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<strong>LogisticsPEOPLE</strong><br />

01/2014<br />

Stability<br />

in a Changing World<br />

16<br />

26<br />

32<br />

Interview<br />

Attractive for Local<br />

and Global Customers<br />

Rhenus and Western Arya set up a joint venture in India<br />

Sectors<br />

Not A One-Way Street<br />

A well-functioning recycling management system<br />

requires efficient logistics concepts<br />

Cities<br />

Barcelona – Vibrant Port City<br />

on the Mediterranean Coast<br />

A dynamic business centre with Mediterranean flair


CONTENTS 01/2014<br />

26<br />

08 32<br />

Not A One-Way Street<br />

A well-functioning recycling management<br />

system requires efficient logistics concepts<br />

Stability in a Changing World Barcelona – Vibrant Port City on the Mediterranean Coast<br />

The Rhenus Group offers reliability A dynamic business centre with Mediterranean flair<br />

04<br />

08<br />

16<br />

18<br />

20<br />

22<br />

26<br />

30<br />

32<br />

36<br />

Rhenus in Brief<br />

Stability in a Changing World<br />

The Rhenus Group offers reliability<br />

Attractive for Local and Global Customers<br />

Rhenus and Western Arya set up a joint venture in India<br />

Secure to the Very End<br />

A great leap forward in quality levels for destroying files and data<br />

storage media<br />

“Logistics Experts Can Often Provide More Efficient<br />

Solutions”<br />

Companies rely on (partial) outsourcing once they reach<br />

capacity limits<br />

Coal Hub on the North Sea Coast<br />

Rhenus Bulk Terminal Wilhelmshaven a long-term partner of<br />

energy suppliers<br />

Not A One-Way Street<br />

A well-functioning recycling management system requires<br />

efficient logistics concepts<br />

Developing Individual Services<br />

Furniture and logistics services so that you can relax<br />

Barcelona – Vibrant Port City on the Mediterranean Coast<br />

A dynamic business centre with Mediterranean flair<br />

Impressions<br />

Legal Notice<br />

Logistics PEOPLE<br />

Rhenus Group customer magazine<br />

Issue 01/2014<br />

Publisher:<br />

Rhenus SE & Co. KG<br />

Rhenus-Platz 1<br />

59439 Holzwickede<br />

Germany<br />

Contact details:<br />

Tel: +49 (0)2301 29-0<br />

Fax: +49 (0)2301 29-1215<br />

Email logistics.people@de.rhenus.com<br />

www.rhenus.com<br />

Responsible for the concept and editorial work:<br />

Verena Schäfers<br />

Marketing & PR<br />

Editorial work:<br />

Medienbüro am Reichstag GmbH<br />

Matthias Arnhold<br />

Heike Nicolaisen<br />

Astrid Unverricht<br />

www.mar-berlin.de<br />

Design:<br />

gimmickmedia GmbH<br />

Hamburg<br />

www.gimmickmedia.de<br />

Photos:<br />

Rhenus SE & Co. KG, iStockphoto.com/rhenus, fotolia.com,<br />

VerkehrsRundschau/Miguel_Perez, Contargo GmbH & Co. KG,<br />

Thomas Sassen, Medienbüro am Reichstag, Dirk Hasskarl/vor-ort-foto.de,<br />

IHK Rhein-Neckar, Cuxport GmbH, EJOT Holding GmbH & Co. KG<br />

Published:<br />

Twice a year<br />

Languages:<br />

German, English, Spanish, French<br />

Online version:<br />

http://de.rhenus.com/logistics-people<br />

It is only possible to use extracts or reproduce any contents of this publication<br />

after prior permission has been granted by the editorial office and<br />

only if the source is specified and a specimen copy of your magazine is<br />

sent to us.<br />

02<br />

Titel Contents


Dear readers,<br />

Logistics specialists constantly face new challenges: bridges are closed as<br />

the state of motorways deteriorates and this disrupts carefully coordinated<br />

time frames at the loading ramps; extremely rapid growth, for example, in<br />

e-commerce, threatens to ruin planned warehouse capacity; new rules on<br />

the outer borders of Russia create traffic jams that last for days; and strikes<br />

at locks on inland waterways prevent the punctual delivery of coal to power<br />

stations. Logistics experts then need to develop solutions very quickly or<br />

provide new or adapted plans. The logistics expertise that we have gained<br />

in more than one hundred years of business helps us serve our customers.<br />

Klemens Rethmann<br />

CEO<br />

What enables the Rhenus Group to provide this flexibility that is repeatedly<br />

required in the market place? The answer is: the stability that singles out responsibility for their ongoing business. They are the contact persons for our<br />

the company itself. The values that characterise a family business like customers. Those responsible can grow with their business units and with<br />

their customers. They do not need to leave the company to develop<br />

“The flexibility to best meet our<br />

customers’ requirements grows out<br />

of the stable structures that are a key<br />

feature of Rhenus as a company.”<br />

their personal career or their field of responsibility. In addition,<br />

they obtain the skills developed within the cooperation arrangement.<br />

As the individual business units grow, so does Rhenus as a whole –<br />

both in its depth and breadth of services and its geographical setup.<br />

The individual business units learn from each other. They support<br />

each other and therefore offer customers flexibility when they need<br />

it most. After all, the Group’s complete, efficient network is available<br />

to cope with any task presented us by a customer.<br />

ours create trust in the relationships between customer and services provider.<br />

We are not geared towards quarterly results in the short term, but<br />

invest in training for our employees and the quality of our services and the<br />

equipment that is used over fairly long periods of time. This approach,<br />

which we adopt because there is no conflict between the management and<br />

shareholder interests – i.e. to leave the profits generated by the company<br />

within the firm so that we can continue optimising our services – gives us<br />

a sense of resilience for the future. This conservative reinvestment policy<br />

has provided the framework for the rapid rise of Rhenus during the past<br />

fifteen years.<br />

Logistics experts working as services providers for their customers must<br />

respond promptly, but in a level-headed manner, and be able to cope with<br />

all the uncertainties that arise because of the business. They are able to do<br />

this better if their own company has a solid foundation. In this new issue of<br />

our customer magazine, we would like to introduce you to some examples<br />

of how the Rhenus Group is able to meet customer requirements because<br />

of its stable structures.<br />

Stability is based not least on the reliability of the people performing the<br />

work. The high levels of personnel continuity in management structures<br />

both at the Rhenus Group and at individual company units means that our<br />

customers are not surprised by sudden changes and our managers take<br />

Klemens Rethmann<br />

CEO<br />

Editorial Titel 303


Rhenus in Brief<br />

Takeover<br />

Rhenus Data Office has expanded its network of<br />

business sites in Germany. The document logistics<br />

specialist took over the destruction services for<br />

files and data storage media previously provided by<br />

the Döring company in Braunschweig in November<br />

2013. This provides greater proximity to customers<br />

in North Germany and enables faster response<br />

times. In addition to its stationary facilities, Rhenus<br />

Data Office also offers secure mobile destruction<br />

services.<br />

Integration<br />

Offshore<br />

The tri-modal terminal operator Contargo has completed its work<br />

integrating the Pöhland Group. The following companies, Pöhland-<br />

Spedition, Pöhland-Transport, Pöhland-Lager and Pöhland-<br />

Container, have merged to become part of Contargo Network<br />

Logistics GmbH. By purchasing the Pöhland freight forwarding<br />

company, which has its headquarters in Döhlau in Bavaria,<br />

Contargo has reinforced its links to destinations further inland,<br />

particularly in Southern and Eastern Germany.<br />

The Lower Saxony port operator Cuxport is continuing to expand its<br />

business activities in the offshore sector: the hotel vessel “Regina<br />

Baltica” was loaded with goods and equipment at the Steubenhöft<br />

Terminal in Cuxhaven between the spring and autumn of 2013. It<br />

served as the supply platform for constructing the BARD Offshore<br />

I wind park and as a floating hotel for assembly workers and specialists.<br />

Cuxhaven has also won the contract to act at the base port<br />

for the “Amrumbank West” offshore wind park operated by E.ON<br />

Kraftwerke.<br />

04<br />

Rhenus in Brief


AEO certification<br />

Rhenus Freight Logistics obtained AEO (Authorised Economic Operator) certification for all its<br />

business sites in France in June 2013. The business centres at Le Blanc Mesnil, Dijon, Lyon,<br />

