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<strong>LogisticsPEOPLE</strong><br />
01/2014<br />
Stability<br />
in a Changing World<br />
16<br />
26<br />
32<br />
Interview<br />
Attractive for Local<br />
and Global Customers<br />
Rhenus and Western Arya set up a joint venture in India<br />
Sectors<br />
Not A One-Way Street<br />
A well-functioning recycling management system<br />
requires efficient logistics concepts<br />
Cities<br />
Barcelona – Vibrant Port City<br />
on the Mediterranean Coast<br />
A dynamic business centre with Mediterranean flair
CONTENTS 01/2014<br />
26<br />
08 32<br />
Not A One-Way Street<br />
A well-functioning recycling management<br />
system requires efficient logistics concepts<br />
Stability in a Changing World Barcelona – Vibrant Port City on the Mediterranean Coast<br />
The Rhenus Group offers reliability A dynamic business centre with Mediterranean flair<br />
04<br />
08<br />
16<br />
18<br />
20<br />
22<br />
26<br />
30<br />
32<br />
36<br />
Rhenus in Brief<br />
Stability in a Changing World<br />
The Rhenus Group offers reliability<br />
Attractive for Local and Global Customers<br />
Rhenus and Western Arya set up a joint venture in India<br />
Secure to the Very End<br />
A great leap forward in quality levels for destroying files and data<br />
storage media<br />
“Logistics Experts Can Often Provide More Efficient<br />
Solutions”<br />
Companies rely on (partial) outsourcing once they reach<br />
capacity limits<br />
Coal Hub on the North Sea Coast<br />
Rhenus Bulk Terminal Wilhelmshaven a long-term partner of<br />
energy suppliers<br />
Not A One-Way Street<br />
A well-functioning recycling management system requires<br />
efficient logistics concepts<br />
Developing Individual Services<br />
Furniture and logistics services so that you can relax<br />
Barcelona – Vibrant Port City on the Mediterranean Coast<br />
A dynamic business centre with Mediterranean flair<br />
Impressions<br />
Legal Notice<br />
Logistics PEOPLE<br />
Rhenus Group customer magazine<br />
Issue 01/2014<br />
Publisher:<br />
Rhenus SE & Co. KG<br />
Rhenus-Platz 1<br />
59439 Holzwickede<br />
Germany<br />
Contact details:<br />
Tel: +49 (0)2301 29-0<br />
Fax: +49 (0)2301 29-1215<br />
Email logistics.people@de.rhenus.com<br />
www.rhenus.com<br />
Responsible for the concept and editorial work:<br />
Verena Schäfers<br />
Marketing & PR<br />
Editorial work:<br />
Medienbüro am Reichstag GmbH<br />
Matthias Arnhold<br />
Heike Nicolaisen<br />
Astrid Unverricht<br />
www.mar-berlin.de<br />
Design:<br />
gimmickmedia GmbH<br />
Hamburg<br />
www.gimmickmedia.de<br />
Photos:<br />
Rhenus SE & Co. KG, iStockphoto.com/rhenus, fotolia.com,<br />
VerkehrsRundschau/Miguel_Perez, Contargo GmbH & Co. KG,<br />
Thomas Sassen, Medienbüro am Reichstag, Dirk Hasskarl/vor-ort-foto.de,<br />
IHK Rhein-Neckar, Cuxport GmbH, EJOT Holding GmbH & Co. KG<br />
Published:<br />
Twice a year<br />
Languages:<br />
German, English, Spanish, French<br />
Online version:<br />
http://de.rhenus.com/logistics-people<br />
It is only possible to use extracts or reproduce any contents of this publication<br />
after prior permission has been granted by the editorial office and<br />
only if the source is specified and a specimen copy of your magazine is<br />
sent to us.<br />
02<br />
Titel Contents
Dear readers,<br />
Logistics specialists constantly face new challenges: bridges are closed as<br />
the state of motorways deteriorates and this disrupts carefully coordinated<br />
time frames at the loading ramps; extremely rapid growth, for example, in<br />
e-commerce, threatens to ruin planned warehouse capacity; new rules on<br />
the outer borders of Russia create traffic jams that last for days; and strikes<br />
at locks on inland waterways prevent the punctual delivery of coal to power<br />
stations. Logistics experts then need to develop solutions very quickly or<br />
provide new or adapted plans. The logistics expertise that we have gained<br />
in more than one hundred years of business helps us serve our customers.<br />
Klemens Rethmann<br />
CEO<br />
What enables the Rhenus Group to provide this flexibility that is repeatedly<br />
required in the market place? The answer is: the stability that singles out responsibility for their ongoing business. They are the contact persons for our<br />
the company itself. The values that characterise a family business like customers. Those responsible can grow with their business units and with<br />
their customers. They do not need to leave the company to develop<br />
“The flexibility to best meet our<br />
customers’ requirements grows out<br />
of the stable structures that are a key<br />
feature of Rhenus as a company.”<br />
their personal career or their field of responsibility. In addition,<br />
they obtain the skills developed within the cooperation arrangement.<br />
As the individual business units grow, so does Rhenus as a whole –<br />
both in its depth and breadth of services and its geographical setup.<br />
The individual business units learn from each other. They support<br />
each other and therefore offer customers flexibility when they need<br />
it most. After all, the Group’s complete, efficient network is available<br />
to cope with any task presented us by a customer.<br />
ours create trust in the relationships between customer and services provider.<br />
We are not geared towards quarterly results in the short term, but<br />
invest in training for our employees and the quality of our services and the<br />
equipment that is used over fairly long periods of time. This approach,<br />
which we adopt because there is no conflict between the management and<br />
shareholder interests – i.e. to leave the profits generated by the company<br />
within the firm so that we can continue optimising our services – gives us<br />
a sense of resilience for the future. This conservative reinvestment policy<br />
has provided the framework for the rapid rise of Rhenus during the past<br />
fifteen years.<br />
Logistics experts working as services providers for their customers must<br />
respond promptly, but in a level-headed manner, and be able to cope with<br />
all the uncertainties that arise because of the business. They are able to do<br />
this better if their own company has a solid foundation. In this new issue of<br />
our customer magazine, we would like to introduce you to some examples<br />
of how the Rhenus Group is able to meet customer requirements because<br />
of its stable structures.<br />
Stability is based not least on the reliability of the people performing the<br />
work. The high levels of personnel continuity in management structures<br />
both at the Rhenus Group and at individual company units means that our<br />
customers are not surprised by sudden changes and our managers take<br />
Klemens Rethmann<br />
CEO<br />
Editorial Titel 303
Rhenus in Brief<br />
Takeover<br />
Rhenus Data Office has expanded its network of<br />
business sites in Germany. The document logistics<br />
specialist took over the destruction services for<br />
files and data storage media previously provided by<br />
the Döring company in Braunschweig in November<br />
2013. This provides greater proximity to customers<br />
in North Germany and enables faster response<br />
times. In addition to its stationary facilities, Rhenus<br />
Data Office also offers secure mobile destruction<br />
services.<br />
Integration<br />
Offshore<br />
The tri-modal terminal operator Contargo has completed its work<br />
integrating the Pöhland Group. The following companies, Pöhland-<br />
Spedition, Pöhland-Transport, Pöhland-Lager and Pöhland-<br />
Container, have merged to become part of Contargo Network<br />
Logistics GmbH. By purchasing the Pöhland freight forwarding<br />
company, which has its headquarters in Döhlau in Bavaria,<br />
Contargo has reinforced its links to destinations further inland,<br />
particularly in Southern and Eastern Germany.<br />
The Lower Saxony port operator Cuxport is continuing to expand its<br />
business activities in the offshore sector: the hotel vessel “Regina<br />
Baltica” was loaded with goods and equipment at the Steubenhöft<br />
Terminal in Cuxhaven between the spring and autumn of 2013. It<br />
served as the supply platform for constructing the BARD Offshore<br />
I wind park and as a floating hotel for assembly workers and specialists.<br />
Cuxhaven has also won the contract to act at the base port<br />
for the “Amrumbank West” offshore wind park operated by E.ON<br />
Kraftwerke.<br />
04<br />
Rhenus in Brief
AEO certification<br />
Rhenus Freight Logistics obtained AEO (Authorised Economic Operator) certification for all its<br />
business sites in France in June 2013. The business centres at Le Blanc Mesnil, Dijon, Lyon,<br />
Bordeaux, Angers and Toulouse have been able to make use of the advantages of having AEO<br />
status since that time; they include simpler procedures for customs formalities. AEO certification<br />
acknowledges that a company is particularly reliable and trustworthy.<br />
Joint venture<br />
The Rhenus Group established the Rhenus Logistics India joint venture with the Indian freight<br />
