Saw Phaik Hwa - Roof & Facade

eyond green 

JUL/SEPT 2009 • VOLUME 2 ISSUE 6 • $7 

MICA (P) 106/10/2009 

Saw Phaik 

Hwa 

SMRT IS Green 

and Getting Greener 

Holger 

Standertskjold 

EU Leads the Way on 

Climate Change 

Anthony Wong 

Creating a Green 

Environment

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From Kooks to Cool 

e d i t o r ’ s n o t e b o o k 

It is heartening to see more and more people and companies jumping on the ‘green’ and 

‘sustainability’ bandwagon. It will take a critical mass of people living their lives and doing 

their jobs in a manner where sustainability is at the core of their thinking to make the essential 

difference to a deteriorating environment. 

One of the tipping points that heightened awareness in the general public was Al Gore’s film An 

Inconvenient Truth. The real significance of the film is that it made environmentalists mainstream 

— even cool. The film made people realise that the damage that we are doing to the environment is 

everyone’s problem and it is going to hit us all if it goes on unabated. Gore’s film gained respectability 

for the green movement that it should always have had, but didn’t. 

In the 1950s and 60s if you were an environmentalist you were seen as a kook, an outsider, a 

trouble maker or a hippy. The problems with the environment didn’t go away, and neither did the 

people who supported the cause. They got more organised and they became political. 

Initially, Green political parties were marginalised. They were seen as representing too narrow a 

view and voters did not believe they were capable of handling all the issues faced by governments. 

But even in opposition, even as small voices, they began to be heard, they began to have an influence 

to the point where mainstream political parties started adopting their policies. The degradation of 

the environment became more evident and the sense of urgency felt by some began to filter through 

society. 

Through the 80s and 90s, the hard work of dedicated people began to make an impact in terms 

of laws and regulations. More people in many walks of life saw that protecting the environment 

was essential and part of a complete life — not a adjunct to it to make yourself feel good. Gore was 

an environmentalist long before he produced an Inconvenient Truth. In the US Senate and as Vice 

President in the Clinton administration he was an environmental leader. 

Even with environmentalists no longer viewed as socially unacceptable there are certainly different 

levels of commitment to the cause. 

Anthony Wong, who is profiled in this issue, is one of those people whose commitment runs deep 

and runs long. From the time he was a young tadpole he has seen the beauty of the environment and 

understood the need to protect it. 

Anthony gets full marks because he not only encourages and educates others he puts his money and 

resources into supporting the issues he believes in. Having worked with this, and other publications 

that focus on environmental issues, I have seen many companies that talk a good story about their 

environmental record, but won’t support the media that supports them. 

When I was interviewing Anthony I got the feeling that he thinks of lile else than how he can 

do more. How he can get laws in his native Malaysia passed and enforced. How he can make people 

more aware. He looks for places to speak, he organises forums for the discussion of various aspects 

of sustainability. It is his life. 

Another person who has my admiration for her commitment to the Green cause is one of our 

columnists Irene Millar. Irene and her fiancé Rahim are people who get it. They know that all of us as 

individuals have to actively live a life that not simply does lile harm to the environment, but is one 

that seeks to clean up the mess we have created. You have to admire someone who will get up early on 

a Saturday morning to start cleaning up the beaches at 7:00 am. Now that is commitment. 

Irene makes her life Green and sustainable in every way that she can. It is not simply a choice it 

is the knowledge that if you believe in something you have to work at it. You have to make it show 

in all that you do. 

There are people who get involved in Green causes because they think it is the right thing to do, 

but they really don’t get it. They get involved because it is the cool thing to do, because everyone 

else is doing it. 

There are many good people who don’t get involved with environmental issues, not because they 

are less aware, or less intelligent or less anything — they are simply absorbed in other things — or 

just busy trying to survive economically. 

I am oen impressed at how people find solutions. It is exciting to see people doing things that are 

truly revolutionary. Who are these people? Some are working for themselves, some for small NGOs, 

making no money, while others are working for multinational corporations making huge salaries 

and are a part of big bureaucracies. 

Today’s environmentalists can and do live worlds apart. But they are not worlds apart. We all live 

in the same world and want the same thing — a beautiful healthy clean planet. 

Malaysia: 

Celine Lim 

celine@roofandfacade.com 

Zahidah Ismail 

Zahida@roofandfacade.com 

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Green Business 

G + B E Y O N D G R E E N 1 J U L / S E P 2 0 0 9

26 

ONT 

14 7 

20 

NEWS 

4 On a Quest for a New 

Business Model 

5 Third Season of Rossellini’s 

Series ‘Green Porno’ Premieres 

5 Globetroers Meet PATT 

6 Addressing Climate Change 

Requires Investment 

6 Company Offers Technology 

Solutions in Three Sectors 

7 Chinatown Point Goes 

Creatively Green 

COVER STORY 

8 SMRT IS Green and Geing 

Greener 

CALENDAR 

12 Coming Events 

EVENTS 

14 EnviroAsia2009 Answers Asia’s 

Rapid Urbanisation Challenges 

16 Businesses Urged to Sustain 

CSR Standards Despite Difficult 

Economic Times 

ECO TIPS 

18 Sustainable Travel – 4 Guiding 

Principles 


ENTS 

JULY/SEPTEMBER VOLUME 2 ISSUE 6 

24 

32 

8 

INTERVIEW 

20 Creating a Green Environment 

to be More Sustainable 

ECO TRAVEL 

24 Beauty and the Best in 

Langkawi GeoPark 

32 Tune Hotels.com Expands 

Concept with ‘Less Waste, 

More Earth’ 

MOBILITY 

26 Green Transport Week Builds 

Awareness 

27 Driving the Green Cause 

EXECUTIVE VIEWS 

26 European Union Leads the Way 

on Climate Change 

INNOVATION 

36 ICE Reduces Sun’s Harmful 

Affects 

38 Save Fuel, Help the 

Environment 


n e w s 

On a Quest for a 

New Business Model 

(Singapore) Ms. Jayathri Samarakone, High Commissioner of Sri Lanka to Singapore was 

among 300 participants to attend Banyan Tree Global Foundation’s first distinguished lecture 

on August 20, 2009. 

“Corporate and Social 

Responsibility (CSR) for Banyan 

Tree began as far back as 1994 

with the opening of the first Banyan 

Tree in Phuket,” said Ms. Claire 

Chiang, Chairperson of Banyan Tree 

Global Foundation co-founder of 

Banyan Tree Hotels and Resorts, 

kicking off the event. 

“Banyan Tree Global Foundation 

was conceptualised in 2009 as a 

formalised structure to ensure our 

CSR efforts are aligned and carried 

out systematically, and to provide a 

platform where we can harness our 

collective resources to do good,” Ms 

Chiang continued. “These are monies 

set aside for the community and for 

CSR — it is not something we do only 

when we are profitable. 

“We are on a quest for a new business 

model which acts as a restraining force 

for unfeered, rampant commercialism 

focused on short term gains. We also 

need to seek out a middle way to build 

into private decision-making a sense 

of responsibility, so that we can create 

responsible businesses that have 

embedded social responsibility as a 

fundamental value,” she stated. 

A lively and thought-provoking 

lecture on good corporate citizenship 

was delivered by Mr Nihal Kaviratne, 

Mr Nihal Kaviratne 

Ms. Claire Chiang 

while Mr. Stephen B. Young helped 

direct the theme of responsible 

business and ethnics into the context 

of the current global financial milieu. 

The session was moderated by Ms 

Chiang. 

Mr Kaviratne is the former Senior 

Vice President of Development & 

Environmental Affairs for Unilever 

Asia, and recipient of the CBE 

— Commander of the Order of the 

British Empire; and Mr Young is the 

Global Executive Director of the Caux 

Round Table and also the author of the 

book “Moral Capitalism”. Aer the 

talk, members of the public engaged 

in a spirited discussion with the three 

panellists. 

One of the key deliverables of this 

event was to provide a place for likeminded 

individuals, whether new to the 

concept of responsible business practice 

or already practicing, to network and 

share best practices. This was achieved 

as aendees visited the seven exhibitor 

booths by ammado, a stakeholder 

engagement platform; APABIS, an 

online platform for network building; 

Caux Round Table, an international 

organisation to promote moral 

capitalism; CSR Asia, a consultancy 

service on CSR; Mentoring Partnership 

International, a non-profit organisation 

on leadership development; Social 

Innovation Park (SIP), a not-forprofit 

organisation incubating social 

entrepreneurs and innovators; and 

Qi, a multi-media platform for 

inspiring people. Partners of the event 

were ammado, SIP and Singapore 

Management University, Singapore’s 

first private university which provided 

the venue for the event. G+ 


Third Season of Rossellini’s 

Series ‘Green Porno’ Premieres 

(New York) 

Sundance 

Channel has 

unveiled plans 

for its multiplatform 

third 

season premiere 

of the network’s 

critically 

acclaimed and 

Webby Awardwinning 

short 

film series, 

Green Porno 

from iconic 

actress Isabella 

Rossellini. . 

The series, which focuses on 

the reproductive habits of 

sea animals, premiered at the 

Toronto International Film Festival. 

The series online is available at www. 

sundancechannel.com and the on-air 

premiere will be on Monday, September 

21, 2009. In addition, HarperStudio will 

soon release GREEN PORNO: A Book and 

Short Films by Isabella Rossellini 

Like previous seasons of Green Porno, 

this batch of short films about the 

reproductive habits of non-human species is 

scientifically accurate yet extremely entertaining. 

Executed with a handmade aesthetic, the films 

are a playful mixture of real world and cartoon. 

Each film features Isabella speaking directly 

to the camera about the creature at hand, and 

uses animation, paper cut-outs and puppets to 

illustrate its particular, oen peculiar, mating 

strategies. 

Green Porno 3 introduces several new 

elements to the series as Isabella examines 

the routines of sea animals popular in human 

kitchens in the first three films of the series: ‘Bon 

Globetrotters Meet PATT 

n e w s 

Appétit: Shrimp,’ ‘Bon Appétit: Squid’ and ‘Bon 

Appétit: Anchovy.’ 

The films also feature biologist Claudio 

Campagna, who talks about what we can do 

to keep our plates in balance with the sea. In 

the fourth film, Harem on the Beach: Elephant 

Seal, Isabella explores the curious ways of the 

elephant seal and journeys to Argentinean 

Patagonia to see the animals in action. 

Green Porno 3 can be found at www. 

sundancechannel.com/greenporno. The minisite 

also houses previous seasons along with 

exclusive photos and videos. G+ 

(Bangkok) Playing nearly 400 games annually, the team spends considerable time flying 

around the world, dazzling the crowds with their legendary performances. As the Ambassadors 

of Goodwill, the Globetrotters are keenly aware of the environmental effects and are taking 

steps to reduce their carbon footprint. 

On their stay in Thailand, the 

Globetrotters met with the 

local environmental charity, 

Plant a Tree Today (PATT) Foundation, 

to look at ways they can reduce their 

carbon footprint. The work of this 

foundation aims to address climate 

change and environmental issues 

through reforestation. 

To kick-start the Globetrotters’ 

mission to reduce their carbon 

footprint, a number of native 

Thai trees will be planted on the 

team’s behalf at one of the PATT 

Foundation’s reforestation sites in 

Thailand. The projects that the PATT 

Foundation undertakes not only help 

mitigate climate change, but also 

improve wildlife habitat and provide 

income, jobs and education for local 

residents. 

PATT Foundation staff member 

Charisse Gebhart visited Impact Arena 

before the Harlem Globetrotters’ show. 

Gebhart, a lifelong Globetrotters fan, 

met with some of the team to present 

a certificate recognizing the team’s 

support of the tree planting. 

“I’m pleased to see all levels of 

society wanting to do their bit to 

help with our global environmental 

problems; it is especially great 

when high profile teams show their 

support,” said Gebhart. G+ 


n e w s 

Addressing Climate Change 

Requires Investment 

(Beijing) As negotiations for a new global agreement to address climate 

change enter the final stages before the Copenhagen Climate Change 

Conference this December, the United Nations has issued a report that 

analyzes the growing demands on developing countries as threats from a 

warming world are added to longstanding development challenges. 

The report, The World Economic 

and Social Survey 2009: Promoting 

Development, Saving the Planet, 

published by the UN Department of 

Economic and Social Affairs, sees lile 

benefit in ad hoc incremental actions, 

spelling out instead the potential of a 

big investment push to deliver on both 

reducing greenhouse gas emissions 

and helping communities to cope with 

climate change, and calling for more 

truly integrated policy responses to 

development and climate challenges. It 

does not shy away from describing the 

enormity of the adjustments that will 

have to be undertaken by countries at 

all levels of development if progress is 

to be made; or from insisting that the 

advanced countries will have to deliver 

resources and leadership on a much 

larger scale than has been the case to 

date. 

According to the report, active 

participation of all countries in tackling 

the climate challenge will only come 

about if developing countries can 

maintain rapid economic growth. This 

will require satisfying the growing 

energy needs of developing countries: 

the energy-generating capacity of 

developing countries is projected to 

double that of developed countries in 

the coming decades. This raises the 

question for climate change negotiators 

of how poor countries can pursue lowemissions, 

high-growth development. 

The technologies — from low-energy 

buildings, to new drought-resistant 

crop strains and more advanced 

primary renewables — that would 

allow developing countries to make the 

switch to a sustainable development 

path presently do exist. But they are 

oen prohibitively expensive and, 

the report says, such a transformation 

would require “a level of international 

support and solidarity rarely mustered 

outside a wartime seing.” 

The report challenges the thinking 

that the climate problem can simply 

be addressed by across-the-board 

emission cuts by all countries from 

their present levels or by relying 

exclusively on market-based solutions 

to generate the required investments. 

(PRNewswire-Asia) G+ 

Corning Helps Improve China’s Air 

Quality 

(Shanghai) 

Corning Inc has 

announced it 

has become 

a corporate 

partner of 

the China 

Greentech 

Initiative 

(CGTI), 

contributing to 

green industry 

opportunities, 

including clean 

energy, green 

buildings, 

and cleaner 

transportation. 

Eric S. Musser 

Corning technology is 

helping to improve air 

quality in China by 

reducing mobile emissions. 

Corning manufactures 

and develops advanced 

ceramic substrates and diesel 

particulate filters that help 

meet the country’s demanding 

mobile emissions requirements. 

Corning invented an 

economical, high-performance, cellular ceramic 

substrate in the early 1970s that is now the 

standard for catalytic converters. In 1978, Corning 

developed the cellular ceramic particulate filter to 

remove soot from diesel emissions. 

Corning is making a remarkable effort to develop 

renewable energy by investing in photovoltaic 

glass and leveraging its expertise in specialty glass, 

semiconductor technology and fibre optics (light 

management). Corning is working to address the 

increasing market demand for improved solar 

technologies that offer lightweight form factors 

and higher conversion efficiency at reduced cost. 

