Who should attend? - Sathguru Management Consultants

Introduction
Emerging economies like China, India and the rest of Asia, Brazil and other countries
in South America, Africa, Central and East Europe hold the key to the future growth
of the agricultural and food sector. While these potential growth markets have
unique complexities and challenges they also have significant advantages. In
countries such as India, the advantage arises from factors such as diverse agroclimatic
zones, a large pool of educated people, rapidly growing Generation Y with
greater purchasing power and partially liberalized government policies. However,
the pace of growth will depend upon the nation's ability to create, identify and adopt
innovative strategies to ensure food security while contributing to economic growth.
Enterprise success will depend on the pace of absorption of innovation and the pace
of translation of research results to new products customized for particular markets.
As global enterprises aspire to access emerging markets, the key players within the
emerging markets face the added challenge of retaining them.
This socio-economic and political milieu in tandem with advances in technologies
and a global populace seeking greater choice has accelerated the pace of innovation
with product cycles getting shorter. The need for continuous innovation and strategic
positioning has never been greater.
What are the challenges the leadership will face while exploiting the opportunities?
What are the technological, management, human resources, regulatory and market
strategies that need to be formulated while addressing these opportunities? How can
corporations prepare themselves to excel in these uncertain environments? What
are the policy initiatives the policy planners need to think that would provide
competitive advantage to nations?
Discuss these issues and more in the global convergence of corporate leaders, policy
planners and investors in food and agri sector to attain a 360 degree view of the
competitive elements and the needed solutions.
About the Program
Since 2000, the Food and Agri Business Management Program (AMP) has been
constantly tweaked to facilitate a deeper understanding of the concepts and much
desired on-site experiences for agriculture and food sector entrepreneurs from
emerging economies. AMP 2012, which will be held from 7 - 17 August, 2012 in the
picturesque campus of Cornell University, Ithaca, NY, will provide add-on inputs in
the appropriate environment, and will include deeper interaction with faculty on
need-based specialization, guided visits to enterprises that have excelled in the food
and agricultural sectors and interactions with US policy planners.
Who should attend?
Managerial level executives in the
following areas:
Agri input companies – Seed,
Fertilizers, Crop Protection Products
and others Extension and farm
services
Food industry product development,
supply chain management and
marketing corporations including
food retailers
Policy planners in agriculture, food
processing, food marketing policy
development and food industry
regulations
Banking, venture capital investment
and farm credit organizations
Methodology
The program facilitates the awareness of best practices in agriculture and food production
through interactions with world-renowned faculty, expert resources drawn from corporate
sector and policy planners.
The ten-days long program held at Ithaca, New York will provide participants with an intensive
exposure to new and successful enterprise models that effectively marry cutting edge
technologies with traditional yet tried and tested practices. AMP offers sessions on cross-cultural
and cross-enterprise learning through case studies, panel discussions, brain storming sessions
and debates with the public sector, private sector, NGO and academic representatives of the
integrated food chain system. There will be interactions with faculty, policy planners and also
guided visits to farms, process ventures and organizations that have excelled in innovation.
The sub-sector specific exposure helps participants to gain a deeper understanding of the
problems specifically impacting these areas and gain overall understanding of strategic gains
they can establish by holistic engagement with rest of the sub-sectors.

Faculty
K. V. Raman: Professor with
international programs at CALS,
Cornell University. Raman brings 30
years of exposure to international
agriculture, food systems and
regulatory harmonization.
K. Vijayaraghavan: CEO of Sathguru
Management Consultants and
Regional Coordinator of CALS, Cornell
University research programs that
c o n v e r g e s g l o b a l i n n o v a t i o n
platforms.
Syed Rizvi: Professor of Food Process
Engineering and International
Professor of Food Science at the Cornell
Institute of Food Science. Rizvi consults
with leading food industries globally to
provide next generation opportunities
in their strategic planning.
Norman Scott: Professor of Biological
and Environmental Engineering (BEE),
at CALS and at the School of
Continuing Education and Summer
Sessions. He was involved in
bioengineering research and teaching
for over two decades.
William Drake: Director of Executive
E d u c a t i o n , F o o d I n d u s t r y
Management Program at Cornell
University.
What will you gain?
Exposure to emerging challenges that will directly
impact your business
Understanding of next generation innovation drivers
that will transform farm productivity and processed
food products
Familiarity with regulatory processes that will
increasingly focus on food safety in the light of
successive outbreaks of food borne diseases
Exposure to novel integration efforts carried out by
enterprises in emerging markets that are usually
constrained by supply chain inequities
Exposure to innovation in agriculture inputs and food
marketing by leveraging social networks and other
outreach tools
Exposure to contemporary policy reforms that can
transform agricultural productivity and access to
affordable food products
Understanding the way innovative enterprises leap
frog technology gaps by strategic technology
S. P. Raj: Professor of Integrated
Marketing Communications, Brand
Management and Marketing Strategy.
He comes to Cornell from Syracuse
University's Whitman School of
Management.
Gerard “Rod” Hawkes: Senior
Associate on extension with the Food
Industry Management Program
(FIMP). His responsibilities include
executive education and applied
research.
Ragunathan: Director of Sathguru
and an eminent expert in application of
information technology solutions in the
agriculture and food sector for supply
chain integration.
Anil Netravali: Faculty Fellow at the
Atkinson Center for Sustainable
Future (ACSF) and Site Director for
Cornell activities for NTC. He is a
famous name associated with Green
Composites. Currently he is a member
of the Cornell Center for Materials
Research (CCMR) and Cornell Center
for Global Sustainable Enterprise (CGSE).
7 - 17 August, 2012
Ithaca, New York, USA
partnering and product licensing for accelerated
product reach to the markets
Exposure to common food chain issues that
impact the input sector and the process industry.
Engage in case study based discussions on
problems that are inter-related to the agri input
sector and the process sector with emphasis on
leveraging gains from partnerships
Several global and national organizations such as
Cargill, Tatas, Lever, ITC, Mahyco, Limagrain in
the agri input and process sectors, leading banks in the
world investing in agriculture and process industry,
policy planners from several emerging markets and
advanced markets have participated in the program. In
today's world of expanding global markets, cross border
businesses, international regulations and standards, it
is imperative for enterprises to gain deeper exposure of
the cross-cutting issues. The program provides add-on
inputs in the appropriate environment, and will include
broader interaction with faculty on need-based
specialization, guided visits to enterprises that have
excelled in the food and agricultural sectors and planned
interactions with US policy planners.

