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Reading, writing and playing - Rochester Institute of Technology

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<strong>Reading</strong>, <strong>writing</strong> & <strong>playing</strong>: JUST PRESS PLAY<br />

JUST PRESS<br />

PLAY<br />

New game pushes<br />

students out <strong>of</strong><br />

their comfort zones<br />

First-year student Katie Tigue shows <strong>of</strong>f the achievement cards she earned in Just<br />

Press Play. “I have so many upperclassman friends now. It’s a great way to meet older<br />

students,” she says. (Photo by A. Sue Weisler)<br />

When Andrew Phelps became<br />

head <strong>of</strong> the School <strong>of</strong> Interactive<br />

Games <strong>and</strong> Media, he began to<br />

meet with the 10 percent <strong>of</strong> first-year students<br />

on the verge <strong>of</strong> dropping out <strong>of</strong><br />

the program.<br />

As a pr<strong>of</strong>essor who worked with upperlevel<br />

classes, he hadn’t had much interaction<br />

with students who had stopped attending<br />

classes. But as an administrator, he<br />

started thinking about why one group<br />

thrived <strong>and</strong> the other failed. The answer<br />

wasn’t intelligence.<br />

“One <strong>of</strong> the things I noticed about the<br />

group in those senior classes is that they had<br />

already built networks <strong>of</strong> support,” Phelps<br />

says. “They had already figured out the system<br />

<strong>of</strong> being here. They knew how to survive<br />

various kinds <strong>of</strong> things.”<br />

The challenge became how could faculty,<br />

staff <strong>and</strong> administrators encourage these successful<br />

behaviors in low-performing students<br />

while at the same time reward high-achieving<br />

students, who wanted recognition for being<br />

what they called “awesome.”<br />

The answer, not surprisingly from a group<br />

<strong>of</strong> game designers, was Just Press Play.<br />

More than 400 undergraduates in the<br />

School <strong>of</strong> Interactive Games <strong>and</strong> Media in<br />

the B. Thomas Golisano College <strong>of</strong> Computing<br />

<strong>and</strong> Information Sciences are <strong>playing</strong> the<br />

Web-based game, which launched last fall<br />

with the help <strong>of</strong> a $350,000 gift from Micros<strong>of</strong>t<br />

Corp.<br />

The game is like a scavenger hunt where<br />

students earn achievements for everything<br />

from finding<br />

a pr<strong>of</strong>essor’s<br />

<strong>of</strong>fice<br />

to visiting a<br />

restaurant,<br />

exploring a<br />

new part <strong>of</strong><br />

campus or<br />

attending<br />

a lecture. The game has nothing to do with<br />

grades or class credit <strong>and</strong> can be played by<br />

students during their entire career at RIT, <strong>and</strong><br />

even after they graduate.<br />

“What games tend to be really good at is<br />

giving you a big-picture view <strong>of</strong> things, how<br />

things fit together <strong>and</strong> the milestones along<br />

the way,” says Elizabeth Lawley, pr<strong>of</strong>essor <strong>of</strong><br />

interactive games <strong>and</strong> media <strong>and</strong> head <strong>of</strong> pro-<br />

SPRING 2012 | 25

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