Advertise - Helicopter Association International

Global Reach 

for the Helicopter 

Community 

2013 Media Kit

HAI: Who We Are 

77% of HELI-EXPO 

attendees are directly 

involved in purchasing 

decisions 

Helicopter Association International (HAI) is the trade association 

for the international helicopter community. Located in more than 70 

nations, our members run the gamut of an extremely diverse industry: 

• Helicopter owners and operators 

• Pilots 

• Maintenance professionals 

• Aircraft and engine manufacturers 

• Aircraft purchasers and lessees 

• Flight directors and other operations professionals 

• Safety professionals 

• Companies offering helicopter-related services and products 

• Students planning on a career in aviation. 

HAI: What We Do 

For more than 60 years, HAI has been the association for member 

companies and individuals involved in helicopter aviation — from 

manufacturers to operators and pilots. Central to the HAI mission is 

advocating for its members on legislative and regulatory issues and 

promoting the unique contributions of vertical flight. 

Meanwhile, HAI works within the industry for the safe, efficient, and 

effective operation of helicopters. Through offerings such as the HAI 

Accreditation Program, professional education courses, and the HAI 

Mobile app for smartphones and tablets, HAI informs, educates, and 

serves its members. 

As producer of the world’s go-to helicopter trade show, HELI-EXPO, 

HAI is a gathering point for the rotorcraft industry. It also represents 

that industry to the world by exhibiting, speaking, and presenting at 

key aviation trade shows around the world. 

HAI: Our Global Reach 

“We advertise in HAI publications 

because we know that our 

message will be delivered to an 

audience consisting of industry 

leaders, decision makers, business 

partners, and current and potential 

customers.” 

– Brenda Reuland, American Eurocopter, 

VP for Communications & Public Relations 

“Our metrics have shown us that 

exposure in HAI publications 

brings us solid leads; in turn, 

Latitude has changed “Flight 

Following” into “Flight Leading.” 

– David Thomas, Latitude Technologies 

Corporation, Business Development 

“Advertising in HAI publications 

benefits AIS with the exposure 

and sales of our helicopter-related 

material, and is dollars well spent.” 

– James Sensale, Aviation Instrument 

Services, Inc., President 

HAI reaches helicopter professionals around the world: 

• ROTOR magazine – 85 countries 

• HELI-EXPO media – more than 80 countries (23% of attendees) 

• RotorNews – 121 countries 

• Tradeshows – More than 20 aviation and helicopter events 

worldwide, reaching more than 1 million attendees annually.

HAI: What We Offer Our Partners 

As publisher and distributor of helicopter news in print, online, social 

media, digital, and in-person channels, HAI reaches the international 

helicopter community more effectively than anyone else. And because 

HAI is a not-for-profit 501(c)(6) association, your advertising dollars are 

funneled back into the industry to support the future of helicopter flight. 

HAI Media 

HAI’s digital and print media reach thousands of helicopter operators, 

pilots, maintenance technicians, and industry leaders on a daily, 

weekly, and monthly basis. Take advantage of our cross-promotion 

packages to send your message to highly qualified readers across 

platforms, around the world, throughout the industry. 

ROTOR ® Magazine RotorNews ® HAI Mobile 

Flagship Publication Daily E-Newsletter Smartphone/Tablet App 

HELI-EXPO 

HAI annually produces HELI-EXPO ® , the world’s largest helicopter 

trade show and exposition. With more than 19,000 attendees from 

80 countries, your message is guaranteed to reach both current clients 

and new ones. 

Exhibition Sponsorships Advertising Special Events 

1 Million+ Sq. Ft. 

of Exhibit Space 

Multiple 

Opportunities, 

with Levels to Fit 

Any Budget 

ROTOR Magazine, 

Program & 

Exhibit Guide, 

Smartphone & 

Tablet App 

Increase Attendee 

& Media Exposure 

HAI HELI-CENTER and Exhibitions 

HAI maintains a robust presence at more than 20 aviation and 

helicopter trade shows around the world, offering you a venue to 

raise awareness of vertical aviation among fixed-wing audiences and 

to partner with industry leaders. HAI’s HELI-CENTER has become a 

fixture at EAA AirVenture, with half a million visitors. 

