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Maximillian Wiedemann
How can I make a billion?
Being one of London’s new shooting stars, Max Wiedemann does not follow the slogan: “Get
rich or die trying”. Once working in the advertisement world, he was trained to know what
people want. Taking the turn to become an artist, he seems to have switched sides. Despite
this, the power of the written word and the language of seduction are still an important
part of his work. Glamour Models, symbols of prosperity and catchy rhetoric fill his screen
prints and canvases. - But wait …
the models seem to melt, the slogans are turned around. - What does the artist want to
say? “Don´t think - Just look”
Maximillian Wiedemann - bringing High Fashion to Fine Art (Article in Fashion Mag)
Maximillian Wiedemann takes high end fashion magazines and distorts and ingeniously manipulates
their titles, making Vanity Fair; Vanity Unfair and Hello!; Hell! simultaneously playing
with cover lines on magazine front covers, ‘Closer to God in heels’ which is an obvious
attempt to look at the way in which we value and almost worship fashion, beauty and
sex. Wiedemann states he sees himself as a ‘camera lens for celebrities’ and documents the
habitat that surrounds us in the twenty first century, so people can also see what goes on
in today’s society of celebrity culture.
Wiedemann’s work is highly influenced by fashion and sex, in fact names Prada and Vogue as
his main influences alongside Haring and Basquiat of the art world. And it was Karl Lagerfeld
who introduced Max to the Editor of French Vogue at a restaurant in Paris, when Karl
Lagerfeld bought a painting, hence thrusting Maximillian into the art spotlight.
After being commissioned by VH1 for a series of paintings of Leona Lewis, Miley Cyrus and
others Max Wiedemann has launched an Art-Vertising Company specializing in his provocative
imagery of women that has come under fire from hated gossip blogger Perez Hilton.
The type of ArtVertising project Edwards Wiedemann will work on is like the recent commission
by music channel, VH1 to paint portraits of Leona Lewis, Miley Cyrus which Max was
paid $30,000 to do so. He also painted portraits of Jordan Sparks, Adele, and Kelly Clarkson
for the VH1 Diva’s campaign which was shown on major billboards on Sunset Boulevard and
Rodeo Drive in Los Angeles. He also had his Diva advert collection plastered all over bus
shelters in Manhattan, with his trademark signature on each one. This then sparked up
controversy with hated gossip blogger Perez Hilton, who accused Wiedermann of photo shopping
the paintings, which Wiedermann strongly denied.
Cleverly Maximillian Wiedemann has reversed what made Andy Warhol super famous in the 60’s,
by taking art and placing it in advertisements, rather than taking every day objects and
turning them in iconic paintings. ‘I love to combine street context with fashion and
luxury, I always felt that was a powerful combination as the rawness of Street art and
hip hop creates an edge n the high end fashion world and luxury market’, he states. Wiedemann
is, by this, shaping the future of how we view popular culture today.
As Maximillian Wiedemann has such an innate interest in communicating fine art as a form
of advertising and projecting this into the mass media, he has set up an ‘Artvertising’
company with famous art & fashion photographer Kirk Edwards, to bring art into the world of
advertising and marketing and to provide brands the association that comes with it.