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Mannequin - Projection Screens

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Virtual<br />

<strong>Mannequin</strong><br />

From the C-Instore Immersive Experience Platform<br />

The Virtual <strong>Mannequin</strong> enables<br />

businesses to communicate consistent<br />

messages at multiple locations using<br />

pre-prepared information about the<br />

location, or specific processes and<br />

instructions for customer guidance,<br />

promotions, safety and security.<br />

A projection based display<br />

system taking the form<br />

of an actual person or<br />

character and using<br />

pre-recorded content.<br />

Celebrity, Sports Star, Security Guard ...<br />

The Virtual <strong>Mannequin</strong> system acts as a powerful and<br />

engaging sales, promotional and information tool.<br />

The ‘hologram’ can be anybody – celebrity, sports star,<br />

security guard or any other person or character the<br />

customer chooses, creating a unique and distinctive<br />

way to promote products and communicate information.<br />

Just imagine having your favourite celebrity promoting<br />

your latest merchandise and offers!


Powerful and Engaging<br />

The Virtual <strong>Mannequin</strong> is a projection based display system<br />

which takes the form of an actual person or character,<br />

using specifically made cut out and content creation.<br />

Businesses simply choose ‘who’ they would like to<br />

communicate a particular message for them and<br />

then record the message they’d like to deliver.<br />

Interact directly with customers<br />

Within the Virtual <strong>Mannequin</strong> is our Video Analytics,<br />

Immersive Experience Platform (IEP) tool which enables<br />

businesses to monitor and alert staff to multiple pre-defined<br />

events. These include foot-flow counts, gender recognition,<br />

age recognition and much more, enabling greater<br />

interaction with sales and marketing, and improved<br />

compliance with security measures.<br />

Key benefits<br />

• Ensure a consistent message<br />

is delivered to your audience<br />

• Improve customer service<br />

• Re-deploy headcount<br />

• Grab the attention of passers-by<br />

• Enhance the consumer/shopping<br />

experience<br />

• Create a point of differentiation<br />

vs. your competitors<br />

Virtual mannequins complement<br />

many environments<br />

• Fashion Stores: Create personal messages from<br />

the latest celebrity that is endorsing your brand<br />

• Grocery Stores: Communicate key messages<br />

such as ‘deals of the week’<br />

• Airports: Deliver instructions to prepare for security<br />

or messages during queuing lines<br />

• Museums: Deliver information about artefacts or history<br />

• Events: Attract attention to your trade show stand<br />

• Shopping Malls: Provide shoppers with information or directions<br />

• Theme Parks: Provide visitor information on height restrictions,<br />

safety or queuing times<br />

• Theatres: Re-deploy headcount by creating ‘virtual ushers’<br />

Retail stores, airports, offices, shopping malls<br />

and public buildings all over the world are<br />

using the C-Instore Virtual <strong>Mannequin</strong> to<br />

enhance the consumer experience and<br />

increase sales by improving customer<br />

service in a unique and interactive way.<br />

The Station Station Approach Great Chesterford Saffron Walden Essex CB10 1NY<br />

T 0845 299 7399 F 0845 299 2699 W www.thecardinalgroup.co.uk

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