Used in green buildings across China, Corning 

telecommunications solutions using optical 

fibre offer significant environmental benefits 

when compared to copper, considering fibre’s 

reduced power 

c o n s u m p t i o n 

that ultimately 

leads to reduced 

CO2 emissions. 

Corning’s newly 

launched data 

centre solutions 

allow for up to 35 

percent faster deployment 

and improved overall airflow, reducing 

energy costs with respect to the size of the space 

alloed for the equipment. The solution products 

are packaged in up to 60 percent recycled material, 

and the packaging is 100 percent recyclable. 

Eric S. Musser, CEO of Corning Greater China 

said, “As the world leader in specialty glass and 

ceramics, Corning is proud to be a part of the 

China Greentech Initiative. Through sustained 

investment in innovation for more than 150 years, 

Corning has created key components that enable 

high-technology systems for emissions control, 

green buildings and cleaner energy. As we continue 

to build our presence in China, we are commied 

to leveraging our materials science and process 

engineering expertise to provide green solutions 

that can improve the quality of life for the people 

of China.” G+ 


Chinatown Point Goes 

Creatively Green 

n e w s 

(Singapore) Chinatown Point brings an eco-friendly glow to 

Mid-Autumn festivities in Chinatown. In collaboration with Kreta 

Ayer-Kim Seng Citizens’ Consultative Committee (KAKSCCC). 

Chinatown Point has entered the Singapore Book of Records by 

creating Singapore’s Largest Recycled Lantern. 

Bringing an eco dimension to 

the festivities, Chinatown 

Point and KAKSCCC have 

carried out a record-breaking 

aempt to construct Singapore’s 

Largest Recycled Lantern using 

wholly recycled materials. Unveiled 

by Dr Yaacob Ibrahim, Minister for 

the Environment 

and Water Resources, the 

towering 5.3m recycled lantern 

comprises more than 6,000 used 

mineral water boles collected from 

the five Millennium & Copthorne 

International hotels in Singapore 

as well as over 2,000 used compact 

discs from offices. 

Said Mr Chia Ngiang Hong, 

Group General Manager, City 

Developments Limited, “We are 

delighted to be partnering with 

KAKSCCC and our subsidiary — 

Millennium & Copthorne 

International, to organise 

activities that not only engage 

the community but also help 

raise ecoconsciousness on how to 

creatively recycle everyday items 

into beautiful ornaments and thus 

giving them a second life.” 

In addition to the giant recycled 

lantern, Chinatown Point also coorganized 

an Eco Lantern 

Sculpture Making Competition 

with KAKSCCC, to inject into 

the festival ‘creative juices’ from 

sprouting artists in Singapore. The 

competition, open to all students 

from tertiary institutions, received 

entries from 143 students from 

eight schools. 

Participants of the competition 

had to do their part in reducing, 

reusing and recycling by using 

only recycled materials to fabricate 

the lantern sculptures. Entries 

were judged on material used, creativity and 

functionality and the top three entries will be 

awarded with $5000, $3000 and $2000 cash 

prizes. The winning and other selected entries 

are on display at Chinatown Point until October 

19, 2009. 

Adithya Prasad Nayakankuppam, Clifford Au 

and Ang Wei Xuan, students from National 

University of Singapore enthused, “This is a 

great outlet for us to express our creativity and 

at the same time, do our part in conserving the 

environment.” 

Through the organisation of such activities, 

Chinatown Point hopes to reinforce that 

everyone is able to play a part in environmental 

sustainability. G+ 

 


c o v e r s t o r y 

SMRT IS Green and Getting 

Greener 

SMRT President and CEO Ms Saw Phaik Hwa tells Floyd Cowan about the number of different 

ways that the corporation is taking the lead in making its transportation systems green and the 

people who use them more aware of environmental issues. 

As Singapore’s major public 

transport provider, SMRT is 

by its very nature green as 

daily its fleet of trains, buses and taxis 

move millions of people. If you wish 

to decrease your carbon footprint 

leave your car at home and take public 

transportation. 

Under the leadership of SMRT 

President and CEO Ms Saw Phaik Hwa 

the company has built on the inherent 

green aspects of public transportation 

and since 1987, SMRT has adopted 

many eco-practices in its operations 

and infrastructure. 

Sustainable Development 

In 2008, SMRT formalised its 

commitment to sustainability by 

launching the SMRT 

Environment Policy, Green Code of 

Conduct and a company-wide ‘SMRT 

is Green’ programme. ‘SMRT is Green’ 

focuses on sustainable development 

through the promotion of public 

transport and green practices amongst 

its business partners, customers 

and staff in energy management, air 

management, waste management, 

water management and green 

resources. 

With so many people using their 

services Phaik Hwa sees opportunities 

that will have a positive impact on 

the environment. “As a leading multimodal 

public transport operator,” she 

states, “SMRT impacts the lives of 

millions daily. We are well-positioned 

to drive long-term sustainable 

environmental benefits. Hence, we are 

taking the lead in raising awareness 

among the more than two million 

commuters who travel in our network 

daily that they can contribute to 

sustainable living by making ecofriendly 

choices, and switching to 

public transport is one such way.” 

Public Education 

One programme that SMRT 

embarked on to raise awareness was 

through its ‘Go Green with SMRT’ 

public education campaign. “To bring 

the green message to the public, SMRT 

To bring the green 

message to the public, 

SMRT has been engaging 

the community actively 

to join ‘Go Green with 

SMRT’, our first public 

education campaign 

which ran from May to 

Sep 2008 

has been engaging the community 

actively to join ‘Go Green with SMRT’, 

our first public education campaign 

which ran from May to Sep 2008,” 

Phaik Hwa explains. “Anchored on 

the headlines ‘Beer by Train/ Beer 

by Bus – Let’s clear the air. Public 

transport is beer’, commuters and 

car owners were encouraged to take 

the trains and buses to conserve the 

environment, and to make public 

transport their green mode of travel 

as it is more energy-efficient. They 

were also encouraged to go online to 

our website and pledge to join SMRT 

in the green movement. As a reward, 

SMRT gave away free travel on our 

trains and buses to lucky commuters 

monthly for making public transport 

their choice mode. The campaign drew 

50,000 green pledges and converted 52 

percent of respondents from private to 

public transport.” 

Phaik Hwa and SMRT were pleased 

with the results. “Following the success 

of the first campaign, we rolled out 

the second campaign this year from 

May to September. We called it ‘Join 

the Green Revolution.’ This education 

campaign conveys the benefit of public 

transport in terms of carbon emission 

and rewards commuters with free, 

unlimited travel on SMRT trains and 

buses in monthly lucky draws.” 

SMRT Eco Heroes 

Phaik Hwa does not just believe that 

it is just the public that needs to raise its 

awareness and that if SMRT is to preach 

to the public, it should be practicing its 

own message. “Everyone has a part to 

play in environmental sustainability,” 

she states. “To strengthen the green 

culture internally, the ‘SMRT Eco Hero 

Programme’ was launched to get our 

6000-strong staff to reduce, reuse and 

recycle key resources. In addition to eco 

tips, visits to ecofacilities, a recycling 

programme, staff was challenged to 

pursue conservation in energy, water 

and resources across SMRT’s train and 

bus network, offices and workshops.” 

The benefits of going green can be 

seen on the boom line as Phaik Hwa 

points out: “A total savings of more 

than $100,000 was achieved in 2008.” 

SMRT does more than create 

awareness, but is taking the lead with 

its fleet of vehicles by purchasing buses 

that are the most environmentally 

friendly. “In Singapore,” the CEO 

states, “Euro IV is the existing emission 

standard set out by the National 

Environment Agency (NEA). SMRT 

took the leap in May 2008 by being 

the first public transport provider 

in Singapore and South East Asia to 

purchase Euro V-compliant buses, 

ahead of the enforcement of the new 

Euro V emission standard in Europe 

in 2009. 

Reducing Harmful Emissions 

“Currently, we have more than 130 

Euro V buses that are equipped with 

the BlueTec SCR Engine Technology, 

which optimises engine combustion to 

reduce PM2.5 emissions, and through 

the SCR catalytic converter, converts 

SMRT does more than 

create awareness, but 

is taking the lead with 

its fleet of vehicles 

by purchasing buses 

that are the most 

environmentally friendly 



Phaik Hwa explains. 

“Anchored on the 

headlines ‘Better 

by Train/ Better by 

Bus – Let’s clear the 

air. Public transport 

is better’ 



harmful nitrous oxide emissions into 

mostly nitrogen and water vapour. 

The technology brings about a 42 

percent reduction of harmful nitrous 

oxide pollutants compared to Euro 

IV buses, making emissions from our 

Euro V buses cleaner and safer.” 

Not only do their buses exceed 

current emission standards but 

SMRT taxis are geing greener too. 

“Currently,” states Phaik Hwa, “we 

have about 80 CNG taxis in our 

fleet. Going ahead, we are exploring 

hybrid vehicles and vehicles that run 

on alternative fuel for both our taxis 

and buses, to sustain and enhance our 

ongoing environmental conservation 

efforts.” 

Going ahead, we are 

exploring hybrid vehicles 

and vehicles that run on 

alternative fuel for both 

our taxis and buses, to 

sustain and enhance our 

ongoing environmental 

conservation efforts 

Currently, we have more than 130 Euro V buses 

that are equipped with the BlueTec SCR Engine 

Technology, which optimises engine combustion 

to reduce PM2.5 emissions, and through the SCR 

catalytic converter, converts harmful nitrous oxide 

emissions into mostly nitrogen and water vapour 

A Testament to Success 

SMRT has made great strides 

in making its operations greener 

and these efforts have received the 

recognition they are due. “In the past 

year since SMRT has gone public with 

our commitment to go green, our 

holistic approach to environmental 

conservation — from cultivating values 

in staff, engaging the community, to 

improving our operations — has won 

us several environmental awards and 

accolades, a testament of the success 

of our efforts to-date. 

“Most recently, in July 2009,” 

Phaik Hwa continues, “SMRT was 

awarded Top Achiever, Singapore 

Environmental Achievement Award, 

by the Singapore Environment Council 

(SEC). In April 2009, SMRT also won 

two international metro awards at The 

Metros Award 2009. SMRT clinched 

the ‘Best Metro’ award for its efficient 

service, excellence in customer service 

and commitment to the environment, 

and was also awarded the ‘Most 

Energy-Efficient Metro’, beating 

leading metros such as Seoul Metro, 

Delhi Metro Corporation and RATP 

(France).” 

Energy Efficiency 

Other areas have also brought the 

corporation recognition: “SMRT was 

lauded for being a leader in delivering 

unsurpassed results in energy 

efficiency. This was achieved through 

innovative energy management 

G + B E Y O N D G R E E N 1 0 J U L / S E P 2 0 0 9

SMRT has made great 

strides in making its 

operations greener 

and these efforts have 

received the recognition 

they are due 

such as installing energy-saving 

electrical control device in escalators 

within SMRT’s network, efficient 

use of traction energy through train 

scheduling, replacing old chillers with 

redesigned and resized chillers that 

consume less energy, and the use of 

LED-powered lamps for use during 

track maintenance, amongst others. “ 

Have garnered such honours does 

not mean that SMRT will ease up on 

their efforts to be green, but plans to 

step up the programmes. “We are very 

proud of these achievements, but there 

are more which we will do. Moving 

forward, we will continue to invest in 

outreach programmes to drive greater 

awareness of the environmental 

benefits of public transport, as well 

as in operations and hardware to 

improve energy efficiency in the long 

term. Some of our initiatives in the 

pipeline include: 

(i) Future Train upgrading: 

In future train upgrading 

(ii) 

(iii) 

programmes, SMRT will 

incorporate eco-friendly 

features in each train to aain 

energy savings. These include 

using non-metal materials for 

some portions of the train, 

light-weight seats, cables and 

floor cover, as well as energy 

efficient baeries. 

New TITAN fare gate system: 

SMRT has developed a new 

series of faregates, which will 

save up to 10 percent in energy 

consumption due to in-built 

eco-friendly features such as 

low energy LEDs, energysaving 

LCD displays and low 

energy servo-motors. 

Alternative energy: We will 

explore alternative sources of 

energy to power our operations 

and use it as a pillar of energy 

conservation. 

Have garnered such 

honours does not mean 

that SMRT will ease up 

on their efforts to be 

green, but plans to step 

up the programmes 


“SMRT is also ‘greening’ our supply 

chain, and this includes retail tenants 

in our transport network as well as 

vendors who work with us,” the CEO 

noted. 

Handling Waste 

In 2008, the company-wide 

Environmental Management System 

was implemented to guide SMRT 

operations towards sustainable 

development. In SMRT workshops 

and depots, all hazardous waste is 

segregated at source, and is disposed 

by licensed contractors. Secondary 

containment is in place to prevent toxic 

waste spillage and contamination. 

SMRT also worked with material and 

technology suppliers for material 

substitution and conservation 

options. 

For waste water management, 

programmes to reduce water 

consumption, pollutant levels and 

discharge volume were established. 

To ensure discharged water meets 

NEA/PUB standards, SMRT engages 

accredited laboratories to test for 

critical parameters. 

In train and bus washing, water from 

the final rinse stage is stored in tanks, 

filtered, and recycled for the initial 

rinse of vehicles. This technology 

allows 50 percent of water to be 

recycled, resulting in daily savings of 

85,000 litres. G+ 


c a l e n d a r 

Waste Management: 

The Hotelier’s Perspective 

October 13, 2009 

2nd Annual Waste Management 

Seminar 

Berjaya Times Squares Hotel & 

Convention Centre, 

Kuala Lumpur. 

Most of the waste management issues 

debated both locally and globally have 

existed for quite some time. However, 

in Malaysia, that itself is an issue. As 

the global community moves forward 

in tackling the ever-increasing burden 

of waste management, there seems to 

be quite a lot of catching-up to do on 

the local front, in terms of resolving 

the long-standing issues. Hence, 

AEP’s Waste Management Seminar 

2009 acknowledges this fact under its 

seminar theme 

“Rethinking Malaysian Waste 

Management: Taking a Holistic 

Approach”. 

Recognizing the important roles 

the community, private and public 

sector plays in the sustainability of 

local waste management, the seminar 

will start-off by addressing issues in 

creating a Holistic Waste Management 

System. Surrounding this central 

topic are waste management issues 

spanning across various industries 

and aspects, including: 

• Alternative solutions to policies of 

banning packaging materials 

• Waste management in the context of 

the Green Building Index (GBI) 

• Opportunities in agro-waste 

management 

• Waste water management and 

marine pollution 

• Waste management in the hotel 

industry 

• The future outlook on waste 

management development G+ 

5 Easy Ways To Register 

Tel: 603-6203 2009 or 

Fax: 603-6203 5030 

Email: info@aep.com.my 

www.aep.com.my 

Suite C-3A-2, Plaza Mont’ Kiara 

No. 2 Jalan Kiara, Mont’ Kiara, 

50480 Kuala Lumpur, Malaysia 

Forum to Promote and Grow the 

Clean and Green Sector 

Thursday October 15, 2009 

9: 00 am – 12:00 pm 

SBF Seminar Room 2 

21st level, Keppel Towers 

The Energy Market Authority 

(EMA), IE Singapore and SPRING 

Singapore will jointly organise 

a forum with members of SBF to 

engage in a dialogue with companies 

to help identify issues and develop 

strategies for the development 

of the clean and green sector in 

Singapore: 

• What opportunities in the energy 

and clean and green sector do the 

industries see? 