Exhibition Sponsorships Advertising 

Booths and Static 

Displays Available 

Multiple Opportunities, 

with Levels to Fit Any 

Budget 

For more information 

Bonus Distribution 

of ROTOR 

Magazine 

Contact HAI’s Advertising and HELI-EXPO Sales Department: 

703-683-4646 or sales@rotor.com 

Dedicated to 

the ADVANcement 

of the 

international 

helicopter 

community 

Only ROTOR magazine 

grants you year-round 

access to HELI-EXPO 

attendees: the key buyers 

in the industry

Advertise in 

ROTOR reaches 

your customers … 

… and so can you. 

If you want to connect with 

the men and women in 

the helicopter industry — 

especially those who keep it 

running day in and day out 

— then you need to talk to 

ROTOR. 

Our readers consider ROTOR 

magazine a vital resource. You 

should too. 

To place your ad, contact the 

HAI Advertising and 

HELI-EXPO Sales Team: 

Lisa Henderson 

Advertising Manager 

703-683-4646 

lisa.henderson@rotor.com 

You’ll find insertion orders 

and rate sheets at 

rotor.com/media. 

Winter 2013 

Serving the International 

Helicopter Community 

BY THE INDUSTRY 

FOR THE INDUSTRY 

rotor.com 

Photo Contest 

Winners 

HELI-EXPO 2013 Preview 

Page 52 

Tour Company’s Path to 

Better Safety Practices 

Page 24 

ROTOR subscribers don’t 

just read — they act. 

ROTOR subscribers discuss an 

advertised product or service with colleagues. They 

visit advertisers’ websites or contact advertisers for 

additional information. They save ads for future 

reference. And they buy. Or recommend buying. 

® 

Magazine 

ROTOR magazine, published quarterly 

by Helicopter Association International (HAI), 

covers the international helicopter community. 

Each issue goes to more than 30,000 readers 

in over 85 countries, bringing information they 

can use on topics such as safety, technology, 

and business. 

In 2012, HAI hired an independent 

publications research firm, Stratton Publishing 

and Marketing, to conduct a reader feedback 

study* of ROTOR. The results are good news for 

ROTOR advertisers. 

Nearly 

half of all 

readers visit 

advertisers’ 

websites after 

seeing ads in 

ROTOR. 

Winter 2012 

Serving the International 

Helicopter Community 

BY THE INDUSTRY 

FOR THE INDUSTRY 

Helicopters’ 

Lifesaving Legacy 

HAI Goes Mobile 

Page 70 

2012 Honorees 

Announced 

Page 22 

rotor.com 

® 

Readers’ Actions After Reading ROTOR Advertisements 

Visited Advertiser’s Website e 45% Routed Information to Others 39% 

Called Colleague to Discuss Advertisers or Product 24.9% 

Saved Advertisment for Future Reference 22.8% 

Contacted or Requested Information from Advertiser 22.5% 

Purchased Product, Equipment, or Service 21.9% 

Recommended Purchase of Product, Equipment, or Service 20.4% 

Switched Brands/Providers 2.4% 

* Study results carry a ±4.8 percent margin of error.

Advertise In 

www.rotor.com/media 

to Get Results 

ROTOR is read … 

… not just skimmed. Nearly 75 percent 

of readers say they read at least half 

of each issue. And two-thirds of those 

read between 75 percent and all or 

nearly all of the magazine. 

Readers’ Level of Engagement with ROTOR 

Read All or Nearly All 24% 

Read About Three-Quarters 23% 

Read About Half 24% 

Read a Few Articles 20% 

Read Less than Half 7% 

Seldom/Never Read 2% 

71% 

of readers 

read at least 

half of each 

issue 

ROTOR reaches an entire industry. 

ROTOR magazine is read by a cross-section of the 

international helicopter industry — 

operators, pilots and mechanics, 

manufacturers and suppliers, in a 

wide variety of mission sectors. 

Readers’ Primary Area of Work 

Commercial Helicopter Operators 40% 

Individual Pilots or Mechanics 20% 

Corp/Private Helicopter Operators 17% 

Government Services 13% 

Mfg, Suppliers, or Service Providers 5% 

Readers 

own average 

of 7+ 

helicopters 

ROTOR reaches far beyond subscribers. 

