Santa Cruz Beach Trolley Sponsor Brochure (PDF)

The Santa Cruz Trolley Sponsorship Opportunities
The Santa Cruz Beach Trolley was all
that was hoped for and more! Carrying
22,750 riders over 80 days of service,
the trolley became a draw in its own
right and 2012 will be even better. We’d like
you on board as a trolley partner!
Plans for 2012 build on the trolley’s first year
adding a little more sizzle. The Santa Cruz Beach
– Downtown Trolley will run from Memorial Day
to Labor Day and selected spring and fall weekends
ten hours per day on a 30-minute round-trip
schedule. This replica trolley is outfitted with
digital signage displaying sponsors’ advertisements
in rotation. In 2012 these ads paid off.
Sponsors offered convincing
testimonials of their conversion
into customer visits and sales.
Ad-card
distribution rack
This year the trolley will add
an Ad-card distribution rack.
Advertisers will be able to
attract riders with discounts,
sales, and special events with
business-card size promotional
coupons. Also new this year is
advertising on the reverse side of the “ride free”
coupons that are distributed by sponsors, lodging,
and attractions.
The trolley has shown how effective it can be as
an advertising and
branding medium
as well as bring new
shoppers downtown
and residents
and downtown
visitors to the
beach. Join us – the
Santa Cruz Trolley
Consortium – in
making the most of
the trolley for your
business and the
community.
Digital Sign
Community Benefits
In addition to increased average retail spending
per visitor, the trolley demonstrated its ability to…
• Draw new visitors to Santa Cruz
• Reducing traffic and increasing remote parking
• Attract residents and provide a fun, inexpensive
experience their guests
• Increase the number of ‘real shoppers’ on
downtown sidewalks and in our stores
• Attract new investment and new retailers
Watch for the feature on the Santa Cruz Trolley in
Sunset Magazine’s June 2012 edition.
How can you benefit?
As a Sponsor:
• Advertising on the 40-inch digital display
located behind the driver at the front of
the trolley. This screen, the latest in digital
signage, is capable of playing embedded video
and a variety of special effects. It will rotate
advertising to a captive audience during the
30-minute round trip.
• Brand recognition in the Santa Cruz Area
Chamber and the Santa Cruz Downtown Association
Websites about the trolley
• Customer perks – free-ride coupons you can
give to customers, visitors, staff, and friends.
And, for major sponsors…
• Advertising / brand recognition on the outside of
the trolley
• Brand recognition on street signage
• Brand recognition in press releases and advertising
by the Trolley Consortium
As an Advertiser:
• Advertising cards in an attractive rack at the
front of the trolley. Passengers can withdraw ad
cards as they walk in the trolley door or during
the trip. Limited to 28 advertisers.
• Free-ride coupon, distributed through hotels,
attractions, and sponsors, the back of this
coupon will be sold to one sponsor for the
2012 season.
• Monthly digital advertising on the digital display,
as described above, subject to availability.