• What obstacles/barriers to 

progress do your industries 

experience? 

• What measures can government 

take to help the address the 

situation? 

The forum will not only allow 

participants to discuss and 

feedback on the above issues with 

a government and industry expert 

panel, but also find out the latest 

updates in assistance, funding and 

incentive schemes from EMA, IE 

Singapore and SPRING Singapore 

in areas like Clean Energy Solutions 

Testbedding at Pulau Ubin, 

Exporting Singapore’s Green ICT 

Competencies and Green Standard 

Development, etc. 

PEEL Recycling Trail 

Date: October 27, 2009 

9:00 am to 5.30 pm 

Environment Building, 

40 Scos Road, #06-00, Singapore 

If all rubbish went directly to the 

waste treatment plant Singapore 

would need to build one new 

incineration plant every five to seven 

years and one new landfill every 25 

to 30 years. Recycling closes the loop 

in waste management. It enables the 

raw material used in manufacturing 

to return to the end-user, thus keeping 

it within the consumption chain. 

PEEL is an ‘out-of-the-classroom’ 

learning programme that expands 

your knowledge of environmental 

management through a series of site 

tours and visits to environmental 

facilities around Singapore. Facilitated 

by experienced guides, each PEEL trail 

gives a behind-the-scenes look at how 

Singapore manages and maintains 

a clean environment to achieve its 

environmental objectives of Clean 

G + B E Y O N D G R E E N 1 2 J U L / S E P 2 0 0 9 

Speaker include: 

• Camilla Hall, Special Adviser, 

International Union of Conservation 

of Nature (IUCN) 

• Mr. Yeo Tze Han, Deputy Director, 

Industry Development, Energy 

Planning and Development 

Division, Energy market Authority 

• Ms. Lena Ng, Assistant Director, 

Infocomms & Technology Division, 

International Enterprise Singapore 

• Ms. Susan Chong, Director of 

Standardization Division, SPRING 

Singapore G+ 

Admission is free for SBF members 

but pre-registration is required. 

Free for SBF Members and Supporting 

Partners, $25 (Non Members) 

To register: 

hp://www.sbf.org.sg/public/ 

eventsvc/sbfevents/events20091015.jsp 

Land, Clean Air, Clean 

Water, Clean Energy 

and a good standard 

of Public Health. 

PEEL stands f o r 

P r o g r a m m e for 

E n v i r o n m e n t a l 

Experiential Learning 

and is brought to you by the 

Singapore Environment Institute. G+ 

Visit the following highlights in the 

Recycling Trail: 

Wood Recycling Plant 

E-Waste Recycling Facility 

Household Waste Sorting Centre 

Fees: $98 per person 

To register and for more information, 

please visit: hp://www.nea.gov.sg/ 

cms/sei/PEEL_recycling.html

c a l e n d a r 

Vishwa 2009 

December 18 – 20, 2009 

Nehru Centre 

Mumbai, India 

Vishwa 2009 with the theme of 

‘Sustainability: A Reality’ supported 

by the International Energy 

Foundation (IEF) of India, will host 

a wide range of speakers giving 

presentations on topics that range 

from Climate Change - a Reality to 

Yoga and Human Health. 

Vishwa 2009 is an international 

Exhibition / Conference to support 

eco friendly business solutions. 

Promoted by the Institute for Studies 

in Vedic Sciences (ISVS), Vishwa 2009 

is a unique endeavour to acknowledge 

numerous efforts for a greener 

tomorrow, making them a reality of 

our world today. 

From the industrial revolution 

to our internet age, the world has 

evolved to a stage where a revolution 

is the need of the hour...A GREEN 

REVOLUTION! To nurture and 

protect our world for the future we 

need to find a sustainable lifestyle. The 

responsibility is shared by individuals, 

companies and industries of all types. 

There is a need to redefine business 

practices, products and services to 

function in harmony with the planet. 

The exhibition and conference will 

showcase a wide range of categories 

from eco-energy to eco-electronics 

that help in generating eco-friendly 

business solutions. It will bring 

together experts from diverse fields 

that assist in providing the know-how 

and give this concept direction for a 

greener tomorrow. G+ 

For details: 

http://www.thevishwashow.com/ 

VISHWA09_CLIENT/Default.aspx# 

Clean Energy Expo Asia 

November 18-20, 2009 

Shangri-La Hotel, 

Singapore 

3,000 trade visitors, 800 

delegates and over 60 exhibitors 

are expected at the inaugural 

Clean Energy Expo Asia, a 

unique trading and knowledgesharing 

platform for renewable 

energy, energy efficiency and 

sustainable development in the 

Asia Pacific region. 

This is the only Trade Fair 

and Conference in Asia to 

bring together leading players 

in the Technology, Services, 

Finance and Government 

sectors. Jointly organized 

by Koelnmesse and the 

Sustainable Energy Association 

of Singapore (SEAS), CEEA 

is part of the Singapore International 

Energy Week (SIEW). 

The exhibition will include a career 

fair to showcase available educational 

and training options, as well as 

employment trends in the green sector. 

The career fair will help to match 

the human resource demands of the 

cleantech industry with job seekers. 

The conference programme covers 

financing opportunities and market 

trends, legislations and policies, as well 

as technological innovation in the area 

of renewable energy, energy efficiency 

and sustainable development in the 

Asia Pacific region. 

Over 70 international experts 

will share their views and 

experience. Notable speakers 

include Mr. Woo Chong Um, 

Director, Asian Development 

Bank; Dr. Armin Sandhoevel, 

CEO, Allianz Climate Solutions; 

Dr. Rob Steenman, Head of 

Renewable Energy Corporation 

(REC), Singapore; Mr. Michael 

Liebreich, CEO, New Energy 

Finance; and Mr. Stewart Taggart, 

Founder, Desertec-Asia. G+ 

Information 

www.cleanenergyexpoasia.com. 

CXOs Green ICT 

Opportunities and Strategy 

Workshop 

October 16, 2009 

9:00 am to 1:00 pm 

IE Singapore Lile Red Dot 

Seminar Room 

230, Victoria Street 

Level 10, Bugis Junction Office 

Tower. Singapore 

As part of IE’s on-going efforts 

to promote and facilitate the 

overseas growth of Singaporebased 

enterprises, IE Singapore 

is currently assessing the 

burgeoning opportunity that 

exists in the field of Green ICT 

solutions, with a specific focus 

on identifying growth avenues 

for Singapore-based solution 

providers. 

Supported by SBF, there will 

be a fully subsidized “CXOs 

Green ICT Opportunities and 

Strategy Workshop” by IE 

Singapore and your senior 

management is invited to aend 

this half-day workshop session 

at IE Singapore Lile Red Dot 

Seminar Room. G+ 

Register with Ms Joycelyn Lai: 

Joycelyn_LAI@iesingapore.gov.sg 

Tel: 6433-4575 


e v e n t 

EnviroAsia2009 Answers Asia’s 

Rapid Urbanisation Challenges 

The latest environmental 

technologies and solutions 

will be on show at the 

biennial trade exhibition 

EnviroAsia 2009 being held 

in Singapore 

The speed in which Asia has 

urbanised has exposed stresses 

on the environment that 

compacting massive populations and 

industrial activities into tight spaces 

brings about. EnviroAsia2009, the 

fourth International Environmental 

Technology Exhibition and Conference, 

brings together leading environmental 

technology and solution providers 

to address the urgent demand for 

governments and industries to mitigate 

the undesirable outcomes of relentless 

urban growth in Asia. 

Asia Pacific’s urban population 

is set to increase by 750 million to 

1.5 billion by 2025. The impact that 

increasing industrial and residential 

activities will have on environmental 

pollution, ecosystem deterioration and 

greenhouse gas emissions is set to get 

ever more evident. 

Addressing Environment Issues 

EnviroAsia2009, December 1–4, 

addresses the range of environmental 

challenges that need to be tackled for 

sustainable development. Aendees 

will witness proven solutions focused on 

solving conundrums in the four major 

aspects of environmental stewardship 

— energy, water, waste and air. 

Renewable energy investments have 

been booming, with a total investment 

surpassing US$148.4 billion in 2008, 

up 60 percent year on year. To address 

this market, EnviroAsia2009 will 

feature proven technology deployment 

opportunities from cleaner fossil fuels 

and energy efficiency programmes, 

as well as renewable energy 

opportunities. 

Clean technologies in water, waste 

and air ensures that the by-products of 

urban living and industry, whether in 

gaseous, liquid or solid states, are treated 

or removed from the environment. With 

political will, the solutions on show are 

poised to dramatically improve the 

quality of life of the Asian populace 

that grapples with air pollution, water 

contamination and brimming landfills. 

Exporting to Asia 

Environmental technology companies 

will look to promote their solutions 

and services to city planners and 

industries in the emergent markets in 

China, Southeast Asia and the Indian 

subcontinent. 

This year’s exhibition will feature 

a new pavilion from Austria, which 

will be headed by Austrian Trade. 

The pavilion will feature Austrian 

companies that are well-known for their 

high quality products and technologies 

in the environmental industry. 

The Singapore Pavilion will return 

this year, managed by Enterprise 

Promotion Centre, the secretariat for 

Waste Management and Recycling 

Association of Singapore, the Singapore 

Water Association, and IE Singapore. 

Energy Alternatives 

The Sustainable Energy Conference 

will debut at EnviroAsia2009 to address 

the pressing need for governments and 

industries to develop more sustainable 

renewable energy sources quickly. As 

the world continues to confront the 

effects of climate change, reducing 

the carbon footprint from fossil fuel 

consumption has never been more 

critical. 

The conference provides insights 

valuable to professionals in 

environment and energy agencies, 

renewable energy, biofuels and 

bioenergy companies, as well as clean 

technology providers and energy 

investors. To be held from December 1 

– 2, 2009 at Suntec Singapore, the Head 

of Energy Efficiency and Environment 

from the International Energy Agency, 

Dr Richard Bradley, will deliver the 

keynote industry address on energy 

demand and supply trends in Asia, 

and the implications and challenges for 

Asia. 

Other luminaries who will be speaking 

are top executives from the Clinton 

Climate Initiative, PT PLN, Pertamina 

Geothermal Indonesia, Hitachi-GE 

Nuclear Energy, J-Power, Korean Energy 

Management Corporation, Covanta 

Energy and more. The conference will 

provide an international perspective 

of energy management and efficiency, 

as well as energy alternatives for the 

industry. 

Strong Government and Industry 

Support 

Singapore’s Nation Environment 

Agency has pledged their support for 

EnviroAsia2009. Other supporting 

agencies include International 

Enterprise Singapore, Singapore 

Exhibition & Convention Bureau, 

Ministry of the Environment and 

Water Resources (MEWR), Singapore 

Water Association and CHWMEG, a 

non-profit trade association promoting 

environmental waste stewardship. G+ 

For more details on EnviroAsia2009, 

visit www.enviro-asia.com. 

EnviroAsia2009 

Date: 1 – 4, December 2009, 

10.30am – 6.00pm 

Suntec Singapore, Level 4 

Sustainable Energy Conference 

Date: 1 – 2, December 2009 

Suntec Singapore, Level 3 


Is your organisation already 

reaping the rewards of 

sustainable business practices? 

If not, contact Eco 

Leadership to discover 

how to enhance productivity 

and reduce costs, 

info@ecoLeadershipTraining.com 

Eco Leadership works 

with the Framework for Strategic 

Sustainable Development 

to deliver tangible 

business results to you 

Leaders in Strategic Sustainable Development 

www.EcoLeadershipTraining.com 


e v e n t 

Businesses Urged 

to Sustain CSR 

Standards Despite 

Difficult Economic 

Times 

More than 30 international speakers will be attending the annual Asian 

Forum on Corporate Social Responsibility being held in Manila that has 

grown into one of the most important CSR events in the region. 

‘Sustaining CSR in Difficult Times: How business can benefit and why it still 

makes business sense’ is the theme of the eighth annual Asian Forum on 

Corporate Social Responsibility (AFCSR) that will be held November 19 & 20 

in Manila at the Crowne Plaza Hotel. 

Largest & Most Significant 

Recognised as being the largest and most significant conference on Corporate 

Social Responsibility (CSR) in Asia, the conference that was held in Singapore in 

November 2008 boasted 473 delegates. 550 delegates aended in Ho Chi Minh 

City in 2007, and in 2006 in Manila there were 528 delegates. 

For this year, over 400 business executives and NGO leaders 

from more than 30 countries are expected to aend. 

The principal host of AFCSR 2009 is the Asian Institute 

of Management’s Ramon V. del Rosario, Sr, Center for 

Corporate Social Responsibility (AIM-RVR Center). The 

organising commiee is composed of representatives of 

partner organisations from all over Asia and is chaired by 

Ramon R. del Rosario, Jr. Chairman of the Board of Advisors, 

AIM-RVR Center for Corporate Social Responsibility. 

Forum’s Objectives 

AFCSR’s objectives are: To highlight innovative programmes and best 

practices in CSR by corporations in Asia and to promote CSR as a key strategy 

in addressing social needs and concerns, to showcase corporate innovation in 

CSR in Asia and among Asian firms, to promote new thinking and standards 

on CSR as a strategy, and to build a network of CSR practitioners across Asia. 

The event is extremely well supported and aended not only by senior business 

executives from Asia, but also by major NGOs throughout the region. 

An integral part of the activities is the Asian CSR Awards which recognises 

and honours companies in Asia for their projects and programmes in corporate 

social responsibility. The Awards will be given in five categories: Environmental 

Excellence, Support and Improvement of Education, Poverty Alleviation, Best 

Workplace Practices and Concern for Health. 

This year it is probably the best line up of international speakers ever as over 

60 experts are expected and 36 are already confirmed. 

