Printable Session Schedule - SAE

Digital Car Conference & Exhibition 

Technical Session Schedule 

As of 11/20/2004 10:41 am 

Tuesday March, 5 

New Approaches to Software Development in the Automobile 

Session Code: 

Room Edgewater 

DCC7 

Session Time: 

10:00 a.m. 

This tutorial session will introduce the concepts of Enterprise and Embedded Computing and how they must be merged to provide suitable solutions for 

the Automotive Industry. 

Objectives: 

To provide audience with sufficient understanding of the different paradigms (enterprise and embedded) to outline an implementation strategy for their 

particular enterprise 

Introduce end-to-end architecture for automotive applications 

Focus on design and development of automotive client components 

Topics: 

What enterprise developers need to know about embedded platform deployment in cars 

What embedded automotive engineers need to know about enterprise computing 

Description of a suitable technical architecture to support a merged enterprise and embedded strategy 

Introduction to examples based upon real products and middleware solutions and where these products fit in the technical architecture 

Why embedded Java technology? 

Overview of Object Oriented design and principles 

Introduction to an embedded Java development environment (IDE, Editor, Debugger, Analyzer, Smart Linker, Java Class Libraries (including certified 

Java compatible) and J9 virtual machine 

Introduction to an Automotive Framework for developing end to end applications 

Demonstration of the internals of one of the trade floor demo applications 

Audience: 

Developers and Managers of Automotive Information Technology Systems 

Prerequisites: 

Basic understanding of Information Technology 

Organizers - 

Presenters - 

George Salmi, IBM Corporation 

Michael Tita, IBM Corporation 


Workshop: Embedded Java Development for the Automotive Industry - Organized by IBM 



DCC9 


2:00 p.m. 

This workshop will introduce the details of developing embedded systems for the Automotive Industry using an Automotive Framework and an embedded 

Java development environment. The audience will be provided with free copies of an embedded Java development environment and an Automotive 

Framework 

Limited to 24 participants per session with advance signup. Workstation equipment will be provided in the workshop. Signup will be done with attendees 

of the tutorial at the show. 

Objectives: 

To provide basic skills in the use of an end-to-end Automotive Framework 

To provide basic skills in the use of an embedded Java development environment to develop embedded applications. 

Topics: 

Introduction to Object Oriented design and principles 

The OO development process 

Using an embedded Java development environment (IDE, Editor, Debugger, Analyzer, Smart Linker, Java Class Libraries (including certified Java 

compatible) and J9 virtual machine 

Details of an Automotive Framework 

Developing a small application using an embedded Java development environment and an Automotive Framework 

Audience: 

Developers who need to understand the details of embedded Java development 


Solid programming experience in any language, preferably some OO and Java knowledge but not essential 

Organizers - 

George Salmi, IBM Corporation


Exhibitor Technology Forum - Telematics Mass Market - Will the infrastructure or in-vehicle 

suppliers lead? - Organized by Sun Microsystems 


DCC12 

Room Exhibitor Technology Forum Stage, M 


10:00 a.m. 

For decades, it has been the first tier suppliers who have led electronic technology advances in vehicles. Two years ago a telematics industry show 

would have been dominated by such suppliers. By comparison, just look at those companies who have the most prominant exhibits at the Digital Car 

Conference. Consider also the recent WingCast/Oracle, DaimlerChrysler/AT&T, GM OnStar/Sun, and Fiat TargaServices/Sun telematics alignment 

announcements. Why is this transition taking place? What are the unique strengths these new players bring to the telematics business? And what are 

likely to be the future implications for second and third tier companies seeking the "right" telematics partner? These are some of the question this show 

floor panel will seek to explore. 

Organizers - 

Moderators - 

Panelists - 

John Sears, Sun Microsystems Inc. 

Kenneth Santoro, Sun Microsystems Inc. 