forwarding Western Arya Group in the autumn of 2013. As a result, Rhenus has increased its<br />
business presence in India and provides comprehensive and high-quality supply chain solutions<br />
with its partner.<br />
Change of legal status<br />
The international development of the Rhenus<br />
Group was reflected in a change in its status<br />
under company law in April 2014. The Rhenus<br />
Group’s parent company, which operated under<br />
the “Rhenus Verwaltungs AG” name in the past,<br />
has been changed to the new legal form “Rhenus<br />
Verwaltungs SE”. “Societas Europaea” status (SE<br />
or European Society) makes it easier to achieve<br />
cross-border cooperation between companies<br />
within the European Union and it underlines the<br />
Group’s international focus. “Rhenus SE & Co.<br />
KG” therefore plays a role in ensuring a standard<br />
identity for the Group across Europe.<br />
Rhenus in Brief<br />
05
Laying the foundation stone<br />
Rhenus Contract Logistics is building a new logistics centre in<br />
the Swiss city of Schaffhausen. The foundation stone for the new<br />
building was laid in November 2013. The modern logistics centre<br />
will have high-shelf storage facilities, a picking area and an office<br />
building. The plans not only cater for 10,000 pallet storage spaces,<br />
but also a picking and block storage area measuring 5,000 square<br />
metres and 2,500 square metres of handling space.<br />
Modernisation<br />
On-board computers launched<br />
A new face and a new name: following the completion of a four-year<br />
extension phase for the Niedersachsenbrücke jetty at the north German<br />
port of Wilhelmshaven, the terminal has been known as Rhenus Bulk<br />
Terminal Wilhelmshaven since October 2013. The modernisation work now<br />
enables the bulk commodities terminal to handle the largest Capesize<br />
class bulk carriers. New unloading equipment, more efficient conveyor<br />
belts and a reconstructed railway wagon loading facility make it easier for<br />
the terminal to handle coal deliveries.<br />
Rhenus Veniro launched a real-time project for local rail passenger<br />
services in the German state of Rhineland-Palatinate in October 2013.<br />
This enables five companies within the local rail passenger services group<br />
to locate and track its vehicles on their journeys and offers passengers<br />
continuous travel information. 220 vehicles operated by Rhenus Veniro<br />
have now been equipped with on-board computers.<br />
06 Rhenus in Brief
Third logistics centre<br />
Rhenus Logistics France opened a third logistics<br />
centre near Lyon in September 2013. Rhenus now<br />
has about 75,000 square metres of warehouse<br />
space in the Rhône-Alpes region to be able to cope<br />
with the high level of customer demand. Rhenus<br />
Logistics France particularly specialises in the food<br />
industry, the health sector, e-commerce and energy<br />
in south-east France.<br />
New line<br />
Rhenus Veniro will take over operations on the Moselwein line between Bullay<br />
and Traben-Trarbach in the German state of Rhineland Palatinate when the<br />
timetable changes at the end of 2014. The only owner-managed local railway<br />
passenger service group was able to win the bidding procedure, which<br />
was published across Europe. Rhenus Veniro will operate services on the<br />
line, which is about 13 kilometres long, using Regio Shuttle diesel multiple<br />
units made by Stadler.<br />
Award<br />
The Rhenus brand is extremely popular in Germany. This was the<br />
result of a study conducted by the Kleffmann marketing research<br />
company on behalf of the VerkehrsRundschau logistics magazine;<br />
the survey questioned 400 managers at trade and industry companies<br />
about five logistics sectors. Klemens Rethmann, CEO of<br />
the Rhenus Group, accepted the Image Award in the “Industrial<br />
third-party logistics” segment in February 2014. Rhenus emerged<br />
as the winner in this sector, competing against 87 other logistics<br />
brands.<br />
Rhenus in Brief<br />
07
Stability in a Changing World<br />
Stability<br />
in a Changing World<br />
The Rhenus Group<br />
offers reliability<br />
08 Stability in a Changing World
Stability in a Changing World<br />
09
The rapid changes in the markets,<br />
evolving customer expectations<br />
and technical progress<br />
demand a high degree of flexibility<br />
from companies. Rhenus<br />
can successfully cope with<br />
these challenges thanks to its<br />
stable structures and values.<br />
“The person, who stands still,<br />
falls over in a rolling ship, not<br />
the one who keeps moving”<br />
Ludwig Börne<br />
Writer<br />
Stability creates dependability and trust. It<br />
is an important foundation for the long-term<br />
success of any company – and not just in uncertain<br />
economic times. Customers and partners<br />
expect reliable cooperation with constant quality,<br />
despite the fact that the general circumstances<br />
are constantly changing. At the same time,<br />
employees want a secure job with both stable<br />
conditions and scope for initiative. After all,<br />
stable processes, reliable structures and values<br />
form the foundation for long-term growth. “The<br />
person, who stands still, falls over in a rolling<br />
ship, not the one who keeps moving”, according<br />
to the German writer Ludwig Börne. Figuratively<br />
applied to companies, this means maintaining<br />
stable liquidity and profitability levels<br />
despite seasonal and economic fluctuations,<br />
new competitors, changes in customer expectations,<br />
special delivery conditions and technical<br />
progress.<br />
10 Stability in a Changing World
“Retaining what has<br />
proven reliable and<br />
daring to take new steps”<br />
When the RETHMANN Group took over<br />
Rhenus in 1998, it had already had a history<br />
going back 85 years with numerous takeovers,<br />
mergers and restructuring projects. The new<br />
management concept of the family-managed<br />
RETHMANN Group proved very successful.<br />
Short decision processes, flat hierarchies and<br />
open communications have been the hallmarks<br />
of the corporate culture since that time. The<br />
success is mirrored in the figures: Rhenus has<br />
been able to increase its turnover tenfold from<br />
a figure of DM 850 million at that time.<br />
Using the motto “Retaining what has proven<br />
reliable and daring to take new steps”, Rhenus<br />
has expanded into new markets using tried<br />
and tested structures and products or has<br />
transferred processes, which have proved their<br />
worth for one product, to other items that<br />
have similar basic features. Rhenus looks to<br />
establish long-term cooperation arrangements<br />
with its customers, partners and employees.<br />
The stable values practised at Rhenus include<br />
aspiring for sustainable growth, deliberately<br />
gearing itself to the wishes and requirements<br />
of customers, paying attention to trends,<br />
focusing on service quality and responding to<br />
changes quickly and in a flexible manner.<br />
Stability in a Changing World<br />
11
“The general conditions and the<br />
contact persons at Rhenus<br />
have remained the same”<br />
Udo Oeler<br />
Managing Director of RTB<br />
Continuity for customers<br />
Stability and flexibility at Rhenus are primarily dictated by the needs<br />
Germany<br />
and wishes of customers. Rhenus is constantly seeking to achieve high<br />
France<br />
Basel<br />
quality in its services and products in order to satisfy customers. This<br />
gives rise to close and long-lasting customer relationships.<br />
Zurich<br />
Rhenus initially took over the management of the warehouse space for<br />
RTB Rohstoff Terminal Basel AG in the Swiss city. Rhenus was gradually<br />
asked to provide other services like transferring scrap metal from various<br />
modes of transport, processing railway wagons and it now even handles<br />
railway and inland waterway transport services. “The general conditions<br />
and the contact persons at Rhenus have remained the same,” says Udo<br />
Oeler, Managing Director of RTB, summarising the cooperation arrangement;<br />
“We appreciate the close cooperation between the companies and<br />
the solution-oriented actions of this strategically important partner.”<br />
Bern<br />
Italy<br />
Austria<br />
12 Stability in a Changing World
“Relationships with our customers<br />
are our major focus”<br />
Michael Boos<br />
Managing Director of Rhenus Midi Data GmbH<br />
Partners on an equal footing<br />
Whether it involves a takeover, a joint venture<br />
or different kinds of cooperation arrangements,<br />
the managers at Rhenus maintain their focus<br />
on companies that fit the Rhenus Group and<br />
can be maintained without any interruption,<br />
if at all possible, once the purchase has been<br />
made. One example is the successful ongoing<br />
management of the former high-tech operations<br />
at Wincanton; this is now a focussed<br />
unit within the Rhenus Group following the<br />
takeover of Wincanton’s continental European<br />
business activities. It has been operating under<br />
the trading name of Rhenus Midi Data GmbH<br />