The event manager for the AFCSR is OIC EVENTS. For further information 

on the Asian Forum on Corporate Social Responsibility and Asian CSR Awards, 

please visit www.asianforumcsr.com. G+ 

A full plenary crowd 

of Asian Forum on 

Corporate Social 

Responsibility 2008 

with 473 participants 

from 30 countries 

International Speakers 

1. Mr. Mohiuddin Babar, Executive Director, 

BizCare (Bangladesh) 

2. Mr. Shaun Bernier, Managing Director, 

Community Business Hong Kong (Hong 

Kong) 

3. Mr. John DaSilva, Project Development 

Manager, Kenan Institute Asia (Thailand) 

4. Ms. Jacqui Dixon, Director, CSR Asia 

(Hong Kong) 

5. Ms. Shelly Esque, Vice President, Legal 

and Corporate Affairs, Intel Corporation 

(USA) 

6. Dr. Bradley K. Googins, Director Emeritus 

Center for Corporate Citizenship, 

Associate Professor, Carroll School of 

Management, Boston College (USA) 

7. Ms. Angela Joo-Hyun Kang, Founder 

& CEO, Global Competitiveness 

Empowerment Forum (Korea) 

8. Ms. Yanti Koestoer, Executive Director, 

Indonesia Business Links (Indonesia) 

9. Mr. Sam Y.S. Lee, CEO, InnoCSR (China) 

10. Dato Timothy Ong Teck Mong, Deputy 

Chairman, National Insurance Company 

Berhad (Brunei Darussalam) 

11. Ms. Nina Patawaran, Founder, Philippines 

Dictionary Project (USA) 

12. Prof. Jeffrey Phang, Assistant Professor, 

Universiti Tunku Abdul Rahman 

(Malaysia) 

13. Ms. Rajifah Ramli, Head, Corporate 

Responsibility, Ranhill Utilities Berhad 

(Malaysia) 

14. Dr. Yogendra K. Saxena, Chief of EHS, 

Jubilant Organosys Limited (India) 

15. Mr. Ashwani Singla, CEO, Genesis Burson 

Marsteller (India) 

16. Ms. Gania Sunantaraks Spiegel, 

Senior Consultant - Corporate Social 

Responsibility, Kenan Institute Asia 

(Thailand) 

17. Mr. Ola Jo Tandre, CR Manager, Telenor 

(Norway) 

18. Ms. Pearl Tiwari, Vice President (CSR), 

Ambuja Cements Limited (India) 

19. Mr. William A. Valentino, VP Corporate 

Social Responsibility, Bayer Greater China, 

Bayer (China) Limited 

20. Dato’ Ghazali Yusoff, Executive Chairman, 

Nusantara Technologies Sdn. Bhd. 

(Malaysia) 

Local Speakers 

21. Mr. Hubert d’Aboville, President & CEO, 

Paris Manila Technology Corporation 

22. Mr. Rafael Alunan III, President, Lopez 

Group Foundation, Inc. 

23. Mr. Antonino Aquino, President, Ayala 

Land 

24. Mr. Paul Aquino, President/CEO, Energy 

Development Corporation 

25. Mr. Jose Bayani (JB) Baylon, Public Affairs 

and Communications Director, Coca-Cola 

26. Mr. Will Beloe, Head, Advisory Services 

for the Philippines, International Finance 

Corporation 

27. Prof. Nieves R. Confesor, Associate Dean, 

Asian Institute of Management – Center 

for Development Management 

28. Prof. Ma. Elena B. Herrera, Professor, 

Asian Institute of Management 

29. Ms. Regina Paz Lopez, Managing Director, 

ABS-CBN Foundation, Inc. 

30. Mr. Manolo Lopez, Chairman, Manila 

Electric Company 

31. Ms. Rina Lopez-Bautista, President/ 

Executive Director, Knowledge Channel 

Foundation, Inc. 

32. Mr. Juan Miguel Luz, Associate Dean, 

Asian Institute of Management – Center 

for Development Management 

33. Mr. Raju Mandhyan, President, Inner Sun 

Consultants 

34. Prof. Francisco Roman, Full Professor, AIM 

- W. SyCip Graduate School of Business 

35. Mr. Jeff Watson, Chief Operations Officer, 

Southeast Asia and Pacific Regional Office, 

CBM 

36. Mr. Jaime Augusto Zobel de Ayala, 

Chairman and CEO, Ayala Corporation 


General Enquiries: (65) 6743 1166 Fax: (65) 6743 2381 Website: www.broquet.com.sg 

Trade Enquiries: (65) 9665 5160 

Technical Asst: 9766 7585 

Distributor: Universal Consultants Pte Ltd, 66 Tannery Lane, #05-08, Sindo Building. Singapore 347805 


e c o t i p s 

Sustainable Travel on 

Principle 

Irene Millar looks at four guiding principles that can make 

you a more sustainable traveller while reducing your carbon 

footprint 

Making choices about 

sustainability is beginning 

to become part of our 

everyday lives and one of our 

favourite activities, travelling, is no 

exception. 

Travelling brings a sense of 

adventure, fun and freedom and 

by travelling sustainably we are 

enhancing the opportunity for 

us, and our children, to be able to 

continue enjoying this activity for 

years to come. 

Four Guiding Principles 

The journey towards sustainability 

and sustainable travel is through four 

guiding principles and over the next 

few issues I will explore how each of 

these principles are effected by travel 

and the choices we can make to travel 

more sustainably. 

The four guiding principles state 

that in a sustainable society, nature is 

not systematically increasing: 

1 Concentrations of substances 

extracted from the Earth’s crust 

2 Concentrations of substances 

produced by society 

3 Degradation by physical means 

and, in that society: 

4 People are not subject to conditions 

that systematically undermine their 

capacity to meet their needs. 

So how do these relate to our 

everyday choices in the way that we 

travel? 

The First Principle 

In this issue, we will focus 

on the first principle; “Nature 

is not systematically increasing 

concentrations of substances 

extracted from the Earth’s crust.” 

This principle refers to mining and 

drilling to extract coal, oil, minerals 

and metals from below the earth’s 

surface. There are two main issues 

surrounding these activities; one is 

the environmental damage inflicted 

on the area that is being mined 

and the other is the resulting CO2 

emissions from burning fossil fuels. 

Fossil Fuels are often referred 

to as ‘buried sunshine’ as they are 

the product of decayed plant life 

that grew as a result of converting 

the sun’s energy into plant cells. 

The decayed plant life that we now 

know as coal and oil, lived millions 

of years ago when there was a high 

concentration of CO2 in the air. 

As a species, humans are now living 

off stored reserves of this buried 

sunshine. This is the equivalent of 

paying your daily expenses from 

your savings account with no new 

deposits being made, so over time 

you will reduce your savings to zero. 

In addition to depleting these stored 

resources, we are also releasing the 

stored CO2 from these decayed plants 

back into our atmosphere when we 

burn coal and oil for fuel and this is 

directly leading to increased CO2 in 

the air and the resultant increase in 

green house gas effects. 

Reducing Consumption 

So, as travellers, what can we do to 

become more sustainable in relation 

to the mining and burning of fossil 

fuels? 

We can reduce our consumption, 

and save money at the same time, by 

being more consciously aware of our 

travel patterns. For short distances, 

consider walking or cycling. Look at 

the availability of public transport 

for longer distances. 

Maximise any car use by car 

pooling and completing a number of 

activities in the same area to avoid 

repeated journeys. Cars powered by 

alternative fuel sources are becoming 

more readily available in the market 

and new technologies are being 

continually developed in this area. 

What is Your Carbon Footprint? 

Your carbon footprint is the direct 

effect your actions and lifestyle 

have on the environment in terms of 

carbon dioxide emissions. One of the 

biggest contributors to your carbon 

footprint is likely to be your travel 

arrangements. Offsetting the carbon 

you emit during your journeys is 

an easy, fun and inexpensive way to 

travel with a greener conscience. 

Offsetting Emissions through 

Tree Planting 

Trees are green machines that act 

as natural filters of air. Through the 

process of photosynthesis they absorb 

carbon dioxide (a key Green House 

Gas and principle contributor to 

global warming) from the atmosphere 

and store it in their trunk, branches, 

leaves, roots, soil and foliage, while 

releasing oxygen back out. 

Sustainable management, planting, 

and rehabilitation of forests can 

increase carbon sequestration as well 

as many other benefits. 

So when you want to travel more 

sustainably, consider offsetting your 

carbon emissions through a reputable 

carbon offset company such as Plant- 

A-Tree-Today (www.plant-a-treetoday.org). 

Like travel, sustainable 

development is a journey and 

carbon offsetting is good stepping 

stone towards being able to reduce 

our reliance on fossil fuels and our 

current violation of the first guiding 

principle. G+ 

Irene Millar is the Co-Founder 

of Eco Leadership working with 

organisations and NGO’s to create 

a sustainable future. Please visit 

www.EcoLeadershipTraining. 

com or contact Irene@EcoLeader 

shipTraining.com to discuss how 

your organisation can become 

more sustainable. 



e c o t r a v e l 

Creating a Green Environment to 

be More Sustainable 

Anthony Wong is one of the greenest people on the planet and has spent decades sharing his 

vision with others and encouraging them to do more for the environment, writes Floyd Cowan. 

There are two things to know 

about Anthony Wong; how much 

he has done/ is doing for the 

green movement, and how strongly 

he feels about doing more. It is easy 

to list the Malaysian’s efforts and 

accomplishments, but as meaningful 

as they are Wong knows that what is 

important is not what he has done, but 

what he is going to do. 

Green From an Early Age 

From the time that he was a seven 

years old Cub, Wong, founder of Asian 

Overland Services and owner of the 

Frangipani Langkawi Resort & Spa, 

knew that he was a conservationist. He 

was taken on a school outing from Kuala 

Lumpur to the rainforest outside the 

capital. The experience impressed on 

him how beautiful and how important 

nature and the environment are. 

I spent about two hours with Anthony 

and in addition to his commitment to 

the cause the other thing that impressed 

was his frustration that more isn’t being 

done. You can hear it in his voice when 

he says, “We have the right laws in 

Malaysia, the problem is that they are 

not being enforced.” You realise how 

commied he is when he slaps his 

hands expressing his frustration with a 

government that lags far behind in its 

commitments. 

You realize the extent of his 

commitment when he says that he 

doesn’t have a General Manager for 

the Frangipani. The Frangipani is a 

beautiful seaside resort that has all the 

right appeal for the average tourist. So 

why does he have a problem retaining 

managers? Managers are trained to 

make money, to run a tight ship, to do 

many things, but they are not trained to 

run a hotel in a green and sustainable 

manner. 

Mission to be the Greenest 

Most hotels have slogans such as “We 

provide great service.” The Frangipani’s 

mission statement is: ‘Our journey is to 

be the greenest and most sustainable 

resort in the world.’ 

In Malaysia, that is not an easy 

journey despite having won Langkawi 

Geopark Tourism Award 2008, or 

having won the Libur Tourism Award 

2008 for being the best Green Resort 

and the Virgin Holidays Responsible 

Tourism Award 2008. 

Why has the Frangipani won these 

awards? 

“When you are looking at Green, 

you have to look at the whole system,” 

Wong explains. “Most people don’t 

look at the whole system. You have to 

look at the energy, you have to look at 

the water and the waste, you have to 

look at everything you use, everything 

you buy and the way that is brought to 

your hotel, and they way that it leaves 

your hotel.” 

Profit No Matter What 

What also sets Wong apart from 

others is that he is willing to spend 

money on what he believes. Not only 

on measures that will save him money 

and happen to be green — which many 

people do and then claim to be green 

— but he spends it on advertising 

on promotion of the green cause, he 

spends on bringing people together 

with common interests to talk about 

how they can improve and build on 

what they are doing. He is organising 

a Climate Change Convention for 

2010 among the other programmes he 

hosts that are designed to create more 

environmental awareness. 

“I don’t look at profit as the 

cornerstone of success and that makes 

it hard for me to communicate to the 

public what I am trying to do, when 

their values are profit, when their values 


are making money. It is hard to convince the 

government, it is hard to convince business 

people and it is hard to convince the public 

that this is the right thing to do. 

“They want profit, no maer what,” Wong 

states. “My philosophy on sustainable 

development is not just to conserve resources 

and energy, which is important, but to show 

others how to protect natural resources 

while saving money for more beneficial 

activities. 

Educating Students 

Having gained his awareness through 

school outings and by being a nature guide 

he realises the importance of geing young 

people out into nature and exposing them 

to its complex eco systems. Anthony works 

a great deal with the schools from geing 

students to his Jungle Lodge where they 

provide outdoor training, to visits to the 

Frangipani Resort. 

“It is experiential education,” he explains 

the programme at the Adventure Camp that 

he started in 1991, “they learn by doing. 

They get to learn about the forest and its 

importance.” 

The Jungle Lodge was built like a Malay 

House and is located in a lush green valley 

on five and a half acres next to a primary 

forest reserve and surrounded by natural 

aractions. Some of the activities include 

guided jungle trekking, bird watching, 

camping, abseiling and jungle survival 

courses. 

Active Recycling 

No less important are the trips to the resort 

where there is a great deal to learn about 

doing things in a green manner because 

Wong puts into action what he preaches. 

“We practise waste sorting in our Resort. 

We sort rubbish according to category of 

paper, plastics, aluminium can, glass and 

metal. In the kitchen and cafeteria, we also 

sort kitchen waste from rubbish. As glass 

has no value in Langkawi, we recycle it into 

decorative item.” 

In 2007 the Frangipani recycled a total of 

8430.1 tons of waste that included papers, 

plastics and metals and generated revenues 

of RM 3792.50 (S$1550.00). 

There are 118 rooms at the Resort on 10 

acres of land and he has hired two full time 

environment engineers to ensure that all the 

hotel’s operations and practices are as green 

as they can be. 


‘SAVE OUR EARTH 

AWARD’ 

At the Climate 

Change Convention 

recognition will be 

given to organizations 

and individuals who 

show an outstanding 

effort in protecting the 

environment through 

conservation of energy, 

water, waste, recycling 

and innovation such 

as Best Practices in 

Plantation (palm oil, 

timber, rubber), Best 

Practices in Marine 

Tourism & Underwater 

Conservation, Green 

Tours, Greenest Hotel/ 

Resort, Airline, Airport, 

Village, City, Farm, 

School/ University, 

Architecture Design, 

Engineering, Technology 

& Manufacturing 

Industry. 

If someone you know 

fits into any of the 

above-mentioned award 

categories, do nominate 

them. Nominations can 

be submied online via 

email. As the convention 

website is currently 

under construction, 

please send all enquiries 

to info@climatechange 

convention.com 



Anthony Wong 

Talks 

17/9/2009 

JATA World 

Tourism Congress 

- Theme: Asian 

Tourism, Now! 

Mr Wong is a 

panel speaker in a 

panel discussion 

between 

representatives of 

global travel trade 

companies. 

The congress 

will take place in 

Tokyo, Japan. 

13/10/2009 

2nd Annual Waste 

Management 

Seminar 

The topic is Waste 

Management: 

The Hotelier’s 

Perspective 

This seminar 

will be held in 

Berjaya Times 

Squares Hotel 

& Convention 

Centre, Kuala 

Lumpur. 

19/10/2009 

International 

Conference on 

Propoor Tourism: 

Strategies 

& Policy 

Formulation for 

Propoor Tourism. 

Leveraging 

Tourism 

for Poverty 

Alleviation. 

This conference 

will take place at 

Taylor’s College, 

Malaysia. Mr 

Wong’s topic is 

Knowledge-based 

tourism: the key to 

alleviating poverty 

through tourism. 

