RSES Journal - Refrigeration Service Engineers Society

2013 MEDIA PLANNER
HVACR for Contractors, Technicians and Facility Managers

Why RSES Journal ?
RSES has been in the business of training/educating and certifying
HVACR-industry professionals for 80 years, delivering educational
meetings, seminars, workshops and online training to all
experience levels. RSES also supplies technical examination and
training courses for service professionals working with HVACR
systems across the country and around the world.
RSES Journal has been the mouthpiece of RSES’ good work—
albeit under different names—since 1933. In addition to regular
RSES updates, the publication acts as an extension of the training/education
RSES provides via hands-on technical articles with
information that readers can apply while on the jobsite.
The mission of RSES and RSES Journal is one and the same: to
provide opportunities for enhanced technical competence by offering
comprehensive, cutting-edge education and certification
to the Members and the HVACR industry. The publication supports
the Society and the Society supports the publication.
This is one magazine I enjoy
reading front to back.
— Ike Akor, Contractor, RSES Member since 2008
“RSES Journal advertisers reach an audience willing to invest
in both their educations and the tools they need to do their
jobs well and advance their careers. Readers are constantly on
the prowl for new technology in the form of features and new
products, training opportunities as well as industry events.
In addition to print, RSES Journal features several electronic
newsletters, which reach a similar audience. Targeted for readers
on the go, these eNewsletters extend the technical training
via case studies, new products and working tips for the field.
RSES and RSES Journal are constantly striving for more Members/readers
and more avenues in which those Members/readers
can learn and hone their technical HVACR skills to succeed in
the industry.
Join us in 2013 as we mark one more year in the course of
eight decades training and educating the HVACR masses!
covering heating, ventilation, air conditioning and refrigeration
VOLUME 18 • NUMBER 4 • SEPTEMBER 2012
PERSPECTIVES
4 Leading Off
5 Heating Up
34 Capitol Climate
WHAT’S NEWS
6 In the Field
36 RSES News
SHOP TALK
10 Troubleshooting
27 CEH Corner
35 MSAC Hotline
SPARE PARTS
36 Products
37 Ad Index
37 Classifieds
38 Cooling Down
SPECIAL AD SECTION:
22 Showcase Shuffle
Learn more about some of the
industry’s most innovative
products, services and programs.
12 18
FEATURES
12 System Evacuation and
Vacuum Training
Proper A/C and refrigeration system installation begins
with quality techniques and good piping practices.
18 Not All Digital Manifolds
Are Created Equal
Proper temperature is critical for accurate subcooling
measurements.
24 Energy Recovery for
Industrial Applications
Learn about how fixed-plate heat exchangers work in
industrial heating/cooling applications and a real-world
example of the energy savings achieved using them.
32 Energy-management Systems
New technology helps energy-management systems
become cost effective for small facilities.
www.rsesjournal.com SEPTEMBER 2012 RSES Journal 3
Perspectives
Read the most recent thoughts from RSES’ International
President and Executive Vice President in
Leading Off; Heating Up offers the opinions
of RSES Journal Publisher/Editor; the latest HVACR
legislative/regulatory issues are discussed in
Capitol Climate; plus an insightful series of guest
editorials feature what it takes to make a successful
HVACR business.
What’s News
In the Field presents the breaking developments
taking place in the HVACR trade and provides a
regularly updated calendar of events. RSES News
imparts the most up-to-date information disseminating
from within RSES.
Shop Talk
Readers regularly submit solutions to common service
problems published in Troubleshooting; and the
Manufacturers’ Service Advisory Council answers
readers’ technical questions in MSAC Hotline. A
newer addition to RSES Journal is CEH Corner, which
gives readers the opportunity to earn CEHs by
answering questions based on a selected article
published each month. Readers can earn up to 12
CEHs a year simply by reading RSES Journal articles
(and answering the questions correctly).