since the beginning of 2012. As a result,<br />
the family company, which was founded in<br />
1967 and used the business name Midi Data<br />
GmbH, has almost returned to its original label.<br />
Rhenus Midi Data has its own distribution<br />
network for high-value, sensitive products,<br />
some of which are not packaged, and it offers<br />
its customers a comprehensive portfolio of<br />
services at the point where the products are<br />
finally put to use, including pre-assembly and<br />
pre-installation services and deploying technicians<br />
on the spot. At the time, it was one of the<br />
pioneers in this sector; now Rhenus Midi Data<br />
has a market-leading position in Germany and<br />
Europe.<br />
“Relationships with our customers are our<br />
major focus,” says Michael Boos, Managing<br />
Director of Rhenus Midi Data GmbH. “Our<br />
employees acquire the necessary knowledge<br />
about products during the course of time so<br />
as to be able to provide complex services for<br />
our customers. This is the only way that we’re<br />
able to offer precise solutions for companies’<br />
individual requirements.” The success of this<br />
concept is evident through the fact that almost<br />
all the customers of Rhenus Midi Data have<br />
been working with the high-tech specialist<br />
for many years. Some of them have been<br />
relying on the services provider for two or three<br />
decades. NCR, which needs to have cash<br />
dispensing machines delivered and assembled,<br />
is still a satisfied customer, 40 years after the<br />
first delivery.<br />
The Rhenus Group has been able to significantly<br />
expand its existing high-tech special<br />
logistics business through this takeover.<br />
Rhenus Midi Data benefits from the compact<br />
network and the willingness to invest at<br />
Rhenus. “We’re very satisfied with the development<br />
of our company since it’s been linked<br />
to Rhenus,” says Michael Boos, with a smile<br />
on his face. “We’ve continued to aim for<br />
reliability, even if we’re using a new logo that is<br />
recognised in the market place. We’ve also modernised<br />
our IT system and expanded into new<br />
markets. As a result, we can continue offering<br />
our customers high-quality services – and our<br />
employees continuity and fresh opportunities.”<br />
Stability in a Changing World<br />
13
Creating win-win situations<br />
Matching ideas and goals and stable personal relationships are also<br />
important foundations for any successful international cooperation. One<br />
example of this is the development of relationships between Rhenus<br />
and Mierka Beteiligungs GmbH (MBG), which holds 100 percent of the<br />
shares in Mierka Donauhafen Krems GmbH & Co. KG (MDK). Rhenus<br />
increased its share in MBG to 51 percent in 2013 and further increased<br />
its nominal capital. Rhenus is continuing to pursue its goal of establishing<br />
a compact network of business sites along the river Danube and has<br />
obtained a partner that is well established in the market place in the<br />
shape of Mierka Donauhafen Krems; the latter is also a family-managed<br />
business. MDK is now able to continue developing away from being just a<br />
local port handling company into an important component on the Rhine/<br />
Main/Danube waterway between the North Sea and the Black Sea, thanks<br />
to its incorporation in the Rhenus network.<br />
Rhine<br />
Main<br />
Ludwig Canal<br />
Danube<br />
Rhine Danube<br />
“This works so well, because the two<br />
companies have stable structures<br />
and stand for similar values”<br />
Vivek Arya<br />
Managing Director of Rhenus Logistics India<br />
Proof that this strategy works even thousands of kilometres away can be<br />
found in the cooperation arrangement initiated between Rhenus and the<br />
Pro-Log Group in Asia in 2010. This commitment was further enhanced<br />
in India in 2013 with the founding of the joint venture known as Rhenus<br />
Logistics India. Rhenus chose a family-managed company, Western Arya,<br />
which has been a well-established name in the Indian market for many<br />
years, in order to expand its own network on the subcontinent. Nothing<br />
much changed for the customers as a result of the cooperation deal with<br />
Rhenus, except that they now have access to the global supply chain<br />
solutions of the Rhenus Group too. “This works so well, because the two<br />
companies have stable structures and stand for similar values,” Vivek<br />
Arya, Managing Director of Rhenus Logistics India, explains. “These<br />
common values, among other strengths, help in maintaining and creating<br />
high levels of customer loyalty.”<br />
Danube<br />
14 Stability in a Changing World
Attractive for the best employees<br />
Services at the highest level, sustainable growth and a flexible approach<br />
to evolving general conditions are only possible with the help of highly<br />
motivated people. Only they are prepared to shoulder the ongoing<br />
adjustments. As a result, Rhenus views good initial training and deliberate<br />
further training for its employees as the foundation for its corporate<br />
success. Employees are quickly handed their own projects, they obtain the<br />
opportunity to grow within the company and managers receive high levels<br />
of responsibility in line with the principle of having “entrepreneurs within<br />
the company”. This makes Rhenus attractive to the best employees,<br />
who then enable special growth with satisfied customers.<br />
“We view stability as the basis for flexibility at Rhenus,” Klemens Rethmann,<br />
CEO at Rhenus, explains. “Stable finances enable healthy growth, in<br />
Eastern Europe or in Asia, for example, where the Rhenus Group is<br />
consolidating its network organically or through acquisitions. Appropriate<br />
returns on the invested capital enable further investments and innovations.<br />
The capital that’s invested is used as efficiently as possible in order<br />
to offer our customers excellent quality in terms of products and services<br />
at attractive prices. By investing in research, development, technology<br />
and training, we’re safeguarding our company’s position in the long term.<br />
Flexibility and stability are therefore not mutually exclusive categories in<br />
our view, but complement each other.”<br />
Jürgen Froese (58) has been working as a clerk in<br />
the cargo department in Nordenham since 1 July<br />
1976.<br />
The trained shipping agent has been a stable factor at “his”<br />
company for the past 38 years, but he has seen many changes.<br />
“Everything’s changed since then – not just my work, but the<br />
technology too. I started handling break bulk cargo and army shipments.<br />
We began handling tropical wood in 1979. These volumes<br />
declined at the end of the 1990s, but we started handling plate<br />
slabs from Mexico and break bulk cargo; we’re now coping with<br />
bulk commodities and materials for the offshore wind industry too.<br />
I’ve also seen how we’ve switched from typewriters and matrices<br />
to computers. Jürgen Froese is very happy with his work and his<br />
employer. “I like the fact that my work’s very varied. And I believe<br />
it’s very positive that we’ve been in closer contact with other<br />
branches and colleagues during the last few years. We work on<br />
joint projects or meet at events. That creates stronger ties.”<br />
“We view stability as the basis<br />
for flexibility at Rhenus”<br />
Klemens Rethmann<br />
CEO<br />
Stability in a Changing World<br />
15
Interview<br />
Attractive for Local and<br />
Rhenus and Western Arya<br />
set up a joint venture in India<br />
Global Customers<br />
New Delhi<br />
Ahmedabad<br />
Kolkata<br />
Mumbai<br />
The locations of Rhenus<br />
Chennai<br />
16 Interview
India is one of the most vibrant economies in the world in terms of growth. Rhenus set up the joint<br />
venture known as Rhenus Logistics India with the Indian company Western Arya in September last<br />
year. Uwe Oemmelen, a Member of the Rhenus Management Board, who is also part of the joint<br />
venture management team, and Vivek Arya, Managing Director of Rhenus Logistics India, talk about<br />
their expectations and the challenges facing the joint company.<br />
Mr Oemmelen, what role does the Indian market play for the Rhenus Group?<br />
What are the greatest logistics challenges in India at the moment?<br />
Uwe Oemmelen: Developments in India during the last few years have<br />
been extremely dynamic: it’s impossible to ignore an emerging market<br />
in a country that’s as large as a continent and has more than one billion<br />
people. Countries like Germany, Great Britain, Russia and Italy have been<br />
trading partners with the subcontinent for many years. Our business sites<br />
in Asia are becoming more and more important too. But we should not<br />
overlook the fact that more goods are exchanged between China and<br />
India than any others within Asia. The Rhenus Group now has more than<br />
20 business centres in these two countries. So we have a network with<br />
huge potential – and this is very attractive for our international customers<br />
too.<br />
