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Saudi Arabia & KAUST - National US-Arab Chamber of Commerce

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Emaar.E.C. Promotes<br />

Smooth Sailing for<br />

Flagship Economic City<br />

The King Abdullah Economic City (KAEC),<br />

considered the flagship <strong>of</strong> <strong>Saudi</strong> <strong><strong>Arab</strong>ia</strong>’s<br />

six planned economic cities, is the single largest<br />

private sector development in the <strong><strong>Arab</strong>ia</strong>n<br />

Gulf region. Master planning and development<br />

<strong>of</strong> this 168 million square meter project<br />

has been entrusted to Emaar, The Economic<br />

City (Emaar.E.C.), a real estate development<br />

and management company listed on <strong>Saudi</strong><br />

<strong><strong>Arab</strong>ia</strong>’s Tadawul stock market.<br />

Emaar.E.C.<br />

was established in<br />

September 2006,<br />

and Fahd Abdul<br />

M o h s e n<br />

Al-Rasheed, Chief<br />

Executive Officer,<br />

has overseen the<br />

mega-project from<br />

d ay one. In a<br />

speech at the 2009 Global Competitiveness<br />

Forum in Riyadh, Al-Rasheed explained that<br />

the carefully planned, long-term development<br />

<strong>of</strong> KAEC shields it from current global<br />

economic challenges.<br />

“The global economic crisis is in fact a<br />

golden opportunity for the Kingdom to develop<br />

major projects by benefiting from the lower<br />

prices <strong>of</strong> construction materials and easier access<br />

to a strong workforce,” noted Al-Rasheed. “This<br />

has already lowered the cost <strong>of</strong> construction <strong>of</strong><br />

the KAEC Seaport by more than 30 percent.”<br />

According<br />

to Al-Rasheed,<br />

work on the first<br />

p h a s e o f<br />

integrated city<br />

living in KAEC<br />

is progressing<br />

a r o u n d t h e<br />

clock with more<br />

than 13,500<br />

pr<strong>of</strong>essionals<br />

a n d s k i l l e d<br />

w o r k e r s .<br />

Economic projections indicate that <strong>Saudi</strong><br />

<strong><strong>Arab</strong>ia</strong> will need more than six million residential<br />

housing units in coming years, and<br />

Fahd Abdul Mohsen Al-Rasheed and the 20 Chiefs-<strong>of</strong>-Staff from the U.S. House <strong>of</strong> Representatives.<br />

“Our role in welcoming<br />

delegations from around<br />

the world illustrates how<br />

KAEC is emerging as a<br />

dynamic financial hub.”<br />

Fahd Abdul Mohsen Al-Rasheed<br />

CEO <strong>of</strong> Emaar.E.C.<br />

Emaar.E.C. is committed to developing areas<br />

within KAEC that can help fulfill those needs.<br />

Showcasing KAEC’s diverse investment<br />

opportunities at the Riyadh Forum, Al-Rasheed<br />

emphasized that “the real estate and construction<br />

sector has played a key role in attracting<br />

foreign investment to the Kingdom… and<br />

KAEC has been driving investments in several<br />

high growth sectors, thus adding value to<br />

the economy.”<br />

In September 2009, Al-Rasheed welcomed<br />

<strong>of</strong>ficial delegations from three nations, as<br />

well as a U.S. Congressional staff delegation<br />

to KAEC. CEO Al-Rasheed told 20 Chiefs<strong>of</strong>-Staff<br />

from the U.S. House <strong>of</strong> Representatives<br />

and the U.S. Senate, “Our role in<br />

welcoming delegations from around the world<br />

illustrates how K AEC is emerging as a<br />

dynamic financial hub.”<br />

Emaar.E.C. CEO Fahd Al-Rasheed talks with David Hamod,<br />

President and CEO <strong>of</strong> N<strong>US</strong>ACC<br />

<strong>US</strong>-<strong>Arab</strong> Tradeline • Fall 2009 19

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