Alexanderplatz, ALEA 101 - Redevco

Project flyer 2011
Germany
Berlin
Alexanderplatz, ALEA 101
green project

Germany
Berlin
Alexanderplatz, ALEA 101
Berlin Alexanderplatz – located in the historic centre of the German
capital in close proximity to many of the city’s sights, a major traffic
hub, and recently transformed into one of Berlin’s top retail sites
with a new urban chic. All these elements combine to lend “Alex”,
as the square is affectionately called by Berliners, a magnetism that
draws both locals and tourists. It is one of Europe’s main hot spots,
attracting 360,000 visitors a day. With a footfall of more than 10,000
per hour it has outstripped even Berlin’s famous Kurfürstendamm
and prime shopping street Tauentzienstraße.*
This is the dynamic environment in which ALEA 101 is being
created. High-calibre commercial premises with a clear retail
focus. Elegant, flexible, modern. A solitary building in an excellent
location, it will catch the eye even from a distance. Its impressive
130 metres of store windows at ground level make it eminently
suitable for a flagship store or a multi-tenant concept. A green
design that will be certified to internationally accepted standards
for sustainability.
Leasable area: retail: 10,500 m 2
office: 2,000 m 2
residential: 1,700 m 2
Retail concept:
Certifications:
flagship store or multi-tenant
planned: BREEAM, DGNB
Completion: around year-end 2013
Architect:
Sauerbruch Hutton, Berlin
The 30-metre high ALEA 101 will have five floors and a basement.
Of the total gross area of some 19,000 square metres, around
10,500 square metres from the basement through to the second
floor will be dedicated to retail and restaurants; the two upper
floors will house top-quality residential units and offices. The
unique, highly visible location promises a strong brand presence
for its tenants. ALEA 101 represents the cutting edge in design and
finish. The elegant cube with its balanced proportions exudes an
air of discreet calm. The rotated sections and stylish façade lend the
building a unique and distinctive look. A building set apart from
the rest, destined for metropolitan retail success.
Berlin
green project
*Source: Jones Lang Lasalle – footfall measurement 10.04.2010
Retail Real Estate Investment & Development
Redevco Services Deutschland GmbH | Managing Director: Heinz Brenninkmeijer | Bleichstraße 14, 40211 Düsseldorf
T +49 211 17 93 79 0 | F +49 211 17 93 79 13 | E info.de@redevco.com | www.redevco.com