Training Directory - Rubber Division

BUSINESS
How to Get Better Sales Results
From Your Marketing Efforts
4 hours
CEUs: .4
As a business professional or sales and marketing executive
responsible for the success of your product or business, you
always need to:
• fi nd cost-effective ways to increase awareness and warm
up cold calls.
• increase lead generation to more quickly convert a prospect
into a customer.
• improve your marketing skills by using press releases in
non-traditional ways.
• reduce your overall advertising budget without sacrificing
effectiveness.
• develop more targeted direct response marketing campaigns.
In just 4 hours, you will leave this workshop better equipped to:
• develop a marketing program that pays for itself.
• write press releases that get results.
• evaluate marketing programs to suggest improvements
that increase results and not the budget.
• measure marketing responses to more clearly quantify
those results.
Product Development – a Portfolio
Management Approach
4 hours
CEUs: .4
Are you managing your resources or are they managing you?
You gain a clear understanding of portfolio management
importance and integration with other management processes
through exposure to best practice methods and tools. You learn
the difference between portfolio and bucket management, plus
when to apply each and which strategy works for new and
developing markets vs. mature markets. Rounding out the workshop
is an opportunity for you to share experiences and concerns.
In this 4-hour workshop, managers responsible for the
development of new product initiatives learn how to:
• analyze business and development programs.
• focus limited corporate resources.
• satisfy signifi cant internal and external demands.
Excel ® Tools & Tricks for Sales
& Marketing Professionals
4 hours - Basic
4 hours - Advanced
CEUs: .4
Whether you are a “Power User” of Excel ® or just an average
daily user who works with spreadsheets, this workshop will
provide strategies to use Excel ® more effi ciently and effectively
to enhance productivity and leverage business data that already
exists in your company systems. Often, the downsizing of
departments and consolidation of companies within the rubber
industry lead to independent databases of information. Data
management and analysis tools within Excel ® can be used as a
bridge to legacy data systems and provide those who master such
tools with a real competitive advantage in the marketplace.
Excel ® is not only a tool to calculate business data, but a strategic
weapon to communicate data observations and react more
quickly to market changes.
Attendees of this workshop will gain skills in these areas:
• How to work smarter (not harder) through proper planning
and layout techniques- designing the spreadsheet with the
end message in mind
• How to use pivot tables and pivot charts to identify trends
and opportunities, strategically communicate the data’s
message and support your recommendations
• Using database tools (Sort, Filter, Subtotals, Data
Validation) to more quickly consolidate and summarize data
from multiple sources
• How to effectively share workbooks, protect from data loss,
and track changes made by other team members
• Use of advanced analysis tools (Solver, Goal Seek &
Scenario Manager) to set up business models for sales
mixes, staff scheduling or other management decisions
• Understanding how the above tools will allow you to add
value to your company’s bottom line and be more successful
in your daily business decisions
This seminar will benefi t any user of Excel ® , including sales and
marketing staff, business managers, technical managers and
researchers, or owners/principals. A basic foundation of Excel ®
is needed as the pace will not be that of a novice user. Attendees
will leave with a workbook outlining the tools discussed with
examples relevant to the industry, allowing them to put into
action what they learned immediately.
Rubber Division, ACS training programs are learning
events, and a certificate and CEUs are awarded
to participants upon successful completion of the
program. No test is given and participants are
not certified.
18 RUBBER DIVISON, ACS EDUCATION OPPORTUNITIES