Bordeaux, Angers and Toulouse have been able to make use of the advantages of having AEO<br />

status since that time; they include simpler procedures for customs formalities. AEO certification<br />

acknowledges that a company is particularly reliable and trustworthy.<br />

Joint venture<br />

The Rhenus Group established the Rhenus Logistics India joint venture with the Indian freight<br />

forwarding Western Arya Group in the autumn of 2013. As a result, Rhenus has increased its<br />

business presence in India and provides comprehensive and high-quality supply chain solutions<br />

with its partner.<br />

Change of legal status<br />

The international development of the Rhenus<br />

Group was reflected in a change in its status<br />

under company law in April 2014. The Rhenus<br />

Group’s parent company, which operated under<br />

the “Rhenus Verwaltungs AG” name in the past,<br />

has been changed to the new legal form “Rhenus<br />

Verwaltungs SE”. “Societas Europaea” status (SE<br />

or European Society) makes it easier to achieve<br />

cross-border cooperation between companies<br />

within the European Union and it underlines the<br />

Group’s international focus. “Rhenus SE & Co.<br />

KG” therefore plays a role in ensuring a standard<br />

identity for the Group across Europe.<br />

Rhenus in Brief<br />

05


Laying the foundation stone<br />

Rhenus Contract Logistics is building a new logistics centre in<br />

the Swiss city of Schaffhausen. The foundation stone for the new<br />

building was laid in November 2013. The modern logistics centre<br />

will have high-shelf storage facilities, a picking area and an office<br />

building. The plans not only cater for 10,000 pallet storage spaces,<br />

but also a picking and block storage area measuring 5,000 square<br />

metres and 2,500 square metres of handling space.<br />

Modernisation<br />

On-board computers launched<br />

A new face and a new name: following the completion of a four-year<br />

extension phase for the Niedersachsenbrücke jetty at the north German<br />

port of Wilhelmshaven, the terminal has been known as Rhenus Bulk<br />

Terminal Wilhelmshaven since October 2013. The modernisation work now<br />

enables the bulk commodities terminal to handle the largest Capesize<br />

class bulk carriers. New unloading equipment, more efficient conveyor<br />

belts and a reconstructed railway wagon loading facility make it easier for<br />

the terminal to handle coal deliveries.<br />

Rhenus Veniro launched a real-time project for local rail passenger<br />

services in the German state of Rhineland-Palatinate in October 2013.<br />

This enables five companies within the local rail passenger services group<br />

to locate and track its vehicles on their journeys and offers passengers<br />

continuous travel information. 220 vehicles operated by Rhenus Veniro<br />

have now been equipped with on-board computers.<br />

06 Rhenus in Brief


Third logistics centre<br />

Rhenus Logistics France opened a third logistics<br />

centre near Lyon in September 2013. Rhenus now<br />

has about 75,000 square metres of warehouse<br />

space in the Rhône-Alpes region to be able to cope<br />

with the high level of customer demand. Rhenus<br />

Logistics France particularly specialises in the food<br />

industry, the health sector, e-commerce and energy<br />

in south-east France.<br />

New line<br />

Rhenus Veniro will take over operations on the Moselwein line between Bullay<br />

and Traben-Trarbach in the German state of Rhineland Palatinate when the<br />

timetable changes at the end of 2014. The only owner-managed local railway<br />

passenger service group was able to win the bidding procedure, which<br />

was published across Europe. Rhenus Veniro will operate services on the<br />

line, which is about 13 kilometres long, using Regio Shuttle diesel multiple<br />

