Making Headlines in the Media - The University of Scranton
Making Headlines in the Media - The University of Scranton
Making Headlines in the Media - The University of Scranton
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M A K I N G H E A D L I N E S I N T H E M E D I A<br />
John A. Walsh ’66<br />
E X E C U T I V E E D I T O R<br />
ESPN<br />
A Goal<br />
Worth <strong>Mak<strong>in</strong>g</strong><br />
In <strong>the</strong> world <strong>of</strong> sports<br />
journalism, be<strong>in</strong>g named<br />
Executive Editor <strong>of</strong> ESPN<br />
is like w<strong>in</strong>n<strong>in</strong>g <strong>the</strong> Super<br />
Bowl. For John A. Walsh<br />
’66, <strong>the</strong> championship<br />
job came after many losses.<br />
Still, he never lost <strong>the</strong><br />
will to stay <strong>in</strong> <strong>the</strong> game.<br />
“ I ’ve been work<strong>in</strong>g <strong>in</strong><br />
this bus<strong>in</strong>ess for 36 ye a r s<br />
and I can honestly say that<br />
I was unhappy for a total<br />
<strong>of</strong> only five or six<br />
months,” says Mr. Walsh. “I love what<br />
I do. And so, it’s been gre a t . ”<br />
<strong>The</strong> “greatness” didn’t come easily<br />
for Mr. Walsh. In <strong>the</strong> 22 years lead<strong>in</strong>g<br />
up to his appo<strong>in</strong>tment at ESPN,<br />
he moved from coast to coast, hold<strong>in</strong>g<br />
numerous posts <strong>in</strong> newspapers<br />
and magaz<strong>in</strong>es, and work<strong>in</strong>g as a<br />
freelancer and consultant for many<br />
media companies.<br />
After graduat<strong>in</strong>g from <strong>the</strong><br />
<strong>University</strong>, he worked at <strong>the</strong> sports<br />
desk at <strong>The</strong> Missourian, while pursu<strong>in</strong>g<br />
graduate studies at Northwest<br />
Missouri State <strong>University</strong>. His penchant<br />
for sports led him to <strong>the</strong><br />
Missouri State library almost daily,<br />
where he pored over <strong>the</strong> sports pages<br />
<strong>of</strong> newspapers and magaz<strong>in</strong>e.<br />
In 1970, he jo<strong>in</strong>ed Newsday as an<br />
overnight news copy editor and, later,<br />
served as <strong>the</strong> op-ed editor for a new<br />
Sunday page launched by Newsday <strong>in</strong><br />
1972.<br />
Through an editorial project for<br />
Newsday, Mr. Walsh made some connections<br />
at Roll<strong>in</strong>g Stone magaz<strong>in</strong>e. In<br />
1973, he was named to <strong>the</strong> coveted<br />
position <strong>of</strong> Manag<strong>in</strong>g Editor at<br />
Roll<strong>in</strong>g Stone. This<br />
seem<strong>in</strong>gly huge w<strong>in</strong> <strong>in</strong><br />
<strong>the</strong> world <strong>of</strong> journalism<br />
ended abruptly one<br />
year later when he was<br />
asked to step down.<br />
After four years <strong>of</strong><br />
f reelanc<strong>in</strong>g on <strong>the</strong> We s t<br />
Coast – <strong>in</strong>clud<strong>in</strong>g <strong>the</strong><br />
p reparation <strong>of</strong> a docum<br />
e n t a ry for <strong>the</strong> 1976<br />
Super Bowl – Mr. Wa l s h<br />
landed a top post at T h e<br />
Po s t: He was named<br />
Assignment Editor <strong>of</strong> <strong>the</strong> Style Se c t i o n<br />
at <strong>The</strong> Wash<strong>in</strong>gton Post <strong>in</strong> 1978.<br />
“We had all <strong>the</strong> top writers – Sa l l y<br />
Qu<strong>in</strong>n, Tom Shales, Paul He n d r i c k s o n ,<br />
He n ry Allen, Paul Richards and o<strong>the</strong>rs,”<br />
recalls Mr. Wa l s h .<br />
When Newsweek, owner <strong>of</strong> <strong>The</strong><br />