A copy of 

ROTOR is seen 

by at least five 

people 

ROTOR is a magazine that gets around. Subscribers share 

their issues with colleagues almost three times more often 

than Stratton’s benchmark pass-along rate of 1.6. This 

makes the true readership of ROTOR nearly 160,000. 

Readers’ Uses for ROTOR 

Share with Colleague/Staff 43% 

Place in Public Area 36% 

File/Use as Reference 16% 

Discard/Recycle 16% 

Save Selected Articles 11% 

Readers’ Participation in Acquisitions 

Recommend Specific Brands 54% 

Research/Evaluate Products 54% 

Prepare/Approve Budgets 45% 

Make Final Decision 40% 

ROTOR is read by the right people. 

When you place an ad in ROTOR 

magazine, you can be confident 

that it will be seen by those you 

need to reach. 

87% of 

readers are 

actively involved 

in their companies’ 

buying decisions 

Authorize Purchase Order 35% 

Determine Quantities 32% 

ROTOR is a trusted source for helicopter industry news. 

According to survey respondents, ROTOR magazine — 

• Delivers essential information, insights, and ideas (95% agree/strongly agree) 

• Delivers a good mix of information that interests them (92% agree/strongly agree) 

• Is relevant to their day-to-day work (80% agree/strongly agree). 

Our 

readers 

value ROTOR. 

Advertise 

Today!

Advertise in ROTOR® Magazine 

2013 Publication Calendar 

Winter 2013 

Reserve Space: Jan. 2, 2013 

Materials Due: Jan. 18, 2013 


HELI-EXPO • AAAA • ABACE 

• APA • WAI • SUN ’n FUN 

Spring 2013 

Reserve Space: April 1, 2013 

Materials Due: April 17, 2013 


AHS • AIA • ALEA • EAA 

AirVenture Oshkosh • EBACE 

• HeliRussia • Paris Air Show 

Summer 2013 

Reserve Space: June 28, 2013 

Materials Due: July 17, 2013 


AMTC • AOPA • Helitech 

Duxford • NASAO • NBAA 

Fall 2013 

Reserve Space: Sept. 30, 2013 

Materials Due: Oct. 16, 2013 


Congress of Cities • HAC 

Ad Sizes* and Rates These rates current as of Sept. 1, 2012. 

HAI members receive discounted advertising rates. To learn how you can save, visit rotor.com/join. 

Center Spread‡ 

16.5W x 10.875H 

$8,400 member 

$9,240 nonmember 

Back Cover‡§ 

8.25W x 10.875H 

$7,700 member 


Inside Front Cover‡§ 

8.25W x 10.875H 

$5,600 member 


Inside Back Cover‡§ 

8.25W x 10.875H 

$5,110 member 


2-Page Spread‡ 

16.5W x 10.875H 

$6,720 member 


1/2-Page Spread 

16.5W x 5.4375H 

$4,800 member 


Full Page‡ 

8.25W x 10.875H 

$4,200 member 


2/3-Page Vertical 

4.5W x 9.75H 

$3,360 member 


1/2-Page Horizontal 

7W x 4.875H 

$2,660 member 



4.5W x 7.5H 

$2,660 member 


*All sizes are in inches. §All cover ads must be 4-color. 

‡For all ads requiring a bleed, add 0.125 inches to image size on all sides and keep live 

matter 0.375 inches from the trim line. Offset crop marks outside the bleed. 

1/3-Page Square 

4.5W x 4.5H 

$2,100 member 



4.5W x 2.25H 

$1,540 member 



2.25W x 9.75H 

$2,100 member 



2.25W x 4.875H 

$1,540 member 


Center Spread ‡ 

2-Page Spread ‡ 

1/2-Page Spread ‡ Back or Inside Back Cover ‡§ 

Full Page ‡ 




1/3-Page Square 




16.5W x 10.875H 

16.5W x 10.875H 

16.5W x 5.4375H 

8.25W x 10.875H 4.5W x 9.75H 

2.25W x 9.75H 

7W x 7.875H 

4.5W x 4.5H 

4.5W x 7.5H 

2.25W x 4.875H 

4.5W x 2.245H 

Discounts 

NEW! 

