Polymath Consulting Private Label Cards - Polymath Consultancy

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Putting Private Label Into Practice • Our current understanding is that Private Label and Scheme branded cards cannot be mixed on the same BIN i.e. A separate BIN is required for private label programs • Transactions pass through the acquirer as if they were Visa/MasterCard therefore the acquirer does not have to be formally notified, unless bilateral agreements are put in place • For online transactions although the transaction passes through as any normal Visa/MasterCard consumers if they are selecting from a drop down ‘card type’ box must be able to select the private label card as an option. • Processors need to have the merchant ID in order to ‘white list’ transactions coming from the merchants that are part of the Private Label acceptance network. • Mastercard fees are fixed per transaction with no volume discounts • A brand partner is enabled to negotiate agreements with the Issuer and Acquirer to incluence the interchange (influencing MSC fees) and if the brand is also the merchant there is scope to make individual arrangements with regards to settlement. • The brand can also hold the subject to sufficient funds for settlement at all times – negotiations required with BIN sponsor as to this exact level – don’t understand this statement • It is possible for Paypass to be licensed for use on a private label products 6 Polymath Consulting
Prepay Technologies • First Hybrid Gift Card programme (closed loop & restricted access network) • Launched UK 2006 • Programme is redeemed in Ticketmaster & over 70 ticket centres in the UK • Distribution: in store, on line, B2B & via 3rd party retail outlets including Sainsbury’s, WHSmith, Clinton Cards, ASDA, Shell, Borders, Argos to name a few & corporate distribution • Recent launches in ROI, Finland, Norway, Germany, Australia, NZ. Denmark & Netherlands to launch Q1 2012. 7 Polymath Consulting
Page 1 and 2: Polymath Consulting Private Label C
Page 3 and 4: What is the Potential • Polymath
Page 5: Overview of Private Label Card Requ
Page 9 and 10: Prepay Technologies • Other progr
Page 11 and 12: Store Financial Client • Horticul
Page 13 and 14: Sodexo • The Azure card was launc
Page 15 and 16: Al Ahli Bank • Ahli United Bank (
Page 17: David Parker davidparker@polymathco

Polymath Consulting Private Label Cards - Polymath Consultancy

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