18/11/2009 

First 

Announcement 

of the Urban 

Forestry 

Conference 

This will be 

held in Kuching, 

Sarawak from 

17/11 to 19/11. 

Conserving Water & Energy 

Students can also learn about 

composting as biodegraded organic 

waste is turned into organic fertilizer. 

“We have a nursery,” Anthony points 

out, “at the resort. Here our gardeners 

grow all the plants we need for the 

Resort. We propagate approximately 

200 plants a month which we would 

have to pay RM5.00 if we had to buy 

them. So that results in a savings of 

RM 1,000 every month.” 

There are many more sustainable 

practices Wong has done at the 

Resort, and the use of water and wastewater 

have been a central part of his efforts. He wants 

to harvests rainwater, but needs a licence from 

the government to do that and he changed the 

old system of heating water to solar hot water 

heating. 

“There are 160 spot lights around the hotel. I 

changed them to energy saving bulbs and put 

aluminium foil around them and the result was 

a saving of about 15 percent on energy.” Energy 

is about 20 to 30 percent of the costs of running 

the facility, so any savings made is important. 

A Living Lab 

Since taking over the hotel four years ago 

Wong has implemented 140 such initiatives. 

“The Frangipani is a living lab,” Wong explains. 

“Anyone can come here and learn from us. That 

is one of the objectives of what we are doing 

— to create greater awareness. To explain all 

140 initiatives in one article might be a lile 

difficult, so we encourage people to visit us.” 

Wong not only strives to create greater 

awareness through the facility but through 

a number of means. He is now launching a 

Climate Change Convention, to be held in 

2010. “The aim of the Convention is to provide 

an interactive platform for all participants to 

meet and learn ways to become financially, 

environmentally and socially responsible, in 

order to combat climate change. 

This is a not-for-profit event, and all proceeds 

will be donated to the ‘Save Our Earth’ 

Fund, represented by Non–Governmental 

Organisations and universities, to be invested 

in projects that help promote environmental 

protection. 

101 Ways to Save 

Wong continues: “The main objectives of 

the event will be to teach 101 ways to save 

money, play an educational role in raising 

environmental awareness through conservation 

of energy, water, recycling, waste reduction 

and innovation and to motivate the majority 

of the aendees to apply the newly acquired 

knowledge to act now for the future of our 

children and their children.” 

Wong has been creative in his approach to 

developing awareness. He holds a musical 

festival in Langkawi where the bands only play 

on recycled instruments. He also sponsors a 

‘Recycled Boat Race’ and the ‘Rubbish Run’, 

which is running and collecting waste. Whoever 

collects the most waste wins. 

Wong is well-known throughout Malaysia 

for his environmental concerns and the effort 

that he puts into geing people to see the world 

as he does. He has oen been urged to go into 

politics, but it is not a move he plans to do. “The 

political will to do things is just not there,” he 

says “and it is the most important thing that 

we need to make substantive change to our 

approach to environmental concerns.” Again 

he slaps his hands. 

Anthony Wong is passionate about what he 

is doing. He does have travel business to run, 

but I get the feeling that he thinks of lile else 

other than the environment, the projects he is 

working on and ways that he can inform and 

motivate more people to do more. G+ 



Beauty and the Best in Langkawi 

GeoPark 

Geoparks are nature parks where emphasis is given to 

geological features, biological diversity, management, as well 

as socio-economic development for locals living in the park. 

Langkawi is one of the most diverse and interesting of the 55 

geoparks in the world. 

Langkawi, declared the 52nd 

UNESCO World Geopark on 

June 1, 2007, lies in north-western 

Malaysia. It is an archipelago consisting 

of 99 islands in the Andaman Sea, south 

of Thailand. The islands are a part of 

Kedah state, and since July 15, 2008, 

when Sultan Abdul Halim of Kedah 

consented, Langkawi has been known as 

‘the Jewel of Kedah’. 

A Centre for Studies 

Langkawi was given World Geopark 

status due to its geological significance. 

Being the only geopark in Malaysia 

and together with its rich and unique 

geological 

heritage, 

Langkawi has 

become a centre for 

geoscientific and 

e n v i r o n m e n t a l 

studies for people 

from around the world. There are three 

main conservation areas: Machincang 

Cambrian Geoforest Park, Kilim Karst 

Geoforest Park and Dayang Bunting 

Marble Geoforest Park. These three 

parks are the most popular tourist areas 

in Langkawi Geopark. 

Langkawi Geopark will host the 

fourth biennial Unesco International 

Conference on Geoparks in 2010. LADA 

General Manager Dato’ Kamarulzaman 

Abdul Ghani said this achievement 

strengthened the resort island’s position 

in the nature, ecotourism and geotourism 

world map. “It is recognition 

that Langkawi Geopark is among the 

best in the world.” He also noted that 

Langkawi has the potential to lead the 

geopark movement in the world with its 

outstanding features and components. 

For those who love to indulge in 

biking, jungle trekking, nature walks, 

mangrove cruises and kayaking this is 

the place to do it. On the water you can 

go islands hopping, scuba diving and 

snorkelling. 

Myths and Legends 

For those interested in the myths and 

legends of the island, they should visit 

the famous Mahsuri Mausoleum, Telaga 

Tujuh waterfalls and Air Hangat village. 

For spectacular views of the islands 

there is the Langkawi sky bridge at the 

summit of Gunung Mat Cincang via the 

cable car service. 

Any area can be designated as a 

geopark if it posses several geoheritage 

features and outstanding geological 

landscape within which they form the 

nucleus for the development of local 

communities through conservation and 

ecotourism. Langkawi has many such 

areas. 

Essentially, a geopark should have 

components of conservation, and the 

local community is regarded as an 

essential part of the interaction between 

various users and the environment. It is 

important that the geopark management 

authority should involve them in 

managing geoheritage conservation and 

promoting sustainable geotourism. 

Daylight Tourism 

This concept does not conflict with 

the Langkawi development agenda, 

particularly as Langkawi is geared 

towards daylight tourism as its 

trademark. In adopting nature tourism, 

Langkawi is creating its own niche in 

the highly competitive tourism industry 

instead of competing on the same basis 

with neighbouring destinations such 

Phuket and Bali. 

In order to sustain nature tourism, 

Langkawi shall promote various 

initiatives of nature conservation that 

have a symbiotic relationship with 

nature tourism. 

The integrative and holistic concept of 

the geopark is compatible with concerns 

of the Langkawi Development Authority 

and Langkawi District Council such 

as the eradication of poverty and 

improving the quality of life of the local 

community. 

Why Langkawi? 

The total land area of Langkawi 

geopark is about 478km² and highlights 

the region’s most complete Palaeozoic 

geological history and the outstanding 

beauty of tropical island karst landscape 

(Karst is a type of landscape that is formed 

by the dissolution of soluble rocks, 

including limestone and dolomite). The 

Palaeozoic rocks of Langkawi Geopark 


contain, among others, the oldest strata 

in the region, and complete Palaeozoic 

succession from Cambrian to Permian. 

It features the most beautiful heritage of 

geological landscapes, karsts, caves, seaarches, 

stacks, glacial dropstones, fossils 

Langkawi has been dubbed as 

the birthplace of the region with the 

various natural landscapes of Langkawi 

reflecting and showing off the island’s 

geodiversity and its complex geological 

history. During the Mesozoic Era (251 

million years ago) the islands underwent 

a major tectonic event that resulted in the 

emplacement of its numerous granitic 

igneous bodies. This incredible power 

generated by nature from the deep 

mantle beneath the earth has driven up 

huge blocks of order rocks and placed 

them above very much younger terrain. 

What now exists in Langkawi is 

a combined result of these various 

processes and the prolonged erosion 

that took place from the time Langkawi 

rose to the surface. The results include 

the beautiful mountainous range of 

Machinchang sandstone in the north 

west, the conical Gunung Raya granite 

in the middle and the rugged karst 

terrain of Setul Limestone in the east. 

There is truly outstanding landscape on 

Langkawi and the surrounding islands. 

Geoforest Park 

At 550 million years old the 

Machinchang Cambrian Geoforest Park 

is the oldest geological formation in 

Malaysia with important geosites such 

as Teluk Datai, where the oldest grains 

of sand are and Pantai Tengkorak where 

the old continent has been submergedexhibiting 

text book examples of 

sedimentary structures. 

One of the most beautiful landscapes 

on the island is the Machinchang peak 

which has peculiarly chopped sandstone 

that is oen connected to the folk myth 

of the brawl between two giants, the 

Matchinchang and Mat Raya. 

Cave of Stories 

The Kilim Karst Geoforest Park in 

the eastern part of the island features 

magnificently formed landscape of 

nearly vertical limestone hills with 

pinnacles of various shapes and sizes. 

The northeast region, which 

encompasses the three river basins 

of Kilim, Air Hangat and Kisap and 

the islands of Langgun and Tanjung 

Dendang are spectacularly beautiful 

with geological and landscape resources, 

the sea, mudflats, beaches, wetland 

mangrove and the unique flora and 

fauna. 

The caves and the eagles in this area 

have contributed to the island’s myths 

and legends. The name ‘Langkawi’ 

is said to have been derived from the 

Brahminy Kite bird, the most dominant 

faunal species here. Gua Cherita or, Cave 

of Stories, has many legends and beliefs 

associated with it such as the giant bird 

Garuda, the epic fight between Rama 

and Rawana and Sang Gededembai— a 

humanlike giant female creature with 

the power to curse anything and turn it 

into stone! 

The Dayang Bunting Marble 

One of the most unique features of the 

Dayang Bunting Marble Geoforest Park 

is the fresh water lake of Tasik Dayang 

Bunting. This lake is believed to have 

‘mystical power’ to improve fertility 


among those who dip into it and drink its 

water. The formation of a landscape from 

marble and granite bedrock created a 

figure resembling a pregnant woman on 

her back, hence the name Tasik Dayang 

Bunting or Lake of Pregnant Maiden. 

Mangrove forests develop unique 

root systems that prevent soil erosion 

and help clean the water of metallic 

pollutants. Mangroves also serve as the 

breeding ground to many species of 

fishes, prawns and other sea life. The 

diverse mangrove vegetation in this area 

includes many important species, some 

with medicinal properties. 

Forty-five species of birds have been 

recorded in the area, including ten 

migratory species. The most prominent 

among the raptor species found along the 

sea coast and the rivers of the northeast 

region are the Bahminy Kite and whitebellied 

sea-eagle. 

Bats and Beetles 

Bats are also prominent in Langkawi. 

Three species are found in Gua Kelawar 

while the limestone forest is home to a 

myriad of small and tiny faunal species, 

of which the beetles have aracted 

special interest; including the smallest 

beetle in the world. Some of the beetle 

species are rare and some have yet to be 

identified. 

The Langkawi archipelago is rich in 

fossils of ancient sea creatures from the 

Paleozoic era spanning between 542 

million years and 257 million years ago. 

Alien granite dropstone that is 1 

billion years old can be found at Pulau 

Tepor in southwestern Langkawi. These 

dropstones were moved glaciers before 

being dropped in Langkawi when it was 

still submerged underwater hundreds of 

million years ago. G+ 


t e c h n o l o g y / m o b i l i t y 

Green Transport Week 

Builds Awareness 

Green Transport Week is held annually to increase 

awareness about transportation alternatives that are greener 

than the private petrol burning car. 

SMU Campus Green. Hybrid Motors and 

Borneo Motors showcased hybrid cars and 

vehicles that run on Compressed Natural 

Gas (CNG). KahShare highlighted the 

advantages of car sharing schemes. ITE 

College West, the National University of 

Singapore and the Nanyang Technological 

University displayed their own eco-cars. 

The wide range of green alternatives 

underscores the fact that there is no single 

solution to solving the need for more 

environmentally-friendly transport. It is 

crucial that market regulations encourage 

constant innovation and excellence in 

exploring greener alternatives for all 

aspects of the transport chain, from fuel, 

to production, to user consumption. 

The Singapore Environment Council 

(SEC) and SMRT Corporation Ltd., 

held Green Transport Week 2009 to 

raise awareness about the need for more 

environmentally friendly transport habits 

amongst Singaporeans, and encourage 

the adoption of green commuting habits 

and modes of transportation. Launched 

August 22, 2009 the focus was on 

increasing awareness of the contribution of 

cars to environmental issues and to make 

knowledge and resources concerning 

greener travel readily accessible to the 

public. 

From green motoring habits to hybrid 

technology to viable public transport 

alternatives, Green Transport Week took 

a holistic approach towards encouraging 

eco-friendly commuting habits that 

address the lifestyle needs of all 

individuals. 

The need for Green Transport 

There are close to half a million 

privately owned vehicles in Singapore. 

Roads take up about 11 percent of land 

in Singapore as compared to 13 percent 

for housing and less than 3 percent for 

natural forest reserves. Cars are harmful 

to the environment due to the amount 

of greenhouse gas emissions they emit, 

and the high resource consumption 

and pollution their production entails. 

The average car produces about 3kg of 

greenhouse gas emissions per litre of 

petrol consumed; additionally, even the 

best car only runs at 35-45 percent fuel 

efficiency, as up to 70 percent of each litre 

of petrol is wasted in the form of heat and 

overcoming internal component friction. 

Green Transport Week opened up a 

world of greener transport alternatives 

– for car owners seeking to switch to more 

eco-friendly and fuel efficient cars to those 

turning to public transport or even cycling 

and walking to work and school daily. 

“With increasing knowledge about the 

environmental impact of transportation” 

Howard Shaw, Executive Director of SEC 

noted, “the need to reconsider the way we 

travel is undeniable. It is more important 

than ever to undertake a collective effort 

to mitigate the environmental damage 

that the transport sector causes.” 

Green Transport Week showcased a 

wide range of solutions, from high-end 

electric vehicles to folding bicycles to 

address the needs and interests of as wide 

an audience as possible. 

Green Cars 

“SEC urges all Singaporeans to take 

whatever measures they can to make 

their daily transport a greener affair,” 

Shaw continued. “While not everyone 

may be able to forsake cars for greener 

alternatives, there are options for greener 

driving, including carpooling and 

choosing more fuel-efficient or hybrid 

cars. With public transport continually 

improving, commuting by bus and train is 

certainly an eco-friendly, economical and 

viable option for those wishing to reduce 

their carbon footprints. Electric or hybrid 

cars are ideal for a densely populated, 

small city like Singapore.” 

Green Transport Week featured an 

exhibition of the latest eco-friendly cars at 

Affordable, Convenient, Fast! 

SMRT Corporation Ltd. shared the 

environmental-friendly measures it 

adopted in the ‘SMRT is Green’ exhibition, 

and showcased its CNG-powered SMRT 

Eco Taxi. Visitors were able to do their part 

by participating in SMRT’s ‘Join the Green 

Revolution’ public transport promotion. 

They were able to pledge to go green with 

SMRT and stood a chance to win one year 

of free travel on SMRT trains, LRT and 

buses in a grand lucky draw. 

