March - Vol 70, No 6 - International Technology and Engineering ...

• Unleash one’s human potential to tinker, create, invent,
design, build, innovate, and more.
• Capture your passion, turn it into your story, and
achieve your vision.
• Expect yourself to be one of the best educators
possible.
• Build a profession that is a yardstick of quality for all
other subjects.
We must be dedicated to addressing how to effectively
brand what we do and play a key role in changing the way
people perceive our profession. Each of us has to find what
we love most about our profession. State that love simply,
without the jargon, and then let the rest of the world know.
All we have to do is make the personal commitment to
address the concept of branding. Then we must pursue
branding with the enthusiasm of one who can’t wait for each
day to dawn, so that we can continue spreading the word.
When that happens, we will have put our little dent in the
universe. We will also have created the most important
subject in future education as a part of our brand.
Resources:
American Association for the Advancement of Science.
(1998). Blueprints for reform: Science, mathematics, and
technology education. New York, NY: Author.
International Technology Education Association (ITEA/
ITEEA). (2000/2002/2007). Standards for technological
literacy: Content for the study of technology. Reston, VA:
Author.
International Technology Education Association (ITEA/
ITEEA). (2003). Advancing excellence in technological
literacy: Student assessment, professional development,
and program standards. Reston, VA: Author.
The National Academies Press. (2004). The engineer of 2020:
Visions of engineering in the new century. Washington,
DC: Author.
The National Academies Press. (2006). Tech tally:
Approaches to assessing technological literacy.
Washington, DC: Author.
The National Academies Press. (2009). Engineering in K-12
education: Understanding the status and improving the
prospects. Washington, DC: Author.
The National Academies Press. (2010). Standards for K-12
engineering education? Washington, DC: Author.
National Academy of Engineering. (2008). Changing
the conversation: Messages for improving public
understanding of engineering. Washington, DC: Author.
National Academy Press. (2002). Investigating the influence
of standards: A framework for research in mathematics,
science, and technology education. Washington, DC:
National Research Council.
National Assessment Governing Board. (2009). 2014
Technology and engineering literacy framework.
Washington, DC: Author.
•Completely Online
•Based on the STL
•Hands-on Activities
Kendall N. Starkweather, Ph.D, DTE is
Executive Director/CEO of the International
Technology and Engineering Educators
Association.
•Designed for Certification
•Master of Education
•BS in Education
Online Masters & Bachelors
Technology Education Programs
MORE INFORMATION
http://teched.vcsu.edu
teched@vcsu.edu
800-532-8641 Ext 37444
40 • Technology and Engineering Teacher • March 2011