Spare Parts
The latest HVACR products/services available are
presented in Products; and Cooling Down offers a
culmination of profiled RSES Members, Directors,
Staff and industry professionals, technical/safety
tips, and a brief synopsis of the next month’s features.
Technical Articles
RSES Journal distinguishes itself from other trade
publications via its technical-rich articles published
each month. In an effort to support RSES on its mission
to train and educate HVACR professionals, the
magazine strives to incorporate concepts in features
that contractors, technicians and facility managers
can utilize while on the jobsite. The editorial staff
works with a Technical Review Committee to ensure
the quality and technical accuracy of all the articles.

RSES Journal Electronic Offerings
A
B
C
RSES Journal Elements (12 x/year)
This monthly electronic newsletter gives subscribers another outlet for the latest
technical information being used in the field, in the form of features, case studies and a
tech tips advice column—all of which is unique from the print edition. Ad opportunities
include three banner sizes (see below), product showcase options (50 words and a lowres
image) and a sponsorship opportunity (75 words and a low-res image).
C
Website
eResponse Essentials Elements
A
A
A
B
A
B
B
D
E
B
B
D
A
A
A
C
A. 211 x 60 Banner $395
B. 468 x 60 Banner $550
C. 125 x 125 tile ad $350
D. Sponsor Message $595
E. Product showcase $375
RSES Journal Essentials (4 x/year)
This quarterly eNewsletter showcases the latest products and services available on
the market today. Ad opportunities consist of one featured sponsor product message
in the prominent upper-left position (75 words and a low-res image) as well as product
showcase options (50 words and a low-res image).
A. FEATURED SPONSOR PRODUCT $525
B. Product showcase $425
www.RSESJournal.com (monthly)
RSES Journal’s website offers unique Web-only features, case studies and white papers,
as well as access to the latest issue’s contents, plus RSES Journal’s archives (some sections
require an RSES membership or an RSES Journal subscription for access). All banners rotate
throughout the pages on the site. Page-specific opportunities are available.
A. 211 x 60 Banner $520
B. 468 x 60 Banner $645
C. 125 x 125 Tile Ad $420
D. 468 x 60 Footer Banner $565
RSES Journal eResponse Banner (12 x/year)
This monthly eNewsletter is the electronic reader service card for RSES Journal’s monthly
print edition. Readers receive all of the products and services mentioned in RSES Journal
each month in an easy-to-read format. Ad opportunities are available in the form of an ad
sponsor banner showcased at the bottom of the e-mail.
A. 234 x 60 Banner $400
B. 468 x 60 Banner $595
Talk to an RSES Journal representative for details on pricing for additional customized
electronic advertising opportunities.
Electronic Ad Material Specifications: Files should be sized according to banner sizes listed
above: 125 x 125, 468 x 60, 211 x 60 or 234 x 60 pixels. Files should be saved as either a .jpg or
.gif file in RGB format. If submitting an animated file, please submit an animated .gif. Materials are
due two weeks prior to transmission date and should be emailed to production@rses.org. Please
include company name, month, and where the ad is being placed (Elements, Essentials, website
or eResponse) in the subject line.
RSES Journal reserves the right to re-size any incorrectly sized ads to fit the dimensions indicated.

RSES Journal Readers Have Purchasing Power
More than 62% of RSES Journal readers hold one or more HVACR
industry credentials—including, but not limited to NATE, unionbased
certifications, ICE, state license or RSES’ own CM, SM or CMS
status. Whether searching for CEHs via RSES seminars, conferences
or via the CEH Corner column—all of which are featured in RSES
Journal—these HVACR professionals are also always looking for
new products and services to help them do their jobs…and do
their jobs well.
Readers have taken the following actions in the past 12
months as a result of seeing advertising in RSES Journal.
54.5%
Visited an advertiser’s website
44.5%
Used a search engine to find more information
RSES Journal is a one-stop shop for readers to find everything they
need: continuing education hours, technical articles, and new
products and services. With an estimated 82% of readers having
purchasing power in their hands, RSES Journal and its electronic
supplements give you more bang for your marketing buck.
