Win prizes with our new readers' page! Great ... - Beauty Magazine

Beauty-Magazine.co.uk 

MAGAZINE 

J U N E 2 0 1 0 

£ 3 . 2 0 

Win prizes with our 

new readers’ page! 

Great grooming 

gifts for Father’s Day 

Jenson Button signs 

for Head & Shoulders

Stay ahead of the game as more of your customers swap their Mach 3 for Gillette’s most advanced shaving system, 

Fusion and Fusion Power. Featuring the breakthrough 5 blade technology and Precision Trimmer blade, Fusion is now 

your customers’ clear favourite.* Make sure you stock the most up-to-date Gillette range and power up your profits. 

*Fusion blade vol share IRI L12W/E 17th April 2010-05-07

Beauty-Magazine.co.uk 

JUNE 2010 

So...? Sensual 

MAGAZINE 

J UNE 2010 

£ 3.20 

Win prizes with our 

new readers’ page! 

Great grooming 

gifts for Father’s Day 

Jenson Button signs 

for Head & Shoulders 

E D I T O R I A L 

Editor 

Cara Whitehouse 

email: Cara@Beauty-Magazine.co.uk 

Tel: 020 7534 7211 

Editorial Assistant 

Gemma Huckle 

email: Gemma@Beauty-Magazine.co.uk 

Tel: 020 7534 7237 

Group Editor 

Carolyn Scott 

email: Carolyn@Beauty-Magazine.co.uk 

Tel: 020 7534 7212 

Contributors 

Jocelyn Bailey 

Josephine Fairley 

Anjana Gosai 

Lee Kynaston 

Designer 

Tony Gummer 

Advertisement Director 

Carrie Culbertson 

email: Carrie@Beauty-Magazine.co.uk 

Tel: 020 7534 7215 

Publishing Director 

Paul Beard 

email: Paul@Beauty-Magazine.co.uk 

Tel: 020 7534 7236 

Head of Client & Education Training 

Lesley Johnson BSc MRPharmS 

Chief Executive 

Felim O’Brien 

Published by 

Communications International Group, 

207 The Linen Hall, 162-168 Regent St, 

London, W1B 5TB 

Tel: 020 7434 1530 Fax: 020 7437 0915 

E-mail: info@Beauty-Magazine.co.uk 

www.Beauty-Magazine.co.uk 

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No part of this publication may be reproduced without the written permission 

of the publishers. Published under licence by Communications International 

Group Ltd. © Groupe Eurocom Ltd. Repro by TSS Digital, Margate. Printed by 

Grange Press, Sussex. Unbranded pictures www.istockphoto.com. Some of 

the editorial photographs in this issue are courtesy of the companies of whose 

products they feature. The Publishers accept no responsibility for any 

statements made in signed contributions or in those reproduced from any 

other source, nor for claims made in any advertisement. Beauty Magazine is 

available on subscription to individuals who do not qualify within the terms of 

the controlled circulation. UK £70 US$185 €135. 

A Communications 

International Group 

publication 

welcome 

It’s been all change since last month – on the political 

scene, at least. And as the new Government rolls up its 

sleeves to tackle the country’s mounting debt, there’s an 

overwhelming sense that we could all be facing some 

tough times ahead... However, it’s not all doom and 

gloom. Money’s been tight for a while now, but the UK 

beauty industry has still managed to post yet another 

record-breaking year, with sales of almost £7.9 billion 

passing through your tills in 2009. And here in the office, 

we’re positively drowning under the weight of fabulous 

new product launches – so there’s every indication that 

our market can continue to ride out the storm... 

In other good news, we’ve got more than £350 worth 

of beauty goodies in total up for grabs on our brand new 

‘Send & Receive’ page (p12) – so take a look now! And 

make sure you also check out our grooming gift ideas for 

Father’s Day (p14) – many of which tie in with this 

month’s World Cup kick-off. (Go England!) 

CARA WHITEHOUSE • EDITOR 

contents 

4 NEWS 

Jenson Button is Head & Shoulders ahead 

9 GET THE LOOK 

How to look like a World Cup WAG 

12 SEND & RECEIVE 

Win free products with our new-look readers’ page 

14 PATERNALLY GRATEFUL 

Great grooming gift ideas for Father’s Day 

16 FESTIVAL FEVER 

Beauty essentials for this year’s festival-goers 

18 COUNTER ASSISTANCE 

Be an expert with our certified training section 

GIVEaway 

Get involved in our latest competition – and 

be in with a chance of winning £150 worth 

of beauty goodies straight from the editor’s 

desk. We want to see pics of you out and 

about, reading Beauty Mag. Whether it’s by 

your pharmacy, or somewhere further 

afield, send in your snaps to be in the 

running to win the beauty booty! We’ve 

also got 10 Revlon ColorBurst lipsticks and 

a pamper pack from Montagne Jeunesse up 

for grabs in our regular readers’ letters and 

giveaway slots – so make sure you turn to 

our new ‘Send & Receive’ page (p12) now 

for all the details on how you can win! 

H&S is 

on the 

Button 

PAGE 

4 

Why we PAGE 

love our 

dads 

14 

Create 

Christine’s 

look 

PAGE 

9 

This 

month’s 

contributors 

Josephine Fairley 

Jo is a renowned 

beauty expert and 

co-author of the 

Beauty Bible series. 

This month, she 

talks shopping and 

iPhone apps. 

Jocelyn Bailey 

Former beauty editor 

at Woman, Jocelyn 

doles out some 

handy hints on how 

you can keep your 

hand and nailcare 

customers happy. 

Lee Kynaston 

Lee is grooming 

editor at Mankind 

and blogs at 

groomingguru.co.uk. 

This month he looks 

at Father’s Day gifts 

and men’s hair dyes. 

Anjana Gosai 

An award-winning 

beauty writer, Anjana 

pens pieces for Elle, 

The Sunday Times 

Style and The Daily 

Mail. Here she looks 

at hot hair colours. 

b e a u t y m a g a z i n e 

j u n e 2 0 1 0 

3

N E W S 

news 

in 

brief 

WHAT’S HOT IN THE BEAUTY WORLD THIS MONTH 

BEAUTY 

Beauty sales 

defy downturn 

£000s (Dec 09) % change 2008 vs 2009 

Fragrances 1,061,616 8.6 

Colour cosmetics 1,332,888 6.8 

Skincare 1,999,178 6.9 

Haircare 1,562,561 0.4 

Toiletries 1,933,387 2.5 

TOTAL 7,889,630 4.7 

The beauty market is 

continuing to thrive, in spite of 

economic uncertainties, 

according to new data from the 

Cosmetic, Toiletry & Perfumery 

Association (CTPA). 

Figures included in the 

CTPA’s annual report, published 

this month, show that the 

total cosmetics market in 

Britain was worth 

almost £7.9 billion in 

2009 – a 4.7 per cent 

rise on its value in 2008. 

Fragrance in 

particular has continued 

to boom, with a rise in 

sales of 8.6 per cent. This 

builds on a 10.9 per cent 

jump in its value last year. 

Colour cosmetics also 

continued to show strong 

growth, as did skincare, 

which reversed last year’s 

fall in sales (it was down 

1.4 per cent) with a 6.9 

per cent increase in value 

in 2009. 

Debbie Hunter, director 

of commercial affairs at the 

CTPA, told Beauty Magazine: 

“The UK beauty market has 

shown real resilience and 

bounce-back, with people not 

willing to forego those products 

that make them feel good about 

themselves. Personal treats 

such as nail makeovers, 

designer fragrances and 

premium skincare and 

cosmetics remain affordable in 

these cash-strapped days and 

can make a huge difference to 

an individual’s feeling of 

wellbeing.” 

Eylure is hoping to capitalise on 

Sex and the City 2 fever with a 

new collection of lashes inspired 

by the film’s four central 

characters. ‘Carrie’ falsies feature 

a single silver star; ‘Charlotte’ 

lovers can wear long, feathery 

lashes for added volume; 

‘Miranda’ lashes have a ‘confident 

kick-flair’ in the outer corner, 

while the lashes inspired by 

Samantha are full and sexy. 

Research from independent 

business analyst, Datamonitor, has 

revealed that more than 30 per 

cent of consumers hold concerns 

over the credibility of natural and 

organic claims made by cosmetic 

companies. Mineral make-up 

products in particular have raised 

scepticism as more and more 

brands launch into the market. 

Datamonitor said that this could 

impact the mineral trend, making 

it harder work for brands to 

maintain shopper trust. 

JENSON BUTTON TAKES 

POLE POSITION FOR 

HEAD & SHOULDERS 

Formula 1 star Jenson Button has been 

unveiled as the new face of Head & Shoulders. 

The reigning World Champion said he was 

“thrilled” to team up with the brand. He 

added: “Like the millions of British men who 

use it every day, it’s one of my grooming 

essentials. Whether I’m trackside or in a 

tux, Head & Shoulders is an easy way to 

keep my hair flake free, helping me to look 

and feel good every day.” 

James Nunn, Head & Shoulders brand communications manager, added: 

“…It seemed natural to team up with Jenson as he is a style icon that the 

everyday man on the street can relate to. British men aspire to him as he has 

a natural, relaxed approach to grooming, which is exactly what Head & 

Shoulders is all about.” 

Details about how Button will be used in future marketing and ad 

campaigns have not yet been released. 

4 


j u n e 2 0 1 0

N E W S 

Feet first? 

Not according 

to this survey! 

Half the nation is unhappy 

with the appearance of their 

feet, according to a recent 

survey by Scholl as part of its 

new ‘Keeping Britain on its 

Feet’ campaign. 

Cracked heels plague 52 per 

cent of people polled, while 40 

per cent hate their toes! 

But there’s good news for 

potential sales in your store: 

although 57 per cent of women 

moisturise their feet, 61 per 

cent of men never do – which 

means there are plenty of 

additional sales that could be 

walking into your store! 

Shoe comfort products, 

like gel cushions and blister 

relief plasters, could also be in high demand, 

with half of those surveyed admitting they’d 

bought a new pair of badly fitting shoes. 

Another 46 per cent said their shoes are so 

painful they carry an extra pair of more 

comfortable shoes around with them! 

Look out for more ‘Keeping Britain on its 

Feet’ activity, including a national radio 

campaign to find Britain’s ‘hardest working feet’. 

(UN)CONDITIONAL 

SUPPORT FOR ANDRE 

Team Andre fans were out in force last 

month at London’s Westfield Superdrug 

store to see Peter Andre launch his new 

fragrance for men, Conditional. 

The scent, which Superdrug is tipping to 

be a celebrity bestseller, features top notes 

of lime, bergamot and mint, followed by 

heart notes of jasmine, cardamom and 

nutmeg. Base notes of amber, cashmere 

vetiver and vanilla round off the fragrance, 

which is priced at £19.99 for 50ml and 

£24.99 for 100ml. 

Jackie Davies, fragrance buyer at 

Superdrug, said: “Our customers love 

celebrity fragrance… We’re tipping this 

to be our number one selling celebrity 

fragrance this Father’s Day.” 

Penélope 

Cruz is the 

new face of 

Lancôme’s 

classic 

Trésor 

fragrance. 

She follows 

in the 

footsteps 

of Kate 

Winslet, 

who 

fronted a 

campaign 

back in 

2007, and 

Isabella 

Rossellini. 

Une good reason 

Eco-chic shoppers can fill their make-up bags with 

new planet-friendly products following the launch 

of Une. 

