News Release: Drumheller Co-op announces local food labeling ...

2) A sample of a food item ranking that is featured in a grocery
store.
3) FAQs
1. What does Localize do?
Localize works with regional food businesses by providing labels that highlight their products for
consumers in grocery stores.
2. What criteria do you consider when determining the Localize Score?
The Localize Score considers several different components of where food has come from and was
built from the weighted responses of over 800 Albertans. The score places the strongest emphasis
on the economic impact that a local business has on its economy. The four criteria we assess are:
The Location of Production:
o 45% of the score evaluates where the food is produced. For primary products like
vegetables or meat, 'production' refers to the place where the food was grown or
raised. For processed products, 'production' refers to the place where the food was
prepared.
The Location of Ownership:
o 35% of the score evaluates where the business is owned. The location of ownership is
the place where the business pays its taxes. Independent ownership is valued highest.
The Source of Ingredients:
o 20% of the score evaluates where food ingredients, based on weight, come from.
Local Sustainability:
o Up to 5% in bonus points are given for each approved certification that demonstrates
that the food business is taking measures for sustainability. Sustainability refers to
human/social and environmental/animal welfare standards which enhance local
sustainability. Examples of approved measures include Fair Trade and Organic
Certifications.