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Media Kit ELLE в формате pdf - Издательский дом Hearst Shkulev ...

Media Kit ELLE в формате pdf - Издательский дом Hearst Shkulev ...

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эффективный медианоситель<br />

an advertising efficient title<br />

Категории рекламируемых товаров в <strong>ELLE</strong> в 2012 году<br />

<strong>ELLE</strong> advertising categories in 2012<br />

21 % Selective beauty<br />

30 % fashion & accessories<br />

10 % Jewelry & Watches<br />

3 % Auto<br />

2 % Clinics & beauty salons<br />

12 % Mass beauty<br />

<strong>ELLE</strong> – абсолютный лидер по объему рекламных полос<br />

>2 %<br />

Elle<br />

<strong>ELLE</strong> is #1 in advertising volume<br />

>5 %<br />

>8 %<br />

>5 % >13 %<br />

>25 %<br />

Vogue Marie Claire Harper’s Bazaar InStyle Tatler<br />

<strong>ELLE</strong> VOGUE MARIE CLAIRE HARPER’S<br />

BAZAAR<br />

INSTYLE<br />

TATLER<br />

1H 2012 1043 815 656 542 566 367<br />

1H 2011 1024 774 608 481 539 295<br />

Source: TNS Russia. Jan-Jun’12; NRS - Russia, Moscow (16+) 2012

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