Edoardo Coletti, Targa Services; J. Ferron, PWC Consulting; Thilo Koslowski, Gartner Group; Erez Nir, 

Wingcast; Robert Ohm, RESPONSE Services Center LLC; Bruce Radloff, Onstar/General Motors; Dennis 

Waldenmayer, Yazaki North America Inc. 


Interactive Technology Session - Attendee Training 

Session Code: DCC18 

Room Michigan 


8:00 a.m. 


Interactive Technology Session - Introduction - Valerie Shuman, SEI Information Technology 


Room Michigan 

Session Time: 8:30 a.m. 


Interactive Technology Session - The Technologies (Part A) 

Session Code: DCC1A 

Room Michigan 


Organizers - Dan Wood, Caterpillar Inc. 

Chairpersons - Dan Wood, Caterpillar Inc. 

Time Paper No. Title 

9:00 a.m. 

10:15 a.m. 

DCC-01-2002 

DCC-02-2002 

Telematics/Mobile Multi Media Systems and Services: 

Delphi's Perspective 

Robert W. Schumacher, Delphi Delco Electronics Systems 

Driver Information Systems 

Richard F. Pearlman, DENSO International America Inc

11:00 a.m. 

DCC-03-2002 

Future Telematics Service Provisioning Needs an Open 

Framework Architecture 

Steven Buytaert, Acunia 


Interactive Technology Session - The Technologies (Part B) 

Session Code: DCC1B 

Room Michigan 

Session Time: 2:00 p.m. 

Organizers - Miyoko Honma, DENSO International America Inc.; Frederick Miesterfeld, DaimlerChrysler 

Chairpersons - Miyoko Honma, DENSO International America Inc.; Frederick Miesterfeld, DaimlerChrysler 


2:00 p.m. 

2:45 p.m. 

3:45 p.m. 

DCC-04-2002 

DCC-05-2002 

DCC-06-2002 

Value-Based Telematics: How Far Should We Go? 

John W. Mitchell, Alpine Electronics of America 

Extending e-Business to the Car: IBM's Open, End to End 

Telematics Architecture and Solutions 

Barbara J. Churchill, Intl. Business Machines Corp. 

Telematics Services: Allowing Consumers to Choose 

Joseph J. Averkamp, Sprint PCS 


Telematics Service Provider Perspectives - Organized by ITS America 


Room O2-37 

DCC4 

Telematics would not exist without needed services that are provided to consumers. Many people are interested in what services consumers have 

embraced and hold as valuable, hear how these practitioners are satisfying those needs. Determine what data may be manipulated into information that 

is recognized and used. This panel will contemplate how telematics services are accepted and deployed now and in the future from the TSP perspective. 

Organizers - 

Moderators - 

Panelists - 

Pete Costello, ITS America 

Harry W. Voccola, Navtech 


8:30 a.m. 

Ken Brenneman, Industrial Marketing Research Inc.; John Collins, Mobility Technologies; Sachal Gidwani, 

MobileAria; Michael O'Shea, Infogation; Bob Pritchard, TrafficCast; Dick Selmeier, Tele Atlas; Lawrence E. 

Sweeney, Tele Atlas North America Inc. 


Linking the Telematics Value Chain - Organized by Sensoria Corp. 


Room O2-37 

DCC5 

"If carmakers are to profit from the wireless revolution, they will have to change the way they operate and work closely with other players along the value 

chain." - The Road Ahead for Telematics, The McKinsey Quarterly 2001 No 2. Delivering next-generation telematics to the end-user is a highly 

collaborative process - one that engages automakers, technology providers, cellular carriers, wireless LAN suppliers, telematics service providers, 

application developers and the owners of digital content. Each link in this value chain is imperative to the quality of the end-user's experience. Who 

are the players in the value chain and how do these companies cooperate or compete? What are the barriers to creating value in telematics? How are 

they being overcome? And where will the value be created? 

Organizers - 


Julie Wright, Wright On Communications 

2:00 p.m.