Reach More 

Buyers 

for Less! 

FREQUENCY DISCOUNT 

• Advertise in two issues 

and save 10% on your order. 

• Advertise in 4 issues 

and save 15% on your order. 

HAI Media Bundle 

Advertise in two or more HAI publications and receive 

additional discounts. 

• Combine 2 media and save an additional 10% on your total order. 


Ad Specifications 

• ROTOR magazine is a 4-color saddlestitched publication. 

Trim size is 10.875W x 8.25H. 

• Submit ads as a press-quality pdf, 300 dpi minimum, with all fonts 

embedded. Submit line art in a vector format. Spot colors will be 

converted to process equivalents. 

Note: Advertisers submitting artwork requiring modifications to 

meet the above ad specifications will be charged an additional cost 

of $75 per hour. Because of technical considerations, HAI cannot 

make any additional alterations to advertising materials. 

To Place Your Ad, Contact the HAI 

Advertising and HELI-EXPO Sales Team 



703-683-4646 


You can find an insertion order form in your HAI Media Kit or 

at rotor.com/insertion. Please see the reverse for the general terms 

and conditions for advertising.

Advertise in Heli-Expo Program & Exhibit Guide 


Reserve Space: Jan. 4, 2013 

Materials Due: Jan. 18, 2013 

Ad Sizes* and Rates These rates current as of Sept. 1, 2012. 


Center Spread‡ 

7.25W x 8.75H 

$6,080 member 


Back Cover‡§ 

3.625W x 8.75H 

$6,350 member 


Inside Front Cover A‡§ 

3.3125W x 8.75H 

$5,870 member 


Inside Front Cover B‡§ 

3.1875W x 8.75H 

$5,000 member 


Inside Back Cover A‡§ 

3.3125W x 8.75H 

$5,390 member 


Inside Back Cover B‡§ 

3.1875W x 8.75H 

$4,590 member 


Full Page‡ 

3.625W x 8.75H 

$2,500 member 


1/2-Page 

3W x 4.25H 

$1,280 member 


*All sizes are in inches. §All cover ads must be 4-color. 

‡For all ads requiring a bleed, add 0.125 inches to image size on all sides and keep live matter 

0.375 inches from the trim line. Offset crop marks outside the bleed. 

Center Spread Full Page 1/2-Page 

Inside Front Cover A 

Inside Front Cover B 

Back Cover 

Inside Back Cover A 

Inside Back Cover B 

Front Cover 

(Reserved) 

Inside 

Front Cover 

A 

Inside 

Front Cover 

B 

Inside 

Back Cover 

B 

Inside 

Back Cover 

A 

Back Cover 

7.25W x 8.75H 3.625W x 8.75H 3W x 4.25H Inside Front Cover A: 3.3125W x 8.75H 

Inside Front Cover B: 3.1875W x 8.75H 

Back Cover: 3.625W x 8.75H 

Inside Back Cover A: 3.3125W x 8.75H 

Inside Back Cover B: 3.1875W x 8.75H 

NEW! 

Reach More Buyers 

for Less! 

HAI Media Bundles 

Advertise in two or more HAI publications and receive additional discounts. 

◦ Combine 2 media and save an additional 10% on your total order. 



• The HELI-EXPO Program & Exhibit Guide is a 4-color 

saddlestitched publication. Trim size is 3.625W x 8.75H. 

• Submit ads as a press-quality pdf, 300 dpi minimum, with all fonts 

embedded. Submit line art in a vector format. Spot colors will be 

converted to process equivalents. 









703-683-4646 





Advertise in RotorNews® 


RotorNews is delivered to subscribers Tuesday through Saturday (but is not published on holidays or the day following a holiday). 

Reserve Space: Available on a first-come, first-served basis. Advertising in RotorNews is sold on a monthly basis; each ad will appear in 

RotorNews for 30 calendar days. 

Materials Due: Ads accepted by 4pm ET can run the following day. 

Ad Sizes and Rates These rates current as of Sept. 1, 2012. 