units made by Stadler.<br />

Award<br />

The Rhenus brand is extremely popular in Germany. This was the<br />

result of a study conducted by the Kleffmann marketing research<br />

company on behalf of the VerkehrsRundschau logistics magazine;<br />

the survey questioned 400 managers at trade and industry companies<br />

about five logistics sectors. Klemens Rethmann, CEO of<br />

the Rhenus Group, accepted the Image Award in the “Industrial<br />

third-party logistics” segment in February 2014. Rhenus emerged<br />

as the winner in this sector, competing against 87 other logistics<br />

brands.<br />

Rhenus in Brief<br />

07


Stability in a Changing World<br />

Stability<br />

in a Changing World<br />

The Rhenus Group<br />

offers reliability<br />

08 Stability in a Changing World


Stability in a Changing World<br />

09


The rapid changes in the markets,<br />

evolving customer expectations<br />

and technical progress<br />

demand a high degree of flexibility<br />

from companies. Rhenus<br />

can successfully cope with<br />

these challenges thanks to its<br />

stable structures and values.<br />

“The person, who stands still,<br />

falls over in a rolling ship, not<br />

the one who keeps moving”<br />

Ludwig Börne<br />

Writer<br />

Stability creates dependability and trust. It<br />

is an important foundation for the long-term<br />

success of any company – and not just in uncertain<br />

economic times. Customers and partners<br />

expect reliable cooperation with constant quality,<br />

despite the fact that the general circumstances<br />

are constantly changing. At the same time,<br />

employees want a secure job with both stable<br />

conditions and scope for initiative. After all,<br />

stable processes, reliable structures and values<br />

form the foundation for long-term growth. “The<br />

person, who stands still, falls over in a rolling<br />

ship, not the one who keeps moving”, according<br />

to the German writer Ludwig Börne. Figuratively<br />

applied to companies, this means maintaining<br />

stable liquidity and profitability levels<br />

despite seasonal and economic fluctuations,<br />

new competitors, changes in customer expectations,<br />

special delivery conditions and technical<br />

progress.<br />

10 Stability in a Changing World


“Retaining what has<br />

proven reliable and<br />

daring to take new steps”<br />

When the RETHMANN Group took over<br />

Rhenus in 1998, it had already had a history<br />

going back 85 years with numerous takeovers,<br />

mergers and restructuring projects. The new<br />

management concept of the family-managed<br />

RETHMANN Group proved very successful.<br />

Short decision processes, flat hierarchies and<br />

open communications have been the hallmarks<br />

of the corporate culture since that time. The<br />

success is mirrored in the figures: Rhenus has<br />

been able to increase its turnover tenfold from<br />

a figure of DM 850 million at that time.<br />

Using the motto “Retaining what has proven<br />

reliable and daring to take new steps”, Rhenus<br />

has expanded into new markets using tried<br />

and tested structures and products or has<br />

transferred processes, which have proved their<br />

worth for one product, to other items that<br />

have similar basic features. Rhenus looks to<br />

establish long-term cooperation arrangements<br />

with its customers, partners and employees.<br />

The stable values practised at Rhenus include<br />

aspiring for sustainable growth, deliberately<br />

gearing itself to the wishes and requirements<br />

of customers, paying attention to trends,<br />

focusing on service quality and responding to<br />

changes quickly and in a flexible manner.<br />

Stability in a Changing World<br />

11


“The general conditions and the<br />

contact persons at Rhenus<br />

have remained the same”<br />

Udo Oeler<br />

Managing Director of RTB<br />

Continuity for customers<br />

Stability and flexibility at Rhenus are primarily dictated by the needs<br />

Germany<br />

and wishes of customers. Rhenus is constantly seeking to achieve high<br />

France<br />

Basel<br />

quality in its services and products in order to satisfy customers. This<br />

gives rise to close and long-lasting customer relationships.<br />

Zurich<br />

Rhenus initially took over the management of the warehouse space for<br />

RTB Rohstoff Terminal Basel AG in the Swiss city. Rhenus was gradually<br />

asked to provide other services like transferring scrap metal from various<br />

modes of transport, processing railway wagons and it now even handles<br />

railway and inland waterway transport services. “The general conditions<br />

and the contact persons at Rhenus have remained the same,” says Udo<br />

Oeler, Managing Director of RTB, summarising the cooperation arrangement;<br />

“We appreciate the close cooperation between the companies and<br />

the solution-oriented actions of this strategically important partner.”<br />

Bern<br />

Italy<br />

Austria<br />

12 Stability in a Changing World


“Relationships with our customers<br />

are our major focus”<br />

Michael Boos<br />

Managing Director of Rhenus Midi Data GmbH<br />

Partners on an equal footing<br />

Whether it involves a takeover, a joint venture<br />

or different kinds of cooperation arrangements,<br />

the managers at Rhenus maintain their focus<br />

on companies that fit the Rhenus Group and<br />

can be maintained without any interruption,<br />

if at all possible, once the purchase has been<br />

made. One example is the successful ongoing<br />

management of the former high-tech operations<br />

at Wincanton; this is now a focussed<br />

unit within the Rhenus Group following the<br />

takeover of Wincanton’s continental European<br />

business activities. It has been operating under<br />

the trading name of Rhenus Midi Data GmbH<br />

since the beginning of 2012. As a result,<br />

the family company, which was founded in<br />

1967 and used the business name Midi Data<br />

GmbH, has almost returned to its original label.<br />

Rhenus Midi Data has its own distribution<br />

network for high-value, sensitive products,<br />

some of which are not packaged, and it offers<br />

its customers a comprehensive portfolio of<br />

services at the point where the products are<br />

finally put to use, including pre-assembly and<br />

pre-installation services and deploying technicians<br />

on the spot. At the time, it was one of the<br />

pioneers in this sector; now Rhenus Midi Data<br />

has a market-leading position in Germany and<br />

Europe.<br />

“Relationships with our customers are our<br />

major focus,” says Michael Boos, Managing<br />

Director of Rhenus Midi Data GmbH. “Our<br />

employees acquire the necessary knowledge<br />

about products during the course of time so<br />

as to be able to provide complex services for<br />

our customers. This is the only way that we’re<br />

able to offer precise solutions for companies’<br />

individual requirements.” The success of this<br />

concept is evident through the fact that almost<br />

all the customers of Rhenus Midi Data have<br />

been working with the high-tech specialist<br />

for many years. Some of them have been<br />

relying on the services provider for two or three<br />

decades. NCR, which needs to have cash<br />

dispensing machines delivered and assembled,<br />

is still a satisfied customer, 40 years after the<br />

first delivery.<br />

The Rhenus Group has been able to significantly<br />

expand its existing high-tech special<br />

logistics business through this takeover.<br />

Rhenus Midi Data benefits from the compact<br />

network and the willingness to invest at<br />

Rhenus. “We’re very satisfied with the development<br />

of our company since it’s been linked<br />

to Rhenus,” says Michael Boos, with a smile<br />

on his face. “We’ve continued to aim for<br />

reliability, even if we’re using a new logo that is<br />

recognised in the market place. We’ve also modernised<br />

our IT system and expanded into new<br />

markets. As a result, we can continue offering<br />

our customers high-quality services – and our<br />

employees continuity and fresh opportunities.”<br />

Stability in a Changing World<br />

13


Creating win-win situations<br />

Matching ideas and goals and stable personal relationships are also<br />

important foundations for any successful international cooperation. One<br />

example of this is the development of relationships between Rhenus<br />

and Mierka Beteiligungs GmbH (MBG), which holds 100 percent of the<br />

shares in Mierka Donauhafen Krems GmbH & Co. KG (MDK). Rhenus<br />

increased its share in MBG to 51 percent in 2013 and further increased<br />

its nominal capital. Rhenus is continuing to pursue its goal of establishing<br />

a compact network of business sites along the river Danube and has<br />

obtained a partner that is well established in the market place in the<br />

shape of Mierka Donauhafen Krems; the latter is also a family-managed<br />

business. MDK is now able to continue developing away from being just a<br />

local port handling company into an important component on the Rhine/<br />

Main/Danube waterway between the North Sea and the Black Sea, thanks<br />

to its incorporation in the Rhenus network.<br />

Rhine<br />

Main<br />

Ludwig Canal<br />

Danube<br />

Rhine Danube<br />

“This works so well, because the two<br />

companies have stable structures<br />

and stand for similar values”<br />

Vivek Arya<br />

Managing Director of Rhenus Logistics India<br />

Proof that this strategy works even thousands of kilometres away can be<br />

found in the cooperation arrangement initiated between Rhenus and the<br />

Pro-Log Group in Asia in 2010. This commitment was further enhanced<br />

in India in 2013 with the founding of the joint venture known as Rhenus<br />

Logistics India. Rhenus chose a family-managed company, Western Arya,<br />

which has been a well-established name in the Indian market for many<br />

years, in order to expand its own network on the subcontinent. Nothing<br />

much changed for the customers as a result of the cooperation deal with<br />

Rhenus, except that they now have access to the global supply chain<br />

solutions of the Rhenus Group too. “This works so well, because the two<br />

companies have stable structures and stand for similar values,” Vivek<br />

Arya, Managing Director of Rhenus Logistics India, explains. “These<br />

common values, among other strengths, help in maintaining and creating<br />

high levels of customer loyalty.”<br />

Danube<br />

14 Stability in a Changing World


Attractive for the best employees<br />

Services at the highest level, sustainable growth and a flexible approach<br />

to evolving general conditions are only possible with the help of highly<br />

motivated people. Only they are prepared to shoulder the ongoing<br />

adjustments. As a result, Rhenus views good initial training and deliberate<br />

further training for its employees as the foundation for its corporate<br />

success. Employees are quickly handed their own projects, they obtain the<br />

opportunity to grow within the company and managers receive high levels<br />

of responsibility in line with the principle of having “entrepreneurs within<br />

the company”. This makes Rhenus attractive to the best employees,<br />

who then enable special growth with satisfied customers.<br />

“We view stability as the basis for flexibility at Rhenus,” Klemens Rethmann,<br />

CEO at Rhenus, explains. “Stable finances enable healthy growth, in<br />

Eastern Europe or in Asia, for example, where the Rhenus Group is<br />

consolidating its network organically or through acquisitions. Appropriate<br />

returns on the invested capital enable further investments and innovations.<br />

The capital that’s invested is used as efficiently as possible in order<br />

to offer our customers excellent quality in terms of products and services<br />

at attractive prices. By investing in research, development, technology<br />

and training, we’re safeguarding our company’s position in the long term.<br />

Flexibility and stability are therefore not mutually exclusive categories in<br />

our view, but complement each other.”<br />

Jürgen Froese (58) has been working as a clerk in<br />

the cargo department in Nordenham since 1 July<br />

1976.<br />

The trained shipping agent has been a stable factor at “his”<br />

company for the past 38 years, but he has seen many changes.<br />

“Everything’s changed since then – not just my work, but the<br />

technology too. I started handling break bulk cargo and army shipments.<br />

We began handling tropical wood in 1979. These volumes<br />

declined at the end of the 1990s, but we started handling plate<br />

slabs from Mexico and break bulk cargo; we’re now coping with<br />

bulk commodities and materials for the offshore wind industry too.<br />

I’ve also seen how we’ve switched from typewriters and matrices<br />

to computers. Jürgen Froese is very happy with his work and his<br />

employer. “I like the fact that my work’s very varied. And I believe<br />

it’s very positive that we’ve been in closer contact with other<br />

branches and colleagues during the last few years. We work on<br />

joint projects or meet at events. That creates stronger ties.”<br />

“We view stability as the basis<br />

for flexibility at Rhenus”<br />

Klemens Rethmann<br />

CEO<br />

Stability in a Changing World<br />

15


Interview<br />

Attractive for Local and<br />

Rhenus and Western Arya<br />

set up a joint venture in India<br />

Global Customers<br />

New Delhi<br />

Ahmedabad<br />

Kolkata<br />

Mumbai<br />

The locations of Rhenus<br />

Chennai<br />

16 Interview


India is one of the most vibrant economies in the world in terms of growth. Rhenus set up the joint<br />

venture known as Rhenus Logistics India with the Indian company Western Arya in September last<br />

year. Uwe Oemmelen, a Member of the Rhenus Management Board, who is also part of the joint<br />

venture management team, and Vivek Arya, Managing Director of Rhenus Logistics India, talk about<br />