Wash<strong>in</strong>gton Post, began plann<strong>in</strong>g for a<br />
new magaz<strong>in</strong>e to rival Sports<br />
Illustrated, Mr. Walsh was recruited<br />
to head up <strong>the</strong> efforts. Inside Sports<br />
Magaz<strong>in</strong>e was launched <strong>in</strong> 1980.<br />
Thirty-three issues later, <strong>the</strong> magaz<strong>in</strong>e<br />
folded. It was déjà vu for Mr. Walsh.<br />
From 1982 – 1985, he worked as a<br />
consultant for numerous publications<br />
and corporations, <strong>in</strong>clud<strong>in</strong>g Es q u i re<br />
magaz<strong>in</strong>e. In 1985, he was named<br />
Manag<strong>in</strong>g Editor at U.S. News & Wo rl d<br />
Re p o rt. After resign<strong>in</strong>g from U.S. Ne w s,<br />
he returned to consult<strong>in</strong>g, this time for<br />
such companies as CBS Sp o rt s .<br />
In 1987, he was <strong>of</strong>fered <strong>the</strong> lead<br />
job on sports and <strong>in</strong>formation at<br />
ESPN, Inc., a company that today is<br />
<strong>the</strong> worldwide leader <strong>in</strong> sports.<br />
S<strong>in</strong>ce 1990, Mr. Walsh has served as<br />
Exe c u t i ve Editor <strong>of</strong> ESPN, ove r s e e i n g<br />
all studio and <strong>in</strong>formational pro g r a m-<br />
m<strong>in</strong>g. He has overseen <strong>the</strong> launch <strong>of</strong><br />
ESPN <strong>The</strong> Ma g a z i n eand ESPN Radio,<br />
and was <strong>in</strong>strumental <strong>in</strong> develop<strong>in</strong>g <strong>the</strong><br />
n ews and <strong>in</strong>formation elements <strong>of</strong><br />
ESPN2. He also has responsibilities for<br />
c re a t i ve development and editorial<br />
d i rection <strong>of</strong> ESPN.com, NBA.com,<br />
NASCAR Onl<strong>in</strong>e, W N B A . c o m ,<br />
A B C Sp o rts.com and So c c e r n e t .<br />
“In our early days, ESPN was <strong>the</strong><br />
underdog,” says Mr. Walsh. “We were<br />
always striv<strong>in</strong>g to do better. We’d<br />
look at <strong>the</strong> competition and say<br />
‘<strong>The</strong>y’re do<strong>in</strong>g this. Why can’t we?’ ”<br />
ESPN took on <strong>the</strong> competition by<br />
adapt<strong>in</strong>g to change – a skill perfected<br />
by Mr. Walsh over <strong>the</strong> years – and by<br />
deliver<strong>in</strong>g a solid product to a<br />
def<strong>in</strong>ed market audience.<br />
Under Mr. Walsh’s direction,<br />
ESPN’s news and <strong>in</strong>formation programm<strong>in</strong>g<br />
has won 25 CableACE<br />
Awards and 28 Sports Emmy Awards.<br />
His excellence <strong>in</strong> <strong>the</strong> communications<br />
field was recognized by <strong>The</strong><br />
<strong>University</strong> <strong>of</strong> <strong>Scranton</strong> <strong>in</strong> 1991, when<br />
Mr. Walsh was presented a Frank J.<br />
O’Hara Award, which recognizes<br />
alumni and o<strong>the</strong>rs who have achieved<br />
dist<strong>in</strong>ction <strong>in</strong> <strong>the</strong>ir pr<strong>of</strong>essions or personal<br />
endeavors.<br />
“Our job is to create a body <strong>of</strong><br />
work that appeals to <strong>the</strong> <strong>in</strong>terests <strong>of</strong> a<br />
def<strong>in</strong>ed audience,” says Mr. Walsh <strong>of</strong><br />
his work. “We ‘helicopter up’ to look<br />
at all <strong>the</strong> media available and <strong>the</strong>n<br />
select <strong>the</strong> ones that will best deliver<br />
our message.”<br />
As John Walsh knows, <strong>the</strong> helicopter<br />
ride to <strong>the</strong> top can be choppy<br />
at times. <strong>The</strong> key to success is to keep<br />
sight <strong>of</strong> your goal.<br />
S P R I N G 1 7