Position 1 

100 pixels W x 200 pixels H 

$1,500 member 

RotorNews 


Position 2 


$1,350 member 


Position 

1 

Position 

2 

Position 3 


$1,050 member 


Position 

3 

Position 4 


$900 member 

$990 nonmember 

Position 

4 

Position 5 


$750 member 

$825 nonmember 

Position 

5 

Discounts 

NEW! 

Reach More 

Buyers 

for Less! 

FREQUENCY DISCOUNT 

• Advertise for 3 months and save 

5% on your order. 





HAI Media Bundle 

Advertise in two or more HAI publications and receive additional 

discounts. 


• Combine 3 media and save an additional 15% on your total 

order. 


• Submit ads in GIF, JPEG, or PNG format. 

• File size must be no larger than 50 kb. 









703-683-4646 





HAI Media Insertion Order 

To advertise in HAI Media, complete this form and return to — 

EMAIL: lisa.henderson@rotor.com 

FAX: Helicopter Association International 

703-683-0341 

Attn: Lisa Henderson 

MAIL: Helicopter Association International 

1635 Prince Street, Alexandria, VA 22314 

Attn: Lisa Henderson 

Additional insertion orders are available at rotor.com/insertion. For more information on ad sizes, technical specifications, reservation and 

materials due dates, and terms and conditions, please consult your rate card or visit rotor.com/advertise. 

ROTOR® Magazine 

Issue ◦ Winter 2013 ◦ Spring 2013 ◦ Summer 2013 ◦ Fall 2013 

Frequency Discount ◦ 2x ◦ 4x 

Size 

Cover 

◦ Back 

◦ Inside Front 

◦ Inside Back 

Spread 

◦ Center 

◦ 2-Page 

◦ 1/2-Page 

Materials 

◦ I will submit new ad materials. 

Full or 2/3-Page 

◦ Full Page 

◦ 2/3-Page 

Vertical 

1/2-Page 

◦ Horizontal 

◦ Vertical 

◦ Rerun my ad that previously 

appeared in ROTOR 

1/3-Page 

◦ Square 

◦ Vertical 

Issue: 

1/6-Page 

◦ Horizontal 

◦ Vertical 

ROTORnews® 

Month ◦ Jan 2013 ◦ FEB 2013 ◦ MAR 2013 ◦ APR 2013 ◦ MAY 2013 ◦ JUN 2013 

◦ JUL 2013 ◦ AUG 2013 ◦ SEP 2013 ◦ OCT 2013 ◦ NOV 2013 ◦ DEC 2013 

Position ◦ 1 ◦ 2 ◦ 3 ◦ 4 ◦ 5 

Frequency Discount ◦ 3x ◦ 6x ◦ 12x 

Page: 

Link 

◦ Link my RotorNews ad to this URL: 

Materials 

◦ I will submit new ad materials. 

◦ Rerun my ad that previously appeared 

in RotorNews on this date: 

HELI-EXPO Program & Exhibit Guide 

Size ◦ Center Spread ◦ Back Cover ◦ Full Page ◦ 1/2-Page 

◦ Inside Front Cover A ◦ Inside Front Cover B ◦ Inside Back Cover A ◦ Inside Back Cover B 

Exhibitor 

◦ As a HELI-EXPO exhibitor, I am eligible for a 10% discount on program guide advertising. 

◦ I would like to learn more about exhibiting at HELI-EXPO. 

◦ I would like to learn more about becoming a HELI-EXPO sponsor. 

NEW! 

Reach More Buyers 

for Less! 

HAI Media Bundles 

Advertise in two or more HAI publications and receive additional discounts. 



AdvERTISER InFORMATIOn 

◦ Please automatically renew this advertising agreement. 

◦ Yes, I am an HAI member. ◦ I would like to learn more about how I can save on ad rates by becoming an HAI member. 

Company Name 

Client nAME (if agency) 

Billing Address 

ConTACT nAME 

City, STATE, ZIP 

Email 

Signature Phone FAX 

◦ I have read HAI’s General Terms and Conditions for 

Advertising and agree to abide by them. 