The new cosmetics range features 98 to 100 per 

cent natural formulae – using organic ingredients 

where possible – and the majority of products are 

certified by Ecocert. The brand is also committed 

to minimising its impact on the environment by 

using eco-friendly packaging. 

Described as ‘intuitive make-up’ that will 

enhance skin rather than mask it, the Une range 

features 25 products, with almost 170 shades in 

total. And unlike other, more expensive, natural 

and organic ranges, this brand is hitting high 

street stores priced from £4.99 to £13.99. 

Children snub 

sunbathing warnings 

Children as young as six want to get a suntan this summer, 

according to a survey carried out by Superdrug. 

Over half of the 1,000 six to 16 year olds polled think it is more 

fashionable to have bronzed rather than pale skin, and 39 per cent 

(rising to more than 70 per cent in teenagers) will actively look to 

sunbathe to achieve a tan. 

The shocking study also revealed that a fifth plan to sunbathe 

without any protection in order to get a faster tan, and that 40 per 

cent don’t think their mother wears sunscreen in her quest for a 

golden glow. 

Martin Crisp, Superdrug superintendent pharmacist, commented: 

“Parents need to help children understand that their behaviour in 

the sun now can have a direct result on their later health. Parents 

need to set a good example and show children that no one should 

get caught out by sunburn this summer.” 

The survey follows the shocking case of a baby getting severely 

sunburnt on the beach during last month’s heatwave. 

Free skin cancer risk assessments and suncare advice is available 

in-store at Superdrug pharmacies this summer. 


j u n e 2 0 1 0 5

N E W 

WHAT’SIN • STORE 

P R O D U C T S 

LYNX RISES TO 

THE OCCASION 

Lynx is helping guys to wake up and stay 

alert when it comes to dating with its latest 

shower gel and body spray. 

Lynx Rise is an invigorating new variant 

made with Himalayan minerals and lime 

extract, helping to stimulate the senses and 

jump start guys’ minds and bodies in the 

morning, says the brand. 

With a £4.4 million media spend, Lynx 

has signed Jessica-Jane Clement of the BBC’s The Real Hustle as 

the face of Lynx Rise. Known for her ability to scam and con 

members of the public on screen, Jessica is challenging men via 

the Lynx Facebook page to spot the four differences between 

her and her mirror image to ensure that they are razor sharp in 

the dating game. The Facebook page also features chat-up lines, 

places to pull, exclusive parties and a glimpse behind the scenes 

with the beautiful Lynx girls. 

Visit www.facebook.com/lynxeffectuk for more information 

and the chance to win prizes. 

Lynx Rise Shower Gel is priced at £2.19 and Lynx Rise 

Body Spray is priced at £3.10. 

✆ Unilever: 0800 591 720 

Zero tolerance 

It’s not just teenagers that suffer with problematic 

skin; adults too can be victims of shiny 

complexions caused by various factors such as 

humid climates, diet, stress and genetics. 

Thankfully Origins has come to the rescue 

with its new Zero Oil range containing natural 

plant-based saw palmetto and mint. The Deep 

Pore Cleanser, Pore Purifying Toner, Oil-Free 

Moisture Lotion and Instant Matte Finish 

products in the collection work to control excess 

surface oil and help to unclog and visibly reduce pore size. 

Saw palmetto has been used as medicine for thousands of 

years because of its natural anti-irritant properties. Laminaria 

saccharina, a kelp packed with essential vitamins and minerals 

which benefit the skin, is also harnessed in the formula, as is 

salicylic acid, which stimulates exfoliation of the skin to help 

minimise pore blockages. Smoothing, soothing, mattifying and 

refining ingredients are additionally included. 

Available next month, prices range from £11 to £21. 

✆ Origins: 0800 731 4039 

SUPER SWEET SKIN 

If your customers are after super soft and sweet 

smelling skin then point them in the direction 

of the new Johnson’s Body Care 24 Hour 

Moisture with Shea & Cocoa Butters range. 

As the name suggests, the collection of body 

moisturising and cleansing products all contain 

shea butter, which forms a protective barrier on 

the skin to limit water loss by imitating the 

effects of the skin’s natural moisturisers. Cocoa 

butter, a highly concentrated natural fat, is also 

harnessed to help soften skin and leave it 

fabulously fragranced! 

Included in the line is Johnson’s first ever 

exfoliating wash, which gently cleanses and 

exfoliates skin to leave it naturally radiant, 

while the body wash is perfect for everyday 

use and leaves skin moisturised for 24 hours. 

And if customers have previously avoided cocoa 

and shea butter body moisturisers because they 

find them greasy, then point out that this daily 

lotion is billed as light and quickly absorbed. 

Available now, the range is priced between 

£2.59 and £2.99. 

✆ Johnson & Johnson: 01628 822 222 

Elastic fantastic! 

Even short, fine lashes can now be 

transformed into thicker, longer lashes 

for a wide-eyed look thanks to the 

latest mascara from Bourjois. 

Said to visibly lengthen lashes by 

130 per cent, Elastic Mascara features 

a brush with reservoirs that release 

the formula along the entire length 

of the lash for an even application. 

The long, fine bristles also make sure 

every individual lash is coated and 

‘stretched’ to the max. 

The blend of hevea (a natural 

source of rubber), natural waxes, a 

vitamin E derivative and gum arabic 

work together to elongate eyelashes 

for a flutter-worthy finish. What’s 

more, the two types of polymer blend 

with water for easy removal at the 

end of the day. 

Available now, Elastic Mascara 

comes in Black Unlimited and is 

priced at £8.99. 

✆ Bourjois: 0800 269 836 

Handy helper 

They’re constantly exposed to the 

elements and can give away our age 

as much as our face. So tell customers 

to treat their hands as they would 

their complexion – with a specific 

anti-ageing cream. 

Nivea Hand Age-Defying Q10 Plus has 

been reformulated and repackaged, but 

still boasts anti-ageing co-enzyme Q10 to 

help re-energise the skin from within. 

As the skin ages, its natural co-enzyme Q10 

decreases, leaving it more prone to damage from 

the daily elements. Specially developed with 

co-enzyme Q10, Nivea’s hydrating hand cream 

supports cell regeneration for visibly firmer and 

smoother skin. It also promises to reduce the 

appearance of fine lines and wrinkles, while UVA 

and UVB filters provide protection from the sun 

to help prevent age spots. Priced at £1.45 for 30ml 

and £4.69 for 100ml, it is available now. 

✆ Beiersdorf UK: 0121 329 8800 

6 


j u n e 2 0 1 0

THE HYDRATION THEIR HAIR NEEDS. 

THE PROFITS YOUR BUSINESS 

HAS BEEN THIRSTING FOR. 

HELLO HYDRATION COLLECTION.

Soap 

BEAUTYMAGAZINE’SCOLUMNISWRITTENBYJOSEPHINEFAIRLEY, 

BEAUTYEXPERTANDCO-AUTHOROFTHEBEAUTYBIBLESERIES 

How often do women dither in 

front of a beauty display, trying 

desperately to remember which of 

the 200 mascaras in front of them 

was the one they saw recommended in a 

magazine? Or racking their brains for the 

shampoo that triumphed in that Tried & 

Tested they read in the hairdresser…? You 

may even have done it yourself, unless you 

have a photographic memory, or (as I’ve been 

known to) carry origami-ed write-ups around 

in your handbag. 

Well, just as technology is changing so 

many areas of the world we live in, it’s also 

about to change the way women shop for 

beauty. Or at least, I hope it is. A few months 

ago it struck me that the time a beauty 

review is really useful isn’t when you’re under 

the drier, lying in bed reading a magazine, or 

on a home-bound commuter train. It’s when 

you’re standing in Boots, or Superdrug (or 

Selfridges or John Lewis, come to that). And, 

as someone who still wants to marry her 

iPhone after almost two years together, I had 

a lightbulb moment: why not create an app 

for that…? Because after all, apps – those 

clever pieces of iPhone software – are helping 

to steer wine lovers towards the perfect 

vintage, cinema-goers to their nearest 

screenings, or helping hungry diners identify 

which of the restaurants in the vicinity serves 

up the food they fancy eating. The bottom 

line is: apps make iPhone users shop/eat/ 

travel more smartly – so why not make it 

easier for beauty lovers to steer a path 

through a crowded pharmacy or department 

store to products that really work…? 

box 

Baffled by beauty? 

THERE’S AN APP FOR THAT! 

LET ME CONSULT MY IPHONE… 

Of course, Sarah Stacey and I had a lot of data 

at our fingertips, having collated the opinions 

of 2,500 women for our recently published 

book, Beauty Bible Beauty Steals. And having 

found a young ‘app designer’, it was a cinch to 

translate our printed volume to the (very) 

small screen. Launched on May 21 at the 

iTunes Store, it’s the very first beauty shopping 

‘ 

Apps make iPhone users 

shop/eat/travel more smartly 

– so why not make it easier 

for beauty lovers to steer a 

path through a pharmacy to 

products that really work…? 

‘ 

guide available as an app here in the UK. We 

fully expect others – although we don’t expect 

them to have been compiled with Beauty 

Bible’s rigorous approach, whereby each 

product is trialled for months by 10 women. 

At the swipe of a manicured finger, beauty 

hounds can now see which products wowed 

our testers – plus they can read their in-depth 

comments across 70 categories including skin, 

body, hair and make-up. The app can be used 

in-store – no more scratching of heads to find 

the best cream blusher – it’s there in black and 

white (and a dash of Beauty Bible pink). 

Alternatively, (and here’s the bad news for 

those of you working in real-life stores), 

anyone stuck on a train, or waiting for a 

friend in a café, can press a dinky little 

shopping cart icon and buy the product right 

there and then on-line. Tick! Done! 

THE BEAUTY OF IT IS… 

The other benefit is – unlike a book – our 

beauty app can be readily updated as new 

products do well in our trials, or entirely new 

categories emerge. (Remember when there 

were no daily self tanners, or lash-boosting 

treatments…? Thanks to the industry’s 

ingenuity, innovations are being unveiled all 

the time.) And of course, as with all product 

categories in this crowded industry, it’s been 

hard for shoppers to know which are worthy 

of a place on a bathroom shelf or in a makeup 

bag. Now the answer can be in a handbag, 

24/7, 365 days a year. (And meanwhile, unlike 

a book, that same device can send e-mails, 

hold thousands of songs, and update you on 

the time of your next train home.) 

We have our fingers crossed that you’re 

about to see women striding far more 

decisively towards the make-up counter, the 

shampoo fixture or the moisturiser shelf, 

clutching their iPhones. We’d like to think that 

were you to peer over their shoulder, you 

might glimpse a flash of bright pink, from the 

Beauty Bible Beauty Steals app. It may sound 

ambitious, but we’re hoping it might just 

change the face of beauty shopping forever. 

Goodbye to dithering. Farewell to botched 

product choices. And hello to the age of the 

iPhone beauty shopper… And why not the 

iPhone beauty adviser too? We hope you’ll 

find it useful on the counter, and that your 

customers will keep coming back for more! 

■ The Beauty Bible Beauty Steals iPhone app 

is available now at the iTunes store for £2.99. 

8 


j u n e 2 0 1 0

S T A R 

S T Y L E 

GET THE LOOK 

The One Show co-host, Christine Bleakley is looking hotter than ever on the arm of England and 

Chelsea star, Frank Lampard! The 31 year old Northern Irish beauty is showing off her super 

toned bod after successfully water-skiing across the English Channel for Sport Relief earlier this 

year. Help your customers get her gutsy glamour with the following products… 

Mouth: Super smiley 

Christine has a lot to grin 

about with her career 

going from strength to 

strength, so it’s a good 

thing she has a sparkling 

smile to flash at the 

camera! Help customers 

look after their pearly 

whites with Listerine Total Care 

Mouthwash, which helps to reduce 

plaque and kill germs in 30 seconds. It also 

boasts fluoride to reinforce protection and 

promises to guard against bad breath! 