Moderators - 

Panelists - 

Tom Godward, PRTM 

David L. Acton, GM Research & Development Center; Brian Davis, Sensoria Corp.; Alain Kornhauser, ALK 

Associates; Mark Lieberman, Wingcast; Mark H. Thompson, Verizon Wireless; Prasad Venkatesh, Ford 

Research Laboratory 


Presentation - Bluetooth Technology in Automotive 


Room O2-40 

DCC21 

Bluetooth Finds a Niche in the Auto...New technology seems to develop much faster than market demand. Somewhat surprisingly, Bluetooth is finding 

serious demand for its short-range wireless reach and low battery power consumption in the hands-free use of mobile phones. With recent legislation in 

the United States mandating the hands-free operation of cell phones while operating a vehicle, Bluetooth has surfaced as the natural wireless solution. 

With the importance of vehicle 

safety and with 80% of cell phone calls originating from the car, market forces are converging. 

This presentation will focus on the real demand for the Hands-Free profile, potential hardware platforms that can facilitate the profile and the technical 

issues that have to be addressed in making this profile suitable for general consumer use. Security configuration, application architecture, and 

development issues will be addressed to complete the discussion. 

Note: Demonstrations will also be provided and a drawing for a FREE Palm M125 will also be included. 

Brian Senese has worked in the wireless communications industry for over 12 years garnering knowledge of RF communications and wireless protocol 

systems development. He has worked as an engineer for companies such as Nortel, Lucent, Uniden, ADC Telecommunications and Hughes Networks 

Systems. He holds a Masters Degree from the University of Western Ontario. 

Organizers - 

Brian Senese, Extended Systems Inc. 


10:30 a.m. 


Wireless is Invisible: Can You See the Money? - Organized by Schaffnit Consulting 


Room O2-40 

WAEB2 


2:00 p.m. 

This session features speakers from innovative companies (both large and small - both newer and more well-established companies), that have their 

sights set on earning revenues through the application of wireless technologies to automobiles in a variety of forms. 

A panel discussion will follow the presentations, allowing the audience and other panelists to interactively discuss how to generate revenues, when the 

revenues are expected to happen and what company strengths are necessary to build and sustain a successful business in this area. 

Organizers - 

Panelists - 

Tom L. Schaffnit, Schaffnit Consulting 

Lee Callaway, Motorola Telematics; Wieland Holfelder, DaimlerChrysler Research Institute; Omar Javaid, 

Mobilocity; Jack Morgan, Philips Semiconductors; Jeffrey A. Riggs, Webraska 


Keynote Address by W.S. "Ozzie" Osborne, General Manager, IBM Voice Systems 

Session Code: DCCK1 

Room W1-54 

Session Time: 12:00 p.m.

"IBM's Contributions in the World of Telematics: Why That's Important to Industries, Our Customers, Our Partners . . . and Us." 

Ozzie Osborne is the general manager of IBM Voice Systems. He holds responsibility for the entire Voice Systems product line, directing the research, 

development, finance, marketing, sales and strategy for IBM's human interface technologies. He is also IBM's senior executive in South Florida, serving 

as IBM's link to the local community. 

By approaching the Voice Systems' development with an entrepreneurial spirit and a "start-up's" enthusiasm, Mr. Osborne's team is furthering IBM's 

efforts to create transparent computing solutions for today's businesses and consumers. From applications which allow users to talk to their computers, 

to technology that can capture and understand handwriting, Osborne is expanding his business globally through alliances and strategic partnerships. 

After attaining his Bachelor of Science degree in Mathematics from the Florida Institute of Technology, Osborne joined IBM as a development 

programmer. He was a pioneer and part of IBM's early PC team in the legendary Boca Raton, Florida laboratory where the Personal Computer was first 

created, and is well known for his work with IBM's PC Division, where he was an integral member of the team which developed and released the PC/AT 

and PC LANs. 