SMRT’s Vice-President of Corporate 

Marketing and Communications Mr Goh 

Chee Kong stated, “As a public transport 

service provider, SMRT is well-placed to 

drive long-term sustainable environmental 

benefits. We were happy to support 

GTW09, to heighten public awareness 

that every individual can contribute to 

sustainable living by making eco-friendly 

choices.” 

Green and Healthy Lifestyle Options 

There was a display of Green Transport 

Alternatives, where the latest designs 

and trends in products and accessories 

related to cycling, in-line skating and 

skateboarding were highlighted. 

An all-day mass-cycling event kicked 

off from both sides of the island – East 

Coast Park and West Coast Park – heading 

to Singapore Management University. 

Three groups helped organise the event 

- BaikEarth, Diginexx and Joyriders. 

Joyriders lead the eastern and western 

routes while riders from Diginexx lead 

those with folding bicycles. 

The event culminated with the Formula 

Green Concert, which featured a starstudded 

line-up that included Kumar, 

Jack and Rai, Michaela Therese and Dawn 

Ho. 

Inspiring Long Term Action 

SEC encourages people to make their 

commitment towards greening their 

transport habits through a pledge on 

the event’s official website. Every pledge 

collected was displayed at the exhibition 

on August 22, with the hope of inspiring 

those reading the pledges to take similar 

steps towards a greener lifestyle. G+ 

Green Transport Week 2009 website: www. 

greentransportweek.sg 


Driving the Green Cause 

t e c h n o l o g y / m o b i l i t y 

Eddie Lo believes that it is everyone’s responsibility to improve the environment which is why 

he has opened a company that deals exclusively in hybrid vehicles. 

Driving around in the convenience 

of your vehicle doesn’t have 

to come at the expense of the 

environment. There are cars that are 

more environmentally friendly than 

straight gas guzzlers. 

Hybrid Motors, a Singapore company 

that opened in 2008, focuses on the sale 

of hybrid cars that emit fewer harmful 

emissions than gas or diesel powered 

vehicles. “Hybrid Motor’s corporate 

philosophy is based on its commitment 

to environmental conservation,” says 

Founder Eddie Lo. “Based on the 

management philosophy of what is 

good for the environment is good for 

us, Hybrid Motors takes very proactive 

steps in promoting innovative, 

environmentally-friendly technologies 

that add value for both our clients and 

the environment.” 

Being Kind to Mother Nature 

Hybrid Motors offers an array of 

luxury MPVs, SUVs and hybrids that 

are kind to Mother Earth. Lo notes, 

“Petroleum is a fossil fuel that has taken 

hundreds of thousands of years to form. 

It is non-renewable and at the rate we 

are going, we will be running out of this 

invaluable resource soon.” 

Hybrid Motors has taken the lead 

in promoting vehicles that are more 

environmentally friendly. It has 

launched a series of cars that are both 

‘green’ and stylish. The Toyota Estima 

Hybrid MPV, Prius Hybrid, and the 

Honda Insight Hybrid, are prime 

examples of ‘green’ driving made 

possible. 

“We view our responsibility to the 

environment as part of our corporate 

social responsibility,” Lo explained. 

“Doing what we can for the environment 

is pivotal to our business and this is 

reflected in our business model. 

Educating the Public 

“For starters,” Lo continued, “we are 

the first in Singapore to focus on hybrid 

cars, in contrast to other car dealers who 

only promote petrol-run cars. We make 

it our mission to educate the public 

about the latest in hybrid technology 

and its benefits. Many people have 

misconceptions about the efficiency 

and functionality of hybrid cars, and 

as a socially responsible company, we 

take it upon ourselves to correct such 

misconceptions.” 

In addition Hybrid Motors makes it 

a point to partner with other equally 

socially responsible companies to drive 

home the ‘green’ concept. 

Since its inception Hybrid Motors has 

been promoting the ‘green’ concept of 

cars to the public by organising talks, 

seminars and fairs to spread the ‘Go 

Green’ message. 

Addressing Misconceptions 

“Cars are part of modern living,” 

Lo points out, “But the convenience of 

driving should not come at the expense 

of our environment. The public has 

certain misconceptions about ‘going 

green’ and ‘green’ cars that we need 

to address. Thus, we have made it our 

mission to inform the public about what 

‘going green’ entails and what ‘green’ 

cars are all about. Our recent Mini Eco 

Fair is just one of the many things we are 

doing to spread the ‘green’ message.” 

Hybrid Motors makes a point 

of encouraging its employees and 

clients to make every effort to reduce 

environmental wastes. “We strive 

to heighten their awareness of the 

environment as a whole, and at the 

same time, partner with business 

associates with similar values so we 

can continue our efforts in creating a 

society that is sustainable.” Lo states. 

Lo admits there are many challenges. 

“Firstly, many customers are not 

familiar with hybrid technology and 

that is a critical stumbling block that 

we are trying to remove. Customers are 

very cost-conscious: they can get quite 

calculative as hybrid cars tend to be 

more expensive than petrol-run cars of 

a similar model. 

Government Needs to Act 

“While the government is all for the 

idea of environmental protection, they 

have not been forthcoming in their 

support,” Lo adds. “More concrete steps 

are needed if we want society to move 

in the direction of the ‘green’ arena.” 

What does Hybrid Motors see as 

necessary for sustainable mobility in 

the future? “Petroleum is a limited 

resource,” Lo states. “To sustain the 

mobility we enjoy today, vehicles that 

are built with environmentally-friendly 

technologies have to be accepted on a 

societal scale. We must reach a critical 

mass if we are to enjoy the convenience 

of driving without having to worry 

about fuel running out.” 

Lo says there is a need for the 

government to support the growth 

of ‘green’ cars, and to do its part in 

promoting the importance of sustainable 

mobility to the masses. “I would like to 

see more car manufacturers producing 

hybrid cars. Also, Hybrid Motors, 

together with other like-minded 

organisations, will pursue educational 

initiatives to inform the public about 

hybrid cars and the concept of going 

green. We need to band together to 

make going green ‘cool’.” 

Lo believes that everybody must get 

on the green bandwagon: “Every living 

person breathing the air of this planet 

has a part to play in conservation. Every 

living person has the power to avert 

ecological disaster; for when catastrophe 

strikes, it does not discriminate between 

race, gender or nationality.” G+ 

Contact Details 

Hybrid Motors 

5 Ubi Close 

Singapore 408605 

Eco Hot Line: 6846 4567 

Website: www.hybridmotors.com.sg 


e x e c u t i v e v i e w s 

European Union Leads the Way 

on Climate Change 

Holger Standertskjold believes there is more commitment on behalf of countries that will result 

in meaningful process being made at the Copenhagen Climate Change Conference that will 

take place December 7 to 18, 2009. 

“The EU has been leading the 

way on environmental issues for 

a very long time,” says Holger 

Standertskjold European Union 

Ambassador to Singapore. “We have a 

strong commitment to the environment 

and we will be instituting changes to 

protect the climate even if no one else 

does,” he said ahead of The Climate 

Conference in Copenhagen where 

world leaders hope to establish a new 

climate protocol to replace the Kyoto 

Protocol that runs out in 2012. 

“We want to set an example,” the 

Ambassador stated. “We want to show 

what the possibilities are.” 

The Delegation of the European 

Commission to Singapore, which 

Mr Standertskjold is Head of, was 

established in 2003 to enhance the 

visibility of the EU and promote closer 

ties with Singapore by providing 

efficient communications between the 

EU and the Singapore government. As 

Head of the Delegation in Singapore 

Mr Standertskjold represents 27 EU 

Member States with a combined 

population of close to 500 million 

people. 

Ambassador Standertskjold points 

out that the EU is the world’s largest 

economy and Singapore’s largest 

trading partner. There are more than 

3000 EU companies operating in the 

Republic. 

Prior to taking up his appointment 

in Singapore in 2006 he was the Head 

of Unit of the European Commission’s 

Directorate General for Trade, 

responsible for negotiations and 

management of trade agreements and 

trade relations with South America and 

the Middle East as well as the General 

System of Preferences. Ambassador 

Standertskjold joined the EC in 

1996 aer 20 years with the Finnish 

Ministry of Foreign affairs, where he 

served in various Directorates and 

in the Finnish embassies in Madrid, 

Geneva and Sydney. 

In a speech by the Ambassador on 

February 4, 2009 at the EU Centre 

Singapore entitled ‘Copenhagen 2009: 

Towards a Sustainable Future’ he put 

in a nutshell the challenge the planet is 

facing and what we need to do about 

it: 

“Without sounding like a harbinger 

of bad news, scientists have warned 

that the world must stop the average 

global temperature from rising to not 

more than 2 degree Celsius above preindustrial 

levels. According to their 

studies, the average global temperature 

to date has increased by about 0.74 

degree Celsius over the past 100 years 

and is now increasing by about 0.2 

degree Celsius per decade. Because of 

the inertia of the climate system, the 

window of opportunity for staying 

within the 2°C temperature ceiling is 

closing very fast.” 

“They have said,” he continued, 

“that this is the result of a 70 percent 

increase in emissions of greenhouse 

gases worldwide between 1970 and 

2004. In the energy supply sector, the 

increase was 145 percent. The growth 

from transport was 120 percent and 

from industry, it is 65 percent. There 

was a 40 percent increase as a result 

of the reduced capacity of forests to 

trap carbon dioxide emissions, and 

changes in land use. And to add to this, 

scientific evidence also shows that for 

there to be a 50/50 chance of respecting 

the 2 degree Celsius temperature 

ceiling, worldwide emissions will 

need to peak before 2020 and fall by 

50 percent or more of the 1990 levels 

by 2050.” 

The Kyoto Protocol is considered by 

many to have been a failure, in part 

because the United States, which along 

with China is the biggest polluter in the 

world, didn’t sign on to the agreement. 

Ambassador Standertskjold is 

cautiously optimistic that there will be 

beer results this time around as more 

countries understand the implications 

of climate change and the need to do 

something about it. 

“I am sure it is going to be very 

different this time,” he states. “Most 

countries really are commied to 

making it work. We can’t have a 

situation that does not include the 

US,” he adds. “Despite the recent 

economic problems they are still a very 

wealthy country. President Obama 

and the United States are doing a lot 

now and are deeply involved in the 

process. China is very engaged in the 

process and is commied to reducing 

its emissions. India understands what 

the implications will be for them. 

Bangladesh, which is basically one 

big river delta could lose much of its 

land and displace millions of people 

in what is already a very crowded 

country. They are already experiencing 

floods and extreme weather as a result 

of climate change.” 

What is being done differently to 

ensure that we get the success that 

eluded us at Kyoto? “We have to have 

a commitment where everyone is 

on the right track,” the Ambassador 

responds. “We need targets that are 

non-negotiable and are binding. But 

we are not there yet.” 

One reason we are not there yet is 

because there are costs involved. “The 

EU has set a set a goal of reducing 

emissions by 20 percent by 2020 and 

will reduce them another 30 percent 

if other countries come along.” 

Why the difference? “We will 

do more if others are willing 

to do more. There are costs 

involved and if we move too 

far ahead this will put our 

companies at an economic 

disadvantage.” 


Costs are a concern for less developed 

countries and this is where the top 

economic countries can take the lead. 

“There are things that the developed 

economies can do,” Ambassador 

Standertskjold notes. “We can pass 

technology from developed to 

developing nations and we need to try 

to finance this in a reasonable manner. 

Developed countries must help fund 

the efforts of the developing countries 

— ensuring that the rich and most 

polluting countries contribute most. 

“To have a successful outcome 

in Copenhagen,” he stated in his 

speech, “we will need to recognise 

that different sources of funding will 

need to be required. Many low carbon 

development strategies have low 

incremental costs or even generate a 

net benefit in the midterm, but do need 

an upfront investment. More than half 

of the reduction in the energy sector 

for instance could come from energy 

efficiency measures. Financing of 

these measures will primarily need 

to come from the private sector and 

households in developing 

countries, with government 


policies leveraging this finance. These 

can be supported by international loan 

arrangements.” 

Ambassador Standertskjold is 

confident that the world can make 

the necessary changes, but whether 

it will or not is yet to be seen. “As an 

example,” he says, “you only need 

to look at Singapore. I wasn’t here 50 

years ago, but I was here 30 years ago 

and in that time the changes have been 

incredible. The country has invested 

in the infrastructure, the water, the 

sewers, the electricity, the roads and 

highways and has made this a country 

that is a model for the others in the 

region. Singapore’s achievements 

have been truly impressive, and 

demonstrates how a place can be 

improved with the right emphasis on 

the issues that are important.” 

When I point out that one area 

Singapore does lag behind is in 

recycling the Ambassador reminds me 

that it is a complex issue. “Recycling 

has been going on for a very long time 

in Europe,” he says. “In Asia there too 

has been a culture of recycling things. 

There has always been a tradition of 

taking care of everything, of reusing 

things and leing nothing go to 

waste. However, as we moved into 



a consumer society some of that has 

fallen by the way. 

“In Europe we have goen a lot 

support from municipalities — they 

had a need to reduce the amount of 

material going into their landfills — 

and there have been many campaigns 

to build awareness. This needs to 

be done here. Also, we need the 

businesses to take a more active part. 

We need the telephone companies 

to take back their old phones and to 

reuse the baeries and to recycle parts. 

There has to be commitment on many 

levels to achieve the results that are 

needed.” 

Where should the initiative start, 

with government or with the people? 

“It is a bit of a chicken and an egg 

situation,” he admits. “Actually, 

in the long run, it starts with the 

people. Awareness oen comes from 

the grassroots of society. Then the 

government comes in and puts the 

structure in place to address the issues 

that the people have identified. 

“In Europe there has long been a 

great tradition of people involved 

in environmental issues. They do it 

because they are concerned about 

the world they live in, and they move 

governments to act. I wished there 

was more of that in Singapore. All too 

oen people do things only because 

the government has made a rule or 

a law that they must. They don’t do 

it because they want to, they do it 

because they are told to.” 

The Ambassador would like to 

see more companies, and not just 

Singaporean companies, embracing 

Corporate Social Responsibility. “Only 

short sighted companies see being 

environmentally responsible as an 

expense. Just as a marketing tool there 

are great advantages in being green, but 

many companies have found that by 

doing things that are environmentally 

responsible there is an economic gain 

for them. It might be in areas such as 

reducing material expenses, but there 

are many advantages that companies 

will understand once they take a 

serious look at their processes and 

understand how they can improve 

what they are doing.” 

One area where His Excellency 

would like to see a change in Singapore 

is in the use of air conditioning. “Turn 

it off,” he says with a smile. “We don’t 

need to be siing in cinemas wrapped 

in blankets while we watch a movie. 

Air conditioning has been extremely 

good for Singapore as it allows the 

people to be more productive, but 

they need to learn to use it sparingly. 

We don’t need it on all the time.” 

The Ambassador ended his February 

4th speech with a quote from Al Gore, 

“As more and more people understand 

what’s at stake, they become a part 

of the solution, and share 

both in the challenges 

and opportunities 

presented by the 

climate crises.” 