Hair: Tell customers that they 

can get their hair red carpetready 

by giving it a spritz of 

Mark Hill Style Secrets 

Diamond Shine Spray. The 

ultra-light mist instantly adds 

a dazzling shine to locks, 

while each strand is sealed 

with an invisible ‘jacket’ to 

help protect styles against 

heat, humidity and frizz. 

Body: It’s not always easy to get our five a 

day – and anyone with a busy lifestyle like 

Christine may benefit from taking a 

supplement. Berocca tablets are packed 

with essential vitamins B and C, plus 

calcium, magnesium and zinc. These 

orange flavoured effervescent tablets work 

best in the morning for an added boost. 

Body: If your customers 

want a golden glow like 

Christine’s then tell them 

about this on-trend, rich 

tanner. Fake Bake 

Original Self-Tan Lotion 

now includes dimethyl 

isosorbide to help speed up 

development time, boost colour intensity 

and prolong the result. What’s more, the 

lotion is quickly absorbed and evenly 

spread to ensure no fake tan disasters! 

Toenails: Christine knows that dark 

nails are elegant and stylish. If any of 

your customers are planning on 

getting their peep toe shoes out this 

summer, tell them to brush No7 

Speed Dry Nail Colour in Queenie 

onto their tootsies! The fast drying 

formula is not only perfect for those 

with busy lives, but it also helps to 

strengthen and protect nails. 

Legs: Barely seen in trousers, Christine 

has to keep her pins hair-free at all 

times. So what better than using 

a ‘permanent’ hair removal 

gadget like Philips Lumea to help 

zap hair before it even appears?! The 

intense pulsed light (IPL) technology 

stops hair in its tracks, inhibiting 

re-growth. Tell customers to use the 

system every two weeks to prevent new 

hairs from creeping back! 

Image: Jonathan Hordle/Rex Features 


j u n e 2 0 1 0 

9

* Weighted Usage Occasions – GB only – Male 

and Female – data to 3 m/e March 2009 

CLUB DERMACIE 

PHARMACY EXPERTS IN SKINCARE 

lub 

UPDATE 

Are you in our club? Find out what some of 

our members think, and catch a sneak preview 

of what this month’s module will be covering 

B E A U T Y 

NEXT MONTH 

Module 4 is all about anti-ageing and 

how you can help your customers 

fight off those dreaded wrinkles. 

We’ll cut through the jargon and 

explain, in simple terms, how 

and why ageing happens – 

and what customers can do 

to help delay its visible signs 

for as long as possible. 

There’s also advice on special 

treatments, as well as a 

rundown of some of the 

most popular anti-ageing 

ingredients and 

how, in a nutshell, 

they work. 

T R A I N I N G 

THIS MONTH’S MODULE 

Remember the teenage traumas of 

spotty skin? This month’s Teen & 

Young Skin module takes a look at 

how and why the skin changes as 

puberty kicks in. We explain what causes oily 

skin – and how young customers should 

develop a good 

skincare routine 

to look after their 

complexions and 

help minimise 

their chances of 

developing those 

pesky spots. 

There’s also advice 

on how to deal 

sensitively with 

young customers 

who might be 

embarrassed. And 

for shoppers hitting their early twenties who 

might already be starting to think about how 

MODULE 3 

TEEN & 

YOUNG SKIN 

IN ASSOCIATION WITH 

BEAUTY MAGAZINE 

CLUB DERMACIE 

PHARMACY EXPERTS IN SKINCARE 

they can minimise wrinkles later in life, there’s 

a guide to the preventative steps they can take 

to help keep ageing at bay. 

SKINCARE 

ROUTINE 

By sticking to a good 

skincare routine, customers 

can not only help to clear 

blemishes, but also prevent 

them. Advise your young 

shoppers to follow these 

four basic steps: 

Clean 

Effective cleansing is critical for 

young skin as this will remove 

excess sebum and dirt that can 

block pores and lead to spots. 

Some 51 per cent of 11 to 14 

year olds still use traditional 

soap and water on their face*, 

but this can cause dryness and 

sensitivity, so recommend a 

gentle, soap-free 

cleansing wash instead 

– and tell them to use it 

morning and evening. 

Examples: CLEAN & 

CLEAR® Exfoliating 

Daily Wash, with gentle 

micro-beads to remove 

oil and dirt; 

NEUTROGENA Visibly 

Clear Spot Stress Control® 

3-in-1 Cleansing Lotion, 

perfect for those who prefer a 

creamy cleanser. 

6 

MODULE 3 TEEN & YOUNG SKIN 

Moisturise 

It might seem logical that oily or spot-prone skins should 

stay clear of extra moisture, but in fact, if the skin is ‘dried 

out’ by a lack of moisturisation, it will actually 

produce more oil to compensate, making the 

problem worse. However, it’s important to 

recommend an oil-free moisturiser that won’t 

clog pores or leave skin shiny. 

Examples: CLEAN & CLEAR® Dual Action 

Oil-Free Moisturiser, which contains the spotfighting 

ingredient salicylic acid; NEUTROGENA 

Visibly Clear® Oil-Free Moisturiser, which 

hydrates skin while helping to prevent blemishes. 

Scrub 

Treat 

Exfoliating skin regularly In addition to daily cleansing and moisturising, spot-prone 

will rid it of dead skin cells skins will benefit from extra treatments such as fast 

that can block follicles and acting spot creams and cleansing masks. Bear in mind 

pores, leading to spots. customers may need to try several different spot 

But tell shoppers they treatments before finding one that works best for them. 

shouldn’t over-do it or they 

can irritate skin – a couple 

of times a week should be ON THE SPOT 

CLEANSING MASKS 

enough unless they’re Targeted spot treatments A weekly face mask is a great 

using an extra-gentle daily come in cream, gel or lotion way to give skin a really deep 

formulation. 

formats and are formulated to clean. Suggest a clay or 

Examples: NEUTROGENA help reduce inflammation and mud-based formula that will 

Visibly Clear Spot Stress redness. They should be help to gently draw impurities 

Control® Daily Scrub, applied directly to a spot, out of the skin. Tell 

which features a 

rather than all over the face. customers to use it on freshly 

Microclear® formulation If you’re recommending one cleansed skin. They should 

to help fight 

containing benzoyl peroxide, leave it on for about five 

spots; CLEAN 

start with the lowest strength. minutes before rinsing 

& CLEAR® 

Cosmetic treatments with thoroughly and moisturising. 

Shine Control 

salicylic acid also help to Examples: NEUTROGENA 

Daily Facial 

unclog blocked pores. Deep Clean® 2-in-1 Wash & 

Scrub, with 

Examples: CLEAN & 

Mask, used as a weekly mask 

lemongrass 

CLEAR® Advantage Quick the clay-based formula helps to 

and fruit 

Clear Spot Treatment Gel, unclog pores; NEUTROGENA 

extracts to help 

which can fight bacteria and Visibly Clear® 2-in-1 Wash & 

control shine. 

reduce spots in as little as Mask, uses Microclear® 

four hours; NEUTROGENA technology to 

Visibly Clear® Rapid Clear help absorb 

Treatment Gel, which excess oil 

contains salicylic acid in an and 

oil-free gel to reduce spots in unblock 

eight hours. 

pores. 

GLOSSARY 

Skincare is full of complicated-sounding ingredients. Here are some commonly 

associated with oily or spotty skin: 

• Benzoyl peroxide: A common ingredient in OTC spot treatments, this has an antibacterial 

effect and helps to slough away dead skin cells, reducing blockages. It comes in strengths 

ranging from 2.5% to 10% – but bear in mind that it may initially dry or irritate the skin 

(though tolerance does build), so always start by recommending the weakest solution. 

• Salicylic acid: This fruit acid acts as an exfoliant, encouraging dead skin cells to shed 

and thereby minimising blocked pores. 

• Tea tree oil: Contains natural antiseptic and antibacterial properties. 

READ ALL ABOUT IT! 

Don’t just take our word for it! Here’s what some of our club 

members think about the Club Dermacie training: 

“I’ve done the Suncare and Everyday Skincare modules and I’ve found them 

really interesting. I haven’t done much skincare training before, so it’s great to 

learn about specific skin types – and also about the products that suit them, 

because it’s important to give customers the correct recommendations!” 

Kavita Patel 

Prentis Pharmacy, Streatham 

“Everyone, including the Saturday girl, has been doing the modules. We’ve not 

really had any proper suncare training before, so it’s been great to get everyone 

in-store up to speed – and it was perfect timing for the May heatwave! I think 

it’s good to have the questions at the end, because it makes sure you’ve learnt 

the information – and then we know customers can get better service and care 

from the staff in our store.” 

Francesca Fowler 

Scales Pharmacy, Worcester 

“The modules have been very clear and easy to follow. It’s always good to 

refresh your knowledge – and the suncare module in particular was perfectly 

timed as we were putting our suncare products out! We plan to complete all the 

modules, and will be putting our certificates up on the wall!” 

Joyce Wedge 

Rockliffe Court Healthcare, Co Durham 

“All the staff in my 

pharmacy have been 

doing the modules and 

we’re thoroughly enjoying 

them and finding them 

very useful. The suncare 

one tied in perfectly with 

a sun awareness 

promotion we are running 

in-store, so it’s been great 

timing. We’re very eager 

to get our hands on the 

rest of the modules!” 

Sarla Patel (far right) 

Hockley Pharmacy, Essex 

For more information about Club Dermacie and how you can get involved, email ClubDermacie@Beauty-Magazine.co.uk with your name, 

the name of your pharmacy, the pharmacy address and its phone number. 


j u n e 2 0 1 0 

11

R E A D E R S ’ 

P A G E 

SEND& 

RECEIVE 

ON THIS PAGE IT’S ALL ABOUT YOU! 

Send us your views, and get your hands 

on some fab free products 

SENT 

ITEMS 

Make sure it’s your lips that do all the talking this summer 

with a slick of Revlon’s ColorBurst Lipstick. The featherlight, 

weightless formula features innovative pigments that 

give pouts an intense shade in one swipe, while sweet 

almond oil moisturises and smoothes smackers! 

For your chance to win one of 10 Revlon ColorBurst 

Lipsticks, send a postcard to Beauty Magazine/Revlon, 

or text BEAUTY followed by a space followed by 

REVLON to 60066. 

Texts are charged at your standard network rate only. 

Please send all postcards to: 207 The Linen Hall, 

162-168 Regent St, London, W1B 5TB. 

INBOX 

Thanks for all your emails... 

Celebrity-backed beauty products are 

obviously still selling well in your stores, 

even if the popularity of certain stars (and 

their products) ebb and flow… Here are 

our favourite comments: 

Celebrity fragrance launches are still extremely 

popular in-store. It is common for customers to 

ask ‘have you got the new Beckham fragrance?’ 

rather than referring to the product name. The 

new Sarah Jessica Parker scent has flown off our 

shelves as customers attempt to capture a little 

taste of Sex and the City. However, I would 

argue that customers are slightly more sceptical 

of celebrity skincare launches and endorsements, 

and question whether the celebrity really uses 

the products they are seen to be promoting... 