Wednesday March, 6 

New Approaches to Software Development in the Automobile 



DCC8 


10:00 a.m. 

This tutorial session will introduce the concepts of Enterprise and Embedded Computing and how they must be merged to provide suitable solutions for 

the Automotive Industry. 

Objectives: 

To provide audience with sufficient understanding of the different paradigms (enterprise and embedded) to outline an implementation strategy for their 

particular enterprise 

Introduce end-to-end architecture for automotive applications 

Focus on design and development of automotive client components 

Topics: 

What enterprise developers need to know about embedded platform deployment in cars 

What embedded automotive engineers need to know about enterprise computing 

Description of a suitable technical architecture to support a merged enterprise and embedded strategy 

Introduction to examples based upon real products and middleware solutions and where these products fit in the technical architecture 

Why embedded Java technology? 

Overview of Object Oriented design and principles 

Introduction to an embedded Java development environment (IDE, Editor, Debugger, Analyzer, Smart Linker, Java Class Libraries (including certified 

Java compatible) and J9 virtual machine 

Introduction to an Automotive Framework for developing end to end applications 

Demonstration of the internals of one of the trade floor demo applications 

Audience: 

Developers and Managers of Automotive Information Technology Systems 


Basic understanding of Information Technology 

Organizers - 

Presenters - 


Michael Tita, IBM Corporation 





Session Time: 2:00 p.m.



Framework 



Objectives: 



Topics: 







Audience: 




Organizers - 



Exhibitor Technology Forum - How Will the Automotive Industry Meet the Diverse Product 

Demands for Telematics - Organized by Intel 


DCC13 

Room Exhibitor Technology Forum Stage, M 


10:00 a.m. 

This panel composed of industry leading manufacturers, technology providers and software developers will discuss 

the architectural framework for development of the next generation of telematic applications. While today's devices are predominantly fixed in terms of 

features and functionality, tomorrow's devices will require scalability and flexibility. The panel will also address the industry's capability to harness 

technology advances, allowing manufactures to design and build compelling telematics products.. 

Organizers - 

Panelists - 

Holly Bourne, Intel Corp. 

Tom Houy, IBM Corporation; Mike Iannitti, Intel Corp.; Jim Kohut, DaimlerChrysler; Aldo Morri, Strategis 

Consulting Inc.; Alec Sanders, QNX Software Systems, Ltd.; Mark L. Zeinstra, Johnson Controls Inc. 




Room Michigan 


8:00 a.m. 


Interactive Technology Session - Introduction - Valerie Shuman, SEI Information Technology 


Room Michigan 


Wednesday March, 6

Interactive Technology Session - The Human Element (Part A) 


Room Michigan 


Organizers - James H. Rillings, General Motors Corp. 

Chairpersons - James H. Rillings, General Motors Corp. 

Time 

9:00 a.m. 

10:15 a.m. 

11:00 a.m. 

Paper No. 

DCC-07-2002 

DCC-08-2002 

DCC-09-2002 

Title 

The Human-Centeredness of Crash Avoidance 

August L. Burgett, US Dept of Transportation 

General Motors' Approach to the Driver Distraction Issue 

Scott P. Geisler, General Motors Corp 

Consumer-driven Telematics 

James R. Geschke, Johnson Controls Inc 


Interactive Technology Session - The Human Element (Part B) 


Room Michigan 


Organizers - Chris Cook, Consumer Electronics Manufacturers Assoc. 

Chairpersons - Chris Cook, Consumer Electronics Manufacturers Assoc. 

Time 

2:00 p.m. 

2:45 p.m. 

3:45 p.m. 

Paper No. 