As 

the 

C o p e n h a g e n 

climate change 

c o n f e r e n c e 

approaches it is 

obvious we need 

more people and 

more countries to 

understand what is at 

stake and become a part 

of the solution. Perhaps we 

should thank Ambassador 

Standertskjold and the EU 

for taking a leading role in 

this process. G+ 


G + B E Y O N D G R E E N 3 1 J U L / S E P 2 0 0 9 Volume 3 Issue 11 2009 ICA 31

e c o t o u r i s m 

Tune Hotels.com Expand Concept 

with ‘Less Waste, More Earth’ 

Low Cost airlines revolutionised air travel and now, in a similar fashion, Tune Hotels.com is 

making its impact on the hotel industry not only with competitive pricing but with a concerted 

effort to be more environmentally friendly, while helping their guests to be greener too. 

When Tune Hotels.com, the 

‘limited service hotel brand 

providing a ‘5-star sleeping 

experience at a 1-star price’, shut down 

its main lobby and exterior lights on 

March 28 2009 from 8.30pm to 9.30pm 

at its hotels in Kuala Lumpur, Kota 

Kinabalu, Kuching and KLIA-LCCT 

Airport for Earth Hour, it wasn’t a 

one-off show of support for the green 

movement. “That was just a small 

part of our ongoing ‘Less Waste, More 

Earth’ green initiatives, in which we try 

to do our part to encourage everyone 

to make smarter choices about use 

of resources”, said Tune Hotels.com 

CEO, Mark Lankester. 

Environmental Initiatives 

One unique aspect of Tune Hotels. 

com is that it employs an affordable pay-as-you-use system for major 

energy consuming amenities such as 

air-conditioning. Tune Hotels.com 

also reduces water consumption and 

the flow of laundry effluents into the 

environment by renting towels (RM5 

per towel inclusive of complimentary 

toiletries), and allowing guests 

who stay for more than one night 

to choose to have their bed linens 

changed on alternate days instead of 

daily. “At home most people are quite 

comfortable with not changing their 

towels and bed linen every single day; 

we’re just allowing our guests to be 

just as sensible within our hotels,” said 

Regional Head of Operations for Tune 

Hotels.com, Kishore Suppiah.“Guests 

find the small charges very reasonable 

yet, as with everything, when you are 

fully aware of what a resource costs 

you, you tend to be more careful with 

how you use it,” added Kishore. 

Mrs. V.V. Palarca a guest from the 

Philippines agreed, “I liked the hotel’s 

concern for energy conservation. To 

Tune Hotels.com CEO, 

Mark Lankester 

Lobby at Tune Hotels.com – Downtown Penang 

cut down on energy costs guests pay 

for the amount of air-conditioning 

used. Since we were out most of the 

time, our pre-paid 12-hour AC lasted 

us our whole three-night stay.” 

Optional Programming 

Optional air-conditioning is 

programmed into guest keycards 

via affordably priced ‘credit units’ of 

12 hours for RM13.49 and 24 hours for 

RM21.00. Ceiling fans are a standard 

feature in all Tune Hotels.com rooms 

for guests who prefer to consume even 

less power. 

Each room is only issued one 

keycard with power access to ensure 

that power in the room is not activated 

when the guest is out, hallway airconditioners 

are set on a timer system 

so they turn on in alternate sequence to 

conserve energy and energy-efficient 

bulbs are used in the properties as 

much as possible. 

Other ongoing efforts include 

incorporating ‘green principles’ into 

hotel design e.g. experimenting with 

open concept corridors that minimise 

air-conditioning requirements and 

placing recycling bins separating 

metal, plastic and paper in the newly 

opened Tune Hotels.com at the KLIA- 

LCCT Airport. 

How does Tune Hotels.com keep 

their rates low? “We employ a limited 

service concept where conventional, 

frequently underutilised full service 

facilities and services like swimming 

pools, business centres and gyms are 

eliminated,” replies CEO Lankester. 

“We encourage customers to selfserve 

and book rooms online at 

their convenience and we allow our 

guests to tailor their hotel experience 

G + B E Y O N D G R E E N 

3 2 J U L / S E P 2 0 0 9


Double room at Tune Hotels.com – Downtown Penang 

Pay-per-use energy consumption 

according to their needs. Guests can 

pick and choose additional amenities 

like toiletries, air-conditioning, WiFi, 

TV etc. and pay as they use.” 

Rapid Expansion 

Since launching in April of 2007 in 

Malaysia Tune Hotels.com has opened 

five hotels in Malaysia and by the end 

of the 2009 they will add to more hotels 

in Bali. Building on this success the 

Tune Hotels Group of companies has 

entered into a strategic partnership 

with Apodis Hospitality Group to 

invest in, develop and operate 20 Tune 

Hotels.com hotels across India by 

2012. 

The Apodis Hospitality Group, 

affiliated with real estate and 

infrastructure investment firm Trikona 

Capital, operates, develops and invests 

in hospitality assets across three key 

segments: leisure, business class, 

and low-cost. Guided by a seasoned 

team of hotel experts and investment 

managers, Apodis Hospitality has 

partnered with some of the most 

recognized brands in the industry 

to combine local and international 

experience in the development, 

marketing and operations management 

of hotel projects across India. Under the 

terms of the strategic partnership, five 

Tune Hotels.com hotels are targeted to 

be operational in India by December 

2010 with an ambitious roll-out of the 

subsequent 15 hotels to be completed 

by the end of 2012. 

While sites are yet to be finalised, 

initial hotels will likely be located in 

and around Amritsar, Ahmedabad, 

Bangalore, Chandigarh, Chennai, 

Delhi, Goa, Hyderabad, Indore, 

Jodhpur, Kochi, Mumbai, Pune, 

Pipavav, Raipur, Thiruvananthapuram 

and Tiruchirapally. 

India Demand Grows 

On Tune Hotels.com’s decision to 

enter the India market, CEO Mark 

Lankester, explained, “Demand for 

hotel rooms is soaring in India as its 

economy blossoms. Foreigners are 

flooding in for both business and 

leisure, and domestically, the rise of 

low-fare airlines is also bringing air 

travel within reach of more Indians, 

who until recently, had lile chance 

of ever boarding a plane. Having said 

that, India’s hotel industry is still very 

much in its infancy — I saw recent 

reports that put India’s total hotel 

room count at just 130,000 rooms, for a 

country of almost 1.2 billion people! In 

comparison, although the population 

of Malaysia is just a fraction of India’s 

at slightly over 28 million people, last 

year the Malaysian hotel room count 

already surpassed 160,000 rooms. 

So clearly, there’s a huge need and 

demand for more hotel rooms in India, 

and Tune Hotels.com is privileged to 

have found the right local partner to 

work with in fulfilling that demand.” 

Lankester continued, “Apodis 

Hospitality Group’s shareholders 

currently manage over US $1 billion 

in Indian infrastructure and real 

estate assets. Their management team 

comprises a team of industry veterans 

who have helped shape the hospitality 

and tourism industry in India. We’re 

very comfortable working with the 

team at Apodis, who are highly aware 

of the nation’s social complexities as 

well as the needs of the population 

base who would find Tune Hotels. 

com’s limited-service offering relevant. 

We are delighted to have Apodis 

Hospitality’s expert insight as we 

expand our hospitality platform into 

India.” 

Value for Money 

“Apodis Hospitality was incubated 

to propagate affordable hospitality 

in a market where a minimum wage 

employee would have to work about 

a year to pay for one night’s stay in 

a typical five-star room,” explains 

Umesh Luthria, CIO & Business Head 

Tune Hotels.com – Bali (Legian) launching 15 December 2009


Guests at Tune Hotels.com 

enjoy: 

• 5-star beds 

High quality King Koil® spring 

maress beds with pillows, 

pillowcases, bed sheets and 250- 

thread count duvets custommade 

for our requirements by 

bedmakers who supply 5-star 

hotels - the basis of our promise 

for a 5-star sleeping experience 

• Power Showers 

Hot and cold water, highpressure 

Power Showers in 

private aached bathrooms 

i.e. minimal rates for premium 

showers in maximum privacy 

• Central and strategic 

locations 

Close to major shopping, 

sightseeing and business 

destinations. Reliable 

facilities within easy reach 

i.e. convenience store and 

food & beverage outlets run 

by established chains, though 

brands running these outlets 

vary from hotel to hotel. Several 

hotels include free internet 

access at the main lobby (in 

room WiFi available as an 

optional add-on), ATM, airport 

transfers and city tour services 

(please refer to the individual 

hotels for more information). 

• Clean environment 

Daily housekeeping for a clean 

and pleasant stay in rooms 

with space-efficient tables and 

ample power sockets. Builtin 

electric fans are a standard 

feature for guests preferring an 

alternative to air-conditioning 

(available as an optional addon). 

Through our affordable 

pay-as-you-use system of 

add-ons for air conditioning, 

laundered towels and any other 

energy-consuming facilities 

and amenities, we try to help 

you conserve both your funds 

as well as the earth’s resources. 

• 24 hour security 

Secure electronic key card 

access into rooms, in-room 

safes, extensive CCTV camera 

coverage throughout the hotel, 

24-hour on-duty security 

guards and no access into the 

main lobby without a keycard 

past midnight 

of Apodis Hospitality Corporation. “The 

limited-service model espoused by Tune 

Hotels.com is relevant in both larger and 

smaller cities in that it fits the profiling 

of the average modern Indian traveller 

— price-conscious yet still demanding 

of clean, quality essentials in secure 

surroundings. Our aim at Apodis is to 

be to hotels what Volkswagen is to cars 

— i.e. to build safe, stylish hotels at 

value for money matched by few in this 

class.” 

“We chose to partner with Tune 

Hotels.com,” Luthria continued, 

“because they are an Asian brand that 

understands the Asian psyche, they 

know how to think and construct for 

the predominantly price-sensitive Asian 

consumer — a natural consequence of 

their shared DNA with AirAsia, the 

region’s fastest growing low-cost carrier. 

While their synergy with AirAsia is an 

obvious advantage, we believe that as a 

standalone concept Tune Hotels.com’s 

limited-service model satisfies a vital 

need in the Indian market; it should and 

will have a life of its own, whether in 

India’s busiest cosmopolitan cities, or its 

most nondescript towns.” 

Apodis Hospitality believe Tune 

Hotels.com have been ahead of the curve 

in educating the Asian market about 

the responsible usage of resources. As 

explained by Luthria, “Many 3/4/5- 

star hotels ask guests to help save the 

environment: save on water by not 

changing bed linen and re-using towels, 

save on energy by switching off the air 

conditioning and lights when leaving the 

room etc., but they still happily charge 

guests the full service room rate! There 

is absolutely no incentive for a guest to 

act in an environmentally responsible 

manner. In fact because guests are being 

charged full service rates they may even 

be more wasteful in order to ‘get their 

money’s worth’. 

Gaining Cachet 

“What Tune Hotels.com does is the 

reverse i.e. via their pay-as-you-use 

system of addons for air-conditioning, 

laundered towels and other energyconsuming 

amenities, they make the 

options that impact the environment 

available for a small fee, and should 

guests choose not to take these options, 

they immediately save money as well as 

the earth’s resources. This facilitates and 

directly incentivises guests to subscribe 

to less wasteful, more conscientious 

lifestyles. Consequently the brand is 

gaining cachet among a wider audience of 

smart consumers for whom purchasing 

decisions are increasingly influenced 

by environmental concerns.” 

Self-admiedly a diehard fan of 

luxury hotels, Luthria can aest to 

being a recent convert to the limitedservice 

concept. “Having established 

uniform, high-level standards across 

their five Malaysian hotels and two 

upcoming hotels in Bali, Indonesia, Tune 

Hotels.com is a proven branded solution 

which we are keen on replicating across 

India. But it’s no use investing hard 

bucks in a product you don’t believe in, 

and having personally stayed at Tune 

Hotels.com hotels, I am convinced we 

are aligning ourselves with a brand 

that actually delivers on its promise of 

a 5-star sleeping experience at a 1- star 

price.” 

A Budding New Icon 

Despite the challenging economic 

environment, India forms only a part of 

Tune Hotels.com’s aggressive regional 

expansion plans. Explains Lankester, 

“In total, excluding our own seven 

existing hotels and our own significant 

hotel development plans over the same 

period, by 2013, it is looking like we will 

have an additional 64 hotels under the 

Tune Hotels.com banner that we will 

have stewardship over. In addition to 

our stable in Malaysia, the countries we 

will cover will span Indonesia, India, 

Thailand, Bangladesh, Philippines and 

further afar. I am hopeful that if we 

get it right we have the potential to be 

Malaysia’s next iconic regional brand.” 

About Tune Hotels.com 

Tune Hotels.com is a limited service 

hotel brand that provides ‘a 5-star 

sleeping experience at a 1-star price” — 

providing high quality accommodations 

with the basic essentials. They are 

a growing chain of hotels that have 

embraced the limited service model 

used by low cost airlines and employ 

a self-service online booking system 

encouraging guests to book early to 

enjoy exceptionally low prices. Using 

the demand-based pricing booking 

system, guests can book rooms at prices 

starting from RM9.99 (or even lower 

during promotion periods) directly at 

our website www.tunehotels.com. G+ 

Recycling bins at Tune Hotels.com 


Tune Hotels.com at a Glance: 

• Kuala Lumpur 

(173 rooms – 122 Doubles, 51 Singles) 

316, Jalan Tuanku Abdul Rahman, 

50100 Kuala Lumpur, Malaysia. 

- 5 mins walk to Medan Tuanku 

Monorail station for direct access 

to Kuala Lumpur International 

Airport (KLIA) via the KL Sentral 

station. Easy taxi access from 

hotel 

- 5 mins by taxi to Petronas Twin 

Towers with over 1.5 mil sq. ft 

of shopping space & the world’s 

tallest twin towers 

- 5 mins by taxi down the road to 

Kuala Lumpur’s best clubs on Jalan 

Sultan Ismail 

• Kota Kinabalu 

(165 rooms – 165 Doubles) 

Unit No. G-803, 1Borneo Hypermall, 

Jalan Sulaman, 88450 Kota Kinabalu, 

Sabah, Malaysia. 

- Located within 1Borneo, East 

Malaysia’s largest shopping, dining 

& lifestyle mall 

- Free 1Borneo shuttle service from 

hotel to city centre 

- En-route to Mt Kinabalu, South 

East Asia’s highest peak and 

Sabah’s best golf courses 

• Waterfront Kuching 

(135 rooms - 113 Doubles, 22 Singles) 

Jalan Borneo, Off Jalan Tunku Abdul 

Rahman, 93100 Kuching, Sarawak, 

Malaysia. 

- Located at the heart of Kuching 

City Centre 

- 5 mins walk to Kuching Waterfront 

for great shopping & night 

entertainment 

- 15 mins drive to Kuching 

International Airport 

• KLIA- LCCT Airport 

(222 rooms – 222 Doubles) 

Low Cost Carrier Terminal, Lot PT 26 

( HSD 07442 ), Jalan KLIA S4, 64000 

KLIA, Selangor, Malaysia. 

