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San Diego River FY 2009-2010 WURMP Annual Report Appendices

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<strong>San</strong> <strong>Diego</strong> <strong>River</strong> <strong>WURMP</strong> <strong>Annual</strong> <strong>Report</strong> Appendix A-20<br />

HIGH PRIORITY WATER QUALITY PROBLEM(S) ADDRESSED<br />

• Bacteria<br />

CONSISTENCY WITH THE COLLECTIVE WATERSHED STRATEGY<br />

Both the City’s Strategic Plan for Watershed Activity Implementation and the Collective<br />

Watershed Strategy for the <strong>San</strong> <strong>Diego</strong> <strong>River</strong> WMA identify bacteria as a high priority<br />

water quality problem throughout the <strong>San</strong> <strong>Diego</strong> <strong>River</strong> WMA, and recommend<br />

implementing load reduction/source abatement activities to address it. Sponsorship of<br />

Coastal Cleanup Day will result in load reduction of trash and debris directly and of<br />

bacteria indirectly.<br />

EFFECTIVENESS ASSESSMENT<br />

Watershed: <strong>San</strong> <strong>Diego</strong> <strong>River</strong><br />

SDCK COASTAL CLEANUP DAY SPONSORSHIP<br />

Assess the Efficiency and Effectiveness of Sponsoring SDKC’s Cleanup Efforts<br />

to Remove Litter from Public Areas and Waterways<br />

Management<br />

Questions<br />

• What is the load reduction associated with sponsorship?<br />

• What is the efficiency of trash cleanup? ($/person or $/pound collected)<br />

Targeted Measurable<br />

Outcome(s)<br />

Achieve load reduction due to reduction of trash due to trash cleanup<br />

sponsorship<br />

Assessment Method(s)<br />

• Tabulation (e.g., number of participants)<br />

• Quantification (e.g., pounds of trash collected)<br />

Pounds of trash removed (Outcome Level 4)<br />

4,280 lbs<br />

Pounds of trash recycled (Outcome Level 4)<br />

0 lbs<br />

Total pounds of trash removed (Outcome Level 4)<br />

4,280 lbs<br />

Number of participants (Outcome Level 1) 70<br />

Data Recorded<br />

Amount of money spent on cleanups for all six watersheds<br />

(Outcome Level 1)<br />

$30,000<br />

Estimated Amount of money spent on cleanups for the <strong>San</strong><br />

<strong>Diego</strong> <strong>River</strong> watershed management area (Outcome Level $5,000*<br />

1)<br />

Activity Efficiency (Total Cost/ Total Pounds of Trash<br />

Removed and Recycled)<br />

$1.17/lbs<br />

*Calculated by dividing total sponsorship cost by six watersheds.<br />

Objectives<br />

The goal of this assessment is to determine the effectiveness and efficiency of trash<br />

cleanup days for actively reducing pollutant load.<br />

Analysis and Results<br />

The event’s debris removal was tracked using data cards provided by the Ocean<br />

Conservancy; 70 participants removed 4,280 pounds of trash and debris. The average<br />

estimated sponsorship cost was $5,000 per watershed ($30,000/6 watersheds); thus,<br />

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