Apply at:
http://www.sathguru.com/ceeregistration/nominee.php
Cornell University, an Ivy League University founded in 1865 is located at Ithaca, New York is a leading institution. It is
home to around 20,000 students from 120 countries, lead by about 3000 world class faculties including Nobel laureates and
Rhodes scholars. The College of Agriculture and Life Sciences, instrumental in establishing the International Agricultural
Research System, has been involved in education and research partnerships in several countries in Asia since the Green
Revolution. In the food science and food process arena, Cornell excels with myriads of patents and extension and outreach
efforts that span several countries across the world. CALS is regularly rated as No.1 in the United States and indeed in the world
for providing cutting edge education and pursuing research in agriculture and food sector.
Sathguru Management Consultants is a consulting firm with a global footprint with its offices in India, USA and other
countries. Sathguru leads the research and consulting practice world wide with emphasis on emerging markets. Its deeper
engagement in markets such as India provide enterprises and governments deeper understanding of the contemporary
challenges and ways to access innovation to overcome such challenges. The Corporate Life Sciences Strategy Group actively
interacts with local and international government bodies, NGOs and private sector companies to provide strategic advisory
services, regulatory capacity building and technology management support. Sathguru has been engaged by multilateral
development bodies and policy planners to integrate food chain and accelerate international market access for food products in
several developing countries across the world. Sathguru is currently the largest repository of technologies that are protected by
global academic research organizations that are available for access to industry through technology licensing.
Program Fee
Course Fee In USD In INR
Single Occupancy
5500 2,50,000
Twin Occupancy
(Per Participant)
4000 1,75,000
Fee Includes
Course Material
Tuition
Field Visits
Graduation
Accommodation
Board (Most of
the meals)
Fee Does Not Include
Travel (Domestic
/International)
Visa
Insurance
Incidentals apart
from inclusion
Service tax will be levied as applicable on the above fee
Twin occupancy requests will be accepted only if both
participants are from the same organization
Payment in INR
Issue a cheque/demand draft in favour of “Sathguru
Management Consultants Pvt Ltd A/c EDP” or via online
transfer to account no. 0307174359 ( IFSC Code:
CITI0000006) of Sathguru Management Consultants Pvt
Ltd A/c EDP with Citibank NA, Hyderabad, India.
Payment in USD
You may transfer the amount to Citibank, New York, Swift
Code: CITIUS33 to the credit of Citibank NA, India Nostro
Account No. 100990895 for onward credit to EEFC
Account No. 0307174391 of Sathguru Management
Consultants Pvt Ltd A/c EDP with Citibank NA, Hyderabad,
India.
Note
While substitutions are accepted prior to the
commencement of the program, no refunds will be
made for cancellations.
Due to class size constraints, registration will be
provided on a space available (first come, first serve)
basis
Multiple nominations are encouraged, however not
more than five will be accepted from a single
organization to ensure diversity of participant profile.
Participants shall be provided with an invitation for the
US Visa processing once the nominations are
registered. They will then be responsible for obtaining
the Visa to travel and participate in the program.
Disclaimer: Cornell University and Sathguru reserve the rights to change without
notice details of the program described in this brochure concerning but not
limited to the course structure, the faculty, tuition fees, policies and rules. Every
effort will be made to ensure that the changes will be made in the best interest of
the participants.
Center for Executive Education
Manager - CEE or Mrs. Hemalatha
SATHGURU MANAGEMENT CONSULTANTS
Plot 15, Hindi Nagar, Punjagutta
Hyderabad 500 034, India
Tel: + 91 40 3016 0333, 3016 0248
Fax: + 91 40 2335 4042
E-mail: managercee@sathguru.com
Sathguru Inc.
Venu Gopal C - Vice President
552 Mass Ave, Suite 204, Cambridge
MA 02139, USA
Tel: +1 617 547 1056,
Mobile: +1 734 239 5242
Fax: +1 617 812 0263
Email:venu@sathguru.com
Cornell
Dr. K. V. Raman
Professor, Plant Breeding & Genetics
Associate Director Special Projects,
CALS, Cornell University
T: +1 607 255 6357/3550
F: +1 607 255 8186
E-Mail: kvr1@cornell.Edu
Website: www.sathguru.com/amp