What are you specifically expecting from the Rhenus Logistics India joint<br />
venture?<br />
Vivek Arya: The size of the country with its<br />
28 autonomous federal states and seven<br />
areas under federal control is a challenge<br />
in its own right. The logistics sector only<br />
caught the attention of the general public<br />
at the turn of the millennium, but most of it<br />
has not yet been organised in a professional<br />
way. Many people working in the freight forwarding<br />
sector have not received adequate<br />
training. That’s why Rhenus Logistics India<br />
employs trained specialists, who are able<br />
to advise and support customers in a professional way. Many logistics<br />
companies may undercut us with very low prices, but they only offer a<br />
very limited range of services without any additional benefits. We, on<br />
the other hand, are focussing on providing extensive customer solutions.<br />
Uwe Oemmelen: It feels as if we’re more than a joint venture; we’re more<br />
like a large family with common goals. We can offer extensive supply<br />
chain solutions through the structure that now exists. And they’re<br />
naturally not just available to local customers, but also for blue chip<br />
companies with global operations, which come to India to set up their<br />
industries here. Our almost unparalleled coverage of the country and our<br />
ability to combine overland transportation, warehousing and organise<br />
freight forwarding provide us with many opportunities to offer customers<br />
our specialist services.<br />
Mr Arya, why did you decide to go into partnership with Rhenus?<br />
Vivek Arya: I’m proud that the Rethmann family selected us in 2007. We<br />
initially worked together in the freight forwarding sector. But we’ve now<br />
extended our partnership to include overland transportation. I come from<br />
a family that’s been working in the transport business for more than 60<br />
years. It was the right time for us as the third generation of managers to<br />
elevate our business to an international level. Rhenus can also look back<br />
on a long history and shares our values as a family-managed company.<br />
Our partnership with the global logistics specialist provides us with the<br />
opportunity of gaining a stronger foothold in the European and Asian<br />
markets. In return, Rhenus benefits from the business presence of what<br />
was the Western Arya Group across India. Our local expertise and the<br />
international know-how available at Rhenus complement each other in an<br />
ideal way. As a result, we’re able to expand our range of services together.<br />
In which direction do you want to take Rhenus Logistics India together?<br />
Uwe Oemmelen: Our top priority is that companies<br />
should view us as a reliable services<br />
provider and we want our customers to be<br />
satisfied. We want to tap into more international<br />
trade routes and boost our presence<br />
in India. Investments in employees and<br />
sales are therefore very important, because<br />
we have excellent products. It’s now our job<br />
to persuade the local market and customers<br />
wishing to expand to India that we’re able<br />
and willing to offer them what they need.<br />
Our advantage lies in the fact that we can make use of the expertise and<br />
network within the complete Rhenus Group.<br />
Vivek Arya: That’s correct. We’ll prove that we’re a competitive, integrated<br />
logistics services provider, which meets the highest standards. Together<br />
we have significant warehouse space at strategically important business<br />
sites in India.<br />
Interview<br />
17
Markets<br />
Secure to the Very End<br />
A great leap forward in quality levels for<br />
destroying files and data storage media<br />
“The new thing about the standard is the exact<br />
formulation of the technical and organisational<br />
measures when destroying files and data storage<br />
media in line with the data protection laws”<br />
Gerhard Friederici<br />
Security Data Officer<br />
DIN benchmarks guarantee a high degree of<br />
standardisation for work processes so that it is<br />
easier for the different participants in the business<br />
world to deal with each other. The German Institute<br />
for Standardisation draws up results for the individual<br />
problem areas with the help of specialist<br />
experts from the business sectors involved.<br />
The standards also enjoy great recognition internationally.<br />
18<br />
Markets
Unlocked doors, freely accessible file cupboards or documents<br />
discarded in domestic waste all too often allow unauthorised<br />
persons to easily gain access to information not intended for their<br />
eyes. Professional services providers like Rhenus Office Systems<br />
prevent any data spills like these. They can even make use of<br />
a new DIN standard covering the destruction of files and data<br />
storage media.<br />
Once any confidential data has reached the public arena, there is<br />
no going back. Human beings’ digital memory, the Internet, does<br />
not forget anything. “The goal must be not having to deal with the<br />
consequences of any data spills, but creating structures in advance<br />
so that these situations do not occur in the first place,” says Gerhard<br />
Friederici, who is responsible for security and quality at Rhenus Office<br />
Systems, expressing his pro-active approach in no uncertain terms.<br />
Client and patient files at lawyers‘ practices and hospitals, research<br />
and patent documents at industrial companies and universities, Gerhard Friederici<br />
account details and wage slips from bank customers and employees –<br />
all these and many other documents are subject to the relevant data protection laws until they have<br />
been destroyed at the prescribed point in time. “We not only offer companies and public bodies<br />
the opportunity to outsource documents to a specialist like ourselves, but we also provide our<br />
customers with support for the secure destruction of data storage media,” says Gerhard Friederici.<br />
“Based on our commitment to help establish the new DIN standard, we’ve taken into account the<br />
widespread view that information at knowledge-based societies and service companies remains a<br />
commodity that is worth protecting, even at the end of its life cycle.”<br />
DIN 66399 sets standards<br />
Acceptance of quality standards boosted<br />
The DIN standard 66399 came into effect at the start of 2013. Rhenus<br />
Office Systems played a major role in its launch; the standard takes into<br />
account the need to destroy files and data storage media in line with<br />
the data protection laws. The three-part yardstick, which is based on<br />
the latest technology, defines protection classes and security stages and<br />
material categories. The holder of data can select the desired options for<br />
the destruction process from these terms of reference.<br />
“The new thing about the standard is the exact formulation of the technical<br />
and organisational measures when destroying files and data storage<br />
media in line with the data protection laws,” Gerhard Friederici explains;<br />
he was a member of the responsible DIN working committee. “It goes<br />
without saying that there’s some leeway within the standard between<br />
the principles of what is appropriate and cost-efficient, once the degree<br />
of protection and the security level have been selected. Regardless of<br />
how the customer decides in an individual case, the standard sets the<br />
appropriate framework for action for all the working steps that have to be<br />
completed.”<br />
Black sheep among services providers have not been driven from the<br />
market overnight by the introduction of the new yardstick and the quality<br />
measures associated with it, but the head of security and quality believes<br />
there is growing acceptance for the modernised standards. “We want to<br />
create transparency for customers and raise the threshold even higher<br />
than in the past in terms of competition. We’ve managed to do this by<br />
working with other data protection experts,” says Gerhard Friederici. In<br />
future, there will be a need to raise the profile of the existing guidelines<br />
domestically and particularly on the international market. If this happens,<br />
it will be possible to further reduce the number of data spills that do such<br />
damage to a company’s image.<br />
Markets<br />
19
In Greater Detail<br />
“Logistics Experts Can Often<br />
Provide More Efficient Solutions”<br />
The EJOT Group is Europe’s market leader for fastening technologies for industry and construction. More than 2,400 employees in 30 national<br />
companies are continuing to write the company history, which goes back more than 90 years. Companies in the automobile and supplier<br />
industries, telecommunications, entertainment electronics and the construction sector use the medium-sized company’s fastening elements.<br />
20 In Greater Detail
Companies rely on (partial) outsourcing<br />
once they reach capacity limits<br />
Any outsourcing of logistics services to an outside provider requires close<br />