their expectations and the challenges facing the joint company.<br />

Mr Oemmelen, what role does the Indian market play for the Rhenus Group?<br />

What are the greatest logistics challenges in India at the moment?<br />

Uwe Oemmelen: Developments in India during the last few years have<br />

been extremely dynamic: it’s impossible to ignore an emerging market<br />

in a country that’s as large as a continent and has more than one billion<br />

people. Countries like Germany, Great Britain, Russia and Italy have been<br />

trading partners with the subcontinent for many years. Our business sites<br />

in Asia are becoming more and more important too. But we should not<br />

overlook the fact that more goods are exchanged between China and<br />

India than any others within Asia. The Rhenus Group now has more than<br />

20 business centres in these two countries. So we have a network with<br />

huge potential – and this is very attractive for our international customers<br />

too.<br />

What are you specifically expecting from the Rhenus Logistics India joint<br />

venture?<br />

Vivek Arya: The size of the country with its<br />

28 autonomous federal states and seven<br />

areas under federal control is a challenge<br />

in its own right. The logistics sector only<br />

caught the attention of the general public<br />

at the turn of the millennium, but most of it<br />

has not yet been organised in a professional<br />

way. Many people working in the freight forwarding<br />

sector have not received adequate<br />

training. That’s why Rhenus Logistics India<br />

employs trained specialists, who are able<br />

to advise and support customers in a professional way. Many logistics<br />

companies may undercut us with very low prices, but they only offer a<br />

very limited range of services without any additional benefits. We, on<br />

the other hand, are focussing on providing extensive customer solutions.<br />

Uwe Oemmelen: It feels as if we’re more than a joint venture; we’re more<br />

like a large family with common goals. We can offer extensive supply<br />

chain solutions through the structure that now exists. And they’re<br />

naturally not just available to local customers, but also for blue chip<br />

companies with global operations, which come to India to set up their<br />

industries here. Our almost unparalleled coverage of the country and our<br />

ability to combine overland transportation, warehousing and organise<br />

freight forwarding provide us with many opportunities to offer customers<br />

our specialist services.<br />

Mr Arya, why did you decide to go into partnership with Rhenus?<br />

Vivek Arya: I’m proud that the Rethmann family selected us in 2007. We<br />

initially worked together in the freight forwarding sector. But we’ve now<br />

extended our partnership to include overland transportation. I come from<br />

a family that’s been working in the transport business for more than 60<br />

years. It was the right time for us as the third generation of managers to<br />

elevate our business to an international level. Rhenus can also look back<br />

on a long history and shares our values as a family-managed company.<br />

Our partnership with the global logistics specialist provides us with the<br />

opportunity of gaining a stronger foothold in the European and Asian<br />

markets. In return, Rhenus benefits from the business presence of what<br />

was the Western Arya Group across India. Our local expertise and the<br />

international know-how available at Rhenus complement each other in an<br />

ideal way. As a result, we’re able to expand our range of services together.<br />

In which direction do you want to take Rhenus Logistics India together?<br />

Uwe Oemmelen: Our top priority is that companies<br />

should view us as a reliable services<br />

provider and we want our customers to be<br />

satisfied. We want to tap into more international<br />

trade routes and boost our presence<br />

in India. Investments in employees and<br />

sales are therefore very important, because<br />

we have excellent products. It’s now our job<br />

to persuade the local market and customers<br />

wishing to expand to India that we’re able<br />

and willing to offer them what they need.<br />

Our advantage lies in the fact that we can make use of the expertise and<br />

network within the complete Rhenus Group.<br />

Vivek Arya: That’s correct. We’ll prove that we’re a competitive, integrated<br />

logistics services provider, which meets the highest standards. Together<br />

we have significant warehouse space at strategically important business<br />

sites in India.<br />

Interview<br />

17


Markets<br />

Secure to the Very End<br />

A great leap forward in quality levels for<br />

destroying files and data storage media<br />

“The new thing about the standard is the exact<br />

formulation of the technical and organisational<br />

measures when destroying files and data storage<br />

media in line with the data protection laws”<br />

Gerhard Friederici<br />

Security Data Officer<br />

DIN benchmarks guarantee a high degree of<br />

standardisation for work processes so that it is<br />

easier for the different participants in the business<br />

world to deal with each other. The German Institute<br />

for Standardisation draws up results for the individual<br />

problem areas with the help of specialist<br />

experts from the business sectors involved.<br />

The standards also enjoy great recognition internationally.<br />

18<br />

Markets


Unlocked doors, freely accessible file cupboards or documents<br />

discarded in domestic waste all too often allow unauthorised<br />

persons to easily gain access to information not intended for their<br />

eyes. Professional services providers like Rhenus Office Systems<br />

prevent any data spills like these. They can even make use of<br />

a new DIN standard covering the destruction of files and data<br />

storage media.<br />

Once any confidential data has reached the public arena, there is<br />

no going back. Human beings’ digital memory, the Internet, does<br />

not forget anything. “The goal must be not having to deal with the<br />

consequences of any data spills, but creating structures in advance<br />

so that these situations do not occur in the first place,” says Gerhard<br />

Friederici, who is responsible for security and quality at Rhenus Office<br />

Systems, expressing his pro-active approach in no uncertain terms.<br />

Client and patient files at lawyers‘ practices and hospitals, research<br />

and patent documents at industrial companies and universities, Gerhard Friederici<br />

account details and wage slips from bank customers and employees –<br />

all these and many other documents are subject to the relevant data protection laws until they have<br />

been destroyed at the prescribed point in time. “We not only offer companies and public bodies<br />

the opportunity to outsource documents to a specialist like ourselves, but we also provide our<br />

customers with support for the secure destruction of data storage media,” says Gerhard Friederici.<br />

“Based on our commitment to help establish the new DIN standard, we’ve taken into account the<br />

widespread view that information at knowledge-based societies and service companies remains a<br />

commodity that is worth protecting, even at the end of its life cycle.”<br />

DIN 66399 sets standards<br />

Acceptance of quality standards boosted<br />

The DIN standard 66399 came into effect at the start of 2013. Rhenus<br />

Office Systems played a major role in its launch; the standard takes into<br />

account the need to destroy files and data storage media in line with<br />

the data protection laws. The three-part yardstick, which is based on<br />

the latest technology, defines protection classes and security stages and<br />

material categories. The holder of data can select the desired options for<br />

the destruction process from these terms of reference.<br />

“The new thing about the standard is the exact formulation of the technical<br />

and organisational measures when destroying files and data storage<br />

media in line with the data protection laws,” Gerhard Friederici explains;<br />

he was a member of the responsible DIN working committee. “It goes<br />

without saying that there’s some leeway within the standard between<br />

the principles of what is appropriate and cost-efficient, once the degree<br />

of protection and the security level have been selected. Regardless of<br />

how the customer decides in an individual case, the standard sets the<br />

appropriate framework for action for all the working steps that have to be<br />

completed.”<br />

Black sheep among services providers have not been driven from the<br />

market overnight by the introduction of the new yardstick and the quality<br />

measures associated with it, but the head of security and quality believes<br />

there is growing acceptance for the modernised standards. “We want to<br />

create transparency for customers and raise the threshold even higher<br />

than in the past in terms of competition. We’ve managed to do this by<br />

working with other data protection experts,” says Gerhard Friederici. In<br />

future, there will be a need to raise the profile of the existing guidelines<br />

domestically and particularly on the international market. If this happens,<br />

it will be possible to further reduce the number of data spills that do such<br />

damage to a company’s image.<br />

Markets<br />

19


In Greater Detail<br />

“Logistics Experts Can Often<br />

Provide More Efficient Solutions”<br />

The EJOT Group is Europe’s market leader for fastening technologies for industry and construction. More than 2,400 employees in 30 national<br />

companies are continuing to write the company history, which goes back more than 90 years. Companies in the automobile and supplier<br />

industries, telecommunications, entertainment electronics and the construction sector use the medium-sized company’s fastening elements.<br />

