A Papal Mass on Sacred Ground - PLSN.com
A Papal Mass on Sacred Ground - PLSN.com
A Papal Mass on Sacred Ground - PLSN.com
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A Balancing Act 411<br />
To ensure that the ph<strong>on</strong>e keeps ringing,<br />
All Access tries to stay ahead of the<br />
curve <strong>on</strong> custom TV set design trends,<br />
without aband<strong>on</strong>ing its basis in off-theshelf<br />
rentals or its c<strong>on</strong>cert touring business.<br />
“One of the great things about our<br />
rental operati<strong>on</strong> is we see the demand,<br />
the way the trends are moving, and we<br />
try to fill that demand and build rental<br />
stock for some of these more lucrative<br />
custom jobs,” Hughes says. “We’ve always<br />
had an 80 percent outlook. We can<br />
provide 80 percent of your rental equipment<br />
off the shelf, and 20 percent custom<br />
equipment to give you your specific<br />
creative individual look. So in the world<br />
of seating, for <strong>on</strong>e example, that means<br />
we build angle decks to interface with<br />
our inventory and it’s a facetted system<br />
— not really round, but straight-turn/<br />
straight-turn. We’ve amassed quite a bit<br />
of rental stock with these pieces.”<br />
The <strong>com</strong>pany added a swing shift to<br />
its manufacturing facility for two m<strong>on</strong>ths<br />
to fabricate nothing but rental equipment<br />
in anticipati<strong>on</strong> of further demand.<br />
But that’s not to say that all this televisi<strong>on</strong><br />
work is going to the <strong>com</strong>pany’s head. The<br />
c<strong>on</strong>cert business remains the <strong>com</strong>pany’s<br />
bread and butter. And c<strong>on</strong>cert tours, of<br />
course, can be every bit as demanding as<br />
a hit TV show. A recent case in point: the<br />
wildly successful Hannah M<strong>on</strong>tana/Miley<br />
Cyrus Best of Both Worlds tour, which<br />
Hughes described as “having gotten my<br />
ass kicked by a 14-year-old girl.”<br />
“We’ve adopted our c<strong>on</strong>cert industry<br />
standard to the televisi<strong>on</strong><br />
world, and it has been a good fit.”<br />
— Bob Hughes,<br />
vice president, All Access<br />
The multi-level set for American Gladiators amounted to an arena within an arena.<br />
Ad info:http:// www.plsn.<strong>com</strong>/instant-info<br />
2008 JUNE <strong>PLSN</strong><br />
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