communications between the two partners and a huge level of trust. Michael<br />
Brockhaus, a Member of the Rhenus Board, and Wolfgang Bach, Managing<br />
Director of the EJOT Group, talk about the challenges of maintaining a stable<br />
cooperation arrangement in the logistics sector.<br />
When does it make sense for a company to outsource logistics activities?<br />
Michael Brockhaus: There’s no magic formula, because each company<br />
is different. Each firm, which could generate more wealth by using its<br />
own resources in other departments, should examine whether it might be<br />
worthwhile outsourcing parts of its business. We sit down with potential<br />
customers and try to find the best solution based on the expertise that<br />
we’ve gained in a broad range of sectors. This may not involve the<br />
complete outsourcing of logistics services, but just parts of it.<br />
Wolfgang Bach: Our experience in our daily business operations is the<br />
best indicator that the moment has arrived when we face too many<br />
challenges, many of them new ones, in our logistics operations. We<br />
then need to decide whether we can still handle them in-house, which<br />
may tie up further resources, or whether we need the help of an expert.<br />
Restructuring measures and efforts to expand were the factors that led us<br />
to partially outsource our services.<br />
What kinds of additional benefits, which are different from in-house solutions,<br />
can logistics experts offer?<br />
Michael Brockhaus: Logistics experts learn<br />
a great deal in many different projects and<br />
introduce this accumulated knowledge<br />
in each new project. We can take over<br />
many value-added services because of our<br />
in-depth product knowledge. Customers can<br />
then transfer the resources that have been<br />
freed up to their core business. Multi-user<br />
logistics centres are also better able to cope<br />
with seasonal or growth fluctuations. And<br />
many customers use Rhenus’ international<br />
position as the starting point for expanding their business. It’s vital to<br />
keep the communications channels open with the customer and receive<br />
assistance at every level, because even the best planning will fail without<br />
reliable information and support.<br />
Wolfgang Bach: We’re a company specialising<br />
in innovative fastening elements. A<br />
well-established logistics company can offer<br />
much more efficient solutions for issues<br />
related to warehouse management. But if<br />
there’s a strong link between logistics and<br />
the core business, the company may be able<br />
to handle the former. As a result, we’ve taken<br />
back tasks that we’d outsourced, from<br />
Rhenus too, if the outsourcing solution was<br />
no better. So we check our processes all the<br />
time. We have internal and external logistics concepts – and are very<br />
happy with both.<br />
What other issues are important for a stable logistics partnership?<br />
Michael Brockhaus: Open and reliable relationships between the managers<br />
are the key, because there are always hiccups at certain times. It goes<br />
without saying that little is achieved without efficient processes and the<br />
necessary IT and personnel concepts. But if both sides provide the right<br />
amount of pragmatism and flexibility, it’s possible to overcome obstacles.<br />
After all, it’s not a question of imposing our ideas on the customer, but<br />
developing suitable solutions for it.<br />
Wolfgang Bach: We naturally benefit first-hand from innovative ideas in<br />
the field of logistics by working with an experienced services provider like<br />
Rhenus; we then test these ideas in our partnership and may adopt them.<br />
Trust is an important issue in a sensitive area like outsourcing work that<br />
was previously performed in-house. We awarded the EJOT supplier prize<br />
in the services category to Rhenus two years ago and that was the clearest<br />
indication in the public arena that Rhenus has now achieved high quality<br />
levels within the cooperation arrangement.<br />
In Greater Detail<br />
21
Report<br />
Coal Hub on the<br />
North Sea Coast<br />
Rhenus Bulk Terminal Wilhelmshaven<br />
a long-term partner of energy suppliers<br />
22 Report
When the Niedersachsenbrücke jetty in<br />
Wilhelmshaven was opened in 1972, business<br />
operations initially focused on handling salt and<br />
sodium hydroxide solution. The first coal-carrying<br />
vessel arrived at the Rhenus Midgard terminal<br />
five years later. More than 40 years later, the<br />
Niedersachsenbrücke jetty is now known as<br />
Rhenus Bulk Terminal and it has been extensively<br />
expanded during the last few years. More than<br />
800 coal carriers have docked at the pier since<br />
the facility was opened and Rhenus has already<br />
unloaded more than 56 million tonnes of coal.<br />
Niedersachsenbrücke jetty<br />
29<br />
Wilhelmshaven<br />
210<br />
210<br />
Wilhelmshaven<br />
Hamburg<br />
Jade Bay<br />
Bremen<br />
The German state of Lower Saxony invested in the construction of a new<br />
mooring area at Wilhelmshaven in the early 1970s. This was because<br />
the Swiss company Alusuisse wanted to build the world’s largest alumina<br />
factory in Wilhelmshaven. The initial stage involved constructing a chemicals<br />
factory where salt was processed into sodium hydroxide solution. Salt<br />
was imported through the Niedersachsenbrücke jetty by coastal vessel<br />
from 1972 onwards; it was treated and sodium hydroxide was shipped<br />
overseas. But the positive business development was only short-lived –<br />
the Swiss company withdrew from the business site in 1974 even before<br />
the alumina factory had been built. So new business had to be found.<br />
This marked the start of coal handling operations at the Niedersachsenbrücke<br />
jetty; the Nordwestdeutsche Kraftwerke energy supplier<br />
– now known as E.ON Kraftwerke – built a coal-fired power station at<br />
the port. 22 April 1976 was the key date: the first motor vessel laden<br />
with coal, the “Kopainia Zofiowka”, berthed at the port. “That was the lifesaver<br />
for the Niedersachsenbrücke jetty,” says one man, who<br />
experienced the early days and is still involved with Rhenus<br />
Bulk Terminal, Siegfried Roock; he is a former captain and<br />
retired operations manager at the Niedersachsenbrücke<br />
jetty and he still supports his colleagues on a free-lance<br />
basis.<br />
Report<br />
23
Extensive expansion work at the Niedersachsenbrücke jetty<br />
“A great deal has happened in the past 38 years,” the 75-year-old confirms. In addition to the<br />
E.ON coal-fired power station, a second energy supply company has been convinced of the benefits<br />
of using the Rhenus Bulk Terminal Wilhelmshaven: the global company, GDF SUEZ, has recently<br />
built a coal-fired power station here. Both E.ON and GDF SUEZ have signed long-term contracts<br />
with Rhenus. “These partnerships are a success story and are based on a huge degree of mutual<br />
trust,” says Matthias Schrell, who is now Managing Director of Rhenus Midgard in Wilhelmshaven.<br />
The Niedersachsenbrücke jetty gradually obtained permits to handle larger and larger vessels.<br />
A boom in imported coal for generating power in Europe was expected a few years ago and this<br />
was a crucial factor leading to the decision to turn the Niedersachsenbrücke jetty into one of<br />
the largest coal terminals in Germany. The Rhenus shareholders specifically want to see the<br />
Niedersachsenbrücke jetty continue operating for many decades to come. The Rhenus<br />
Group therefore invested EUR 90 million in the facility from 2009 onwards to<br />
further increase its handling capacity.<br />
“We’ve created the best<br />
technical conditions as a<br />
result of the latest expansion<br />
work at the Rhenus<br />
Bulk Terminal”<br />
Matthias Schrell<br />
Managing Director of Rhenus Midgard<br />
Wilhelmshaven<br />
“We’ve created the best technical conditions as a result of the latest expansion<br />
work at the Rhenus Bulk Terminal,” Matthias Schrell adds. Two high-performance<br />
slewable luffing cranes and a second conveyor belt have been installed and new<br />
storage areas created. The railway tracks have also been upgraded and there is<br />
now a railway wagon loading facility with the capacity to handle up to 4,000<br />
tonnes per hour.<br />
Stable political situation is crucial<br />
The state of Lower Saxony has also been involved in improving the infrastructure<br />
and has had the mooring basin deepened. As a result, Capesize<br />
ships – the largest coal carriers in the world with up to 250,000 tonnes<br />
on board – can now dock at the Rhenus Bulk Terminal Wilhelmshaven.<br />
“We offer our customers huge nautical benefits and we’re reducing the<br />
logistics costs,” says Michael Appelhans, Managing Director of Rhenus<br />
Midgard, summarising the latest developments. Coal handling operations<br />
prior to the expansion work totalled approx. 1.6 million tonnes; that<br />
figure had grown to more than 3 million by 2013 – a new handling<br />
record at the Wilhelmshaven bulk goods terminal.<br />
“We’re expecting further increases in volumes. But it’s essential to<br />