Nicola Blant 

Boots, Chesterfield 

Celebrity launches are still popular and I think 

they always will be, especially if the product is 

launched by someone who is currently in the 

limelight. A celebrity promotion also really makes 

a difference to sales. For example, there has 

been a positive increase in sales of L’Oréal 

products thanks to Cheryl Cole’s endorsement of 

Elvive shampoo. David Beckham, Britney Spears 

and Sarah Jessica Parker are still going strong, 

though B-list celebrities such as Jordan are 

probably getting past their sell-by date. 

Mayumi Sato 

Superdrug, Bracknell 

WIN!WIN!WIN! 

As always, the most opinionated emails will 

be published. This month, the best 

five will win a pampering 

pack courtesy of Montagne 

Jeunesse worth £25. The 

pack will include a selection 

of face masques which are 

all bursting with natural, 

fresh ingredients, along 

with a wash bag and 

head band so you can 

take some well deserved 

time out! 

Celebrity launches are still big, 

driven by customers’ voracity for gossip. People 

are so interested in the likes of Cheryl Cole, Kylie 

and David Beckham that if they are linked with a 

product, then sales are always guaranteed. 

Celebrity-supported products like the Girls Aloud 

false lashes, Intimately Beckham fragrance and 

the Gillette razors are some of the most popular. 

Peter Griffiths 

Cwmfelin pharmacy, Swansea 

I suspect celebrity endorsed beauty products 

always will be in fashion – although maybe the 

names on the products will change as people 

lose interest in old celebrities. At the moment 

Paris Hilton products are selling well. She’s always 

releasing new lines and has lots of variety. As for 

the things that no longer sell, anything Beckham 

related is not as popular as it once was. 

Uzma Chaudhry 

Independent pharmacy, Oxfordshire 

Celebrity fragrances make up a large part of the 

market and are still growing. Big names include 

Sarah Jessica Parker, Kate Moss, the Beckhams, 

Britney Spears, Mariah Carey and Jennifer Lopez. 

Celebrities are celebrated more than ever for their 

sense of style and personality, which are two 

elements that resonate for buyers choosing a 

fragrance or beauty product. However, a celebrity 

can put buyers off too – Katie Price’s fragrance 

has faltered due to bad publicity. 

Shazia Ashraf 

Malchem Pharmacy, London 

Do keep your emails coming in. This month we want to know: 

Do you get enough beauty training? In which categories should brands 

do more to explain their products and how you could sell more of them? 

Email me at Cara@Beauty-Magazine.co.uk 

Congratulations to everyone above, who won a Remington Straightini micro straightener. 

BEAUTY 

WATCH! 

Want to get your hands on £150 worth 

of beauty booty? Then send us some 

snaps of you in the pharmacy, or out 

and about, reading Beauty Magazine. 

Whether they’re serious, funny or 

downright weird, we want to see 

them! Here are a couple of Beauty Mag’s 

Cara Whitehouse and Gemma Huckle to 

get you going… 

Beauty Mag 

editor Cara 

Whitehouse 

never stops 

working... 

even when 

she’s on 

holiday! 

Beauty Mag‘s 

Gemma 

Huckle stops 

for a read 

during her 

Sunday walk 

in the 

country! 

Send your pictures to: 

Cara@Beauty-Magazine.co.uk, 

or post them to Beauty Magazine, 207 The Linen 

Hall, 162-168 Regent St, London, W1B 5TB. 

We’ll publish the best snaps over the next 

three months, then announce who has won the 

£150 worth of products in the October issue. 

12 b e a u t y m a g a z i n e 

j u n e 2 0 1 0

MENS SKINCARE? 

NO ONE IS MAKING 

A BIGGER SPLASH. 

Gillette, the UK’s number one male shaving brand,* is now driving the growth of the male skincare category. 

• £3.9m added to category value 

in first year of launch * 

• 72% of Gillette skincare buyers 

have been new users within the category ** 

With four new and improved products now added to the range: Energising Moisturiser, Thermal Scrub, 

Intense Cooling Balm and Revitalising Balm, and a strong multi-media campaign including TV, online 

and nationwide sampling, make sure that you don’t miss out on your share as Gillette expands into 

year two. No one can bring men into a category like Gillette can, so energise your sales now. 

For all stockist enquiries please contact 0800 567 3388. 

Sources: *IRI HBA Outlets; 52 w/e 27 Dec 09 

**Kantar Worldpanel; 52 w/e 27 Dec 09

F A T H E R ’ S D A Y G I F T S 

As Father’s Day approaches, LEE KYNASTON 

contemplates why we love our dads – 

and how you can help customers show 

it with some great grooming gifts 

With Father’s Day rapidly approaching, spare a thought 

for the nation’s hard done by dads. On average, we 

Brits spend a little under £50 on presents for our 

mums on Mother’s Day, but just over £39 on dads – 

and last year, a survey by the Everyman Male Cancer Campaign 

discovered that despite all they do for us, a quarter of us would be 

spending less on Father’s Day presents due to the economic crisis. 

Still, it’s good to know that people still value their dads. A survey by 

OnePoll recently revealed that dads are highly rated for their wisdom, 

work ethic and sense of humour. Even nicer, in our book, is the fact 

that 36 per cent of people admired their dad just for being a “genuine 

nice guy”. So in honour of dads everywhere, here are a few other 

reasons why we love them, along with a few great gift ideas to celebrate 

the fact that…. 

They love a freebie! 

Father’s Day is always a great time to grab a value-for-money fragrance 

coffret or a great gift with purchase. Customers looking to get more bang 

for their buck should consider these grooming gift ideas… 

■ Lab Series Summer Fitness Kit – The perfect gift for sporty dads (or 

ones trying to lose their love handles!) this kit features miniature versions 

of the Active Body Wash and the bestselling Ab Rescue to help firm up skin 

around the abdominals. It comes free with any two Lab Series purchases – 

and also features a transparent-red water bottle (for all those gym sessions 

dad will be planning…!) 

■ Givenchy Father’s Day Gift With Purchase – To celebrate Father’s Day 

this year, Givenchy is offering a free gift with every men’s fragrance 

purchase (excluding 30ml bottles). Gifts vary depending on 

stockist but include things like a luxury Givenchy towel, 

shoulder bags and deluxe washbags. 

■ Davidoff Sports Bag Gift With Purchase – 

Active dads will love the useful blue and white 

sports bag (right) that Coty is offering free 

with any purchase of a Davidoff fragrance over 

50ml in size (available at selected stockists). 

Recommend the classic Cool Water, or its newer, 

more spicy brother, Hot Water. 

■ Calvin Klein Laptop Bag – Calvin Klein is a 

name synonymous with style and this Father’s Day, it’s giving away an 

uber-cool laptop bag with any men’s fragrance purchase. 

They’re loyal to 

the worst football 

teams on earth! 

We’re not lumping England in with that, of course, but 

let’s be honest, if anything deserves rewarding it’s the 

blind loyalty dads show to their favourite football teams. 

Which is why these Father’s Day goodies 

make such great gifts… 

■ Gillette Fusion Gamer 

England Razor – For dads 

wanting to show their 

patriotism in the bathroom as 

well as down the pub, how 

about Gillette’s limited 

edition razor, emblazoned 

with the St George’s flag on 

the base of the handle? 

■ Adidas Pure Game – If there’s a Father’s Day 

equivalent of a ‘stocking filler’ then customers need look 

no further than Coty’s Adidas Pure game range. Perfect 

for football-mad dads, the line comes in special World 

Cup packaging and starts from as little as £1.99. 

■ Gillette England Supporter’s Pack – The perfect way 

for customers to kit their dad out for the World Cup, 

Gillette’s supporter’s pack makes a great gift and includes 

everything an England fan needs to show his support. As 

well as four Gillette Fusion manual blades, it includes a 

free horn (bad news for mums everywhere, one 

suspects!) and an England flag. 

■ Nivea For Men Travel Essentials Pack – What could 

be better for a footie mad dad than a grooming kit by 

the official male grooming supplier to the England 

team? Given that it’s a travel pack, it’s useful for the 

summer hols too. 


j u n e 2 0 1 0

F A T H E R ’ S D A Y G I F T S 

They love their gadgets (even if they 

never quite know how to use them) 

Regardless of whether they actually know how to use them, dads love their gadgets – 

and with Father’s Day one of the key times of the year for male gifting, electric shavers, 

hair trimmers and beard trimmers are top of many customers’ hit lists. In fact, next to 

Christmas, Father’s Day is the key time for sales uplifts in grooming gadgets. So how 

about one of these? 

■ Wahl Limited Edition Red and White Classic 89 Clipper – Launched in time for 

the World Cup, Wahl’s heavy-duty hair clipper now comes in patriotic colours 

and with a complimentary England flag. It’s perfect for dads who hate 

hairdressers, want to save some dosh, or just don’t have enough hair left 

to warrant a stylist! 

■ Braun Series 3 370 foil shaver – Electric shavers are perfect for 

time-poor dads, and this year Braun has slashed the price of its 

popular mid-range Series 3 370 shaver by almost half in the run-up 

to Father’s Day. The offer finishes on June 20, though, so make 

sure customers don’t leave things too late! 

■ Remington Connector MB450 Beard Trimmer – One of the 

cleverest gadgets of the past few years, this handy beard 

trimmer comes with one very special (and useful) feature – it 

can be charged from a computer via a USB. 

They’re 

(unknowingly) 

working the 

‘retro’ cool vibe! 

Whether they’re stubbornly old fashioned, 

or fiercely loyal to old favourites, there are 

still plenty of classic fragrances out 

there, many of which are enjoying a 

big revival at the moment. 

■ Boss Bottled – Its notes of 

fruit, vanilla, spicy flora and 

masculine woods caused a stir 

when this scent was launched 12 

years ago – but these days it’s 

the definition of a classic. More 

than 50 million bottles have 

been sold to happy blokes the 

world over, making it a sure fire 

bet for fashionable fathers. 

■ Brut Aftershave & Deodorant Gift Set 

and Shower Gel & Deodorant Gift Set – 

Said to have been a favourite of none other 

than Elvis Presley, Brut’s gift sets are ideal 

for customers on a budget, are easy to 

wrap and are guaranteed to make any dad 

feel like, err, The King! 

■ Aramis Classic Father’s Day Set – 

Perfect for older, sophisticated gents, 

Aramis is an absolute classic fragrance, 

famed for its wearability and masculine 

appeal. This set features a 60ml Aramis Eau 

de Toilette and 24 Hour Deodorant Stick. 

■ Tabac Aftershave Lotion – This classic 

fragrance turned 50 last year and is surfing 

the trend for nostalgia in male grooming. 

Few things smell quite so masculine as this 

woody fragrance, making it perfect for 

‘trad dads’. 

This year, 

Father’s Day 

falls on Sunday 

June 20 – so 

make a note in 

your diary! 

They work 

so hard 

They always 

wear whatever 

fragrance you 

give them 

The fragrance industry always experiences a 

spike in sales during June thanks to the 

popularity of fragrances as a gift for Father’s 

Day. The great thing is, dads are always 

grateful for whatever they receive! But if 

customers want to give something a bit 

different this year, what about… 

■ Chanel Allure 150ml eau de toilette – 

We all know how men reckon bigger is 

better, so how about this for alpha male 

dads? A supersize 150ml 

bottle of one of Chanel’s 

most famous fragrances, 

retailing at £70. 

■ Calvin Klein Eternity 

Aqua – A new twist on 

the classic Eternity scent, 

this aquatic, woody 

fragrance is bound to be a 

winner for Father’s Day. 

Ideal for summer thanks to 

a fresh note of chilled cucumber at its top, it 

mellows to sexy and sophisticated wood and 

musk notes. 

