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Making Headlines in the Media - The University of Scranton

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M A K I N G H E A D L I N E S I N T H E M E D I A<br />

John A. Walsh ’66<br />

E X E C U T I V E E D I T O R<br />

ESPN<br />

A Goal<br />

Worth <strong>Mak<strong>in</strong>g</strong><br />

In <strong>the</strong> world <strong>of</strong> sports<br />

journalism, be<strong>in</strong>g named<br />

Executive Editor <strong>of</strong> ESPN<br />

is like w<strong>in</strong>n<strong>in</strong>g <strong>the</strong> Super<br />

Bowl. For John A. Walsh<br />

’66, <strong>the</strong> championship<br />

job came after many losses.<br />

Still, he never lost <strong>the</strong><br />

will to stay <strong>in</strong> <strong>the</strong> game.<br />

“ I ’ve been work<strong>in</strong>g <strong>in</strong><br />

this bus<strong>in</strong>ess for 36 ye a r s<br />

and I can honestly say that<br />

I was unhappy for a total<br />

<strong>of</strong> only five or six<br />

months,” says Mr. Walsh. “I love what<br />

I do. And so, it’s been gre a t . ”<br />

<strong>The</strong> “greatness” didn’t come easily<br />

for Mr. Walsh. In <strong>the</strong> 22 years lead<strong>in</strong>g<br />

up to his appo<strong>in</strong>tment at ESPN,<br />

he moved from coast to coast, hold<strong>in</strong>g<br />

numerous posts <strong>in</strong> newspapers<br />

and magaz<strong>in</strong>es, and work<strong>in</strong>g as a<br />

freelancer and consultant for many<br />

media companies.<br />

After graduat<strong>in</strong>g from <strong>the</strong><br />

<strong>University</strong>, he worked at <strong>the</strong> sports<br />

desk at <strong>The</strong> Missourian, while pursu<strong>in</strong>g<br />

graduate studies at Northwest<br />

Missouri State <strong>University</strong>. His penchant<br />

for sports led him to <strong>the</strong><br />

Missouri State library almost daily,<br />

where he pored over <strong>the</strong> sports pages<br />

<strong>of</strong> newspapers and magaz<strong>in</strong>e.<br />

In 1970, he jo<strong>in</strong>ed Newsday as an<br />

overnight news copy editor and, later,<br />

served as <strong>the</strong> op-ed editor for a new<br />

Sunday page launched by Newsday <strong>in</strong><br />

1972.<br />

Through an editorial project for<br />

Newsday, Mr. Walsh made some connections<br />

at Roll<strong>in</strong>g Stone magaz<strong>in</strong>e. In<br />

1973, he was named to <strong>the</strong> coveted<br />

position <strong>of</strong> Manag<strong>in</strong>g Editor at<br />

Roll<strong>in</strong>g Stone. This<br />

seem<strong>in</strong>gly huge w<strong>in</strong> <strong>in</strong><br />

<strong>the</strong> world <strong>of</strong> journalism<br />

ended abruptly one<br />

year later when he was<br />

asked to step down.<br />

After four years <strong>of</strong><br />

f reelanc<strong>in</strong>g on <strong>the</strong> We s t<br />

Coast – <strong>in</strong>clud<strong>in</strong>g <strong>the</strong><br />

p reparation <strong>of</strong> a docum<br />

e n t a ry for <strong>the</strong> 1976<br />

Super Bowl – Mr. Wa l s h<br />

landed a top post at T h e<br />

Po s t: He was named<br />

Assignment Editor <strong>of</strong> <strong>the</strong> Style Se c t i o n<br />

at <strong>The</strong> Wash<strong>in</strong>gton Post <strong>in</strong> 1978.<br />

