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A Papal Mass on Sacred Ground - PLSN.com

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A Balancing Act 411<br />

To ensure that the ph<strong>on</strong>e keeps ringing,<br />

All Access tries to stay ahead of the<br />

curve <strong>on</strong> custom TV set design trends,<br />

without aband<strong>on</strong>ing its basis in off-theshelf<br />

rentals or its c<strong>on</strong>cert touring business.<br />

“One of the great things about our<br />

rental operati<strong>on</strong> is we see the demand,<br />

the way the trends are moving, and we<br />

try to fill that demand and build rental<br />

stock for some of these more lucrative<br />

custom jobs,” Hughes says. “We’ve always<br />

had an 80 percent outlook. We can<br />

provide 80 percent of your rental equipment<br />

off the shelf, and 20 percent custom<br />

equipment to give you your specific<br />

creative individual look. So in the world<br />

of seating, for <strong>on</strong>e example, that means<br />

we build angle decks to interface with<br />

our inventory and it’s a facetted system<br />

— not really round, but straight-turn/<br />

straight-turn. We’ve amassed quite a bit<br />

of rental stock with these pieces.”<br />

The <strong>com</strong>pany added a swing shift to<br />

its manufacturing facility for two m<strong>on</strong>ths<br />

to fabricate nothing but rental equipment<br />

in anticipati<strong>on</strong> of further demand.<br />

But that’s not to say that all this televisi<strong>on</strong><br />

work is going to the <strong>com</strong>pany’s head. The<br />

c<strong>on</strong>cert business remains the <strong>com</strong>pany’s<br />

bread and butter. And c<strong>on</strong>cert tours, of<br />

course, can be every bit as demanding as<br />

a hit TV show. A recent case in point: the<br />

wildly successful Hannah M<strong>on</strong>tana/Miley<br />

Cyrus Best of Both Worlds tour, which<br />

Hughes described as “having gotten my<br />

ass kicked by a 14-year-old girl.”<br />

“We’ve adopted our c<strong>on</strong>cert industry<br />

standard to the televisi<strong>on</strong><br />

world, and it has been a good fit.”<br />

— Bob Hughes,<br />

vice president, All Access<br />

The multi-level set for American Gladiators amounted to an arena within an arena.<br />

Ad info:http:// www.plsn.<strong>com</strong>/instant-info<br />

2008 JUNE <strong>PLSN</strong><br />

37

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