■ Guerlain Homme L’Eau – Perfect for 

summer and fantastically wearable, Guerlain’s 

brand new fragrance is a real departure from 

Guerlain Homme, with a freshness that has 

universal appeal. 

■ David Beckham 

Instinct Ice – An ideal 

gift for younger dads, 

this special summer 

twist on the successful 

Instinct franchise is, in 

Golden Balls’ own 

words, ‘cool, modern 

and sophisticated’. 

The word ‘pamper’ might not be 

in the vocabulary of most men 

(well, not unless they’re new dads and having to change nappies) but that doesn’t mean 

hard-working dads don’t respond to products to help them look and feel their best. 

■ Molton Brown Fresh Bushukan Citrus Bodywash – A new challenger to 

Molton Brown’s award-winning Black Pepper Re-Charge Bodywash, this super 

zingy citrus wash makes a great gift for dads in search of that early morning 

wake-up call. 

■ Imperial Leather SkinKind in Restore – Perfect for young customers with 

only their pocket money to spend, this hypoallergenic hair and body wash 

contains vitamin B5 and marine extracts to moisturise, while the allergen-free 

fragrances ensure sensitive dads get something more invigorating than boring 

fragrance-free options. 

■ Biotherm Homme High Recharge Gift Set – What busy dad doesn’t need a 

bit of a pick-me-up? Biotherm’s great value gift set contains a full sized High 

Recharge moisturiser plus a 40ml face wash, 40ml face scrub and a free washbag. 

■ Dove Men+Care Mini Traveller Kit – Customers can show dads 

how much they ‘Dove’ them with this trio of mini body products 

from the new Dove Men+Care line. All packaged up in 

a sleek wash bag, it’s ideal for dads who travel 

with work – or who love to hit the gym after a 

day in the office. 


j u n e 2 0 1 0 

15

6 

OF 

THE 

BEST... 

As festival fever takes hold, 

make sure your customers 

are prepared for the party 

with these six health and 

beauty essentials... 

FESTIVAL 

PRODUCTS 

GIRLS ALOUD FESTIVAL LASHES 

For festival fashionistas who want to have some fun with their look 

Girls Aloud and Eylure have created these limited edition festival falsies! 

The five fluttery numbers have been designed to capture each band 

member’s personality – from Cheryl’s gold-tipped lashes to Sarah’s red 

leopard print style. Quick and easy to apply, these lashes will take her 

from festival geek to festival chic in a flash! 

WITCH CONCEALER 

If blemishes do break out, 

customers can cover them 

in a flash (without clogging 

up their skin) with this 

clever concealer from Witch. 

It not only blends naturally 

with the skin tone to hide 

any imperfections, but also 

treats spots at the same 

time with its witch hazel 

and tea tree formula. The 

ultra slim cylinder means 

she can slip it into her 

pocket for touch-ups 

throughout the day, too! 

ZIRTEK 

Frolicking around in the fields all day can trigger runny 

noses, sneezing, itchy and watery eyes and even heat 

rash, so make sure festival lovers pop this antihistamine 

into their rucksack! Taking a tablet before the first act 

comes on stage can help control 

and prevent allergies, meaning 

that they will be able to focus on 

the festival line up and party into 

the night! 

PIZ BUIN ALLERGY LOTION SPF 30 

Burnt bits are never a nice festival souvenir! So make sure 

sunscreen is on every festival-goer’s must-pack list. Perfect 

for those with pale or sun sensitive skin, this waterresistant 

formula boasts advanced UVA and UVB sun filters 

as well as dermatologically tested ‘calmanelle’ to help calm 

and protect sun-irritated skin. 

CLEARASIL ULTRA RAPID ACTION 

TREATMENT CREAM 

Squeaky clean skin isn’t easy to come by at festivals, and 

that can lead to spot breakouts. For fast action, suggest 

customers have this rapid new treatment from Clearasil on 

hand. Featuring ‘acceladerm’ technology, the cream gets to 

work straight away and promises to reduce spot size and 

redness in just four hours. Which hopefully will be in time 

for when the headliners make it onto stage…! 

LOVE YOUR SHOES 

Trekking to and fro between the 

campsite and the music arena can 

take its toll on feet, so tell your 

customers to slip these little 

wonders into their shoes for some 

essential relief! The four gel 

cushions in the range help to ease 

common pain pressure points, such 

as the ball of the foot or blisterprone 

bits. And when the festival is 

over, they can be washed free from 

mud and be used again! 


j u n e 2 0 1 0

P R O M O T I O N 

Drive sales with 

Gillette Venus 

2010 investment 

As brand leaders, Gillette Venus 

strives to continually improve existing 

products and having brought over 1 

million new users into the blades and 

razor category in 2009*, Venus are 

bringing even more new news to the 

category this year. Here’s the 

breakdown of all the new products. 

After consumer research suggested 

that women were looking for more 

convenient products, Venus 

announced a revolutionary new 2-in1 

product, Venus SPA Breeze. The 

SPA Breeze makes shaving easy with 

its built-in shave gel bars that provide 

moisturising lather for a smooth 

shave, without the need for separate shave cream. 

The gel bars are infused with the clean, fresh scent 

of white tea, which is known for its 

skin soothing properties and will 

appeal to women who are looking 

for an all encompassing system. 

The female razor market is worth 

£68 million in the UK and the 

Gillette Venus brand holds over a 

50% share*. Gillette Venus strives to 

continually improve existing 

products and recently launched the 

new special edition Venus 

Embrace. It offers women five 

blades for an amazingly close shave 

and dramatically smooth skin in an 

eye catching new purple colour. A 

flatter pivoting head flexes around women’s curves 

to remove virtually every hair and a Protective 

Ribbon of Moisture adds a smooth glide to the 

shaving process, as well as a soft gel handle for 

extra grip. 

To complete the Venus blades and 

razor line up, Gillette completely 

revamped its disposable range. 

Rebranded from the Agilite, Gillette 

Venus launched the Simply Venus 2, 

Simply 3 and Simply 3 plus. 

Simply Venus 2 offers two blades, 

Simply Venus 3 offers three blades 

and pivoting head and Simply 

Venus 3 plus includes three blades, a 

premium feel handle and bright 

colouring. Venus also introduced a 

premium Venus Oceana disposable 

with a new design and handle. 

To complement the new products, Satin Care 

shave gel is also available in a new fresh white 

packaging for a more modern feel. 

*IRI Sales Value Oct 2009 


j u n e 2 0 1 0 

17

COUNTER 

A S S I S TA N C E 

YOUR GUIDE TO GIVING THE BEST ADVICE – AND GETTING 

CUSTOMERS TO SPEND MORE MONEY IN YOUR STORE! 

Cosmetics 

Objectives: 

After reading this 

module you will be 

able to: 

■ Help customers choose the 

best foundation for their needs, in 

the correct shade 

■ Advise customers on some of this 

season’s hottest trends 

■ Warn shoppers about the dangers 

of keeping their make-up too long 

■ Make effective link sales 

suggestions 

Module 23: Cosmetics 

Make-up is one of the biggest 

and most valuable categories 

in the beauty industry. 

According to the Cosmetic 

Toiletry & Perfumery 

Association’s latest annual 

report, the cosmetics market in 

Great Britain was worth a 

staggering £1.3 billion in 2009 

– a rise of 6.8 per cent on 

2008, and evidence that it 

appears to have ridden out the 

economic storm. 

Whether it’s down to the 

‘lipstick factor’ – which shows 

that, when times are tough, 

women actually spend more on 

little mood-boosting luxuries 

like lipstick – or whether it’s 

the ongoing obsession with 

emulating celebrity looks, the 

market certainly seems to be 

going from strength to 

strength. So make sure you’re 

promoting cosmetics in your 

store if you want to reap the 

lucrative rewards! 


j u n e 2 0 1 0 

Cosmetics: in a nutshell 

Women have been using make-up for around 2,000 years. Whether it’s 

to help enhance natural features or to cover up imperfections, cosmetics 

have become a confidence tool for women all over the world. But with 

ever-changing trends and the huge array of formulation choices 

available on-shelf, it can be confusing. Which is where you can help. 

Firstly: foundation 

Foundation is an important starting point 

for any look. It’s chiefly used to help 

even out skin tone and cover any 

blemishes, but it will also help to create 

a smooth, longer-lasting base for other 

cosmetic products. 

CHOICES 

Foundations come in a range of formats 

and textures, with a number of added 

benefits and at a range of different 

price points. 

Like skincare, customers should 

ideally opt for a product that will 

suit their skin type, as this will help 

the foundation wear better through the 

day. Bear in mind these formulation types 

and who they would suit: 

■ Oil-based – good for dry skin 

■ Oil-free – good for oily skin 

■ Mineral – pitched as the most ‘natural’, 

good for all skin types 

■ Water-free – good for those after 

long-wearing products; often used in 

heavy-duty camouflage foundation 

When helping someone choose a format, 

it’s also worth pointing out that 

powder foundations can help 

to mattify oily skins, while a 

creamy foundation is 

generally more suited 

to dry skins. Added 

benefits such as 

SPFs, anti-ageing 

ingredients or longlasting 

formulations 

may also affect a 

shopper’s choice. 

Remember! 

Someone’s natural skin 

colour will change with 

the seasons. Recommend 

slightly darker foundations 

for summer and lighter 

ones for winter. 

PERFECT MATCH 

The best foundation is one that matches a 

customer’s natural skin tone. Help them 

find this using the following steps: 

■ Select the shade you think they’ll need, 

then also take the one above and the 

one below. 

■ Apply a stripe of each to their jaw line 

(it’s best to test foundation on the face, 

where it will actually be worn, not on 

the hand). 

■ Blend each shade into 

the skin and see which 

most closely matches 

your customer’s own 

natural colour. 

■ Check this shade 

outside in natural 

daylight, as shop 

lighting can sometimes 

affect how a colour looks.

Gucci 

Cosmetics 

& the catwalk 

Fashion and beauty have always been 

closely connected, but it is in the 

cosmetics market that this is most 

apparent. Most brands coincide the 

launches of their key make-up collections 

with the arrival of new season clothing 

lines on the high street. And much of the 

inspiration for these ranges (both in terms 

of fashion and make-up) comes from key 

events such as London Fashion Week 

(which previews autumn/winter trends in 

February and spring/summer 

trends in September). 

Eye and lip colours in 

particular tend to 

take their lead from 

the catwalks. 

ON-TREND 

The following looks 

are hot off the 

catwalk for 

spring/summer 2010: 

Skin: Fresh-faced, photo-ready skin is 

hot this season. Flawless, but without 

looking overly made up, catwalks were 

full of dewy, natural-looking skin with a 

slight flush. 

Summer 

trends 

Don’t forget these age-old 

summer favourites: 

Waterproof mascara – Ideal for 

summer holidays by the pool. 

Bronzers – For a sun-kissed 

summer glow. 

Eyes: Pastels – particularly lilac – were all 

the rage at last year’s spring/summer 

shows, and that’s evident in this season’s 

launches. Bright and colourful for summer, 

customers can either wear them light and 

pretty, or bright and bold for a more 

on-trend look. 

Dior 

Neutral, earthy or bronzed 

shades are popular at any 

time of year, particularly with 

those who fear the full-on 

fashion colours. A smoky eyed look 

can be given a summery edge with a 

touch of shimmer that will help to show 

off bronzed skin. 

Big lashes remain a big trend. Whether 

it’s full-on falsies, or one of the latest 

blacker-than-black lengthening mascaras, 

lashes should be luscious. 