When signed by the advertiser, this insertion order constitutes a contractual agreement, 

and the advertiser is bound by HAI’s General Terms and Conditions for Advertising (see 

reverse or visit rotor.com/ad-terms). Unless HAI receives a cancellation by the space 

reservation date, advertisers/agencies are liable for all advertising charges incurred by 

the submission of this insertion order. Advertising materials may not be changed after 

the materials deadline. HAI reserves the right to charge $75 per hour to correct any 

advertising materials that do not conform to ad specifications. 

Questions? Contact the HAI Advertising 

and HELI-EXPO Sales Team 



703-683-4646 

lisa.henderson@rotor.com

General Terms and Conditions for Advertising 

By submission of an advertisement of any kind to Helicopter Association International (“HAI”) for publication in HAI materials, Advertiser or 

its Agency (collectively “Advertiser”) agree(s) to abide by the following terms and conditions: 

1. These general terms and conditions for advertising and rates are subject to change without notice. Advertiser’s submission of an 

insertion order to HAI represents Advertiser’s acceptance of all HAI advertising rates and conditions in effect as of the date that insertion 

order is submitted. 

2. Advertiser acknowledges and agrees that Insertion orders are subject to strict publication deadlines. Accordingly, HAI cannot accept 

cancellations or changes to insertion orders after the space reservation date reflected on the rate card. HAI shall have the right to 

hold Advertiser and/or its advertising agency jointly and severally liable for such charges as are due and payable for insertion orders 

received by HAI by the space reservation date. 

3. HAI reserves the right to charge Advertiser additional amounts for production work required to make an advertisement print ready. 

HAI shall provide to Advertiser a quote of estimated production charges within a reasonable period after HAI’s receipt of advertising 

copy from Advertiser. 

4. Insertion orders that through the Advertiser’s error do not correspond with HAI published current rates will be charged at the HAI rates 

in effect at the time of the publication, without further notice. 

5. Payment in full for insertion orders is due to HAI no later than 30 days after HAI’s invoice date. Accounts not paid within these terms 

are subject to a late-payment finance charge computed at 2% per month (24% annual percentage rate) on any balance after due date. 

6. Advertiser acknowledges and agrees that only HAI Regular, Associate, and Affiliate Members may qualify for HAI member 

advertising rates. 

7. A 15% agency discount will be extended to advertisement agencies, provided that full payment is received within 30 days of invoice 

date. Agency discounts will be withdrawn on invoices not paid within 30 days. 

8. Changes to advertising copy must be received by HAI no later than the materials deadline reflected in the rate card. If HAI does not 

receive such changes prior to the materials deadline, HAI reserves the right to publish previously received advertisements without 

changes. 

9. HAI shall discard all advertising copy or other materials provided by Advertiser within one year after publication unless Advertiser 

advises HAI otherwise in writing. 

10. Advertiser acknowledges and agrees that HAI shall have sole discretion to determine the positioning of any advertisement in an HAI 

publication, with the exception of premium positioning purchased by the Advertiser. 

11. Advertiser’s submission of an advertisement to HAI constitutes Advertiser’s representation that Advertiser has the right to publish the 

contents thereof. 

12. Advertiser acknowledges and agrees that no terms or conditions other than those set forth in these general terms and conditions for 

advertising shall be binding on HAI unless an authorized representative of HAI expressly agrees otherwise in writing. HAI shall not be 

bound by conditions appearing on insertion orders that were placed by anyone other than an authorized representative of HAI. 

13. Advertiser and its agency agree to indemnify HAI and HAI’s officers, employees, and representatives for any claim, loss, damage, or 

expense caused by or arising out of the publication of Advertiser’s advertisement. 

14. HAI shall not be liable for any consequential damages if for any reason it fails to publish an advertisement. HAI’s sole liability for any 

failure to publish an advertisement will not exceed the cost of the space ordered by the Advertiser. 

15. HAI reserves the right to review contents of advertisements and to reject or cancel any advertisement, insertion order, space reservation, 

or position commitment at any time. 

16. HAI is not liable for nonpublication of advertisements to the extent nonpublication is due, in whole or in part, to an act of God, 

action by a governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes, labor or material shortages, transportation 

interruption of any kind, work slowdown, or any condition beyond the reasonable control of HAI. 

1920 Ballenger Avenue 

Alexandria, VA 22314-2898 

703-683-4646 

www.rotor.org

Advertise - Helicopter Association International

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