“We had all <strong>the</strong> top writers – Sa l l y<br />

Qu<strong>in</strong>n, Tom Shales, Paul He n d r i c k s o n ,<br />

He n ry Allen, Paul Richards and o<strong>the</strong>rs,”<br />

recalls Mr. Wa l s h .<br />

When Newsweek, owner <strong>of</strong> <strong>The</strong><br />

Wash<strong>in</strong>gton Post, began plann<strong>in</strong>g for a<br />

new magaz<strong>in</strong>e to rival Sports<br />

Illustrated, Mr. Walsh was recruited<br />

to head up <strong>the</strong> efforts. Inside Sports<br />

Magaz<strong>in</strong>e was launched <strong>in</strong> 1980.<br />

Thirty-three issues later, <strong>the</strong> magaz<strong>in</strong>e<br />

folded. It was déjà vu for Mr. Walsh.<br />

From 1982 – 1985, he worked as a<br />

consultant for numerous publications<br />

and corporations, <strong>in</strong>clud<strong>in</strong>g Es q u i re<br />

magaz<strong>in</strong>e. In 1985, he was named<br />

Manag<strong>in</strong>g Editor at U.S. News & Wo rl d<br />

Re p o rt. After resign<strong>in</strong>g from U.S. Ne w s,<br />

he returned to consult<strong>in</strong>g, this time for<br />

such companies as CBS Sp o rt s .<br />

In 1987, he was <strong>of</strong>fered <strong>the</strong> lead<br />

job on sports and <strong>in</strong>formation at<br />

ESPN, Inc., a company that today is<br />

<strong>the</strong> worldwide leader <strong>in</strong> sports.<br />

S<strong>in</strong>ce 1990, Mr. Walsh has served as<br />

Exe c u t i ve Editor <strong>of</strong> ESPN, ove r s e e i n g<br />

all studio and <strong>in</strong>formational pro g r a m-<br />

m<strong>in</strong>g. He has overseen <strong>the</strong> launch <strong>of</strong><br />

ESPN <strong>The</strong> Ma g a z i n eand ESPN Radio,<br />

and was <strong>in</strong>strumental <strong>in</strong> develop<strong>in</strong>g <strong>the</strong><br />

n ews and <strong>in</strong>formation elements <strong>of</strong><br />

ESPN2. He also has responsibilities for<br />

c re a t i ve development and editorial<br />

d i rection <strong>of</strong> ESPN.com, NBA.com,<br />

NASCAR Onl<strong>in</strong>e, W N B A . c o m ,<br />

A B C Sp o rts.com and So c c e r n e t .<br />

“In our early days, ESPN was <strong>the</strong><br />

underdog,” says Mr. Walsh. “We were<br />

always striv<strong>in</strong>g to do better. We’d<br />

look at <strong>the</strong> competition and say<br />

‘<strong>The</strong>y’re do<strong>in</strong>g this. Why can’t we?’ ”<br />

ESPN took on <strong>the</strong> competition by<br />

adapt<strong>in</strong>g to change – a skill perfected<br />

by Mr. Walsh over <strong>the</strong> years – and by<br />

deliver<strong>in</strong>g a solid product to a<br />

def<strong>in</strong>ed market audience.<br />

Under Mr. Walsh’s direction,<br />

ESPN’s news and <strong>in</strong>formation programm<strong>in</strong>g<br />

has won 25 CableACE<br />

Awards and 28 Sports Emmy Awards.<br />

His excellence <strong>in</strong> <strong>the</strong> communications<br />

field was recognized by <strong>The</strong><br />

<strong>University</strong> <strong>of</strong> <strong>Scranton</strong> <strong>in</strong> 1991, when<br />

Mr. Walsh was presented a Frank J.<br />

O’Hara Award, which recognizes<br />

alumni and o<strong>the</strong>rs who have achieved<br />

dist<strong>in</strong>ction <strong>in</strong> <strong>the</strong>ir pr<strong>of</strong>essions or personal<br />

endeavors.<br />

“Our job is to create a body <strong>of</strong><br />

work that appeals to <strong>the</strong> <strong>in</strong>terests <strong>of</strong> a<br />

def<strong>in</strong>ed audience,” says Mr. Walsh <strong>of</strong><br />

his work. “We ‘helicopter up’ to look<br />

at all <strong>the</strong> media available and <strong>the</strong>n<br />

select <strong>the</strong> ones that will best deliver<br />

our message.”<br />

As John Walsh knows, <strong>the</strong> helicopter<br />

ride to <strong>the</strong> top can be choppy<br />

at times. <strong>The</strong> key to success is to keep<br />

sight <strong>of</strong> your goal.<br />

S P R I N G 1 7

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