ensure that the political situation remains stable,” says Michael<br />
Appelhans, issuing an appeal. Despite the change in energy policy,<br />
Europe will depend on fossil fuels in the energy mix for several<br />
decades to come. “The closure of German coal mines is only<br />
possible if the fall in output is balanced by imported coal,” the<br />
port logistics expert adds. “We’re ideally positioned for this and<br />
offer a genuine alternative to the ports of Amsterdam, Rotterdam<br />
and Antwerp.”<br />
24<br />
Report
COAL’S JOURNEY<br />
TO THE<br />
POWER STATION<br />
The Capesize vessel “SHAGANGFIRST POWER”, which is almost 300<br />
metres long, had 156,000 tonnes of coal on board for the E.ON energy<br />
company when the vessel left the Columbian port of Puerto Nuevo<br />
at the end of September 2013. Its destination was the Rhenus Bulk<br />
Terminal Wilhelmshaven. The vessel reached the German Bight 16<br />
days later. But there are still plenty of steps to be completed before the<br />
coal can be used to supply current to the power grid:<br />
1. Clearance<br />
As the authorised port agent, Rhenus Midgard maintains contact<br />
with the vessel all the time, supports the shipping company and<br />
knows when the vessel can dock once it has entered the German<br />
Bight. It orders the sea and port pilots, who will guide the Capesize<br />
vessel through the navigation channels. As the Capesize ship cannot<br />
dock on its own because of its enormous size, the agent orders<br />
five tugs. They ensure that the ship can approach the pier without<br />
any damage taking place. As soon as all the ship’s ropes have been<br />
firmly secured, the gangway is let down.<br />
2. Customs clearance<br />
The port agent has also ordered the customs officer, who is now<br />
the first person to go on board and check the goods. There is no<br />
customs duty on imported coal in Germany, but import turnover<br />
tax has to be paid. The goods may only leave the port once this<br />
has been handed over. The port agent accompanies the customs<br />
officer on board.<br />
3. Unloading<br />
The vessel cannot be unloaded haphazardly; otherwise there is a<br />
risk that the vessel could break in two. So the terminal manager<br />
at Rhenus Midgard discusses the stowage and the unloading<br />
programme with the captain. Three powerful cranes, which can<br />
carry up to 40 tonnes per scoop, are available at the terminal for<br />
unloading purposes. The unloading work takes place round the<br />
clock using a three-shift system. The ship’s foreman keeps his eye<br />
on which crane operator is working on which hatch. As the ship is<br />
emptied, wheel loaders are used to pile up the coal at the bottom<br />
of the hatches. Workers shovel up the remaining coal. The signalman<br />
takes care of the necessary safety and keeps his eye on the<br />
cranes and port workers at all times.<br />
4. Storage<br />
The cranes are used to transport the coal at the pier on to the twokilometre<br />
long conveyor belt. About 4,000 tonnes can be moved<br />
ashore every hour. The conveyor belt divides at the first transfer<br />
tower and moves the fuel to a storage area measuring 80,000<br />
square metres. 71,000 tonnes of the coal shipped by the MS<br />
“SHAGANFIRST POWER” are initially stored here using a<br />
combined unit known as a stacker/reclaimer, before the fuel is<br />
later transported by rail. If required, the stacker/reclaimer picks<br />
up the coal again from the storage area to move it to the wagon<br />
loading facility.<br />
5. Railway transport<br />
A private railway company conveys the coal to the Heyden E.ON<br />
coal-fired power station near Minden in Westphalia. Each rail<br />
shipment can transport 3,200 tonnes of coal distributed in 51<br />
wagons. The railway company completes the journey 22 times in<br />
order to transport the coal shipped by the Capesize vessel and put<br />
it into storage. Two shunting robots haul the train through the stateof-the-art<br />
wagon facility to complete the loading operation. It takes<br />
90 minutes to accomplish this task. Thanks to the sophisticated<br />
weighing and filling technology, which can fill a wagon precisely to<br />
a figure within 50 kilogrammes – a European record – it is possible<br />
to make full use of the wagons and therefore achieve low-cost<br />
freight rates for the customer.<br />
6. Power generation<br />
The remaining 85,000 tonnes of Columbian coal are fed directly<br />
to the local E.ON power station in Wilhelmshaven via a conveyor<br />
belt link. The coal is initially stored here too before it is fed to the<br />
coal pulverisers in line with needs, ground down and blown into<br />
the furnace for combustion purposes. The E.ON power station in<br />
Wilhelmshaven burns approx. 1.6 million tonnes of coal every year<br />
to generate electricity.<br />
Report<br />
25
Sectors<br />
Not A<br />
One-Way Street<br />
26 Sectors
A well-functioning recycling<br />
management system requires<br />
efficient logistics concepts<br />
Rhenus does not just transport raw materials or semi-finished materials and<br />
distribute industrial and consumer goods. The company also organises endto-end<br />
logistics concepts to cover the complete life cycle of products. This<br />
offers solutions for the disposal sector and reverse logistics services, for<br />
example.<br />
Rhenus recycles waste glass<br />
According to information published by the European Commission, EU<br />
citizens create more than 3 billion tonnes of waste every year. Logistics<br />
services providers like Rhenus support local authorities, but also the<br />
private sector in the disposal work triggered by these amounts.<br />
More and more national economies in the world are increasingly relying on<br />
recycling concepts, as deposits of non-renewable raw materials are limited<br />
by their very definition and the continual rise in living standards in many<br />
countries is also triggering greater consumption and therefore greater<br />
quantities of waste products. If technically possible, waste disposal<br />
is now a thing of the past in individual sectors. It simply involves obtaining<br />
raw materials, production and commercial processes, consumption and<br />
disposal directly at a waste tip. But a recycling system tries to find a way<br />
to reuse the individual components of industrial and consumer goods for<br />
production purposes once they have been consumed and disposed of.<br />
The recycling operations for glass and paper are some of the best known<br />
examples.<br />
“Rhenus regularly empties 44,000 glass containers in Germany. This<br />
is mainly conducted by collection vehicles operating for the complete<br />
RETHMANN Group. As a result, we serve more than 12 million residents<br />
from Hamburg to Stuttgart and from Mönchengladbach to Leipzig,” says<br />
Maximilian Kremers, the manager responsible for logistics at Rhenus<br />
Recycling. Impurities are removed from the collected waste glass at<br />
seven business sites and the glass is processed to produce pure grades of<br />
fragments. The secondary raw materials obtained for the recycling sector<br />
are then transported to glass works, which use them to make new bottles<br />
or glasses.<br />
Sectors<br />
27
Complex disposable packaging deposit services<br />
Another business area for Rhenus Recycling also illustrates that the<br />
logistics provider’s services go far beyond just transportation. With its<br />
solutions for so-called deposit clearing, the services expert forms an<br />
important link in the return system established in Germany for disposable<br />
drinks packages with a deposit. Rhenus looks after the complex clearing<br />
system for PET bottles and cans in the reverse vending machines used<br />
by the food retail sector – for example, at supermarkets and discount<br />
stores. The disposable packaging experts are also responsible for picking<br />
up from retailers and properly recycling what is known as “crunchware”,<br />
i.e. the invalidated PET bottles and cans from reverse vending<br />
machines.<br />
Rhenus Recycling transports the disposable packages, which are<br />
manually accepted at petrol stations or other small shops, to its regional<br />
counting centres with its own fleet of vehicles and uses the subsequent<br />
counting operations to provide the necessary clearing, including endto-end<br />
documentation. “Once the deposit clearing process has been<br />
completed, the single-use containers have to be invalidated and turned<br />
into pure grade briquettes by high-compression compaction. The<br />
compressed secondary raw material is then frequently transported to<br />
the RETHMANN Group’s processing centres for PET and aluminium and<br />
steel waste,” says Christoph Bildstein, the manager responsible for the<br />
counting centres at Rhenus Recycling.<br />
“A well-functioning recycling management system guarantees longterm<br />
access to resources. This is not possible without efficient logistics<br />
operations. That’s why we use the term “recycling logistics” as a<br />
services provider,” Sascha Hähnke explains. He is responsible for the road<br />