20 In Greater Detail


Companies rely on (partial) outsourcing<br />

once they reach capacity limits<br />

Any outsourcing of logistics services to an outside provider requires close<br />

communications between the two partners and a huge level of trust. Michael<br />

Brockhaus, a Member of the Rhenus Board, and Wolfgang Bach, Managing<br />

Director of the EJOT Group, talk about the challenges of maintaining a stable<br />

cooperation arrangement in the logistics sector.<br />

When does it make sense for a company to outsource logistics activities?<br />

Michael Brockhaus: There’s no magic formula, because each company<br />

is different. Each firm, which could generate more wealth by using its<br />

own resources in other departments, should examine whether it might be<br />

worthwhile outsourcing parts of its business. We sit down with potential<br />

customers and try to find the best solution based on the expertise that<br />

we’ve gained in a broad range of sectors. This may not involve the<br />

complete outsourcing of logistics services, but just parts of it.<br />

Wolfgang Bach: Our experience in our daily business operations is the<br />

best indicator that the moment has arrived when we face too many<br />

challenges, many of them new ones, in our logistics operations. We<br />

then need to decide whether we can still handle them in-house, which<br />

may tie up further resources, or whether we need the help of an expert.<br />

Restructuring measures and efforts to expand were the factors that led us<br />

to partially outsource our services.<br />

What kinds of additional benefits, which are different from in-house solutions,<br />

can logistics experts offer?<br />

Michael Brockhaus: Logistics experts learn<br />

a great deal in many different projects and<br />

introduce this accumulated knowledge<br />

in each new project. We can take over<br />

many value-added services because of our<br />

in-depth product knowledge. Customers can<br />

then transfer the resources that have been<br />

freed up to their core business. Multi-user<br />

logistics centres are also better able to cope<br />

with seasonal or growth fluctuations. And<br />

many customers use Rhenus’ international<br />

position as the starting point for expanding their business. It’s vital to<br />

keep the communications channels open with the customer and receive<br />

assistance at every level, because even the best planning will fail without<br />

reliable information and support.<br />

Wolfgang Bach: We’re a company specialising<br />

in innovative fastening elements. A<br />

well-established logistics company can offer<br />

much more efficient solutions for issues<br />

related to warehouse management. But if<br />

there’s a strong link between logistics and<br />

the core business, the company may be able<br />

to handle the former. As a result, we’ve taken<br />

back tasks that we’d outsourced, from<br />

Rhenus too, if the outsourcing solution was<br />

no better. So we check our processes all the<br />

time. We have internal and external logistics concepts – and are very<br />

happy with both.<br />

What other issues are important for a stable logistics partnership?<br />

Michael Brockhaus: Open and reliable relationships between the managers<br />

are the key, because there are always hiccups at certain times. It goes<br />

without saying that little is achieved without efficient processes and the<br />

necessary IT and personnel concepts. But if both sides provide the right<br />

amount of pragmatism and flexibility, it’s possible to overcome obstacles.<br />

After all, it’s not a question of imposing our ideas on the customer, but<br />

developing suitable solutions for it.<br />

Wolfgang Bach: We naturally benefit first-hand from innovative ideas in<br />

the field of logistics by working with an experienced services provider like<br />

Rhenus; we then test these ideas in our partnership and may adopt them.<br />

Trust is an important issue in a sensitive area like outsourcing work that<br />

was previously performed in-house. We awarded the EJOT supplier prize<br />

in the services category to Rhenus two years ago and that was the clearest<br />

indication in the public arena that Rhenus has now achieved high quality<br />

levels within the cooperation arrangement.<br />

In Greater Detail<br />

21


Report<br />

Coal Hub on the<br />

North Sea Coast<br />

Rhenus Bulk Terminal Wilhelmshaven<br />

a long-term partner of energy suppliers<br />

22 Report


When the Niedersachsenbrücke jetty in<br />

Wilhelmshaven was opened in 1972, business<br />

operations initially focused on handling salt and<br />

sodium hydroxide solution. The first coal-carrying<br />

vessel arrived at the Rhenus Midgard terminal<br />

five years later. More than 40 years later, the<br />

Niedersachsenbrücke jetty is now known as<br />

Rhenus Bulk Terminal and it has been extensively<br />

expanded during the last few years. More than<br />

800 coal carriers have docked at the pier since<br />

the facility was opened and Rhenus has already<br />

unloaded more than 56 million tonnes of coal.<br />

Niedersachsenbrücke jetty<br />

29<br />

Wilhelmshaven<br />

210<br />

210<br />

Wilhelmshaven<br />

Hamburg<br />

Jade Bay<br />

Bremen<br />

The German state of Lower Saxony invested in the construction of a new<br />

mooring area at Wilhelmshaven in the early 1970s. This was because<br />

the Swiss company Alusuisse wanted to build the world’s largest alumina<br />

factory in Wilhelmshaven. The initial stage involved constructing a chemicals<br />

factory where salt was processed into sodium hydroxide solution. Salt<br />

was imported through the Niedersachsenbrücke jetty by coastal vessel<br />

from 1972 onwards; it was treated and sodium hydroxide was shipped<br />

overseas. But the positive business development was only short-lived –<br />

the Swiss company withdrew from the business site in 1974 even before<br />

the alumina factory had been built. So new business had to be found.<br />

This marked the start of coal handling operations at the Niedersachsenbrücke<br />

jetty; the Nordwestdeutsche Kraftwerke energy supplier<br />

– now known as E.ON Kraftwerke – built a coal-fired power station at<br />

the port. 22 April 1976 was the key date: the first motor vessel laden<br />

with coal, the “Kopainia Zofiowka”, berthed at the port. “That was the lifesaver<br />

for the Niedersachsenbrücke jetty,” says one man, who<br />

experienced the early days and is still involved with Rhenus<br />

Bulk Terminal, Siegfried Roock; he is a former captain and<br />

retired operations manager at the Niedersachsenbrücke<br />

jetty and he still supports his colleagues on a free-lance<br />

basis.<br />

Report<br />

23


Extensive expansion work at the Niedersachsenbrücke jetty<br />

“A great deal has happened in the past 38 years,” the 75-year-old confirms. In addition to the<br />

E.ON coal-fired power station, a second energy supply company has been convinced of the benefits<br />

of using the Rhenus Bulk Terminal Wilhelmshaven: the global company, GDF SUEZ, has recently<br />

built a coal-fired power station here. Both E.ON and GDF SUEZ have signed long-term contracts<br />

with Rhenus. “These partnerships are a success story and are based on a huge degree of mutual<br />

trust,” says Matthias Schrell, who is now Managing Director of Rhenus Midgard in Wilhelmshaven.<br />

The Niedersachsenbrücke jetty gradually obtained permits to handle larger and larger vessels.<br />

A boom in imported coal for generating power in Europe was expected a few years ago and this<br />

was a crucial factor leading to the decision to turn the Niedersachsenbrücke jetty into one of<br />

the largest coal terminals in Germany. The Rhenus shareholders specifically want to see the<br />

Niedersachsenbrücke jetty continue operating for many decades to come. The Rhenus<br />

Group therefore invested EUR 90 million in the facility from 2009 onwards to<br />

further increase its handling capacity.<br />

“We’ve created the best<br />

technical conditions as a<br />

result of the latest expansion<br />

work at the Rhenus<br />

Bulk Terminal”<br />

Matthias Schrell<br />

Managing Director of Rhenus Midgard<br />

Wilhelmshaven<br />

“We’ve created the best technical conditions as a result of the latest expansion<br />

work at the Rhenus Bulk Terminal,” Matthias Schrell adds. Two high-performance<br />

slewable luffing cranes and a second conveyor belt have been installed and new<br />

storage areas created. The railway tracks have also been upgraded and there is<br />

now a railway wagon loading facility with the capacity to handle up to 4,000<br />

tonnes per hour.<br />

Stable political situation is crucial<br />

The state of Lower Saxony has also been involved in improving the infrastructure<br />