83% of RSES Journal readers took
one or more actions to inquire about a
product advertised in RSES Journal.
The table below represents the percentage of RSES
Journal readers who will personally approve, authorize,
recommend or specify the purchase of the following
HVACR equipment in the next 12 months.
Equipment
Percentage
Residential A/C Units 57%
Gas Furnaces 56%
Light-commercial A/C Units 55%
Ductless Split Systems A/C 53%
Heat Pumps 53%
Packaged A/C, Gas-heating Units 50%
Refrigeration Systems 47%
Packaged Terminal A/C Units 44%
Refrigerant Recovery/Recycling Equipment 41%
Ice Machines 38%
Boilers 37%
Electric Furnaces 33%
Humidifiers 33%
Reach-in Coolers/ Freezers 33%
Chillers 32%
Walk-in Coolers/Freezers 30%
Dehumidifiers 28%
Hydronic (Wet) Heating Systems 27%
Building-management Systems 23%
Cooling Towers 23%
Geothermal Systems 20%
Solar/Wind Technology 9%
More Than One 90%
The table below represents the percentage of RSES
Journal readers who will personally approve, authorize,
recommend or specify the purchase of the following
HVACR components/tools/supplies in the next 12 months.
Components/Tools/Supplies
Percentage
Hand Tools 78%
Refrigerants 76%
Air Filters 74%
Motors 73%
Gauges 71%
Temperature Controls/Thermostats 71%
Relays/Contactors/Starters 70%
Brazing/Soldering Tools 69%
Power Tools 69%
Coil Cleaners 67%
Filters/Driers 66%
Refrigerant Controls 66%
Capacitors 65%
Compressors 65%
Fans/Blowers 63%
Test Instruments/Analyzers 62%
Piping 60%
Vacuum Pumps 60%
Coils 58%
Insulation 51%
Heat Exchangers 48%
Sheet Metal 47%
Duct Sealants/Adhesives 44%
Trucks/Vans 37%
Air Cleaners/Purifiers 35%
Water-treatment Chemicals 30%
Computer Hardware/Software 29%
CO Monitors 27%
CO 2 Monitors 25%
Data Loggers 25%
Solar/Wind Technology 12%
More Than One 97%
Unless indicated otherwise, all statistics from these two pages derived from the 2012 Readership Survey of HVACR Publications conducted by Research USA, Inc.

The percentage of readers who perform work in
specific segments of the HVACR industry.
Heating Ventilation A/C Refrigeration
Commercial 61% 54% 65% 55%
Light Commercial 55% 48% 58% 44%
Industrial 33% 29% 34% 30%
Institutional 32% 29% 34% 30%
Residential 54% 48% 57% 34%
77%
of RSES Journal readers use advertising
seen in the publication as a source of
new HVACR products and services.
82%
of RSES Journal readers
have purchasing involvement.
More Than One 86% 80% 91% 73%
The percentage of readers who work on specific
equipment/systems.
Equipment/System
Percentage
48 minutes is the average time
spent reading RSES Journal.
Air-conditioning 90%
Refrigeration 66%
Warm-air Heating 65%
Electrical 65%
Ventilation 64%
Piping 53%
Ice Machines 51%
Chillers 44%
Hydronic (Wet) Heating 41%
Refrigeration Control/Energy Management 39%
Indoor Air Quality/Duct Cleaning 38%
Building Automation 35%
Sheet-metal Fabrication 33%
Geothermal 22%
Solar/Wind Technology 8%
Readers’ Job Functions*
3.2%
Sales
2.5%
4.6%
Instructor
Engineer
9.3%
Student
8.7%
Others Allied to Field
25.9%
Contractor
15.2%
Operations/Maintenance
(Facility Managers)
*Percentages taken from the RSES Journal
June 2012 ABC Publisher’s Statement.
