Cigarette Brand Preferences - Substance Abuse and Mental Health ...

NHSDA REPORT: CIGARETTE BRAND PREFERENCES July 11, 2003
past month smokers were Winston,
Kool, GPC, Salem, and Virginia
Slims.
Demographic Differences
in Cigarette Brand Use
Prior research has shown that cigarette
brand use varies by age, gender,
and race. 3,4,5 Among past month
smokers, Marlboro was the brand
used most often in the past month by
youths aged 12 to 17 (55 percent),
young adults aged 18 to 25 (54 percent),
and older adults aged 26 or
older (38 percent) (Figure 2). Older
adults aged 26 or older reported a
greater diversity of brand preference
compared with youths and young
adults. Among past month smokers,
the 5 brands used most often by
youths and young adults accounted
for 91 percent of youth smokers and
89 percent of young adult smokers,
whereas the 5 brands used most
among smokers aged 26 or older
accounted for only 62 percent of
smokers in this age group.
Among white smokers, Marlboro
was the brand used most often in the
past month followed by Camel (Figure
3). Marlboro also was the brand
used most often by Hispanics, followed
by Newport. Among blacks,
Newport was the brand used most
often, followed by Kool.
Among past month smokers aged
12 or older, males (44 percent) and
females (39 percent) were more likely
to smoke Marlboro than any other
brand (data not shown in any figure).
Newport was the second most
used brand among males (10 percent)
and females (11 percent).
Camel was the third most used
brand among males (9 percent),
while Basic was the third most used
brand among females (5 percent).
Geographic Differences in
Cigarette Brand Use
Figure 1. Percentages of Past Month Cigarette Smokers Aged 12 or
Older Reporting Cigarette Brands Used Most Often During the Past
Month: 2001
50%
40%
30%
20%
10%
0%
70%
60%
50%
40%
30%
20%
10%
0%
41.9
55.2
22.8
10.2
9.4
2.2
6.8
Newport
Marlboro Camel
1.6
5.4
Basic
53.9
4.2 3.4 2.9 2.7 2.5 2.1
Winston
Doral Kool
17.2
13.6
1.7
GPC
37.6
Salem
Figure 2. Percentages of Past Month Cigarette Smokers Aged 12 or
Older Reporting Cigarette Brands Used Most Often During the Past
Month, by Age Group: 2001
7.4
4.7
6.7
3.0 5.4
12 to 17 18 to 25 26 or Older
Marlboro was the cigarette brand
used most often by past month smokers
in the Northeast, Midwest,
South, and West (Table 1). Newport
was the second most smoked
brand in the Northeast, Midwest,
and South, while Camel was the
second most smoked brand in the
West. Among white smokers, Marlboro
was used more often than any
other brand in all four geographic
regions, Newport was ranked second
in the Northeast, and Camel
was ranked second in the West.
Among black smokers, Newport was
used more than any other brand in
all four geographic regions and Kool
was the second most smoked brand
Virginia
Slims
Marlboro
Camel
Newport
Basic
Doral
Parliment
in the Midwest and South. In the
Northeast, Marlboro was the second
most smoked brand while Basic was
ranked second in the West. Among
Hispanic smokers, Marlboro was
used more often than any other
brand in the Midwest, South, and
West. In the Northeast, Marlboro
and Newport were used by similar
percentages of Hispanic smokers.
End Notes
1. Respondents who reported smoking part or all
of a cigarette during the 30 days prior to the
survey interview were asked, “During the past
30 days, what brand of cigarettes did you