and has had the mooring basin deepened. As a result, Capesize<br />

ships – the largest coal carriers in the world with up to 250,000 tonnes<br />

on board – can now dock at the Rhenus Bulk Terminal Wilhelmshaven.<br />

“We offer our customers huge nautical benefits and we’re reducing the<br />

logistics costs,” says Michael Appelhans, Managing Director of Rhenus<br />

Midgard, summarising the latest developments. Coal handling operations<br />

prior to the expansion work totalled approx. 1.6 million tonnes; that<br />

figure had grown to more than 3 million by 2013 – a new handling<br />

record at the Wilhelmshaven bulk goods terminal.<br />

“We’re expecting further increases in volumes. But it’s essential to<br />

ensure that the political situation remains stable,” says Michael<br />

Appelhans, issuing an appeal. Despite the change in energy policy,<br />

Europe will depend on fossil fuels in the energy mix for several<br />

decades to come. “The closure of German coal mines is only<br />

possible if the fall in output is balanced by imported coal,” the<br />

port logistics expert adds. “We’re ideally positioned for this and<br />

offer a genuine alternative to the ports of Amsterdam, Rotterdam<br />

and Antwerp.”<br />

24<br />

Report


COAL’S JOURNEY<br />

TO THE<br />

POWER STATION<br />

The Capesize vessel “SHAGANGFIRST POWER”, which is almost 300<br />

metres long, had 156,000 tonnes of coal on board for the E.ON energy<br />

company when the vessel left the Columbian port of Puerto Nuevo<br />

at the end of September 2013. Its destination was the Rhenus Bulk<br />

Terminal Wilhelmshaven. The vessel reached the German Bight 16<br />

days later. But there are still plenty of steps to be completed before the<br />

coal can be used to supply current to the power grid:<br />

1. Clearance<br />

As the authorised port agent, Rhenus Midgard maintains contact<br />

with the vessel all the time, supports the shipping company and<br />

knows when the vessel can dock once it has entered the German<br />

Bight. It orders the sea and port pilots, who will guide the Capesize<br />

vessel through the navigation channels. As the Capesize ship cannot<br />

dock on its own because of its enormous size, the agent orders<br />

five tugs. They ensure that the ship can approach the pier without<br />

any damage taking place. As soon as all the ship’s ropes have been<br />

firmly secured, the gangway is let down.<br />

2. Customs clearance<br />

The port agent has also ordered the customs officer, who is now<br />

the first person to go on board and check the goods. There is no<br />

customs duty on imported coal in Germany, but import turnover<br />

tax has to be paid. The goods may only leave the port once this<br />

has been handed over. The port agent accompanies the customs<br />

officer on board.<br />

3. Unloading<br />

The vessel cannot be unloaded haphazardly; otherwise there is a<br />

risk that the vessel could break in two. So the terminal manager<br />

at Rhenus Midgard discusses the stowage and the unloading<br />

programme with the captain. Three powerful cranes, which can<br />

carry up to 40 tonnes per scoop, are available at the terminal for<br />

unloading purposes. The unloading work takes place round the<br />

clock using a three-shift system. The ship’s foreman keeps his eye<br />

on which crane operator is working on which hatch. As the ship is<br />

emptied, wheel loaders are used to pile up the coal at the bottom<br />

of the hatches. Workers shovel up the remaining coal. The signalman<br />

takes care of the necessary safety and keeps his eye on the<br />

cranes and port workers at all times.<br />

4. Storage<br />

The cranes are used to transport the coal at the pier on to the twokilometre<br />

long conveyor belt. About 4,000 tonnes can be moved<br />

ashore every hour. The conveyor belt divides at the first transfer<br />

tower and moves the fuel to a storage area measuring 80,000<br />

square metres. 71,000 tonnes of the coal shipped by the MS<br />

“SHAGANFIRST POWER” are initially stored here using a<br />

combined unit known as a stacker/reclaimer, before the fuel is<br />

later transported by rail. If required, the stacker/reclaimer picks<br />

up the coal again from the storage area to move it to the wagon<br />

loading facility.<br />

5. Railway transport<br />

A private railway company conveys the coal to the Heyden E.ON<br />

coal-fired power station near Minden in Westphalia. Each rail<br />

shipment can transport 3,200 tonnes of coal distributed in 51<br />

wagons. The railway company completes the journey 22 times in<br />

order to transport the coal shipped by the Capesize vessel and put<br />

it into storage. Two shunting robots haul the train through the stateof-the-art<br />

wagon facility to complete the loading operation. It takes<br />

90 minutes to accomplish this task. Thanks to the sophisticated<br />

weighing and filling technology, which can fill a wagon precisely to<br />

a figure within 50 kilogrammes – a European record – it is possible<br />

to make full use of the wagons and therefore achieve low-cost<br />

freight rates for the customer.<br />

6. Power generation<br />

The remaining 85,000 tonnes of Columbian coal are fed directly<br />

to the local E.ON power station in Wilhelmshaven via a conveyor<br />

belt link. The coal is initially stored here too before it is fed to the<br />

coal pulverisers in line with needs, ground down and blown into<br />

the furnace for combustion purposes. The E.ON power station in<br />

Wilhelmshaven burns approx. 1.6 million tonnes of coal every year<br />

to generate electricity.<br />

Report<br />

25


Sectors<br />

Not A<br />

One-Way Street<br />

26 Sectors


A well-functioning recycling<br />

management system requires<br />

efficient logistics concepts<br />

Rhenus does not just transport raw materials or semi-finished materials and<br />

distribute industrial and consumer goods. The company also organises endto-end<br />

logistics concepts to cover the complete life cycle of products. This<br />

offers solutions for the disposal sector and reverse logistics services, for<br />

example.<br />

Rhenus recycles waste glass<br />

According to information published by the European Commission, EU<br />

citizens create more than 3 billion tonnes of waste every year. Logistics<br />

services providers like Rhenus support local authorities, but also the<br />

private sector in the disposal work triggered by these amounts.<br />

More and more national economies in the world are increasingly relying on<br />

recycling concepts, as deposits of non-renewable raw materials are limited<br />

by their very definition and the continual rise in living standards in many<br />

countries is also triggering greater consumption and therefore greater<br />

quantities of waste products. If technically possible, waste disposal<br />

is now a thing of the past in individual sectors. It simply involves obtaining<br />

raw materials, production and commercial processes, consumption and<br />

disposal directly at a waste tip. But a recycling system tries to find a way<br />

to reuse the individual components of industrial and consumer goods for<br />

production purposes once they have been consumed and disposed of.<br />

The recycling operations for glass and paper are some of the best known<br />

examples.<br />

“Rhenus regularly empties 44,000 glass containers in Germany. This<br />

is mainly conducted by collection vehicles operating for the complete<br />

RETHMANN Group. As a result, we serve more than 12 million residents<br />

from Hamburg to Stuttgart and from Mönchengladbach to Leipzig,” says<br />

Maximilian Kremers, the manager responsible for logistics at Rhenus<br />

Recycling. Impurities are removed from the collected waste glass at<br />

seven business sites and the glass is processed to produce pure grades of<br />

fragments. The secondary raw materials obtained for the recycling sector<br />

are then transported to glass works, which use them to make new bottles<br />

or glasses.<br />

Sectors<br />

27


Complex disposable packaging deposit services<br />

Another business area for Rhenus Recycling also illustrates that the<br />

logistics provider’s services go far beyond just transportation. With its<br />

solutions for so-called deposit clearing, the services expert forms an<br />

important link in the return system established in Germany for disposable<br />

drinks packages with a deposit. Rhenus looks after the complex clearing<br />

system for PET bottles and cans in the reverse vending machines used<br />

by the food retail sector – for example, at supermarkets and discount<br />

stores. The disposable packaging experts are also responsible for picking<br />

up from retailers and properly recycling what is known as “crunchware”,<br />

i.e. the invalidated PET bottles and cans from reverse vending<br />

machines.<br />

Rhenus Recycling transports the disposable packages, which are<br />

manually accepted at petrol stations or other small shops, to its regional<br />

counting centres with its own fleet of vehicles and uses the subsequent<br />

counting operations to provide the necessary clearing, including endto-end<br />

documentation. “Once the deposit clearing process has been<br />

completed, the single-use containers have to be invalidated and turned<br />

into pure grade briquettes by high-compression compaction. The<br />

compressed secondary raw material is then frequently transported to<br />

the RETHMANN Group’s processing centres for PET and aluminium and<br />

steel waste,” says Christoph Bildstein, the manager responsible for the<br />

counting centres at Rhenus Recycling.<br />

“A well-functioning recycling management system guarantees longterm<br />

access to resources. This is not possible without efficient logistics<br />

operations. That’s why we use the term “recycling logistics” as a<br />

services provider,” Sascha Hähnke explains. He is responsible for the road<br />

operations at Rhenus Port Logistics and looks after the full load business<br />

for bulk commodities and solids, including the materials and products<br />

in the recycling management system. “Our transport services close the<br />

gap between recycling at the sorting centres and production using the<br />

secondary raw materials that were previously obtained - in the case of<br />

waste glass, waste wood and waste paper, for example.”<br />

Close cooperation with REMONDIS<br />

Many of the tarpaulin-sided vehicles used by Rhenus’ own transport<br />

companies or trucks with sliding floor trailers or roll-off tippers and skip<br />