30.6%
Service Technician

RSES Journal: Advertising Packages and Bonus Marketing Benefits
In an effort to provide greater visibility and lead-generating opportunities, RSES Journal offers qualifying advertisers FREE specialized
and targeted monthly ad-perk benefits. Bonus distribution (see Editorial Calendar on the facing page) is carefully considered each
month when scheduling these benefits. In addition to print, each monthly ad perk is posted to an RSES Journal Ad Sponsors section
of the website. Viewers can open an electronic version of the print version each month and link directly to advertisers’ homepages.
This also is a FREE service for qualifying advertisers.
Conference Packages
Advertisers can utilize these packages to promote their involvement
with industry events. See how these unique perks can
help drive traffic to your booth and/or highlight your ties to the
HVACR industry.
gAHR Expo Package—Companies exhibiting at the 2013
AHR Expo that purchase a 1/3-page ad or larger in this issue
qualify for a FREE AHR Expo Product Showcase (a 50-word
description and hi-res photo of a product exhibited at the
AHR Expo) in that issue.
Available: January
gRSES Conference Package—Companies purchasing a 1/3-
page ad or larger in our special RSES Conference issue qualify
for a 50% discount (up to a $500 value) off any size regularpriced
ad in RSES’ Annual Conference Program. Plus, any
advertisers in this issue of RSES Journal with conference ties
(advertising, exhibiting, sponsoring, etc.) qualify for a FREE
company profile consisting of a 50-word company description
and a hi-res logo.
Available: October
Trade Trends
Full-page advertisers qualify for a FREE 1/2-page of editorial
space in this special section, and 1/2- and 2/3-page ads qualify
for a FREE 1/4-page of editorial space. Photos (300 dpi or higher)
should be submitted with the editorial text. Published word count
varies, but submitted text should be at least 200 words for a 1/2-
page of editorial space; and 100 words for a 1/4-page.
Available: March
Showcase Shuffles
RSES Journal “Showcase Shuffles” allow advertisers purchasing a
1/3-page or larger ad a FREE opportunity to promote their choice
of either a product (Product Showcase), website (Web Showcase),
or catalog, product guide or company literature (Company
Showcase). Each Showcase features a 50-word description
and hi-res image of the item being showcased. Showcases are
available individually for just $795 and include a lead-generating
reader service number (Web Showcases do not receive reader
service numbers because websites are listed in the text).
Available: February, April, May, June, July, August,
September, November, December
2013 Display Advertising Rates
1X 3X 6X 12X
Full page $6,155 ($5,055) $5,515 ($4,415) $5,140 ($4,040) $4,590 ($3,490)
2/3-page $4,210 ($3,445) $3,980 ($3,215) $3,690 ($2,925) $3,335 ($2,570)
1/2-page island $3,745 ($2,830) $3,585 ($2,670) $3,365 ($2,450) $2,990 ($2,075)
1/2-page $3,580 ($2,665) $3,315 ($2,400) $3,120 ($2,005) $2,860 ($1,945)
1/3-page $2,895 ($1,995) $2,785 ($1,885) $2,630 ($1,730) $2,460 ($1,560)
1/4-page $2,620 ($1,745) $2,520 ($1,645) $2,365 ($1,490) $2,250 ($1,375)
Best
Value!
Rates are for
four-color gross
(B/W rates in
parentheses).
Classified Advertising Rates:
Contact Sales Representative Theresa Clendening at 847-223-5225
x15 or email theresac@caseyreps.com. No agency commission paid on
classified advertising.
Cover Positions (full pages only):
15% added to earned frequency rate for covers 2 and 4; 10% added to
earned rate for cover 3.
Frequency Discounts, Commission, Payments:
All contracts, insertion orders and copy are subject to publisher’s approval.
Ads are billed at the one-time rate unless a contract is submitted
for a specific frequency rate/time period. Contracts cancelled before
completion will be short-rated at the earned rate. Copy and contract
regulations listed in Standard Rate & Data Service apply. Recognized
advertising agencies receive a 15% discount.