DCC-10-2002 

DCC-11-2002 

DCC-12-2002 

Title 

The Digital In-Car Experience: A Driver's View 

Robert K. Rebholz, Microsoft Corp 

Tentative Title: The Influence of Distraction on Human 

Performance 

Arthur F. Kramer, Univ. of Illinois 

Designing Telematics to Minimize Driver Distraction 

Thomas A. Dingus, Virginia Tech 


Presentation - Driving Consumer Demand: How to Build (and Bundle) What Your Market Wants 

to Buy - Organized by Dove Consulting 


Room O2-37 

DCC15A 

Including first-time release of findings from Dove's Nationwide Digital Car Consumer Preferences Study Telematics providers are not the first to introduce 

a broadband pipe to a new venue. Hear about lessons learned from airline suppliers, cable and satellite TV providers, and telephone companies as they 

have designed, bundled, and launched new products. Drawing on the experience of subscription video providers, in-air internet access providers, ISPs, 

and other wireless providers, Bob will highlight insights gained by these companies in providing services that satisfy customers' needs in the household 

and on the go. 

Bob will also reveal the results of Dove's 2001 web-based study of behaviors and preferences of likely early adopters of telematics services in the 

vehicle. This brand new study shows how consumers want telematics services combined and packaged, the device(s) and hardware through which they 

want to receive these services, and how much they are willing to pay. 

Organizers - 

Robert H. Davis, Dove Consulting 


10:30 a.m.


Panel Discussions on Networking the Telematics Vehicle - Organized by AMI-C 


Room O2-37 

DCC17 

This panel discussion focuses on the developing networking technologies suitable for connecting the vehicle to telematics and entertainment related 

component boxes, rather than connecting telematics components to remote servers. There are several candidate networking technologies AMI-C is 

working on, topics from some of them are presented here. Panelists will present these topics to invigorate discussion: Similarities and Differences 

between Automotive and Consumer Network Requirements; Application of Bluetooth in Automoitve Space; Application Experience and Road-Map for 

Higher Band-Width Technologies; EMC Characteristics of High-Speed, Metal-Based Network; and, Putting it All Together through the AMI-C 

Communication Model. 

Organizers - 

Moderators - 

Panelists - 

Susanta P. Sarkar, GM Tech. Ctr. 

Susanta P. Sarkar, GM Tech. Ctr. 


2:00 p.m. 

Frank Desjarlais, Ford Motor Co.; Robert A. Fosheim, Boeing Co.; Bradley Little, Texas Instruments Inc.; 

Henry Muyshondt, Oasis Silicon Systems AG; Jayendra S. Parikh, GM Research Labs; Susanta P. Sarkar, 

GM Tech. Ctr.; Jim Westphal, Oasis Silicon Systems AG 


Automotive Industry Action Group (AIAG)/Society of Automotive Engineers (SAE) Joint 

Meeting - Organized by DaimlerChrysler 


Room O2-40 

DCC6A 

Invitation to Meet with AIAG - On March 6th, AIAG's XML/EDI Work Group will host a special meeting to inform interested SAE members of AIAG's efforts 

related to XML and other e-business technologies and to start a dialogue about potential common interests. All SAE members are invited to participate. 

The morning session will begin with a brief history of XML standards development and the automotive industry's participation in it. Following will be an 

update on the current status of international standards, business case strategies and automotive guideline development. The group will then discuss how 

this information relates to AIAG's current efforts in such areas as message routing, collaborative computing, and directory services. 

In the afternoon, there will be a roundtable discussion, with experts from AIAG and SAE exchanging views on the practicality/feasibility of future use of 

XML in the digital car. Topics will include possible business cases and enablers for extension and standardization involving vehicle telematics, 

diagnostics and multiplexing. 

The Roundtable will conclude with a Summary and Wrap-Up session. 


8:30 a.m. 

Organizers - 

Panelists - 

James R. Tishkowski, DaimlerChrysler 

Eric Arnold, Tech. Knowledge Development Group; Sigmund Handelman, Intl. Business Machines Corp.; 

Laci Jalics, Delphi Automotive Systems; Christopher J. Kulpa, Magna Intl. Inc.; Gary Morin, BCE Emergis; 

Paul Morin, Supply Chain Interactive Inc.; Tim Thomasma, Ford Motor Co. 


