In this Issue - Purchase College

He r b a n d Fl o w T-s h i r t s t o De b u t a t Pr e-Sh o c k
By J.W. Townsend-Pitt
Staff Writer
A brand new business is starting up at Purchase. Herb and Flow is the result of
the partnership between Katherine Lo and Ruben Murrero, who decided to put
their graphic design skills to use in a way that might earn them some profit. The
merchandise is t-shirts designed by Lo and Murrero focused on things that will appeal
to Purchase students with the hope of branching out to non-Purchase related designs
if the shirts become popular.
The merchandise is set to debut at Pre-shock. When Lo and Murrero approached
WPSR, the Purchase radio station and host of the Pre-shock event, WPSR asked them
to design a t-shirt to fit in with the Preshock
campaign, which is “Pre-pear for
Pre-shock.” As they are debuting their
t-shirts at this event, they have plans for
other Culture Shock related shirts to
produce, such as one that says “Toxic Shock
Syndrome,” and another that says, “Culture
Shock Treatment.” In addition to their event
-specific t-shirts, they also are going to be
selling Purchase t-shirts with things like
“Where the Olde Parties At,” and, “No I
don’t have an extra cig.”
Lo is more focused on the typographic
aspect of the design. She focuses on which
fonts are used and how they are laid out.
It is with her silkscreen that they intend
to manufacture the first run of shirts. Lo
currently owns black white and red fabric
inks. Their initial designs will be limited to those colors, but as with other aspects of
the venture, if successful there will be expansion into other colors. Murrero is more
focused on the embellishments and final designs of the t-shirt. He is providing the funds
for the purchase of the blank t-shirts to be silk-screened. They work collaboratively on
the final stencil, but Murrero likes to design by hand so he is doing some of the new
designs by hand and then scanning them into a computer before the final stencil is
printed. He also designs the website and is in the process of designing the final logo
for the company.
So far there are no product images up on the Herb and Flow website,
but that is expected to change very soon. After the debut at Pre-shock, the
main method of sale will be the website. Herb and Flow also intends to make
appearances at Purchase flea markets. After the initial debut, they intend to
distribute business cards.
The shirts will be selling for $8 and, for an additional fee, Herb and Flow
will make a custom design.
I
Not all the Greek runners in the original IOlympics were totally naked. Some wore shoes. - Mark Twain * A Nudist is simply Ia hu- NAKED15