Review Full T.O.C. - PR News
Review Full T.O.C. - PR News
Review Full T.O.C. - PR News
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Video Marketing: The Ultimate Guide to the Future of Storytelling — by Kent Lewis.............................................221<br />
Strategies for Enhancing <strong>PR</strong> Initiatives with Mobile Video — by Miguel A. Cano..................................................225<br />
Video and SEO: A Plkace Where Powerful <strong>PR</strong> Strategies Converge — by Justin Handley.....................................228<br />
Chapter 10. Media & Influencer Relations...........................................232<br />
How Social Media is Changing the Media Relations Landscape — by Stephen Hunton..........................................234<br />
5 Ways to Navigate The New Media Relations Paradigm — by Kathleen Boylan..................................................237<br />
The Easy Way to Effective Influencer Identification — by Eric Koefoot and Chris Bolster.......................................239<br />
How <strong>PR</strong> Pros Should Work With Journalists in New Beats — by <strong>PR</strong> <strong>News</strong> Editors..............................................243<br />
Keeping Your Clients in the <strong>News</strong>—Sans any <strong>News</strong> — by Lydia Howard.............................................................245<br />
11 Media Relations Tips from HuffPo’s Nate Hindman — by <strong>PR</strong> <strong>News</strong> Editors.....................................................248<br />
5 Tips for Exceeding Journalists Expectations — by <strong>PR</strong> <strong>News</strong> Editors................................................................250<br />
Media Watch: Journalists Demand More Visuals — by <strong>PR</strong> <strong>News</strong> Editors...........................................................251<br />
6 Reasons Why Grammar Still Matters in the Digital Age — by Andrew Hindes..................................................253<br />
7 Tips for Communicating With Journalists via LinkedIn — by <strong>PR</strong> <strong>News</strong> Editors..................................................254<br />
Chapter 11. Crisis Communications...................................................256<br />
Cultivate Communities Now to Mitigate a Crisis Later — by <strong>PR</strong> <strong>News</strong> Editors....................................................258<br />
5 Tips For When a Social Media Crisis Strikes on a Weekend — by <strong>PR</strong> <strong>News</strong> Editors..........................................260<br />
10 Tips on How to Handle a Crisis on Twitter — by <strong>PR</strong> <strong>News</strong> Editors.................................................................261<br />
Making Sure Social Media is Your Ally in a Crisis — by Andy Castagnola and Dustin Hoffman...............................263<br />
Social Media is Another Way Of Saying ‘Crisis Communication’ — by Karen Masullo............................................266<br />
When a Story Goes Viral, It’s More than Just Numbers — by Beth Schlesinger..................................................270<br />
Chapter 12. Public Affairs.................................................................272<br />
Key <strong>PR</strong> Takeaways from the First ‘Social’ Election — by Jennifer A. Moire..........................................................274<br />
How Social Media Can Help Sway the Public’s Decisions — by Bill Paulos and Todd Wolfenarger...........................278<br />
Harnessing Social Media in Muncipal Communications — by Rachel R. Hawley...................................................281<br />
How to Use Twitter in Political Campaigns — by Marshall Maher.......................................................................285<br />
How to Prep a Leader to Deal With a Hostile Audience — by <strong>PR</strong> <strong>News</strong> Editors...................................................289<br />
#pinkslime in the Spotlight: Hashtags Take Center Stage — by <strong>PR</strong> <strong>News</strong> Editors................................................292<br />
Chapter 13. Customer Service and Brand Management.......................296<br />
Customer-Produced Testimonials Can Beat Ads in Effectiveness — by <strong>PR</strong> <strong>News</strong> Editors......................................298<br />
10 Ways to Energize Employee Bloggers and Boost Your Brand — by Maggie Scott and Michael McManus...........301<br />
Understanding and Preventing Brandjacking in Social Media — by Tina McCorkindale, Ph.D. & Marcia W. DiStaso, Ph.D.....304<br />
How <strong>PR</strong> Can Forge Peaceful Coexistence With Wikipedia — by <strong>PR</strong> <strong>News</strong> Editors................................................308<br />
Digital Watch: Editing Wikipedia Posts a ‘Sticky’ Business — by <strong>PR</strong> <strong>News</strong> Editors...............................................311<br />
How to Match Celebrities with Your Brand’s Personality — by Deborah Sierchio..................................................312<br />
6 ® <strong>PR</strong> <strong>News</strong>
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