Automotive Industry Action Group (AIAG)/Society of Automotive Engineers (SAE) Joint 

Meeting - Organized by DaimlerChrysler 


Room O2-40 

DCC6B 


2:00 p.m.

On March 6th, a special meeting of AIAG's XML/EDI Work Group will take place at the SAE Digital Car Conference and Exhibition at Cobo Hall. Interested 

SAE members are invited to participate. The morning session will begin with a brief history of XML standards development and the automotive industry's 

participation in it. Following will be an update on the current status of international standards and automotive guideline development. The group will then 

discuss how this information relates to AIAG's current efforts in such areas as message routing, including the ANX®, collaborative computing, and 

directory services. 

In the afternoon, there will be a round table discussion, with experts from AIAG and SAE exchanging views on the potential future use of XML in the 

digital car. Topics will include possible business cases and enablers for extension and standardization involving vehicle telematics, diagnostics and 

multiplexing. 

Organizers - 

Panelists - 

James R. Tishkowski, DaimlerChrysler 

Eric Arnold, Tech. Knowledge Development Group; Sigmund Handelman, Intl. Business Machines Corp.; 

Laci Jalics, Delphi Automotive Systems; Christopher J. Kulpa, Magna Intl. Inc.; Gary Morin, BCE Emergis; 

Paul Morin, Supply Chain Interactive Inc.; Tim Thomasma, Ford Motor Co. 


Keynote Address by Dr. Ricardo Martinez, NHTSA Administrator (former) 

Session Code: DCCK2 

Room W1-54 


Thursday March, 7 




DCC10B 


8:00 a.m. 



Framework 



Objectives: 



Topics: 







Audience: 




Organizers - 



Exhibitor Technology Forum Telematic Systems and the Balance of (Computing) Power: 

Commuter Computers vs Invisible Assistants - Organized by Logikos 


DCC20 

Room Exhibitor Technology Forum Stage, M Session Time: 

10:00 a.m.

The world of telematics is divided along the lines of two camps: thin-client and on-board, relying on a stronger wireless connection and massive backend 

processing. On-board supporters see the majority of processing done in the vehicle itself, with a lower bandwidth or intermittent wireless connection. 

This panel will discuss the complexity, cost, and performance tradeoffs in systems architecture with tasks such as voice processing and navigation, 

helping the audience find best-in-class solutions for their particular telematics needs. 

Organizers - 

Panelists - 

David M. Baum, Logikos Inc. 

David M. Baum, Michael R. Fritsch, Logikos Inc.; Fred Nussbaum, Jim Wargnier, Clarity 




Room Michigan 


8:00 a.m. 


Interactive Technology Session - Introduction - Valerie Shuman, SEI Info Technology 


Room Michigan 



Interactive Technologies Session - The Impact - Case Studies (Part A) 


Room Michigan 


Organizers - Mark S. Peters, Robert Bosch Corp. 

Chairpersons - Mark S. Peters, Robert Bosch Corp. 


9:00 a.m. 

10:15 a.m. 

11:00 a.m. 

DCC-13-2002 

DCC-14-2002 

DCC-15-2002 

DriveBy InfoFueling - Telematics Beyond the Anytime 

Anywhere Paradigm 

Wieland Holfelder, DaimlerChrysler Research Institute 

Case Study by Robert Bosch Corp 

Joan Palango, Alpine Electronics of America 

Consumer Driven Production - building what consumer's 

want 

Chris Cook, CEA 


Interactive Technology Session - The Impact - Case Studies (Part B) 


Room Michigan 


Organizers - 

Jeff Varick, Johnson Controls Inc.

Chairpersons - 

Jeff Varick, Johnson Controls Inc. 


2:00 p.m. 

2:45 p.m. 

DCC-16-2002 

DCC-17-2002 

On-Demand Premium Audio Service: A Case Study 

Guy Story, Audible Inc. 