Cancellations:
Cancellations/order changes must be submitted to the publisher
in writing. Publisher accepts no liability for verbal cancellations.
Orders for all space are non-cancelable 15 days prior to space-closing
date. Orders for cover pages and guaranteed position pages are noncancelable.
Supplied inserts are non-cancelable two months preceding
date of issue.
Ad Material Specifications:
Book trim size: 8 1/8” x 10 7/8” (8.125 x 10.875)
2-page spread with bleed: 16 3/4” x 11 1/8” (16.75 x 11.125)
Full page with bleed: 8 3/8” x 11 1/8” (8.375 x 11.125)
Full page: 7 1/8” x 9 7/8” (7.125 x 9.875)
2/3-page vertical: 4 5/8” x 9 7/8” (4.625 x 9.875)
1/2-page island: 4 5/8” x 7 1/4” (4.625 x 7.25)
1/2-page horizontal: 7 1/8” x 4 7/8” (7.125 x 4.875)
1/2-page vertical: 3 1/2” x 9 7/8” (3.5 x 9.875)
1/3-page square: 4 5/8” x 5” (4.625 x 5)
1/3-page horizontal: 7 1/8” x 3 2/8” (7.125 x 3.25)
1/3-page vertical: 2 3/16” x 9 7/8” (2.187 x 9.875)
1/4-page square: 3 1/2” x 4 7/8” (3.5 x 4.875)
File Requirements & Restrictions:
Note: For full-bleed
ads, crop marks
should not encroach
into bleed. Live
safety area 1/2 in.
from trim. Bleed
dimensions include
5/8 in. at top and
bottom page and 5/8
in. at sides.
Please submit ad materials in a hi-res .pdf format to the attention of the Art
Director at RSES Journal, 1911 Rohlwing Road, Suite A, Rolling Meadows, IL
60008-1397, U.S.A., or email production@rses.org. Images mailed must be
saved on a Mac-formatted CD/DVD and include a high-end, color-accurate proof
for comparison. Graphics submitted to RSES Journal for Ad Perks or editorial
use should be 300 dpi .eps or .tif files. For more information, contact the Art
Director at 847-759-4030.
RSES Journal reserves the right to re-size any incorrectly sized ads to fit the dimensions indicated.

2013
Editorial Calendar
Month
Ad
Perk*
Product
Focus
Editorial Features **
Bonus
Distribution
January
Space Closing: Nov. 27, 2012
Ad Materials: Nov. 30, 2012
AHR Expo
Package
AHR Expo
Preview
AHR Expo
Preview
Sensors/
Switches/
Relays
Software VFDs AHR Expo
February
Space Closing: Jan. 2, 2013
Ad Materials: Jan. 4, 2013
Showcase
Shuffle
IAQ Ducts Thermography Fans/Blowers
Air Testing/
Balancing
ACCA/IAQA
Indoor
Air Expo
March
Space Closing: Jan. 30, 2013
Ad Materials: Feb. 1, 2013
Trade
Trends
Readers’
Choice
Awards
ERVs/HRVs
Retrocommissioning
Electrical
Components
Readers' Choice
Awards
April
Space Closing: Feb. 27, 2013
Ad Materials: Mar. 1, 2013
Showcase
Shuffle
Energy
Efficiency
Noise/Vibration
Analysis
Automation Air Handlers Refrigeration
IFMA Facility
Fusion
May
Space Closing: Apr. 3, 2013
Ad Materials: Apr. 5, 2013
Showcase
Shuffle
Cooling
Refrigerants/
Lubricants
RTUs Coils Alarms
OESP
Convention
June
Space Closing: May 1, 2013
Ad Materials: May 3, 2013
Showcase
Shuffle
Safety
Tools/Test
Instruments
Leak Detection
Dehumidification
A/C
Troubleshooting
SkillsUSA
July
Space Closing: May 29, 2013
Ad Materials: Jun. 3, 2013
Showcase
Shuffle
Refrigeration Valves Utilities Chillers VRF Systems
August
Space Closing: Jul. 1, 2013
Ad Materials: Jul. 3, 2013
Showcase
Shuffle
Preventive
Maintenance
Belts/Sheaves/
Bearings
Compressors
Load
Calculations
Air Curtains
NAFA Annual
ConventioN
HRAI Annual
Meeting
September
Space Closing: Jul. 31, 2013
Ad Materials: Aug. 2, 2013