operations at Rhenus Port Logistics and looks after the full load business<br />
for bulk commodities and solids, including the materials and products<br />
in the recycling management system. “Our transport services close the<br />
gap between recycling at the sorting centres and production using the<br />
secondary raw materials that were previously obtained - in the case of<br />
waste glass, waste wood and waste paper, for example.”<br />
Close cooperation with REMONDIS<br />
Many of the tarpaulin-sided vehicles used by Rhenus’ own transport<br />
companies or trucks with sliding floor trailers or roll-off tippers and skip<br />
handling vehicles are on the road for REMONDIS, which is also part of the<br />
RETHMANN Group. REMONDIS is one of the world’s largest companies<br />
in the water supply and recycling management sectors. “There are often<br />
points of contact between the services provided by the two companies<br />
in the individual sectors. That’s why we often sit down together in order<br />
to examine whether we can offer a joint solution for projects. The waste<br />
paper segment is one example of this stable cooperation in handling<br />
logistics tasks,” says Thorsten Feldt, Managing Director of REMONDIS<br />
Trade and Sales. “The waste paper collected by the company is sorted<br />
at our business sites so that it can be used in production processes at<br />
paper factories at a later stage. Rhenus operates all the transport services<br />
between the REMONDIS branches and the paper factories that we’re<br />
unable to handle with our own fleet.”<br />
In order to prevent empty runs,<br />
both REMONDIS and Rhenus<br />
search for options so that the<br />
driver can deliver new paper from<br />
the factory directly to the manufacturer’s<br />
customers again. “This<br />
works out on many occasions and<br />
we’ll press ahead with this to a<br />
greater degree in future,” says<br />
Thorsten Feldt, looking ahead.<br />
Sascha Hähnke adds, “Using the<br />
trucks to the greatest possible degree also helps save resources in the<br />
same way as recycling operations and it reduces the logistics costs for<br />
our customers too.”<br />
28 Sectors
Managing reverse logistics operations successfully<br />
The waste paper business is increasingly subject to everyday digitisation;<br />
for example, this leads to reductions in print runs for newspapers, magazines<br />
or catalogues and it therefore cuts the associated paper consumption. This<br />
development creates changes in the material and transport cycles and<br />
also has effects on another business field at Rhenus: the strong growth<br />
in e-commerce requires an increasing number of cartons for packaging.<br />
“The growing volume of online business creates a challenge of a different<br />
kind for a logistics services provider; it’s found in the supply chain after<br />
the delivery of the product has taken place. In e-commerce, reverse<br />
logistics has developed into its own business sector where we can also<br />
demonstrate our efficiency to customers,” Tobias Kaulfuss, Managing<br />
Director of Rhenus Fulfillment Solutions, emphasises. “The online business<br />
should not be viewed as a one-way street as a result of consumers’<br />
right to return goods, as enshrined in German law; this sector needs<br />
specific solutions.”<br />
The size of an item returned by a consumer, its state, the associated<br />
checking and processing services and the reverse transfer of the money<br />
to the person placing the order, for which Rhenus receives access to its<br />
customers’ accounts, all need to be coordinated. “The simpler it is for<br />
final customers, the more they enjoy online shopping and this process<br />
also creates customer loyalty with a shop. As a logistics expert, it’s our<br />
task to effectively plan and manage these processes in the background<br />
so that this level of satisfaction emerges and can grow,” Tobias Kaulfuss<br />
adds.<br />
Similar services are required in the B2C and B2B sectors. In the latter,<br />
Rhenus manages the unsold returns for a chain of bookstores and is<br />
responsible for returning products that have not been sold from the<br />
individual specialist shops for a toy wholesaler. The fact that the packaging<br />
cartons used by Rhenus for this purpose often land in REMONDIS<br />
collection containers again is more than a passing comment and it illustrates<br />
the links between recycling management and recycling logistics.<br />
Sectors<br />
29
Companies<br />
Developing Individual Services<br />
Furniture and logistics services so that you can relax<br />
30<br />
Companies
Dynamic growth is the key feature of the cooperation<br />
arrangement between the international<br />
fashion company “Fashion For Home” and<br />
Rhenus Home Delivery. The logistics services<br />
partner supplies “Fashion For Home” customers<br />
in Germany, Austria and the Benelux countries<br />
from its central warehouse located near Berlin.<br />
Many factors ideally play a role in ensuring that people really feel at<br />
home in their own four walls. One of them involves the furniture that<br />
is installed there – and it is definitely an important issue. The Internet<br />
age and the move away from classic settings have increasingly created<br />
individual living styles, even when it comes to purchasing furniture items<br />
and positioning them in homes too.<br />
Satisfying customer requests<br />
Complete service package<br />
The “Fashion For Home” furniture company has very successfully adapted<br />
to this trend with its products. “Our design teams, which consist of<br />
renowned design specialists, are increasingly developing new collections<br />
in order to meet our customers’ wishes for beautiful and functional furniture,”<br />
says Christoph Cordes, one of the two founders of the company,<br />
which was set up five years ago. “As the production of the individual<br />
goods only starts after an order has been placed, we depend on a fast and<br />
flexible logistics services partner to deliver the goods at a later stage.”<br />
Rhenus Home Delivery, the specialist within the corporate group for<br />
distributing and assembling furniture, electric appliances, large items of<br />
sports equipment and mattresses at the point where the final customer will<br />
use them, has been handling this role since February last year. “Buyers<br />
in Germany, Austria and the Benelux countries receive the furniture from<br />
us once the items have been consolidated at our central warehouse and<br />
the agreed delivery date has been fed into our branch network,” says<br />
Nicolas Rottmann, Managing Director of Rhenus Home Delivery, outlining<br />
the order of events. “We work closely with courier, express and package<br />
services for smaller items of furniture; they pick up the “Fashion For<br />
Home” packages that are briefly stored in Hoppegarten and then deliver<br />
them. But if the items are fairly large, we deliver them directly to the final<br />
customer using our own vehicles and 2-man teams.”<br />
“If the goods involve several packages, as is the case with cupboard<br />
walls, for example, online customers can also order our assembly<br />
services. Skilled employees from our company ensure that the furniture<br />
items are assembled properly at the place where the customer wishes to<br />
have them,” says Dr. Kirstin Hüttner-Tong, who manages operations with<br />
“Fashion For Home” at Rhenus Home Delivery.<br />
But the complete logistics package does not finish there. Rhenus Home<br />
Delivery also takes the packaging materials away and organises the<br />
reverse logistics if the customer does not like the items; this is an<br />
important part of the work, particularly in the online mail order business.<br />
“By keeping in close contact with Rhenus, not least when it<br />
comes to stable packaging for our goods, we’ve been able to create<br />
distribution processes to ensure that the number of damaged goods<br />
and returns is declining all the time. This naturally increases customer<br />
satisfaction,” Christoph Cordes, Operations Manager at “Fashion For<br />
Home”, underlines. “The flexibility that Rhenus showed when fitting out<br />
our showrooms in German cities was another important element at the<br />
start of our excellent cooperation arrangement.”<br />
Marc Appelhoff and Christoph Cordes launched the “fashion4home” online shop for designer furniture in 2009. The Internet portal based in<br />
Berlin has been operating under the “Fashion For Home” trading name since July 2011. After launching operations in Germany, the company<br />
later opened other national sites in Austria, the Netherlands, Great Britain and the United States of America. “Fashion For Home” acts both<br />
as the manufacturer and the retailer, so that the company is solely responsible for the design, quality and prices of items in the interests of<br />
meeting customer requirements.<br />
Companies<br />
31
Cities<br />
Barcelona<br />
– Vibrant Port City on the Mediterranean Coast<br />
32 Cities
A dynamic business centre<br />
with Mediterranean flair<br />
Sun, the beach and the sea – plus plenty of sport, art and culture: Barcelona<br />