- 7 mins walk to Departure Hall 

(LCCT) 

- Regular bus services to Low Cost 

Carrier Terminal (LCCT), Kuala 

Lumpur International Airport 

(KLIA) and direct to Kuala Lumpur 

(KL) 

- 3-hour ‘Refresher Package’ short 

stay option available between 

9:00am – 6:00pm. Subject to room 

availability via enquiries at Front 

Desk only. 

- 10 mins to Sepang F1 Circuit 


• Downtown Penang 

(258 rooms – 228 Doubles, 21 Twin-Sharing, 

7 Single, 2 Wheelchair-friendly[Double]) 

100, Jalan Burmah, Section 15, George 

Town, 10050 Penang, Malaysia. 

- Strategically located at the heart of 

George Town, Penang’s capital 

- 5 mins drive to all the historical sites 

in George Town & Komtar, Penang’s 

tallest building 

- Within easy reach of Penang’s major 

medical centres 

• Kuta 

(Opening 6 November 2009 | 139 rooms 

– 84 Doubles, 55 Singles ) 

Jalan Kahyangan Suci (Off Jalan Pantai 

Kuta), Kuta, Bali, Indonesia 

- 6 mins walk from Kuta Beach 

- Within main shopping & dining area 

near Kuta Square in Jalan Pantai Kuta 

• Legian 

(Opening 15 December 2009 | 170 rooms 

– 170 Doubles) 

Jalan Arjuna (Off Jalana Double Six), 

gang Villa Coco, Legian, Bali, Indonesia 

- 3 mins walk from Legian beach 

- Close to shopping, dining & clubbing 

areas of Jalan Legian and Jalan Double 

Six 


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Harnessing state-of-the-art technology, ICE Solar Films 

rejects up to 97% of Infra-Red heat and keeps out unwanted 

glare. 

2 

Quality Invention with a Trusted Heritage 

Backed by breakthrough research from Teĳ in Dupont 

Films, ICE is fully supported with manufacturer’s warranty, 

covering any delamination, demetalisation, peeling and 

cracking. 

3 

No More Scorched Car Seats 

Enjoy your drive without experiencing the unpleasant 

sensation of a fiery hot furnace. With ICE Solar Films, your car 

will be more comfortable, which will make a more pleasant 

ride for your children and therefore a more pleasant trip for 

everyone. 

4 

Energy Saver 

ICE Solar Films blocks heat by reflecting the Infra-Red 

heat and not absorbing them. Thus it minimizes heat build up 

in your car or home and helps you to save energy cost in the 

long run. 

5 

Greater Safety 

ICE Solar Films has a thick polymer 

construction and tough adhesive which bond 

to your windows, creating a safety barrier 

between your loved ones and the glass. In 

the event of a collision, the film holds the 

broken glass shards in place creating a safer 

environment for all the passengers. 

6 

Cool Colours and Cooler Aesthetics 

ICE Solar Films offers a range of films 

that will suit your needs whatever they 

may be. 

7 

Want Protection, Get ICE 

With 99% UV protection from the sun, 

ICE provides effective protection from 

harmful ultra-violet radiation that can 

lead to health hazards like pre-mature 

ageing, sunburn and even skin cancer if 

the exposure is excessive. 

8 

Hassle-free Installation. 

Appointed window film applicators 

undergo intensive product knowledge 

and installation training before 

qualifying as ICE specialists. An 

emphasis on details ensures that all 

jobs are done right the first time! G+ 



t e c h n o l o g y 

Save Fuel, Help the Environment 

More power, quicker acceleration and faster revving are some reasons drivers like 

the Broquet fuel additive, but it may not only save you money it can reduce your carbon 

footprint. 

How do you achieve more 

power on a performance 

engine already tuned to the 

max? As performance car owners are 

finding out, the answer is with the 

Broquet fuel catalyst, a simple and 

effective way of improving combustion 

to achieve more power. 

“If it wasn’t for Broquet, we might 

not have finished the rally,” Keith 

Parker said aer completing the 

gruelling 11,000km., 17 Stage Paris- 

Dakar-Cairo Rally. Conditions for 

the 425 competitors ranged from 

savannas, deserts and mountains, to 

so sand, rocks and narrow rued 

roads, with the occasional terrorist 

threat thrown in. Not surprisingly, 

casualties amongst the vehicles were 

high, and over 40 percent failed to 

make the finish. 

“In a very rough part of the Stage 

we realised that both rear springs had 

broken. Aer a stop to repair, as best 

we could with only one spare top leaf, 

we carried on at a much slower pace to 

nurse the car to the finish. Due to the 

vehicle problems, and the length of 

the Stage [722kms] we were very low 

on petrol, so much so that the petrol 

pump was sucking air when we went 

over the dunes. If we had not put a 

Broquet in the tank when preparing 

the car, I am certain we would have 

run out of petrol, before the end of 

the Stage. The Broquet definitely 

increases the power, as well as mpg, 

and as it is not a fuel additive, there 

were no problems with the rallying 

regulations.” 

Improves Efficiency 

Broquet is a catalyst that when 

introduced into the fuel tank or fuel 

line of a diesel, petrol or oil fuelled 

engine, reacts with the fuel to improve 

the efficiency of the combustion 

process. It will treat fuel for 250,000 

miles or 400,000 km. Broquet not only 

promotes more efficient combustion 

but removes, and then inhibits the 

build-up of carbon deposits, waxes 

and gums that normally form in 

the combustion chamber. The result 

is significant reduction in exhaust 

emissions and fuel consumption, 

more power and less maintenance due 

to cleaner combustion components. 

As the catalyst is not used up in the 

process, only a small amount of 

catalyst material is needed. 

The overall effect of the Broquet fuel 

catalyst is to propagate a quicker and 

more stable flame front enabling more 

of the fuel to be usefully burned and 

therefore less wasted. The benefits are 

an increase in power, or beer economy 

— depending on how the additional 

energy is utilised — reduced exhaust 

emissions, cleaner combustion zones 

and components. 

While more dramatic improvements 

are noticeable when a Broquet is fied 

to an older engine, due in part to 

the ‘cleaning’ effect, ideally Broquet 

should be fied to new engines as it 

will protect them from damage caused 

by poor combustion. 

Reducing Carbon Emissions 

In the Philippines, Smart 

Communications, Inc. (SMART) is 

reducing the carbon emission of its 

generator sets in 600 cell sites in remote 

locations throughout the country with 

the use of Broquet fuel treatment 

units. Having contracted Broquet 

International Ltd to fit fuel catalysts 

on its generator sets, the leading 

wireless services provider is reducing 

diesel consumption per generator set 

by 18 to 20 percent, resulting in fuel 

cost savings. 

Operating 23 hours a day, each of 

SMART’s generator set consumes 

an average of 2,000 litres of diesel 

fuel a month. With the fuel catalysts 

installed, fuel consumption per 

generator set went down to an average 

of 1,540 litres per month, resulting to 

savings of 460 litres of fuel per unit. 

One litre of diesel fuel has 0.67 kg 

of carbon and will produce 2.45 kg of 

carbon dioxide. As fuel consumption 

was reduced by 910,800 litres of diesel 

fuel for 495 generator sets over four 

months, SMART reduced carbon 

emission by 2,231 tons. 

“We are pleased to be able to make 

a modest contribution to the reduction 

of global warming and at the same 

time, benefit in terms of reduced 

operations expenses,” said Ramoncito 

S. Fernandez, head of SMART’s 

Administration and Materials 

Management Group. 

Test Results 

Extensive tests have been done by 

drivers in the automotive industry 

and in the media. Wheels Asia wrote: 

“Results were impressive as the car 

actually gained 6.4 bhp, and more 

importantly, 9.3 Nm more torque.” 

Jimmy Lukita, a race winner with 

Broquet in Jakarta, stated: “This 

Triumph Stag (with a 6.7Lt V8 Chevy 

engine) has been fied with Broquet 

and tuned to produce an incredible 

output of 585bhp.” 

“...Thanks to Broquet...the WRX 

STi drives like it’s designed to be 

...overcoming the limitations of poor 

quality fuel”, noted Motor Trader - 

Singapore. 

Day to Day Driving 

The unique Broquet Fuel Catalyst 

is a highly effective aid to beer 

combustion, and it is not just for those 

competing in motor sports. As Kenny 

Lip of Singapore noted, there are 

benefits for normal driving: “Aer the 

BoostMaster 40 was installed to my 

car, I felt a noticeable change in the 

character of my car engine.” 

For many people, who would like 

to reduce their carbon footprint it is 

next to impossible to get out of using 

their car, however, using cleaner 

burning fuel can only be a benefit to 

the environment. G+ 

The Broquet Benefits 

• Fuel Savings (Up to 30%) 

• Reduced Exhaust Emissions 

(Up to 90%) 

• Environmentally Friendly 

• Use of Unleaded Petrol in all 

petrol vehicles 

• Reduced Oil Consumption 

• Cleaner Lubrication Oil 

• Increased Horsepower 

• Smoother Acceleration 

• Fewer Gear Changes 

• Quieter Running Reduced 

Maintenance 

• Longer Engine Life 

• Lesser carbon deposits 

• Fewer replacements of spare 

parts 



DISTRIBUTION LIST 

d i s t r i b u t i o n l i s t 

APEC 

Asia Europe Foundation 

Australian High Commission 

Belgium Embassy 

British High Commission 

Consulate General of Greece 

Consulate General of Mongolia 

Consulate General of Nepal 

Consulate General of The Republic of Cyprus 

Consulate General of The Republic of Djibouti 

Consulate General of the Republic of Seychelles 

Consulate General of the Slovak Republic 

Consulate of Belize 

Consulate of Cote d’lvoire 

Consulate of Jamaica 

Consulate of Lebanon Singapore 

Consulate of Papua New Guinea 

Consulate of the kingdom of Morocco 

Consulate of The Republic of Belarus 

Consulate of The Republic of Cameroon 

Consulate of the Republic of Colombia 

Consulate of the Republic of Ghana 

Consulate of The Republic of Lithuania 

Consulate of The Republic of Mali 

Consulate of the Republic of Malta 

Consulate of The Republic of Mauritius 

Consulate of the Republic of Slovenia 

Consulate of The Republic of Uganda 

Consulate of the Republic of Vanuatu 

Consulate of The Sultanate of Oman (Former) 

Consulate of Tuvalu 

EMBASSIES 

Embassy & Consulate of Ethiopia 

Embassy & Consulate of Tunisia 

Embassy Consulate of the Kingdom of Bhutan High 

Commission 

Embassy of Brazil 

Embassy of Chile 

Embassy of France 

Embassy of Ireland 

Embassy of Italy 

Embassy of Japan 

Embassy of Republic of Panama 

Embassy of Romania 

Embassy of Spain 

Embassy of Sweden 

Embassy of Switzerland 

Embassy of the Arab Republic of Egypt 

Embassy of the Bolivarian Republic of Venezuela 

Embassy of the Democratic People’s Republic of 

Korea 

Embassy of the Federal Republic of Germany 

Embassy of the Lao People’s Democratic Republic 

Embassy of the People’s Republic of China 

Embassy of the Republic of Angola 

Embassy of the Republic of Austria 

Embassy of the Republic of Hungary 

Embassy of the Republic of Indonesia 

Embassy of the Republic of Kazakhstan 

Embassy of the Republic of Peru 

Embassy of the Republic of Poland 

Embassy of the Republic of Turkey 

Embassy of the Russian Federation 

Embassy of the Socialist Republic of Vietnam 

Embassy of the Union of Myanmar 

Embassy of the United Arab Emirates 

Embassy of the United States of America 

High Commission of Brunei Darussalam 

High Commission of Canada 

High Commission of India 

High Commission of Pakistan 

High Commission of South Africa 

High Commission of the Democratic Socialist 

Republic of Sri Lanka 

IMF 

Malaysian High Commission 

Nigeria High Commission 

Philippines Embassy 

Republic of Bangladesh High Commission 

Royal Danish Embassy 

Royal Embassy of Cambodia 

Royal Embassy of Saudi Arabia 

Royal Thai Embassy 

Taipei Representative Office 

The Delegation of the European Commission to 

Singapore 

The Embassy of Finland 

The Embassy of Mexico Singapore 

The Royal Netherlands Embassy 

The Royal Norwegian Embassy 

Denmark Embassy 

The Emabssy of Israel 

RECREATION & COUNTRY CLUBS 

America Women Association 

Aranda Country Club 

Arena Country Club 

Bukit Batok Club 

Ceylon Sports Club 

Changi Airport Recreation Club 

Changi Beach Club 

Changi Beach Club’s Sports Complex 

Changi Club House 

Changi Sailing Club 

Chinese Swimming Club 

Civil Service Club 

HDB Club 

Hollandse Club 

Home Team NS 

Marina Country Club 

Ministry of National Deverlopment Recreation Club 

NTUC Customer Service Centre 

NUSS Society Guild House 

One Degree 15 Marina Club 

People’s Association 

Prisons Sports & Recreation Club (PSRC) 

PSA Club 

PUB Recreation Club (PUBRC) 

Raffles Marina Club 

Raffles Town Club 

Republic of Singapore Yacht Club 

SAF Yacht Club 

SAF Yacht Club 

Safra National Service Association - Mt Faber 

Safra National Service Association - Tampines 

Safra National Service Association - Telok Blangah 

Safra National Service Association - Toa Payoh 

Safra National Service Association - Yishun 

Sea Sports Centre 

Senior Police Officer’s mess 

SIA Group Sports Club 

Singapore Cricket Club 

Singapore Hockey Federation 

Singapore Khalsa Association 

Singapore Polo Club 

Singapore Power Club 

Singapore Recreation Club 

Singapore Swimming Club 

Singtel Recreation Club 

Statutory Boards’ Employees Cooperative 

Recreation Club 

Swiss Club 

Tanglin Club 

Temasek Club 

The American Club Singapore 

The British Club 

The Chevrons (SAF Warant Officers & Specialist 

Club) 

The Executives Club 

The Grassroots’ Club 

The Japanese Association 

The Legends 

The Pines Club 

The Singapore Indian Association 

The Tower Club Singapore 

YMCA of Singapore 

Changi Golf Club 

Executive Golf Course 

Fairway Country Club 

Jurong Country Club 

Keppel Club 

Kranji Sanctuary Golf Course 

Laguna National Golf & Country Club 

National Service Resort & Country Club 

Orchid Country Club 

Raffles Golf & Country Club 

Seletar Country Club 

Sembawang Country Club 

Sentosa Golf Club 

Serangoon Gardens Country Club 

Singapore Island Country Club 

Singapore Turf Club - Green Fairways 

Tanah Merah Country Club 

Warren Golf & Country Club 

G+ BEYOND GREEN 40 MAY/JUNE 2009

Saw Phaik Hwa - Roof & Facade

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