Showcase
Shuffle
Heating
Troubleshooting
Heating
Systems
Heat Pumps
Radiant/
Geothermal
Heating
Thermostats
October
Space Closing: Aug. 28, 2013
Ad Materials: Aug. 30, 2013
RSES
Conference
Package
RSES
Conference
Preview
Hydronics
Condensate
Pumps
Gauges
Piping
RSES
ANNUAL
CONFERENCE
RETA ANNUAL
CONFERENCE
November
Space Closing: Oct. 2, 2013
Ad Materials: Oct. 4, 2013
Showcase
Shuffle
Electrical
Energy Audits
Remote
Monitoring
Walk-ins/
Reach-ins
Diagnostics
AHRI Annual
Meeting
December
Space Closing: Oct. 30, 2013
Ad Materials: Nov. 1, 2013
Showcase
Shuffle
New
Technology
Humidification Linesets Training
2014 Industry
Outlook
HARDI
Annual
Conference
*For detailed Ad Perk descriptions, see Marketing Opportunities page or contact an Ad Sales Rep. **Editorial topics are subject to change.

RSES Journal, the official monthly magazine
of RSES, is the industry’s leading source for
technical information that HVACR contractors
and service technicians can apply on
the jobsite.
The RSES Journal editorial staff works with
longtime experts in RSES and the HVACR
industry to produce comprehensive,
authoritative technical articles covering the
installation, servicing, maintenance, and
troubleshooting of HVACR equipment and
components, as well as new technologies.
Both the Association and the publication,
along with industry partners, work together
to keep contractors, service technicians
and facility managers abreast of the latest
innovations —and trained and certified to
compete in today’s HVACR arena.
RSES Journal’s Mission Statement
RSES Journal’s mission is to provide authoritative, useful information to the RSES Member and the HVACR
industry on the installation, maintenance, service and repair of HVACR equipment; new technology; new
products; industry trends and issues; business management and customer service; and news about RSES
Regional, State and Chapter activities. RSES Journal supports RSES’ mission to provide world-class training
and education for its Members and the HVACR industry.
RSES Mission Statement
To provide opportunities for enhanced technical competence by offering comprehensive, cutting-edge
education and certification to our Members and the HVACR industry. To advance the professionalism and
proficiency of our industry through alliances with other HVACR associations. RSES, a 501(c)(6) membership
organization, currently has nearly 12,000 Members in 193 active Chapters in the U.S. and Canada, with
additional technicians routinely using its training material in 50 countries across six continents.
RSES Journal Staff
RSES Journal | RSES Headquarters
www.rsesjournal.com | www.rses.org
1911 Rohlwing Road, Suite A
Rolling Meadows, IL 60008-1397
Tel: 800-297-5660; Fax: 847-297-5038
Lori A. Kasallis | Publisher/Editor
Tel: 847-759-4027; Email: lkasallis@rses.org
Anne Sedjo | Associate Editor
Tel: 847-759-4032; Email: asedjo@rses.org
Stephanie Rosheck | Art Director
Tel: 847-759-4030; Email: srosheck@rses.org
Ad Sales Representatives
Casey & Associates
P.O. Box 149, Grayslake, IL 60030
Tel: 847-223-5225; Fax: 847-223-5281
Robert D. Casey
Tel: 847-223-5225 x10; Mobile: 847-722-0250
Email: bobc@caseyreps.com
Theresa Clendening
Tel: 847-223-5225 x15;
Email: theresac@caseyreps.com
Jennifer Drevline
Tel: 847-223-5225 x11;
Email: jenniferd@caseyreps.com