Lips: Nude and sheer lips were big at the 

shows. For a dramatic version, customers 

can use their foundation over the lips and 

then add a slick of balm or gloss on top. 

Alternatively, beige-y shades will do the job. 

By contrast, bright lips are also big. 

Whether it be the full-on neon hues, 

pastel shades, or bright reds. 

Top tips for selling 

■ Make sure testers are available – 

and that they’re kept clean. Most 

shoppers will want to try before 

they buy. 

■ Keep an eye on seasonal trends 

so you can help people get looks 

they’ve seen in magazines or on 

celebrities. 

■ Keep a good range of neutral 

shades in stock. Not everyone will 

want full-on fashion colours. 

■ Flatter your customers and help 

them to have fun when they’re 

shopping for cosmetics – it should 

be an enjoyable process. 

M O D U L E 

23 

C O S M E T I C S 

Once you’ve read through this 

module, complete the multiple 

choice questions at the end to 

gain professional recognition 

and a certificate that can be 

kept as a CV highlight. 

Get the look 

Key to achieving a look is 

application technique, and 

professional brushes and tools 

can help customers get the best 

from their cosmetics. Advise 

people buy the following: 

■ Sponge – Helps create a 

smooth finish with liquid 

foundations. 

■ Foundation/Concealer brush – 

Helps to target and highlight 

specific areas and create even 

coverage on the skin. 

■ Flat brush – Can sweep 

eyeshadow on evenly and 

enables precision for shading. 

■ Slanted brush – For precise 

eyeliner application. Some will 

also enable smudging for a 

smoky eye. 

■ Big round brush – For bronzer 

and blusher, to create a natural 

flush across the cheek. 

Model shots: Pat McGrath, global creative design director for Max Factor 


j u n e 2 0 1 0 

19

Safety first 

Just as you’d expect a dentist to use a fresh 

pair of gloves for you, or a doctor to open 

a brand new syringe for your jab, so your 

customers will expect a basic level of safety 

and hygiene from makeovers and tester 

products in-store. Otherwise bacteria can 

spread from person to product – and on to 

a new person. Which could cause problems 

such as conjunctivitis or cold sores. 

For safe beauty in your stores, 

remember these top tips: 

■ Clean brushes after every customer, or 

opt for single-use disposables, to avoid 

cross-contamination. 

■ Don’t ‘double dip’ your brushes into 

products as it can take germs from a 

customer into a product. 

■ Keep a hand sanitizer on the counter and 

use it before doing any makeovers or 

helping customers ‘play’ with testers. 

■ Keep the lids on testers to reduce their 

exposure to bacteria. 

Best befores 

It’s not only food that has a use-by date. 

Any cosmetic product will also have a time 

after which it should not be kept. 

The back of any product will have a 

‘period after opening’ or PAO symbol – an 

open jar in which or beside which will be a 

number followed by the letter ‘M’ (above 

right). This number denotes how many 

Link Sales 

Activity 

Take a look at the foundations that you 

stock in your store. Think about what 

you would recommend for the following 

customers and why: 

■ A mature woman who wants 

anti-ageing benefits 

■ A teenager with greasy skin 

■ Someone with very sensitive skin 

■ A woman who wants to cover a large 

birthmark on her face 

months the product can be used for once it 

is open. For example, a moisturiser with the 

open jar and 12M tells you the product is 

‘good’ for a year after it is first opened. 

While most customers will easily finish a 

moisturiser in the given time, cosmetics can 

be less straightforward. Lifespans can be as 

short as four months, but people often 

hang on to them longer than they should, 

as shown by the chart below. 

Remind customers in your store that old 

products should be binned, or they can 

become a breeding ground for bacteria and 

can consequently cause infections. It’s also 

crucial that they don’t share make-up with 

friends and family – again, because germs 

can spread and cause infections. 

Type of product Use within Kept for 

Mascara 4-6 months 12 months 

Concealer 12 months 24 months 

Eyeshadow / Blusher 18-24 months 180 months 

Eyebrow pencil 18 months 96 months 

Lipstick / Lipgloss 12-24 months 120 months 

Encourage make-up customers to spend more in-store by recommending 

additional products: 

Cleansers – It’s crucial that customers take their make-up off properly at 

night, otherwise it can clog the skin and cause blemishes. You can additionally 

recommend specific eye make-up removers for the delicate eye area. 

Tools – Help customers get the most from their make-up by recommending 

appropriate brushes and sponges, as well as cotton buds and pads to tidy up 

any mishaps. 

Accessories – False eyelashes are great for finishing a look. They’ve grown in 

popularity over recent years, and are easier than ever to apply. Glitter and 

body jewels can also help to set off a look. 

BEAUTY 

COUNTER 

A S S I S TA N C E 

ACCREDITED TRAINING FOR IN-STORE BEAUTY EXPERTISE 

Anna Smith 

Has successfullycompleted 

Beauty Magazine’s training 

module on 

Cosmetics 

Awarded June 2010 

Cara Whitehouse, 

BEAUTY Magazine Editor 

MAGAZINE 

Lesley Johnson, 

BSc MRPharmS, CIG Healthcare Partnership 

Testing…Testing! 

Work through the activity (left) to test your 

knowledge of the allergies sector. 

To gain recognition for your training in 

this area, complete the six multiple 

choice questions (below) online at 

www.Beauty-Magazine.co.uk/Cosmetics. 

A certificate will automatically be generated 

for everyone who passes. These can be saved 

onto your PC and printed off for your files. 

1. By how much did the value of the 

cosmetics market grow in the past year? 

a. 1.3 per cent 

b. 6.8 per cent 

c. 8.6 per cent 

d. 9.3 per cent 

2. If someone has oily skin, what sort of 

foundation should you recommend? 

a. Oil-free 

b. Oil-based 

c. Water-free 

d. A creamy formula 

3. The best way to check a foundation 

correctly matches someone’s skin tone is: 

a. To test it on their face 

b. To check the lighter and darker shades aren’t a 

better match 

c. To check it outside in daylight 

d. All of the above 

4. The best brush for blusher is: 

a. A flat one 

b. A slanted one 

c. A big and round one 

d. A sponge 

5. The period after opening symbol is: 

a. A closed jar with a date 

b. An open jar with a date 

c. A closed jar with a number followed by ‘M’ 

d. An open jar with a number followed by ‘M’ 

6. An eyeshadow should be kept for how 

long after opening? 

a. 4-6 months 

b. 6-12 months 

c. 12-18 months 

d. 18-24 months 


j u n e 2 0 1 0

*Gross media value.

H O M E H A I R C O L O U R A N T S 

HAIR BY FUDGE 

Look: Sun-kissed highlights 

Seen on: Subtle highlights are a favourite look for stars such as Jennifer 

Aniston, Eva Longoria and Jennifer Lopez. 

Recommend: As the weather hots up, many customers 

will seek to add some warmth to their hair colour too. 

Brunettes wanting to give their tresses a lift can achieve 

this with Jerome Russell’s Bblonde Highlighting Kit. 

It’s simple to use and comes with all the necessary tools 

to achieve uniform colour, including a tint brush, cap 

and hook. Alternatively, Sun In works to enhance 

natural highlights and can be sprayed all over for fullhead 

lightening, or onto specific strands for a multi-tone 

effect. Activated by the heat of a hairdryer, it’s a quick 

and easy option and comes in Super for full-on beach 

blonde highlights, or Gentle with Lemon for a more subtle, sun-kissed 

result. Finally, those with Asian, Oriental or Afro-Caribbean hair should opt 

for Smart Beauty Smart Highlights, which has a one-step lift and colour 

formula that is perfect for creating fine or chunky highlights. 

Tresses 

rendy 

COLOUR CARE 

Don’t forget to recommend that 

customers also pick up a colour care 

shampoo and conditioner, as well as 

a weekly intensive conditioning 

treatment. Not only will these work 

to keep locks healthy and shiny, but 

they’ll also help to fight colour 

fade for a longer-lasting, 

more vibrant hue. 

Customers needn’t rely on a salon colourist 

to get on-trend hair hues. By selecting the 

correct off-the-shelf kit, it’s simple for them 

to achieve fashionable, celebrity-standard 

colour in the convenience of their own 

bathrooms, says ANJANA GOSAI 


j u n e 2 0 1 0

H O M E H A I R C O L O U R A N T S 

HAIR BY JOICO HAIR BY RICHARD WARD 

Look: Radiant red 

Seen on: This striking colour is sported by several celebrities, 

including singer Florence Welch, Girls Aloud star Nicola Roberts 

and Mad Men actress Christina Hendricks. 

Recommend: Fiery red is a bang-on-trend way to make a 

colour statement. Your customer can get the look with new 

Schwarzkopf LIVE Color XXL Hot Reds, which comes in three 

high impact shades, created with concentrated pigments that 

penetrate deep into the locks to 

give permanent, intense and 

lasting colour. L’Oréal Paris 

Féria Color 3-D offers threedimensional 

colour and the 

shade Scarlet Power (P67) is 

flattering on most skin tones. If 

customers prefer a natural 

option, tell them to go for 

Tints of Nature in 4RR Dark 

Henna Red. The range is free 

from ammonia, parabens or 

resorcinol and is capable of 

lightening the hair by almost two shades. It’s also packed with 

Soil Association-certified organic ingredients such as chamomile, 

aloe vera and orange, as well as conditioning vitamins E and C. 

Look: Glistening blonde 

Seen on: Countless celebrities are joining the blonde brigade, 

including supermodel Vlada Roslyakova, singer Pixie Lott and 

actress Carey Mulligan. 

Recommend: For permanent colour, suggest the Garnier 

Nutrisse Radiant Blondes range, which comes in four shades. 

The ammonia-free formula is an ideal option 

for those with sensitive and damaged tresses, 

plus the added avocado and grape seed oils 

will work to leave hair looking glossy. 

Alternatively, L’Oréal Paris Excell 10’ has a 

collection of three new shades for ‘super luxe’ 

blonde locks, each of which promises a soft, 

shiny result that develops in just 10 minutes. 

Or Clairol Nice'n Easy has launched four 

new blonde colour choices which contain a 

clever dye molecule that adjusts to deliver just 

the right amount of colour to each hair strand 

for a natural, multi-tonal result. However, 

with blonde colours in particular, discourage 

customers from going any lighter than two shades from their 

natural hair hue to avoid colouring disasters and distress to locks. 

Look: Punky pastels 

Seen on: From pink streaks at Giles to hints of lavender at Gareth 

Pugh, models were storming the catwalks with a rainbow of hair 

shades. Even celebrities are getting in on the act: Lady Gaga went 

yellow and Kelly Osbourne chose lilac for her mane. 

Recommend: If customers are after a temporary change, suggest 

they try Fudge Paintbox Colours, which come in an array of twelve 

fashion-forward shades that must be applied with a tint brush and 

then stroked through the hair with a wide tooth comb. For 

longer-lasting results, a kit such as Schwarzkopf Live Color XXL 

can do the job. It comes with a special sealing technology and 

built-in protection that gives extended fade-free colour. 

Plus customers can pick from 15 rebellious shades, such as 

Cosmic Blue and Mystic Violet. 

