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Hotel Information: The PRSA Digital Impact Conference well be held at the Sentry Center in New York City. Hotels within walking distance of the event include: The Alex Hotel 205 E. 45th St. Between 2nd & 3rd Avenues New York, NY 10017 (212) 867-5100 Fitzpatrick Grand Central Hotel 141 E. 44th St. at Lexington Avenue New York, NY 10017 (212) 351-6800 Radisson Lexington Hotel New York 511 Lexington Ave. at 48th Street New York, NY 10017 (800) 395-7046 US/Canada Toll-Free (212) 755-4400 New York Marriott East Side 525 Lexington Ave. at 49th Street New York, NY 10017 (888) 236-2427 The PRSA Digital Impact Conference will take place at the Sentry Center, 730 Third Ave. (between East 45th Street and 46th Street), 17th Fl., New York, NY 10017. The PRSA 2012 Digital Impact Conference Are you maximizing your online presence? The PRSA 2012 Digital Impact Conference focuses on the interplay of influence and persuasion. As an attendee you will: • Translate website usage data into actionable feedback for your communication programs. • Expand your reach, maximize return on investment (ROI) and meet your marketing goals. • Learn to leverage Internet videos to enhance public relations coverage. • Learn how to actively listen to, engage with and respond to customers. • Find out how to motivate and mobilize the right audience at the right time. • Gain best practices for fighting social media fatigue. • Discover how to add analysis to measurement. >>>>>>> Register today! www.prsa.org/thedigitalimpact
Monday, April 2 8–9 a.m. Exhibitor Breakfast & Registration 9–10 a.m. Opening Keynote Tap the Wisdom of Friends How to Thrive in a Connected World The 1990s were about browsing; the 2000s were about searching. This new decade is about discovering things through our real friends. Learn about the latest tools from Facebook and how to leverage them to help your organization and clients move from the wisdom of crowds to the wisdom of friends. Caryn Marooney is director of technology communications at Facebook. Marooney oversees communications for product, Facebook platform, infrastructure, mobile and technical recruiting. Prior to Facebook, she co-founded OutCast Communications, one of Silicon Valley’s premier technology communications firms. 10–10:15 a.m. Break/Coffee 10:15–11:15 a.m. Breakout Sessions Embrace Data-Driven Communications What Are Your Customers Trying to Tell You? Products that talk back, geo-tagged Twitter posts and tools for mining customer conversation records can give you data you can use to become more responsive to the needs of your communities. Find out how to use these insights to produce content your site visitors need, and prioritize key messages — even create heatmaps of trouble spots — to prevent crises before they start. Jay Krall is manager of Internet media research at Cision. There, he’s helped develop a new Internet media research team, and has been instrumental in the company’s social media efforts. Heidi Sullivan is vice president of global media research at Cision, where she oversees all research of print, Internet and broadcast media. SNCR Research Presentation B2B Online Community Building Best Practices From Strategy to Execution B2B online communities can deepen customer intimacy, gather product or service insights and shorten delivery time. But what does it really take to make one hum? In this session, you will learn best practices for engaging members at any stage of the community, and how to measure the success of your B2B online community. Vanessa DiMauro, SNCR senior fellow, is CEO of Leader Networks. She has been creating successful social strategies for more than 15 years. Reading Millions of Minds What PR Pros Can Learn From the CIA & NSA Ever wish you could profile your audience members like the Department of Defense, CIA and Defense Intelligence Agency do? Find out how to implement approaches like social network analysis, psycholinguistics and psychological profiling in your own organization, even on a limited budget. JT Kostman, Ph.D., is computational social psychologist and managing director at DeepMile Networks. There, he conducts large-scale profiling projects for the national security community, national political campaigns and Fortune 500 chief marketing officers. 11:15–11:30 a.m. Break 11:30 a.m.–12:30 p.m. Breakout Sessions Influence the Influencers How to Become a Leader in Influencer Communication The value of building relationships with influencers has been proven. Now’s the time for public relations professionals to lead influencer communication. Find out about the data behind the value of influencer communication, and hear tips and best practices for succeeding in influencer communication. Pierre-Loic Assayag is CEO of Traackr. He is a veteran of the Web industry, acting as Peugeot- Citroën’s first director of new media in the 1990s before joining the front line of the Internet economy. The Digerati Social Media Habits of Multicultural Consumers Learn about the attitudes, behaviors and needs of African-American consumers. UniWorld Group’s “Digerati Study” reveals insights on how to reach multicultural consumers where they live, breathe, form their opinions and make purchase decisions. Tyrha M. Lindsey is director of public relations at the UniWorld Group, Inc., the longest-standing full-service multicultural marketing agency in the United States. Bruce Kirton is director of strategic planning and a lead strategist at the UniWorld Group. There, he serves such clients as CVS, the Marines, Colgate and Vertex Pharmaceuticals.
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