handling vehicles are on the road for REMONDIS, which is also part of the<br />

RETHMANN Group. REMONDIS is one of the world’s largest companies<br />

in the water supply and recycling management sectors. “There are often<br />

points of contact between the services provided by the two companies<br />

in the individual sectors. That’s why we often sit down together in order<br />

to examine whether we can offer a joint solution for projects. The waste<br />

paper segment is one example of this stable cooperation in handling<br />

logistics tasks,” says Thorsten Feldt, Managing Director of REMONDIS<br />

Trade and Sales. “The waste paper collected by the company is sorted<br />

at our business sites so that it can be used in production processes at<br />

paper factories at a later stage. Rhenus operates all the transport services<br />

between the REMONDIS branches and the paper factories that we’re<br />

unable to handle with our own fleet.”<br />

In order to prevent empty runs,<br />

both REMONDIS and Rhenus<br />

search for options so that the<br />

driver can deliver new paper from<br />

the factory directly to the manufacturer’s<br />

customers again. “This<br />

works out on many occasions and<br />

we’ll press ahead with this to a<br />

greater degree in future,” says<br />

Thorsten Feldt, looking ahead.<br />

Sascha Hähnke adds, “Using the<br />

trucks to the greatest possible degree also helps save resources in the<br />

same way as recycling operations and it reduces the logistics costs for<br />

our customers too.”<br />

28 Sectors


Managing reverse logistics operations successfully<br />

The waste paper business is increasingly subject to everyday digitisation;<br />

for example, this leads to reductions in print runs for newspapers, magazines<br />

or catalogues and it therefore cuts the associated paper consumption. This<br />

development creates changes in the material and transport cycles and<br />

also has effects on another business field at Rhenus: the strong growth<br />

in e-commerce requires an increasing number of cartons for packaging.<br />

“The growing volume of online business creates a challenge of a different<br />

kind for a logistics services provider; it’s found in the supply chain after<br />

the delivery of the product has taken place. In e-commerce, reverse<br />

logistics has developed into its own business sector where we can also<br />

demonstrate our efficiency to customers,” Tobias Kaulfuss, Managing<br />

Director of Rhenus Fulfillment Solutions, emphasises. “The online business<br />

should not be viewed as a one-way street as a result of consumers’<br />

right to return goods, as enshrined in German law; this sector needs<br />

specific solutions.”<br />

The size of an item returned by a consumer, its state, the associated<br />

checking and processing services and the reverse transfer of the money<br />

to the person placing the order, for which Rhenus receives access to its<br />

customers’ accounts, all need to be coordinated. “The simpler it is for<br />

final customers, the more they enjoy online shopping and this process<br />

also creates customer loyalty with a shop. As a logistics expert, it’s our<br />

task to effectively plan and manage these processes in the background<br />

so that this level of satisfaction emerges and can grow,” Tobias Kaulfuss<br />

adds.<br />

Similar services are required in the B2C and B2B sectors. In the latter,<br />

Rhenus manages the unsold returns for a chain of bookstores and is<br />

responsible for returning products that have not been sold from the<br />

individual specialist shops for a toy wholesaler. The fact that the packaging<br />

cartons used by Rhenus for this purpose often land in REMONDIS<br />

collection containers again is more than a passing comment and it illustrates<br />

the links between recycling management and recycling logistics.<br />

Sectors<br />

29


Companies<br />

Developing Individual Services<br />

Furniture and logistics services so that you can relax<br />

30<br />

Companies


Dynamic growth is the key feature of the cooperation<br />

arrangement between the international<br />

fashion company “Fashion For Home” and<br />

Rhenus Home Delivery. The logistics services<br />

partner supplies “Fashion For Home” customers<br />

in Germany, Austria and the Benelux countries<br />

from its central warehouse located near Berlin.<br />

Many factors ideally play a role in ensuring that people really feel at<br />

home in their own four walls. One of them involves the furniture that<br />

is installed there – and it is definitely an important issue. The Internet<br />

age and the move away from classic settings have increasingly created<br />

individual living styles, even when it comes to purchasing furniture items<br />

and positioning them in homes too.<br />

Satisfying customer requests<br />

Complete service package<br />

The “Fashion For Home” furniture company has very successfully adapted<br />

to this trend with its products. “Our design teams, which consist of<br />

renowned design specialists, are increasingly developing new collections<br />

in order to meet our customers’ wishes for beautiful and functional furniture,”<br />

says Christoph Cordes, one of the two founders of the company,<br />

which was set up five years ago. “As the production of the individual<br />

goods only starts after an order has been placed, we depend on a fast and<br />

flexible logistics services partner to deliver the goods at a later stage.”<br />

Rhenus Home Delivery, the specialist within the corporate group for<br />

distributing and assembling furniture, electric appliances, large items of<br />

sports equipment and mattresses at the point where the final customer will<br />

use them, has been handling this role since February last year. “Buyers<br />

in Germany, Austria and the Benelux countries receive the furniture from<br />

us once the items have been consolidated at our central warehouse and<br />

the agreed delivery date has been fed into our branch network,” says<br />

Nicolas Rottmann, Managing Director of Rhenus Home Delivery, outlining<br />

the order of events. “We work closely with courier, express and package<br />

services for smaller items of furniture; they pick up the “Fashion For<br />

Home” packages that are briefly stored in Hoppegarten and then deliver<br />

them. But if the items are fairly large, we deliver them directly to the final<br />

customer using our own vehicles and 2-man teams.”<br />

“If the goods involve several packages, as is the case with cupboard<br />

walls, for example, online customers can also order our assembly<br />

services. Skilled employees from our company ensure that the furniture<br />

items are assembled properly at the place where the customer wishes to<br />

have them,” says Dr. Kirstin Hüttner-Tong, who manages operations with<br />

“Fashion For Home” at Rhenus Home Delivery.<br />

But the complete logistics package does not finish there. Rhenus Home<br />

Delivery also takes the packaging materials away and organises the<br />

reverse logistics if the customer does not like the items; this is an<br />

important part of the work, particularly in the online mail order business.<br />

“By keeping in close contact with Rhenus, not least when it<br />

comes to stable packaging for our goods, we’ve been able to create<br />

distribution processes to ensure that the number of damaged goods<br />

and returns is declining all the time. This naturally increases customer<br />

satisfaction,” Christoph Cordes, Operations Manager at “Fashion For<br />

Home”, underlines. “The flexibility that Rhenus showed when fitting out<br />

our showrooms in German cities was another important element at the<br />

start of our excellent cooperation arrangement.”<br />

Marc Appelhoff and Christoph Cordes launched the “fashion4home” online shop for designer furniture in 2009. The Internet portal based in<br />

Berlin has been operating under the “Fashion For Home” trading name since July 2011. After launching operations in Germany, the company<br />

later opened other national sites in Austria, the Netherlands, Great Britain and the United States of America. “Fashion For Home” acts both<br />

as the manufacturer and the retailer, so that the company is solely responsible for the design, quality and prices of items in the interests of<br />

meeting customer requirements.<br />

Companies<br />

31


Cities<br />

Barcelona<br />

– Vibrant Port City on the Mediterranean Coast<br />

32 Cities


A dynamic business centre<br />

with Mediterranean flair<br />

Sun, the beach and the sea – plus plenty of sport, art and culture: Barcelona<br />

has a bit more of each on offer than other European cities. Catalonia’s capital<br />

casts its magic spell on millions of tourists year by year. But there is more to<br />

Barcelona: Spain’s second-largest city is also an important industrial centre.<br />