HAIR BY RICHARD WARD 


j u n e 2 0 1 0 

23

M E N ’ S H A I R C O L O U R A N T S 

It used to be the last great grooming and cosmetic products, hair dye is no 

taboo, but with a raft of new products longer the big deal it once was. “Men 

aimed specifically at men and attitudes certainly needn’t be scared of using hair 

towards the ageing process changing, colourants anymore,” says Nathan Walker, 

dyeing your hair might no longer be the Trevor Sorbie’s international technical 

preserve of women. Men too, it seems, want director. “The stigma around it has 

a piece of the action – whether it’s to create disappeared now that a number of high 

an edgy hairstyle, cover up the first signs of profile figures are using dye to mask a few 

grey or to maintain a youthful, competitive stray greys or create a bold new look.” 

look for the workplace. In fact, so open are What’s more, greying hair is no longer 

men to the idea of dyeing their hair that in the preserve of middle-aged men with their 

a recent survey a third of 20 to 34 year olds first touches of grey. According to the 

said they’d consider dyeing their grey hair survey, conducted by Trevor Sorbie, men 

specifically for a job interview. 

are actually going grey earlier than ever 

Why the sudden interest? Well, with before, with many blaming stress and the 

men happy to try hair removal, self tanning current economic climate for their 

Menof 

premature loss of colour. “In today’s evercompetitive 

world an increasing number of 

men are reaching for colourants in a bid to 

prevent the tell tale signs of ageing and to 

continue to look fresh among their younger 

colleagues,” says Walker. Nearly half 

blamed stress for their grey hairs, and with 

scientists now backing up the claim that 

worry turns you grey, men’s increasingly 

competitive lifestyles can only be good 

news to hair dye manufacturers. 

Certainly, when a male grooming big 

hitter like L’Oréal Paris Men Expert enters 

the fray, you know there’s a market there 

worth tapping into. The company’s new 

Excell 5’ Brush-In Hair Colour has been 

colour 

It’s the most exciting 

male grooming trend 

in ages, but will the 

home hair dye 

revolution really take 

off? ‘Grooming Guru’ 

LEE KYNASTON 

finds out… 


j u n e 2 0 1 0

M E N ’ S H A I R C O L O U R A N T S 

carefully designed to hit all the right spots 

with male customers nervous about using 

hair dyes. Not only does it take just five 

minutes to work (men don’t want to answer 

the door with cling film wrapped around 

their heads and dye dripping down their 

faces), it’s a cinch to use and isn’t messy, 

thanks to a special application brush. 

So will hair dyes for men take off? They 

will if women’s perception of grey hair is 

anything to go by. A recent survey by 

dating site parship.co.uk may have 

trumpeted that a quarter of women think 

grey hair is ok on a man, but that still 

leaves a whopping 75 per cent who 

obviously don’t! Men, take note. 

DYE RIGHT 

How to get the most out of your dye – a few expert 

tips you can pass on to male customers: 

1. Choose your shade carefully. “People have a 

tendency to think their hair colour is darker than it 

really is, so if you’re hesitating between two shades 

always pick the lighter one,” advises Christophe Robin, 

colour expert at L’Oréal Paris (above left). 

2. Don’t skimp! “Even and consistent coverage is key to a great result,” says Nathan 

Walker, Trevor Sorbie’s international technical director (above right). “To ensure this, it’s 

essential to use all of your allocated product in one go. If you don’t, the result could be 

patchy coverage.” 

3. Develop a routine. “Regular reapplication is an essential factor in getting the best 

results from your hair colourant,” says Walker. “While most products offer permanent 

colour, to keep it looking its best and most natural it is necessary to reapply every four 

to six weeks, even if colour is not noticeably fading.” 

FOR MEN 

WHO JUST 

FANCY A 

CHANGE OF 

COLOUR 

When it comes to 

dyeing hair in the 

name of fashion, 

blonde highlights are 

especially popular 

(particularly with 

younger customers 

wanting to achieve 

some surfer dude 

cachet). Jerome 

Russell’s Bblonde 

for Men range is 

perfect for styleconscious 

customers 

and includes an easy 

to use Highlighting Kit and 

a man-friendly Hair Lightener 

containing the strongest peroxide 

on the high street! 

FOR MEN WITH THE 

ODD GREY HAIR 

L’Oréal Paris Men Expert Excell 5’ is designed to give 

subtle, natural-looking results, blending away grey rather 

than completely covering it. It gently fades too, so guys 

won’t get obvious roots. Just For Men and Trevor Sorbie 

Professional Mg Hair also cover grey a treat. Alternatively, 

men with rogue grey hairs can use the unisex Hair Mascara 

to temporarily disguise any signs of ageing. 

TESTING... 

Remind men that it’s crucial they carry 

out a sensitivity test before using a 

hair dye to make sure they’re not 

allergic to any of its ingredients. A 

small amount of product should be put 

on the inside of the arm or behind the 

FOR MEN WITH 

GREY BEARDS 

ear and left for 24 hours. If any 

reaction occurs, the product 

MUST NOT be used. 

Flecks of grey in facial hair can be a real giveaway of your 

age, whether you dye your hair or not, so the Trevor 

Sorbie Mg Beard dye for beards, moustaches and 

sideburns (available in three shades) and Just For Men’s 

Moustache, Beard & Sideburns Brush-in Colour Gel 

are the perfect solution. Specially formulated for tough 

facial hair, they take just five minutes to work – and are 

good for men wanting to hide ginger bristles too! 

FOR MEN 

WITH A LOT 

OF GREY 

Customers wanting to avoid an 

unsubtle, overnight transformation 

can opt for Restoria Lotion or 

Restoria Cream. Both progressively 

colour hair rather than change it 

immediately, with results taking 

around three weeks to 

achieve. Since they’re 

applied directly onto dry 

hair (without mixing or 

mess) they’re easy to 

use too. Or if a 

customer wants to 

reduce their grey but 

keep some of it to 

create a more natural 

look they can use Just 

For Men Touch Of 

Grey, which is 

formulated to colour 

hair while still 

keeping a little of 

the silver. 


j u n e 2 0 1 0 

25

H A N D S & N A I L S 

Handson help 

Knowing how to solve common hand and nail problems will have your 

customers happily handing over their money... JOCELYN BAILEY highlights 

some of the most common complaints 

PROBLEM: Thin, weak, soft nails that 

break and tear easily. Like fine, weak hair, 

they need body-building. 

SOLUTION: Recommend products designed 

to thicken, toughen and reinforce the nail 

plate, such as Sally Hansen Miracle Nail 

Thickener. It contains calcium, an essential 

mineral building block for nails, and the 

company claims that a daily 

application of this protective, 

part-ceramic shield can make the 

fingernails up to 70 per cent 

thicker in four days. Revlon’s 

Calcium Gel Nail Hardener also 

features calcium, as well as 

vitamins B5 and E, blackcurrant oil 

and malic acid to strengthen and 

increase nail thickness. Or there’s 

The Nail Doctor Build Me Up Nail 

Hardener, which helps bond nail layers 

together, whilst also sealing the edges to 

reduce splitting, peeling and cracking. 

PROBLEM: Fragile nails that peel at the 

tips and split at the sides. The most 

common cause is dehydration due to 

dryness, neglect, detergents or age, especially 

among the over-40s. 

SOLUTION: Like very dry skin, dry 

nails need conditioning. Burt’s Bees 

Lemon Butter Cuticle Cream is an 

intensive treatment featuring citrus 

butter to deeply nourish nails and 

cuticles, while the lightweight 

Sukin Hand & Nail Cream 

contains hydrolysed soy protein to 

moisturise, plus vitamin E, aloe 

vera, avocado and rosehip oil to 

treat and soften both 

hands and nails. 

Jojoba oil is a terrific 

moisturising 

ingredient for nails 

because its tiny 

molecule size helps 

it penetrate more 

easily, which is 

why it’s used in 

Leighton Denny’s 

Slick Tips, which also 

has sweet almond oil and antioxidant 

vitamins A and E. Bear in mind as well that 

dry nails can also be brittle, so they tend to 

break instead of bending under pressure. 

Mavala Mava-Flex helps restore flexibility 

by adding a surge of hydration plus 

strengtheners in the form of essential oils, 

vitamin B5 and calcium. 


j u n e 2 0 1 0

PROBLEM: Ridged nails. Grooves and 

ridges may be down to genes, damage, 

dryness or age, but the condition often 

responds to rehydration of the nail plate 

(see previous section) as well as to instant 

cosmetic treatments. 

SOLUTION: Ridged and textured nails can 

be improved immediately by buffing, which 

literally polishes down raised areas, and also 

by ridge-filling base coats that fill in the 

grooves with ingredients such as 

silk or ground minerals. To start 

with, Ms Manicure Block 

Party 4-Way Buffing 

Block refines and 

smoothes the nails to a 

naturally glossy 

shine. But if 

that doesn’t 

quite do the 

job, or if the nails 

are thin and fragile, 

The Nail Doctor Fill Me In 

is a base coat containing silk powder to fill 

in pits, dents and grooves for a smoother, 

more even finish to the nail surface. 

PROBLEM: Bitten nails and ragged 

cuticles. Nail biting may begin with anxiety 

but, like all habits, it’s hard to break even 

when the original cause is lost in history. 

SOLUTION: Described as ‘willpower in a 

bottle’, Stop’n Grow contains two powerful 

ingredients that produce an extremely bitter 

taste to stop nail-biters letting their fingers 

stray absent-mindedly to the mouth. At the 

same time, to create smooth, neat cuticles 

and the illusion of elongated nails, Revlon 

Gentle Cuticle Remover contains papain, a 

gentle enzyme made from papaya that helps 

dissolve dead surface skin cells, while arctic 

QUICK TIPS 

FABULOUS FAKES: The hottest new 

falsie on the shop floor is the Paris Hilton 

by Elegant Touch range of French 

manicure styles. They include Hollywood 

Glamour Nails (a dark red nail bed with 

narrow silver glitter tip), Party Girl Nails 

(black and gold with 

star patterning), Super 

Girly Nails 

(natural-look 

nails with hot 

pink tips and 

iridescent 

dividing lines) 

and Natural 

berry oil and other conditioners 

help to soften new cuticle skin. 

Alternatively, Leighton Denny 

Remove & Rectify is a daily care 

product that dissolves excess 

cuticle skin with AHAs, while 

grape seed oil adds moisture 

and softness, or Cutipen 

features both a gentle cuticle 

removing tip and a rich, 

softening cuticle cream. 

PROBLEM: Rough dry hands and age 

spots. Roughness responds rapidly to scrubs 

which physically slough off dead, dry skin 

cells, while age spots, caused by long-term 

UV-exposure and/or ageing, can be improved 

by regular use of sunscreen (which deters 

new pigment production) and 

antioxidants (to help reverse 

existing damage). 

SOLUTION: Simple exfoliators, such 

as Tesco Body Therapy Spa Serenity 

Savasavu Hand Exfoliator, which contains 

sugar particles to rapidly transform hands 

by sweeping away rough, dull skin, whilst 

exotic oils moisturise and soften. 

Alternatively, Ole Henriksen’s Hands 

Forward SPF15 is ‘supercharged’ with shea 

butter and kojic acid to help fade brown 

pigmentation spots, 

boost cell renewal and 

improve texture, while 

the award-winning 

Weleda Pomegranate 

Regenerating Hand 

Cream is rich in organic 

antioxidants to fight age 

spots and wrinkles, plus 

organic shea butter, 

avocado and olive oils to 

moisturise and soften. 

Beauty Nails (a natural base with tiny 

white flowers for a ‘French manicure’ tip). 

