SPRING MAGAZINE - Rudell The Jewellers

iWC iNGeNieuR WaTCHeS
“
Geneva, 23 January 2013
– at the Salon international de
la Haute Horlogerie (SiHH) in
Geneva, iWC Schaffhausen
hosted around 800
international guests and
media representatives from
around the globe for the
launch of its new ingenieur
watches.”
“iWC’s passion for engineering
excellence, for the highest technical
performance and for precision has earned
it a high profile over the years. We
associate these attributes with motor
racing in general, but with the
MeRCeDeS aMG peTRoNaS Formula
one Team in particular,” explains
Georges kern, Ceo of iWC.
He is clear about the motives for his
company’s new commitment. “as their
official engineering partner for the next 3
years, we have forged a cohesive link
between our ingenieur line of watches
and the thrills and heritage of Formula
one. our latest innovations are
dedicated to this partnership.
This evening marks the start of the
relaunch of this tradition-steeped watch
family from the House of iWC,”
adds kern.
around one hundred international
journalists lined the red carpet as a
throng of friends and guests of iWC made
their appearance: Jean Reno, peter
lindbergh and oliver Bierhoff were
followed by Roberto Di Matteo, Marc
Forster, Nico Rosberg and Boris Becker.
Tim Jefferies and John Helliwell also
graced the iWC Race Night with their
presence, while Richard krajicek, Ferzan
ozpetek and aloe Blacc were captivated
by the world of technology and ingenieur
watches and relished the racing
atmosphere.
FaSCiNaTioN all RouND
Geneva’s palexpo Hall 1 was proud to
showcase the exciting world of motor
racing to around 800 international guests
and provided an authentic impression of
the sport from a behind-the-scenes
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