The headquarters of the Spanish companies, Rhenus Logistics and Rhenus<br />

Tetrans, are located in the city’s metropolitan area too.<br />

Spain<br />

Madrid<br />

Barcelona<br />

The cityscape in Barcelona is dominated by many familiar sights known to<br />

people around the world. It is no accident that the city on the Mediterranean<br />

coast has the largest number of buildings on the list of UNESCO’s<br />

World Heritage Sites. The most famous buildings were designed by the<br />

architects Antonio Gaudí and Lluis Domènech i Montaner. The city’s<br />

most imposing landmark is the “Basilica and Expiatory Church of the<br />

Holy Family”, Gaudí’s life’s work. It is a monumental structure, which<br />

is supposed to be finally complete in 2026, the 100th anniversary<br />

of Gaudí’s death, after 144 years of construction work. Many pioneers of<br />

modern art like Pablo Picasso, who spent some of his youth here, Joan<br />

Miró or Salvador Dalí have left their mark on the city too.<br />

Portugal<br />

Valencia<br />

Cities<br />

33


Cultural melting pot<br />

Highly industrialised<br />

“Each district in Barcelona has an extraordinary, individual character,” says<br />

Francisco Domingo, Branch Manager of Rhenus Logistics Barcelona,<br />

describing the city where he has lived<br />

since his childhood. “Look at the square<br />

housing blocks in Eixample, the winding<br />

lanes in the Gothic District, Barceloneta<br />

with its popular beach promenade or the<br />

village of Gracia, which used to be separate<br />

from the city and is particularly attractive<br />

to artists and students nowadays.” Barcelona, which has a population of<br />

1.6 million people, is Spain’s second-largest city after Madrid and is a<br />

cultural and economic melting pot thanks to its many immigrants.<br />

“Seny i rauxa,” healthy common sense with a touch of foolish recklessness<br />

is the way that Catalans try to describe their own mentality. They view<br />

themselves as a transnational cultural community and are proud of their<br />

language, which is one of the oldest Romance languages. But the greatest<br />

source of pride for Barcelonans is their football club, FC Barcelona;<br />

world-class individuals like Lionel Messi, Xavi or Johan Cruyff have all<br />

played for the team. Camp Nou, Barça’s home stadium, is the largest in<br />

Europe with space for 98,000 people.<br />

“Each district in Barcelona<br />

has an extraordinary, individual<br />

character”<br />

Barcelona and the surrounding area, which benefit from excellent transport<br />

links, produce more than one quarter of all Spanish export goods.<br />

There are major transport routes to the<br />

Pyrenees and to France, to Madrid and<br />

the interior of the country and towards<br />

Valencia and south-east Spain. The port<br />

is the connecting link for flows of goods<br />

between the mainland and the islands<br />

and between Europe and Asia. The international<br />

airport is also located ten kilometres south-west of the city. The<br />

“Plaza Cataluña” is the central traffic intersection. The connecting point<br />

between the old city and the Eixample district is also the starting point<br />

for the famous Rambla, Barcelona’s most prominent pedestrian zone.<br />

Catalonia was one of the first industrialised regions in Europe – led<br />

by the textile industry. The first steam-powered factory in Catalonia, a<br />

textile factory, was built in Barcelona in 1832. The most important textile<br />

companies still have their headquarters in the city. Barcelona is home to<br />

many other industrial sectors, ranging from shipbuilding to the metal,<br />

printing and paper industries and even the chemicals, pharmaceuticals<br />

and automobile sectors. Many other international firms operating in the<br />

automobile industry have set up in business in the city alongside the<br />

vehicle manufacturer SEAT.<br />

Tourism, publishing and the financial sector also play an important role<br />

here. “The region is highly industrialised and Rhenus is a partner for all<br />

the sectors represented here. We’ve particularly specialised in the textile<br />

and automobile industries, which we’re able to support with our many<br />

years of expertise in all the processes relevant to production,” Rubén<br />

Ruiz, General Manager of Rhenus in Spain, points out; he is responsible<br />

for the Rhenus Tetrans and Rhenus Logistics companies there.<br />

34<br />

Cities


C16<br />

B23<br />

B20<br />

B20<br />

A17<br />

C17<br />

B20<br />

Branches<br />

The Rhenus Group has four branches, including two logistics centres, in the Barcelona metropolitan<br />

area. The headquarters of Rhenus Logistics are located in El Prat de Llobregat, about ten<br />

kilometres away. The company, which was founded in 1967, particularly specialises in the automotive<br />

and fashion sectors. Rhenus Logistics handles project management operations, sourcing<br />

and distribution logistics, pre-assembly work and value-added services for the automobile industry.<br />

Rhenus Logistics provides logistics services for major customers in the sports and textile sectors<br />

at the two logistics centres with about 10,000 square metres of warehouse space where Rhenus<br />

manages stocks and labels goods, for example.<br />

L’Hospitalet de Llobregat<br />

Barcelona<br />

The headquarters of Rhenus Tetrans are situated about five kilometres from Barcelona in L’Hospitalet<br />

de Llobregat. The company organises transport operations between the Iberian Peninsula and the<br />

Canary Islands, the Balearics, the Azores, Ceuta, Melilla, Gibraltar, Andorra, Madeira and Morocco<br />

and is the market leader for these destinations. A team of specialists look after the necessary<br />

customs formalities.<br />

El Prat de Llobregat<br />

Barcelona<br />

El Prat Airport<br />

Worth a visit<br />

The huge towers of the “Santa Maria del Mar” church rise above the centre of the old city. It has a<br />

reputation as the most beautiful Gothic church in Barcelona. The structure of the church built by<br />

the master builder Berenguer de Montagut in the 14th century set a new trend at the time.<br />

Tip: The novel “Cathedral of the Sea” by Ildefonso Falcones describes the period covering the<br />

building of the church in a striking manner and allows readers to experience the “Gothic District”<br />

in a new way.<br />

Eating and drinking<br />

Catalans are gourmets, so lunch and dinner are hearty meals that people prefer to eat with other<br />

people – but not until late. The custom of sitting together at the table after a meal is known as<br />

“Sobretaula”.<br />

Tip: Try the traditional hot chocolate and churros, a pastry made of fried dough, at “Café Pallaresa”<br />

on Calle Petritxol 11.<br />

Evening entertainment<br />

Nights in Barcelona are long. The city offers many locations for people to go out and celebrate,<br />

whether in the Gothic District, along the beach promenade or the avenue known as Avinguda<br />

Diagonal. As Spaniards eat late in the evening, the clubs usually fill up well past midnight.<br />

Tip: The “Moon Bar” on Plaça del Sol 21 is one of the smartest bars in Barcelona where the best<br />

DJs in the city are regularly seen.<br />

Shopping<br />

The “Las Arenas Shopping Mall”, a former converted bullfighting arena on the Plaza de España, is<br />

now one of the most popular shopping centres in the city.<br />

Tip: A visit to the roof terrace is an absolute must. You will be rewarded by a panoramic view of the<br />

local hill, Montjuic, the National Palace and the trade fair centre.<br />

Cities<br />

35


Russia Business Day,<br />

November 2013<br />

Lower Saxony Port Day<br />

in Nordenham,<br />

September 2013<br />

36 Impressions


EWEA OFFSHORE<br />

Frankfurt,<br />

November 2013<br />

Impressions<br />

37


Presentation of the<br />

Image Award by the<br />

VerkehrsRundschau<br />

magazine,<br />

February 2014<br />

Rhenus eonova<br />

press conference,<br />

October 2013<br />

38 Impressions


Signing the MoU for<br />

berth no. 4 at Cuxport,<br />

February 2014<br />

And in the next issue<br />

of Logistics PEOPLE:<br />

General theme<br />

Read about how the Rhenus Group is breaking new ground in the next issue:<br />

our general theme will be “Innovations”. This is associated with the<br />

idea of “renewal”. Renew your view of Rhenus and gain inspiration from<br />

our newly introduced products and services, optimised ways of working<br />

and the customer processes that we have introduced.<br />

Competition<br />

“Join in the lottery!”<br />

– with the Rhenus scratch card<br />

You will find a personal Rhenus scratch card in the next issue of the<br />

magazine.<br />

Join in and win one of many great prizes related to the logistics services<br />

provided by the Rhenus Group.<br />

Outlook<br />

39


Rhenus SE & Co. KG<br />

Rhenus-Platz 1<br />

59439 Holzwickede<br />

Germany<br />

Phone +49 (0)2301 29-0<br />

Email logistics.people@de.rhenus.com<br />

www.rhenus.com<br />

EN-60-01-0414

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