Santa Cruz Beach Trolley Sponsor Brochure (PDF)

SANTA CRUZ
T ROLLE Y
Santa Cruz Trolley
Sponsorship Opportunities
2012

The Santa Cruz Trolley Sponsorship Opportunities
The Santa Cruz Beach Trolley was all
that was hoped for and more! Carrying
22,750 riders over 80 days of service,
the trolley became a draw in its own
right and 2012 will be even better. We’d like
you on board as a trolley partner!
Plans for 2012 build on the trolley’s first year
adding a little more sizzle. The Santa Cruz Beach
– Downtown Trolley will run from Memorial Day
to Labor Day and selected spring and fall weekends
ten hours per day on a 30-minute round-trip
schedule. This replica trolley is outfitted with
digital signage displaying sponsors’ advertisements
in rotation. In 2012 these ads paid off.
Sponsors offered convincing
testimonials of their conversion
into customer visits and sales.
Ad-card
distribution rack
This year the trolley will add
an Ad-card distribution rack.
Advertisers will be able to
attract riders with discounts,
sales, and special events with
business-card size promotional
coupons. Also new this year is
advertising on the reverse side of the “ride free”
coupons that are distributed by sponsors, lodging,
and attractions.
The trolley has shown how effective it can be as
an advertising and
branding medium
as well as bring new
shoppers downtown
and residents
and downtown
visitors to the
beach. Join us – the
Santa Cruz Trolley
Consortium – in
making the most of
the trolley for your
business and the
community.
Digital Sign
Community Benefits
In addition to increased average retail spending
per visitor, the trolley demonstrated its ability to…
• Draw new visitors to Santa Cruz
• Reducing traffic and increasing remote parking
• Attract residents and provide a fun, inexpensive
experience their guests
• Increase the number of ‘real shoppers’ on
downtown sidewalks and in our stores
• Attract new investment and new retailers
Watch for the feature on the Santa Cruz Trolley in
Sunset Magazine’s June 2012 edition.
How can you benefit?
As a Sponsor:
• Advertising on the 40-inch digital display
located behind the driver at the front of
the trolley. This screen, the latest in digital
signage, is capable of playing embedded video
and a variety of special effects. It will rotate
advertising to a captive audience during the
30-minute round trip.
• Brand recognition in the Santa Cruz Area
Chamber and the Santa Cruz Downtown Association
Websites about the trolley
• Customer perks – free-ride coupons you can
give to customers, visitors, staff, and friends.
And, for major sponsors…
• Advertising / brand recognition on the outside of
the trolley
• Brand recognition on street signage
• Brand recognition in press releases and advertising
by the Trolley Consortium
As an Advertiser:
• Advertising cards in an attractive rack at the
front of the trolley. Passengers can withdraw ad
cards as they walk in the trolley door or during
the trip. Limited to 28 advertisers.
• Free-ride coupon, distributed through hotels,
attractions, and sponsors, the back of this
coupon will be sold to one sponsor for the
2012 season.
• Monthly digital advertising on the digital display,
as described above, subject to availability.

Sponsor Levels and Benefits
Category
King of the
Beach
($10,000)
Beach Trawler
($5,000)
Big-wave Surfer
($1,000)
Beachcomber
($500)
Benefits
• 20 – digital signage units (3.3 mins/30 min cycle; $7,500 value)
• 1 – advertisement on the side of trolley ($5000 value)
• 2 – Ad-card slot ($3,000 value)
• 2 – name recognition on trolley stop signage ($500 value)
• Unlimited free-ride coupons ($500 value)
• Recognition in communications and advertising by Trolley Consortium
and on the Websites the DTA and the Chamber including web-advertising
benefits package ($1,000 value)
• 20 – digital signage units (3.3 mins/30 min cycle; $7,500 value)
• 1 – business name on front or back of trolley ($1,500 value)
• 1 – Ad-card slot ($1,500 value)
• 2 – name recognition on trolley stop signage ($500 value)
• Unlimited free-ride coupons ($500 value)
• Recognition in communications and advertising by Trolley Consortium
and on the Websites the DTA and the Chamber including web-advertising
benefits package ($1,000 value)
• 4 – digital signage units (.7 mins/30 min cycle; $1,500 value)
• Unlimited free-ride coupons ($500 value)
• Recognition in communications and advertising by Trolley Consortium
and on the Websites the DTA and the Chamber including web-advertising
benefits package ($500 value)
• 2 – digital signage units (.3 mins/30 min cycle; $750 value)
• Unlimited free-ride coupons ($500 value)
• Recognition in communications and advertising by Trolley Consortium
and on the Websites the DTA and the Chamber including web-advertising
benefits package ($500 value)
Not to
exceed
4
8
20
40
Advertising Opportunities and Benefits
Category Benefits
Not to
exceed
Ad-card ($250) • One Ad-card Slot (see terms and requirements) 28
Digital
Advertising
($250/month)
• 2 – digital signage units (.3 mins/30 min cycle)
Subject to availability

Some Facts About the Trolley and its Operation
• The trolley operates seven days a week, from
11 a.m. to 9 p.m., between Memorial Day and
Labor Day and selected weekends in the spring
and fall
• The trolley is operated by First Transit under
contract to the Santa Cruz Trolley Consortium.
First Transit is a national professional transit
company with an office in Santa Cruz
• The Consortium was organized by the
Santa Cruz Area Chamber of Commerce, the
Downtown Association of Santa Cruz, and the
City of Santa Cruz
• The operations costs of the trolley are funded
by sponsorships, advertising, the 25¢ per ride
fare and, in 2012 and 2013 with a grant from
the Monterey Bay Air Quality District
• The mission of the trolley is to improve the
economic vitality of the downtown and
beach area
• The Trolley transports visitors and residents
between downtown and the beach area. Goals
include increasing per visitor sales, reducing
traffic, increasing the use of remote parking,
and creating another fun attraction to draw
people to Santa Cruz
• While the trolley has a 1930s look, it is ADA
compliant and operates on clean-burning
compressed natural gas.
• The trolley was purchased by the former
Redevelopment Agency of the City of
Santa Cruz and is leased to the Consortium.
• The Trolley will again stop across the street
from the new Marine Sanctuary Exploration
Center and in front of the Del Mar Theater.
Learn More
Church St
Center St
Walnut St
Lincoln St
Chestnut St
Neary
Lagoon
Park
Bay St
Trolley Route
Cedar St
Elm St
Maple St
WEST
CLIFF
Cedar St
Pacific Ave
Pacific Ave
West Cliff Dr
D
Cathcart St
Pacific Ave
Front St
DOWN
TOWN
D
San Lorenzo River
Main St
B
Soquel Ave
3rd St
BEACH
HILL
Cliff St
2nd St
1st St
Beach St
BEACH
Municipal Wharf
Del Mar Theatre Stop
OCEAN
STREET
Broadway
San Lorenzo
Ocean St
Riverside
BOARDWALK
Monterey Bay
Beach Stop
DOWNTOWN BEACH AREA WEST CLIFF OCEAN STREET
Elegant craftsmanship and full
wheelchair accessibility
B
For sponsorship information:
Erin Billingsby
Santa Cruz Area Chamber of Commerce
(831) 457-3713 x104
erin@santacruzchamber.org