GET ’EM OFF: Rather than provide 

one-size-fits-all nail polish removers, 

Cutex offers different formulae for 

different nail types and nail problems, 

including a Strengthening formula for 

brittle nails, Moisture Guard for dry nails, 

and even Acetone-Free for false and 

acrylic nails. But for travel, Pretty 

Quik Acetone Free 

Instant Nail Polish 

Remover is a mini pot 

containing a removersaturated 

sponge that 

also boasts vitamin E 

and lanolin oil for 

H A N D S & N A I L S 

5 SUMMER NAIL 

POLISH TRENDS 

■ THE MANNEQUIN HAND: Nude polish 

helps the nails seem like an extension of 

the hand, making fingers appear longer 

and slimmer. Lady Gaga is said to wear 

MAD Beauty Toma Nail Polishes, 

whose pearly shades include Heat 

(oyster), while Maybelline Forever 

Strong Professional has Pink Whisper 

(ballerina pink). 

■ PRETTY PASTELS: Ideal for weddings, 

examples include Miners’ exquisitely 

pearlised Apricot Blush (milky peach) and 

Essie’s Wedding Collection Main 

Squeeze (shimmering lilac cream). 

■ BOLD BRIGHTS: Perfect with this 

summer’s fashions, look out for Bourjois 

So Laque! in Tangerine Fatal (vibrant 

coral) or Revlon’s One Perfect Coral. 

■ GOTHIC ELEGANCE: Vampire vogue 

meets Chanel chic in NYC New York 

Color in Chinatown (midnight purple) or 

Tesco All About Face Nail Polish in 

Black Cherry. 

■ PRECIOUS METALS: Suited to all 

fashions and nail lengths, heavily 

‘metallicised’ shades include No7 Stay 

Perfect Nail Colour in Sunshine 

(silvery-grey) and 17 Precious Metals 

Nail Colour (molten gold). 

Demi Moore is said to be a fan. There are also 

antioxidants in Yes To Carrots C a Softer 

You Hand and Elbow Moisturising 

Cream, which contains beta carotene 

(from carrots, of course), and in the 

free-radical-bashing anti-ageing formula 

of Nivea Hand Age Defying Q10 Plus. 

However, the hand cream currently 

getting the most attention is the richly 

hydrating, award-winning All For Eve 

Hand Cream which, like the rest of the 

brand, gives its net profits to The Eve 

Appeal, a charity for research into 

gynaecological cancers. 

conditioning benefits, so it’s suitable for 

false nails as well as natural ones. 

HANDY HELPERS: When there’s no soap 

and water around, bacteria-busting 

sanitisers provide the perfect antidote to 

sweaty or dirty mitts. Ideal for travel (and 

festivals), water-free washes include three 

new pocket-size antibacterial Radox 

Hand Gels: Clean & Protect (with tea tree 

oil and thyme); Clean & Moisturise (with 

chamomile and jojoba) and Clean & 

Refresh (with lime and coriander); while 

Carex Hand Gels come in two aromatic 

fragrances: Lavender and Rosewood to 

relax, or Grapefruit and Lime to revive. 

Both claim to kill 99.9 per cent of bacteria 

and dry instantly with no need for water. 


j u n e 2 0 1 0 

27

S O C I A L 

DIARY 

BEAUTY 

W E B R I N G Y O U T H I S M O N T H ’ S E V E N T S & L A U N C H E S 

The heat is on! Jamie Staff and Greg Whyte compete in 

a mini triathlon, which Staff wins by a few seconds 

NO SWEAT FOR 

RIGHT GUARD! 

World and Olympic gold medal-winning 

cyclist, Jamie Staff, joined Right Guard for a 

sweaty training session to test out its latest 

line of deodorants. Professor Greg Whyte, a 

top sports scientist and former Olympian, was 

also on hand to explain the science of sweat. 

Whyte, who has recently helped train celebs 

such as David Walliams, Gary Barlow and 

Cheryl Cole for Comic and Sport Relief 

challenges, talked of the problems – and 

solutions – to stopping the smell caused by 

sweat. Two Right Guard girls then did a sniff 

test on Staff – correctly guessing which armpit 

had been treated with Right Guard Xtreme! 

Jamie Staff gets a sniff test from the Right Guard girls! 

Olympic cyclist Jamie Staff doing what he does best! 

Greg Whyte talks sweat, celebrities and Right Guard! 

Nailcare emergency! Even firemen came for a treatment! 

RECORD BREAKERS! 

The London College of Beauty Therapy (LCBT) nailed a Guinness World Record after 

completing a total of 1,897 nail treatments in eight hours. The public was invited to visit the 

college for a free file and polish, carried out by beauty students enrolled on its courses. 

Among those who came to have their nails neatened were both men and women – ranging 

from members of the press to three firemen! Hundreds of pounds was also raised for the 

Wellbeing of Women medical health charity. 

A Guinness representative gives LCBT’s Eileen Cavalier 

a certificate to recognise their new world record 

Christophe Durand introduces the Une products 

People poured in for their free nail treatments! 

And here’s how they should be applied...! 

LCBT students filed and polished around 200m of nails! 

THIS IS THE UNE 

The minimalist white glow of a private Soho 

apartment saw the unveiling of make-up’s 

newest eco-chic brand, Une. Christophe 

Durand, the make-up artist behind the line, 

presented the collection and explained its 

commitment to natural (or, where possible 

organic) ingredients as well as its eco-friendly 

packaging. Beauty journalists then got the 

chance to give the extensive colour collection 

a go themselves. 


j u n e 2 0 1 0

A-LIST NIGHT FOR 

MVP AWARDS 

Beauty Mag’s sister publication, P3 magazine, 

celebrated the best in pharmacy at a 

glamorous and (sort of) star-studded event 

last month. Star Wars storm troopers, Iron 

Man and Pirates of the Caribbean’s Captain 

Jack Sparrow welcomed guests to BAFTA’s 

headquarters in London, where they enjoyed 

a gala dinner followed by awards honouring 

the ‘Most Valuable Pharmacists’ and ‘Most 

Valuable Products’ (MVPs) in the business. 

Storm troopers keep the crowd in check...! 

S O C I A L 

FIFIS SNIFFS OUT 

ITS NEW WINNERS 

Fragrance industry big guns descended on 

London’s Royal Opera House to find out who 

had scooped this year’s prestigious Fragrance 

Foundation ‘FiFi’ Awards. The event was hosted 

by TV presenter Jenni Falconer, who announced 

winners across 17 categories covering new 

launches, ad campaigns and consumer-voted 

favourites. Big winners on the night were Lola by 

Marc Jacobs and Grey Vetiver by Tom Ford. 

P3’s Carolyn Scott (right) presents the awards 

TV’s Jenni Falconer (left) presents the night’s awards 

Anyone hungry? Dinner is about to be served...! 

Sushma and Sunil Chopra, who won the night’s 

Most Valuable Business Initiative award 

Beauty Magazine’s columnist, Jo Fairley (left), enjoys the 

night with her Beauty Bible co-author, Sarah Stacey 

Top table: judges for the ‘live voted’ categories 

‘Mind reader’ Marc Paul wows the audience with magic 

and mind tricks for the after dinner entertainment 

VIP guests only for the event at BAFTA! 

Escala perform after the awards have been given out 

Une, deux, trois... Products from the extensive line 

Branding ‘dressed’ the minimalist London apartment 

A journalist checks out the massive shade range 


j u n e 2 0 1 0 

29

R E A D E R 

I N T E R V I E W 

Beauty CV 

Name: Mayumi Sato 

Store: Superdrug, Bracknell 

Position: Pharmacy manager 

Award: Nailcare Advisor of the Year 

Sponsored by: 

What makes your day? 

I like to have a good banter with my colleagues 

and customers as this builds good, strong 

relationships. I get a real sense of value and 

appreciation at work and I know how important 

it is to value the customer and give them great 

advice that they can have confidence in. 

What nail trends can we expect to see 

this summer? 

I think false nails are going to be big, especially 

as we approach summer; everyone wants a 

fresh look for their finger and toe nails. Fake 

nails are brilliant, they take minutes to apply and 

they are so versatile, with some styles working 

for everyday wear. 

What’s bigger at the moment, natural 

nails or falsies? 

There are a lot more people walking through 

the doors in search of a new look – and 

applying false nails is an instant way to reinvent 

your style or accessorize an outfit. However, nail 

polishes are our biggest seller in the nailcare 

category and there are 

lots of vibrant colours 

on shelf, which have 

been very popular. 

How easy is it to 

achieve healthy nails? 

It’s really easy, but not 

many people are aware 

of how best to do it. 

They automatically think 

it takes a lot of time and 

money, but in reality it 

doesn’t. My advice to 

anyone walking into 

store with dry, brittle nails is to buy some 

almond oil and put some droplets onto cotton 

wool, then massage it onto the nails, cuticles 

and just under the nails. They’ll see a huge 

improvement in just a few days! 

Talking 

WANT TO KNOW WHAT IT TAKES TO BE AN A-1 ADVISOR? 

BEAUTY MAGAZINE’S GEMMA HUCKLE CATCHES UP WITH OUR 

NEW NAILCARE ADVISOR OF THE YEAR, MAYUMI SATO 

Do you think mass 

products perform as well 

as premium ones? 

Definitely – mass brands are 

really popular in the nailcare aisles, 

especially because not everyone can afford to 

shell out for premium products. However, any 

product (mass or not) does have to perform 

otherwise people lose interest and sales drop. 

Apart from using products to improve 

nails, can customers do other things to 

make a difference? 

The key is to take more care day to day by 

wearing gloves when washing up or gardening 

to stop nails from cracking or breaking. Diet is 

another way of boosting nail health and a good 

intake of calcium and vitamin E through 

eating lots of fruit and vegetables will 

achieve results. Taking a supplement like 

Perfectil will also help the health of nails. 

Do you sell nailcare gadgets. Have you 

seen an increase in their popularity? 

Yes, the file and buffer sets are steady 

sellers, although it’s still not a big area 

within the category as a whole. I think 

they’re great and they can save time in 

comparison to manual products. I don’t 

know why nailcare companies haven’t 

looked to expand their gadget offering 

more in recent years – but I guess it’s 

still not necessarily something people 

think of when purchasing products in 

this category. 

Are men seeking more nailcare 

advice in your store? 

To be honest, not really. Most of our male 

customers are more interested in shaving 

and skincare products. But men shouldn’t 

be afraid to ask for advice – at the end of 

the day everyone needs to maintain well 

conditioned nails, men included. 

Shop 

My top 5... 

NAILCARE 

PRODUCTS 

■ Elegant Touch 

Dimensional 

range: These 

nail art sets are 

perfect for 

creating pretty 

designs and it’s 

a great way of 

changing your 

look if you’re on 

a budget! 

■ Quickies 

Nail Varnish Remover 

Pads: An essential item 

when travelling as they 

are really portable and 

easy to use. 

■ Elegant Touch Rapid Dry Spray: 

I always recommend this product 

to customers who have a busy 

lifestyle, as it helps to dry nails 

really quickly. 

■ Sally Hansen Diamond 

Strength Instant Nail Hardener: 

Ideal for anyone with brittle, 

fragile nails, this will help to 

nourish and toughen them. 

■ Almond Oil: This is an 

amazing natural treatment 

for weak nails – and it’s 

very cheap! 


j u n e 2 0 1 0

Speed gently cleanses. 

Sweeps away daily dirt, oil and makeup. 

 

Speed cleans pore deep. 

When pores need deep down cleansing. 

*78% of participants during consumer testing agreed with this statement. ©2010 Neutrogena Corp. 

New Neutrogena Wave DUO power-cleanser. 

Two speeds. Two choices. 

It’s a whole new way to cleanse. 

Your skin will look noticeably softer in just one use.* 

Dermatologist tested. 

neutrogena.co.uk 

DERMATOLOGIST TESTED

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