehereanopportunity<br />
to add value to our archives, which are<br />
quite under-used, given <strong>the</strong>ir huge potential.<br />
Fur<strong>the</strong>rmore, <strong>Planet</strong> <strong>Action</strong> is a way<br />
forustoreinforceourexistingpartnerships.<br />
I’m thinking here of our Direct<br />
Receiving Stations (DRS) network,<br />
which spreads all over <strong>the</strong> world. Should<br />
<strong>the</strong>y wish to, <strong>the</strong> DRS can be at <strong>the</strong> forefront<br />
of local initiatives to help assess<br />
<strong>the</strong> climate change impact in <strong>the</strong>ir region<br />
and to stimulate coping and adapting<br />
strategies within <strong>the</strong> population.<br />
Lastbutnotleast,we’dbehappyto<br />
see<strong>Planet</strong><strong>Action</strong>asawaytostartand<br />
grow new partnerships, within and<br />
beyond our industry, because we think<br />
thatourbusiness,aswellasclimate<br />
change, is at a turning point and that<br />
extended partnerships will be part of<br />
<strong>the</strong>solutions.Itmayverywellbethat<br />
<strong>Planet</strong> <strong>Action</strong> teaches us new ways of<br />
doingbusiness,bringsinanewbusinessculturetoSpotImageandreaches<br />
outtonewconstituencies.<br />
YOO Wherewill<strong>the</strong>fundingcome<br />
from?<br />
BUCHWALTER Firstfrom<strong>the</strong>various<strong>Planet</strong><strong>Action</strong>partnersthatwill<br />
contribute ei<strong>the</strong>r in cash or in kind to<br />
fund<strong>the</strong>Internetplatform,<strong>the</strong>communication<br />
and education actions, and<br />
coordination.Next,<strong>the</strong>intentionisto<br />
setupafoundation,possiblyin2008,<br />
whichwillbecome<strong>the</strong>propervehicle<br />
toreceivemoresignificantfunding<br />
from corporations, organizations and<br />
o<strong>the</strong>r foundations, and to extend support<br />
to o<strong>the</strong>r related projects.<br />
6<br />
IMAGING NOTES SUMMER 2007 // WWW.IMAGINGNOTES.COM