Implementing the Right Strategies, Business Approaches, 

and Technologies to Achieve Effective IVR Offerings 

Tom Godward, PRTM; Brian Radloff, Infinitive Speech Systems 


Enabling the Intelligent Vehicle Panel - Organized by ITS America 


Room O2-37 

DCC11 

As the promise of the intelligent vehicle becomes more real with each model year, find out about technologies that are making this realization happen. 

Key enablers like in-vehicle networks for both multimedia and safety and security applications and the ever-increasing capabilities for wireless data 

transfer will be examined. Also see what the likelihood of mCommerce / telematics "take-up" will be for both consumers and OEMs. 

Organizers - 

Moderators - 

Panelists - 

Pete Costello, ITS America 

Russ Shields, Ygomi 


8:30 a.m. 

Frank Desjarlais, Ford Motor Co.; Patrick Grunikiewicz, Mindready Solutions Inc.; Brad Little, Texas 

Instruments Inc.; Umar Riaz, Accenture; Olav Underdal, Logic Tree Corp. 


Presentation - Bluetooth Technology in Automotive 


Room O2-40 

DCC22 

Bluetooth Finds a Niche in the Auto...New technology seems to develop much faster than market demand. Somewhat surprisingly, Bluetooth is finding 

serious demand for its short-range wireless reach and low battery power consumption in the hands-free use of mobile phones. With recent legislation in 

the United States mandating the hands-free operation of cell phones while operating a vehicle, Bluetooth has surfaced as the natural wireless solution. 

With the importance of vehicle 

safety and with 80% of cell phone calls originating from the car, market forces are converging. 

This presentation will focus on the real demand for the Hands-Free profile, potential hardware platforms that can facilitate the profile and the technical 

issues that have to be addressed in making this profile suitable for general consumer use. Security configuration, application architecture, and 

development issues will be addressed to complete the discussion. 

Note: Demonstrations will also be provided and a drawing for a FREE Palm M125 will also be included. 

Brian Senese has worked in the wireless communications industry for over 12 years garnering knowledge of RF communications and wireless protocol 

systems development. He has worked as an engineer for companies such as Nortel, Lucent, Uniden, ADC Telecommunications and Hughes Networks 

Systems. He holds a Masters Degree from the University of Western Ontario. 

Organizers - 

Brian Senese, Extended Systems Inc. 


2:00 p.m. 


Keynote Address by David L. Acton, Executive Director, Global Telematics, OnStar - 

Telematics: The Customer Connection 


Room W1-54 

DCCK3 


12:00 p.m.

David L. Acton has been the executive director of global telematics for General Motors since the beginning of 2001. In this assignment, he leads the 

development of GM's global telematics plan. Acton moved to OnStar in November 1998 as chief vehicle engineer from GM's North American Operations 

where he had been director of the electrical engineering center, with responsibility for electrical product and process. 

OnStar is the in-vehicle safety, security and information services business that combines cellular, advanced information, and GPS (Global Positioning 

System) satellite technologies to keep subscribers and their vehicles connected to OnStar Advisors and web-based information 24 hours a day, 365 days 

a year. 

Acton began his GM career in 1973 at the former Hydramatic Division and held a variety of assignments there until 1983, when he was promoted to 

senior administrator and director for program part readiness for the 1985 "N" and 1986 "E/K" passenger cars. 

In June 1987, Acton was named manager for all Cadillac Motor Division's electrical product design processes. He was promoted to staff engineer and 

director of electrical engineering for Cadillac in 1991and GM's Mid-Lux division in Flint in 1993, his position prior to being named director of GM's NAO 

electrical engineering center in 1997. 

In addition to his role at General Motors, Dave is the president and chairman of the board of AMI-C. 

Acton holds a mechanical engineering degree from General Motors Institute (now Kettering University) and an MBA from the University of Michigan.

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