has a bit more of each on offer than other European cities. Catalonia’s capital<br />
casts its magic spell on millions of tourists year by year. But there is more to<br />
Barcelona: Spain’s second-largest city is also an important industrial centre.<br />
The headquarters of the Spanish companies, Rhenus Logistics and Rhenus<br />
Tetrans, are located in the city’s metropolitan area too.<br />
Spain<br />
Madrid<br />
Barcelona<br />
The cityscape in Barcelona is dominated by many familiar sights known to<br />
people around the world. It is no accident that the city on the Mediterranean<br />
coast has the largest number of buildings on the list of UNESCO’s<br />
World Heritage Sites. The most famous buildings were designed by the<br />
architects Antonio Gaudí and Lluis Domènech i Montaner. The city’s<br />
most imposing landmark is the “Basilica and Expiatory Church of the<br />
Holy Family”, Gaudí’s life’s work. It is a monumental structure, which<br />
is supposed to be finally complete in 2026, the 100th anniversary<br />
of Gaudí’s death, after 144 years of construction work. Many pioneers of<br />
modern art like Pablo Picasso, who spent some of his youth here, Joan<br />
Miró or Salvador Dalí have left their mark on the city too.<br />
Portugal<br />
Valencia<br />
Cities<br />
33
Cultural melting pot<br />
Highly industrialised<br />
“Each district in Barcelona has an extraordinary, individual character,” says<br />
Francisco Domingo, Branch Manager of Rhenus Logistics Barcelona,<br />
describing the city where he has lived<br />
since his childhood. “Look at the square<br />
housing blocks in Eixample, the winding<br />
lanes in the Gothic District, Barceloneta<br />
with its popular beach promenade or the<br />
village of Gracia, which used to be separate<br />
from the city and is particularly attractive<br />
to artists and students nowadays.” Barcelona, which has a population of<br />
1.6 million people, is Spain’s second-largest city after Madrid and is a<br />
cultural and economic melting pot thanks to its many immigrants.<br />
“Seny i rauxa,” healthy common sense with a touch of foolish recklessness<br />
is the way that Catalans try to describe their own mentality. They view<br />
themselves as a transnational cultural community and are proud of their<br />
language, which is one of the oldest Romance languages. But the greatest<br />
source of pride for Barcelonans is their football club, FC Barcelona;<br />
world-class individuals like Lionel Messi, Xavi or Johan Cruyff have all<br />
played for the team. Camp Nou, Barça’s home stadium, is the largest in<br />
Europe with space for 98,000 people.<br />
“Each district in Barcelona<br />
has an extraordinary, individual<br />
character”<br />
Barcelona and the surrounding area, which benefit from excellent transport<br />
links, produce more than one quarter of all Spanish export goods.<br />
There are major transport routes to the<br />
Pyrenees and to France, to Madrid and<br />
the interior of the country and towards<br />
Valencia and south-east Spain. The port<br />
is the connecting link for flows of goods<br />
between the mainland and the islands<br />
and between Europe and Asia. The international<br />
airport is also located ten kilometres south-west of the city. The<br />
“Plaza Cataluña” is the central traffic intersection. The connecting point<br />
between the old city and the Eixample district is also the starting point<br />
for the famous Rambla, Barcelona’s most prominent pedestrian zone.<br />
Catalonia was one of the first industrialised regions in Europe – led<br />
by the textile industry. The first steam-powered factory in Catalonia, a<br />
textile factory, was built in Barcelona in 1832. The most important textile<br />
companies still have their headquarters in the city. Barcelona is home to<br />
many other industrial sectors, ranging from shipbuilding to the metal,<br />
printing and paper industries and even the chemicals, pharmaceuticals<br />
and automobile sectors. Many other international firms operating in the<br />
automobile industry have set up in business in the city alongside the<br />
vehicle manufacturer SEAT.<br />
Tourism, publishing and the financial sector also play an important role<br />
here. “The region is highly industrialised and Rhenus is a partner for all<br />
the sectors represented here. We’ve particularly specialised in the textile<br />
and automobile industries, which we’re able to support with our many<br />
years of expertise in all the processes relevant to production,” Rubén<br />
Ruiz, General Manager of Rhenus in Spain, points out; he is responsible<br />
for the Rhenus Tetrans and Rhenus Logistics companies there.<br />
34<br />
Cities
C16<br />
B23<br />
B20<br />
B20<br />
A17<br />
C17<br />
B20<br />
Branches<br />
The Rhenus Group has four branches, including two logistics centres, in the Barcelona metropolitan<br />
area. The headquarters of Rhenus Logistics are located in El Prat de Llobregat, about ten<br />
kilometres away. The company, which was founded in 1967, particularly specialises in the automotive<br />
and fashion sectors. Rhenus Logistics handles project management operations, sourcing<br />
and distribution logistics, pre-assembly work and value-added services for the automobile industry.<br />
Rhenus Logistics provides logistics services for major customers in the sports and textile sectors<br />
at the two logistics centres with about 10,000 square metres of warehouse space where Rhenus<br />
manages stocks and labels goods, for example.<br />
L’Hospitalet de Llobregat<br />
Barcelona<br />
The headquarters of Rhenus Tetrans are situated about five kilometres from Barcelona in L’Hospitalet<br />
de Llobregat. The company organises transport operations between the Iberian Peninsula and the<br />
Canary Islands, the Balearics, the Azores, Ceuta, Melilla, Gibraltar, Andorra, Madeira and Morocco<br />
and is the market leader for these destinations. A team of specialists look after the necessary<br />
customs formalities.<br />
El Prat de Llobregat<br />
Barcelona<br />
El Prat Airport<br />
Worth a visit<br />
The huge towers of the “Santa Maria del Mar” church rise above the centre of the old city. It has a<br />
reputation as the most beautiful Gothic church in Barcelona. The structure of the church built by<br />
the master builder Berenguer de Montagut in the 14th century set a new trend at the time.<br />
Tip: The novel “Cathedral of the Sea” by Ildefonso Falcones describes the period covering the<br />
building of the church in a striking manner and allows readers to experience the “Gothic District”<br />
in a new way.<br />
Eating and drinking<br />
Catalans are gourmets, so lunch and dinner are hearty meals that people prefer to eat with other<br />
people – but not until late. The custom of sitting together at the table after a meal is known as<br />
“Sobretaula”.<br />
Tip: Try the traditional hot chocolate and churros, a pastry made of fried dough, at “Café Pallaresa”<br />
on Calle Petritxol 11.<br />
Evening entertainment<br />
Nights in Barcelona are long. The city offers many locations for people to go out and celebrate,<br />
whether in the Gothic District, along the beach promenade or the avenue known as Avinguda<br />
Diagonal. As Spaniards eat late in the evening, the clubs usually fill up well past midnight.<br />
Tip: The “Moon Bar” on Plaça del Sol 21 is one of the smartest bars in Barcelona where the best<br />
DJs in the city are regularly seen.<br />
Shopping<br />
The “Las Arenas Shopping Mall”, a former converted bullfighting arena on the Plaza de España, is<br />
now one of the most popular shopping centres in the city.<br />
Tip: A visit to the roof terrace is an absolute must. You will be rewarded by a panoramic view of the<br />
local hill, Montjuic, the National Palace and the trade fair centre.<br />
Cities<br />
35
Russia Business Day,<br />
November 2013<br />
Lower Saxony Port Day<br />
in Nordenham,<br />
September 2013<br />
36 Impressions
EWEA OFFSHORE<br />
Frankfurt,<br />
November 2013<br />
Impressions<br />
37
Presentation of the<br />
Image Award by the<br />
VerkehrsRundschau<br />
magazine,<br />
February 2014<br />
Rhenus eonova<br />
press conference,<br />
October 2013<br />
38 Impressions
Signing the MoU for<br />
berth no. 4 at Cuxport,<br />
February 2014<br />
And in the next issue<br />
of Logistics PEOPLE:<br />
General theme<br />
Read about how the Rhenus Group is breaking new ground in the next issue:<br />
our general theme will be “Innovations”. This is associated with the<br />
idea of “renewal”. Renew your view of Rhenus and gain inspiration from<br />
our newly introduced products and services, optimised ways of working<br />
and the customer processes that we have introduced.<br />
Competition<br />
“Join in the lottery!”<br />
– with the Rhenus scratch card<br />
You will find a personal Rhenus scratch card in the next issue of the<br />
magazine.<br />
Join in and win one of many great prizes related to the logistics services<br />
provided by the Rhenus Group.<br />
Outlook<br />
39
Rhenus SE & Co. KG<br />
Rhenus-Platz 1<br />
59439 Holzwickede<br />
Germany<br />
Phone +49 (0)2301 29-0<br />
Email logistics.people@de.rhenus.com<br />
www.rhenus.com<br />
EN-60-01-0414